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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Manajemen Bisnis Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian kepada Masyarakat Jurnal of Applied Business and Banking (JABB) Jurnal Pengabdian Kepada Masyarakat ELPOSYS: Jurnal Sistem Kelistrikan JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Pengabdian Kepada Masyarakat Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Achmad Zaini
Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENERAPAN VACUUM SEALER DI UKM MIE MAHKOTA SUKOREJO PASURUAN Supiyono Supiyono; R.N. Akhsanu Takwim; Achmad Zaini
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 11 (2026): April 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Berdasarkan analisis kebutuhan dan potensi pasar, Program Pengabdian Kepada Masyarakat ini mengusulkan solusi strategis bagi UKM Mie Mahkota di Pasuruan. Tingginya permintaan mie di Malang, baik sebagai daerah dingin maupun kawasan pendidikan, belum dapat dipenuhi akibat kendala jarak yang membatasi daya tahan produk (<24 jam). Solusi yang ditawarkan adalah pemberian mesin Vacuum Sealer DZ 500 2SA. Alat ini terbukti efektif, teruji pada UKM Mie Pangestu yang produknya (mie bumbu dan mie gulung) mampu bertahan hingga 9 hari di suhu ruang tanpa bahan pengawet, dengan rasa dan bau tetap standar. Dengan teknologi ini, produk Mie Mahkota dapat bertahan lebih lama, memungkinkan ekspansi pemasaran ke Malang. Program dilaksanakan bertahap: pengadaan alat, pelatihan penggunaan, dan pembenahan manajemen pemasaran. Dampak yang diharapkan meliputi peningkatan volume produksi, perluasan pasar, peningkatan keuntungan, serta penyerapan tenaga kerja baru di Pasuruan dan Malang.
Pengaruh Keaslian Merek dan Kredibilitas Influencer Terhadap Kepercayaan Merek Somethinc di Aster Kosmetik Malang Naura Nabilla Khairunnisa; Farida Akbarina; Achmad Zaini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/yp1bk210

Abstract

This study examines the influence of brand authenticity and influencer credibility on trust in the Somethinc brand at Aster Kosmetik in Malang. Somethinc’s market share, which dropped sharply from 59% in 2021 to 2.56% in 2025, indicates challenges in maintaining consumer trust, while previous studies have examined these two factors separately. This study employed a quantitative approach by distributing a questionnaire to 110 Somethinc consumers in Malang. The results show that brand authenticity and influencer credibility have a positive and significant effect on brand trust, both partially and simultaneously. These findings confirm that trust in a brand is not only shaped by product quality and consistency but is also influenced by how credible the influencers promoting it on social media are. This study provides insights for beauty industry players in designing more effective digital marketing strategies. Somethinc is advised to continue maintaining brand authenticity through product quality, transparent information, innovation, and honest communication. Additionally, collaborating with credible and experienced influencers should be prioritized to ensure that the reviews they share are convincing and that consumer trust remains strong.
Pengaruh Customer Experience dan Brand Trust TerhadapCustomer Loyalty pada Pelanggan Jasa PT Kai Logistik Kota Malang Nurul Kholifah; Achmad Zaini
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zvzdgc25

Abstract

The increasingly intense competition in the logistics industry requires PT KAI Logistik to rely not only on delivery speed, but also on building strong customer experience and brand trust to maintain customer loyalty, while research on customer experience and brand trust has so far been largely limited to the beauty sector and online shopping platforms, leaving the logistics service sector underexplored. This study aimed to determine and analyze the effect of customer experience and brand trust on customer loyalty among customers of PT KAI Logistik Malang, both partially and simultaneously. The study used a quantitative method with 100 respondents determined through the Cochran formula and purposive sampling technique, namely customers aged at least 17 years who had used PT KAI Logistik Malang's services more than 3 times. The data were collected through a 1-5 Likert scale questionnaire distributed both online and offline, then analyzed using multiple linear regression with the assistance of IBM SPSS Statistics 27. The results showed that customer experience and brand trust, both partially and simultaneously, have a positive and significant effect on customer loyalty, with an Adjusted R Square value of 0.799 indicates that 79.9% of the variation in Customer Loyalty can be explained by Customer Experience and Brand Trust, while the remaining 20.1% is influenced by other variables not examined in this study. Brand trust was found to be the most dominant variable compared to customer experience. It can be concluded that positive customer experience and strong brand trust are important factors in shaping customer loyalty in the logistics service sector, so that PT KAI Logistik needs to continuously maintain service quality and build customer trust in order to sustain loyalty amid industry competition.  
Pengaruh Ulasan Daring dan Citra Merek  Terhadap Kepercayaan Merek pada UMKM Boltapiet  di Kota Malang Agustin Mahardika; Yulis Nurul Aini; Achmad Zaini
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qavwtg60

Abstract

The increasingly tight competition for UMKM, including in Boltapiet UMKM in Malang, requires that consumer trust in brands be maintained. In the digital era, this trust is influenced by daring reviews on social media and brand image formed from consumer perception. This study aimed to determine and analyze the influence of online reviews and brand image on brand trust in Boltapiet UMKM. This research was quantitative research with an explanatory research approach, using questionnaire data collection techniques, observations, interviews, and documentation. The purposive sampling technique was used to obtain 91 respondents. The data analysis used validity, reliability, classical assumption, multiple linear regression, determination coefficient, t-test, and F test with IBM SPSS Statistic. The results study showed that online review spartially have a positive and significant effect on brand trust. Brand image partially has a positive and significant effect on brand trust. In the F test, online reviews and brand image simultaneously had a positive and significant effect on brand trust and online reviews contributed the most dominant. It can be concluded that online reviews and brand image contribute to forming brand trust in Boltapiet UMKM in Malang. Therefore, UMKM need to optimize the management of digital reviews and maintain the consistency of a positive brand image so that consumer trust continues to increase.
Pengaruh Green Marketing dan Environmental Awareness terhadap Purchase Decision Produk The Body Shop di Mall Olympic Garden Kota Malang Azizah Faradila; Achmad Zaini; Ita Rifani Permatasari
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 4 (2026): October : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i4.1561

Abstract

Environmental problems arising from packaging waste have encouraged cosmetic companies to implement Green Marketing strategies and strengthen consumers’ Environmental Awareness. The Body Shop has introduced recycled packaging, the Bring Back Our Bottles program, and refill stations, although consumers still frequently prioritize product quality in their purchasing considerations. This study examined the effects of Green Marketing and Environmental Awareness on the Purchase Decision of The Body Shop products at Mall Olympic Garden, Malang City. An explanatory quantitative design was applied. The population consisted of 13,200 consumers, and 100 respondents were selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression, partial tests, a simultaneous test, and the coefficient of determination using SPSS version 26. Green Marketing had a positive and significant effect on Purchase Decision, with a coefficient of 0.488 and a t-value of 4.218. Environmental Awareness also had a positive and significant effect, with a coefficient of 0.775 and a t-value of 5.539. Together, both variables had a significant effect, as indicated by an F-value of 112.818. The Adjusted R Square value of 0.693 shows that the model explains 69.3% of the variation in Purchase Decision. Environmental Awareness was the more dominant predictor. The findings indicate that environmentally responsible purchasing is strengthened by consistent green marketing, acceptable pricing policies, and environmental education that encourages concrete consumer participation.
Pengaruh Interaktivitas Live Streaming  E-Commerce dan Flash-Sale Terhadap Impulse Buying Produk Skincare : Studi Kasus pada Konsumen Shopee di Kota Malang Mouldi Dwi Ariani; Yekie Senja Oktora; Achmad Zaini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jrcfvk96

Abstract

The rapid growth of digital transactions and high internet penetration in Malang City have driven the rapid development of the Shopee Live feature as an interactive promotional tool, particularly for skincare products, one of the best-selling categories in e-commerce, so that Live Streaming interactivity and Flash-sale have the potential to trigger unplanned purchases. This study aims to examine the effect of Live Streaming E-commerce interactivity and Flash-sale, both partially and simultaneously, on Impulse Buying of skincare products among consumers in Malang City. This study used a quantitative approach with a causal research design. A sample of 100 respondents was determined through purposive sampling, with data collected using an online Likert-scale questionnaire and analyzed using multiple linear regression through SPSS. The results show that Live Streaming E-commerce interactivity and Flash-sale have a positive and significant effect on impulse buying, both partially and simultaneously. Hypothesis testing confirmed that the effect was significant at the 5% level, with both variables jointly explaining 33.5% of the variance in impulse buying. These findings indicate that the financial benefits perceived during Live broadcasts and time-limited price discounts are the main drivers of impulsive purchasing of skincare products. Therefore, Live Streaming interactivity and Flash-sale are effective marketing strategies for encouraging impulse buying, and business owners are advised to optimize Live-broadcast interactions and design more attractive Flash-sale programs.
Co-Authors Afandi, Yosi Agustin Mahardika Allisa Ana Mawardah Ananta, Ahmadi Yuli Arif Alfaridzy Dasuqie Asminah Rachmi Ayu Sulasari Azizah Faradila Baroroh Lestari Diana Eka Diana Eka Poernamawati Diana Poenamawati Doddy Maulana Dwi Sudjanarti Evi Suwarni, Evi Farida Akbarina Farika Nikmah Herwandi Herwandi Imam Saukani Ita Rifani Permatasari Mahmudatul Himma Mouldi Dwi Ariani Muhamad Muwidha Muhammad Aditya Muhammad Muwidha Musthofa Hadi Naura Nabilla Khairunnisa Nilawati Fiernaningsih Nurtjahjani, Fullchis Nurul Kholifah Prasetyo Hermawan Prayitno Prayitno R.N. Akhsanu Takwim, R.N. Akhsanu Rafif Nur Raekhan Gumay Rena Feri Wijayanti Rina Juliasari Rr. Tri Istining Wardani Rulianah, Sri Setiawan, Budhy Shofaa Muhayya Sidik Nurcahyo Sumarno, Agus Sukoco Heru Supiyono . Suyono, Achmad Tatiana Kristianingsih Tri Istining Wardani Tri Wahyu Widodo Umi Khabibah Yekie Senja Oktora Yulis Nurul Aini Zubaidi Zubaidi