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Mayasari Mayasari
Education Of Economic Study Progam, FKIP, Universitas Jambi, Jambi, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PENGALAMAN GENERASI Z DALAM MENGHADAPI PENGELOLAAN KEUANGAN DI TENGAH BUDAYA KONSUMERISME DIGITAL (STUDI FENOMENOLOGI SISWA SMAN 12 KOTA JAMBI) Bintang Kesuma; Mayasari Mayasari; Ahmad Rifki
Jurnal Manajemen Pendidikan Vol. 11 No. 3 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i3.2343

Abstract

Objective: This study aims to describe the experiences of Generation Z students in managing their personal finances amid a culture of digital consumerism, as well as to identify the barriers and efforts students make in managing their finances at State High School 12 in Jambi City. Method: This study employs a qualitative approach using the phenomenological method. Data were collected through in-depth interviews, observations, and documentation, with students serving as the primary informants. Data analysis was conducted using the Miles and Huberman interactive analysis model, which includes data reduction, data presentation, and drawing conclusions. Results: The results of the study indicate that students’ experiences in managing their finances are still influenced by the pervasive digital consumerism culture, such as impulsive spending behavior, using money for lifestyle purposes, as well as the influence of social media and digital trends. Some students do not yet have good financial planning habits, such as tracking expenses and creating a budget. Major barriers include low financial literacy, the influence of the social environment, the ease of digital transactions, and psychological factors such as the fear of missing out (FOMO). However, some students are beginning to demonstrate positive efforts, such as saving, limiting spending, and prioritizing needs. Novelty: This study offers a phenomenological perspective on the real-life experiences of Generation Z students in financial management in the digital age.
Perilaku Penggunaan E-Payment Ibu Rumah Tangga Dalam Kajian Pendidikan Ekonomi: Pengaruh Social Influence, Fasilitas Teknis, Dan Kepuasan Pengguna Putri Rahmayuni; Mayasari Mayasari; Hidayatul Arief
Science and Education Journal (SICEDU) Vol 5 No 2 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i2.581

Abstract

Penelitian ini bertujuan menganalisis pengaruh social influence dan fasilitas teknis terhadap loyalitas penggunaan e-payment pada ibu rumah tangga, serta menguji peran kepuasan pengguna sebagai variabel mediasi. Masalah penelitian muncul karena penggunaan e-payment terus meningkat, tetapi loyalitas pengguna masih dapat berubah ketika terjadi gangguan teknis, kekhawatiran keamanan, atau tawaran aplikasi lain yang lebih menguntungkan. Penelitian menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling melalui AMOS 26. Sampel berjumlah 102 ibu rumah tangga yang bekerja dan menggunakan e-payment di Kelurahan Bagan Pete, Kota Jambi. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis melalui uji validitas, reliabilitas, Goodness of Fit, pengaruh langsung, dan Sobel Test. Hasil penelitian menunjukkan bahwa social influence, fasilitas teknis, dan kepuasan pengguna berpengaruh positif serta signifikan terhadap loyalitas pengguna. Kepuasan pengguna juga memediasi pengaruh social influence dan fasilitas teknis terhadap loyalitas pengguna. Temuan ini menegaskan bahwa loyalitas e-payment terbentuk melalui dorongan sosial, kualitas teknis, dan pengalaman penggunaan yang memuaskan.
PENGARUH LITERASI KEWIRAUSAHAAN DAN TECHNOPRENEURSHIP TERHADAP INTENSI BERWIRAUSAHA OLEH MAHASISWA JURUSAN PIPS UNIVERSITAS JAMBI Berliana Agustina br Sinaga; Mayasari; Sahara
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 3, September 2026 Public
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.16929

Abstract

This study was motivated by the relatively low entrepreneurial intention among university students despite the rapid development of digital technology, which has created various business opportunities. Students of the Social Science Education Department (PIPS) at the University of Jambi have the potential to become entrepreneurs; however, their levels of entrepreneurial literacy and understanding of technopreneurship vary. Therefore, it is important to examine the influence of entrepreneurial literacy and technopreneurship on students' entrepreneurial intentions. The purpose of this study was to determine the effect of entrepreneurial literacy and technopreneurship on the entrepreneurial intentions of students from the Social Science Education Department (PIPS), University of Jambi, Class of 2022. This research employed a quantitative approach using a survey method. The sample consisted of 167 students selected through simple random sampling. Data were collected using questionnaires and analyzed through multiple linear regression with the assistance of IBM SPSS Statistics 27. The results showed that entrepreneurial literacy had a significant effect on entrepreneurial intention, with a t-value of 2.409 > 1.654 and a significance value of 0.017 < 0.05. Technopreneurship also had a significant effect on entrepreneurial intention, with a t-value of 13.227 > 1.654 and a significance value of 0.000 < 0.05. Simultaneously, entrepreneurial literacy and technopreneurship had a significant effect on entrepreneurial intention, with an F-value of 153.401 > 3.05 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) was 0.652, indicating that both variables contributed 65.2% to students' entrepreneurial intentions, while the remaining 34.8% was influenced by other factors not examined in this study. The findings confirm that entrepreneurial literacy and technopreneurship are important factors in enhancing students' entrepreneurial intentions.
The Influence of Online Reviews on Consumer Purchase Decisions Meli Yumita Sari; Rilis Septyani; Mayasari Mayasari; Fadilla Ulfah; Hidayatul Arief
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1719

Abstract

This study analyzes the influence of online reviews on consumer purchase decisions in digital marketing, to understand how consumer-generated information on digital platforms affects buying behavior. A quantitative approach was employed, collecting data via questionnaires from 15 respondents, analyzed using Pearson correlation test. Results reveal a very strong positive influence (r = 0.915), where better online review quality heightens purchase tendency. The coefficient of determination at 83.7% indicates that online reviews predominantly drive purchase decisions, with 16.3% influenced by other factors. Findings strengthen the electronic word-of-mouth (e-WOM) concept and digital consumer behavior. Implications suggest businesses manage reviews to enhance consumer trust, product reputation, and sales. This research contributes to the development of literature and business practices in the digital era.
EDUKASI LITERASI KEUANGAN SISWA DALAM MENGELOLA UANG SAKU (STUDI FENOMENOLOGI DI SMPN 7 KOTA JAMBI) Muhammad Fauzi Aditya; Mayasari Mayasari; Hidayatul Arief
Jurnal Manajemen Pendidikan Vol. 11 No. 4 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i4.2899

Abstract

The study aims to explore and analyze in depth the real experiences of students at SMPN 7 Jambi City in managing their daily pocket money. The study was conducted by identifying the forms of financial literacy education implemented by the school. The results obtained are an understanding of the meaning of this education for students in forming their financial habits. The novelty focuses on the depth of meaning from the perspective of key informants. A qualitative approach method with a phenomenological study design was carried out at SMPN 7 Jambi City. Data were collected from 11 participants (including the principal, vice principal, teachers, students, and parents) through observation techniques, in-depth interviews, and documentation. All data were analyzed qualitatively interactively and validated using member checking with NVivo 12 software. The results are to see the real impact of education on students' economic behavior. This was done by tracking students' responses to digital money. The phenomenon of "digital money illusion" was found due to FOMO, but was successfully reduced through a savings program at Bank 9 Jambi which fostered students' self-control to delay gratification despite still facing obstacles.
PERSPEKTIF SISWA DALAM MENGGUNAKAN ChatGPT PADA PROSES PEMBELAJARAN EKONOMI DI SMA NEGERI 5 KOTA JAMBI Sitti Rahmah; Mayasari Mayasari; Sahara Sahara
Jurnal Manajemen Pendidikan Vol. 11 No. 4 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i4.3409

Abstract

Objective: This study aims to analyze students' perspectives on the use of ChatGPT in the economics learning process at SMA Negeri 5 Jambi City by examining their perceptions regarding ease of use, utility, benefits, challenges, and the impact on learning. Method: The study employs a qualitative approach with a case study design. Data were collected through observation, semi-structured interviews, and documentation involving students with experience using ChatGPT in economics lessons. Data were analyzed using the interactive analysis model proposed by Miles, Huberman, and Saldaña, supported by NVivo 12 software. Results: The findings identify five key themes: students' understanding of ChatGPT as a learning tool, motivation for using ChatGPT, perceived benefits, challenges encountered, and the impact on economics learning. Students generally view ChatGPT positively as it facilitates the understanding of economic concepts, accelerates information access, supports assignment completion, and encourages independent learning. However, the study also reveals challenges related to information accuracy, technological dependency, and the need for digital literacy to ensure responsible usage. Novelty: This study provides empirical evidence regarding student acceptance of ChatGPT as an AI-based learning tool in high school economics education through the lens of the Technology Acceptance Model (TAM), thereby enriching the literature on AI integration in secondary education in Indonesia.
Motivasi Berwirausaha sebagai Variabel Mediasi Pengaruh Harapan Pendapatan dan Modal Sosial terhadap Kesiapan Berwirausaha pada Siswa Sekolah Menengah Kejuruan Nur Khofifah Tanjung; Muazza; Mayasari
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 12 No. 3 (2026): September (IN PRESS)
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v12i3.21753

Abstract

This study aims to investigate the mediating role of entrepreneurial motivation in the relationships between income expectations, social capital, and entrepreneurial readiness among eleventh-grade students at public vocational high schools (SMKNs) in Jambi City. A quantitative explanatory design with a cross-sectional survey approach was employed. The population comprised 2,745 eleventh-grade students enrolled in public vocational high schools in Jambi City, from which 349 respondents were selected using proportionate stratified random sampling. Data were collected through a structured questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The results indicate that income expectations, social capital, entrepreneurial motivation, and entrepreneurial readiness were generally rated at a good level. Income expectations had positive and significant effects on entrepreneurial readiness (β = 0.293, t = 7.178, p < .001) and entrepreneurial motivation (β = 0.510, t = 13.922, p < .001). Social capital also had positive and significant effects on entrepreneurial readiness (β = 0.389, t = 8.974, p < .001) and entrepreneurial motivation (β = 0.445, t = 11.554, p < .001), while entrepreneurial motivation had a positive and significant effect on entrepreneurial readiness (β = 0.321, t = 5.831, p < .001). Entrepreneurial motivation partially mediated the relationships of income expectations and social capital with entrepreneurial readiness. These findings suggest that vocational education policies, entrepreneurship curriculum design, and school-based mentoring programs should be aligned to strengthen students’ financial literacy and expand access to entrepreneurial social networks, thereby better preparing SMK graduates to become job creators rather than job seekers.
Co-Authors A. Nururrochman Hidayatulloh Agung Sutoto Ahmad Rifki Akbar Torihot Tampubolon Ali Idrus Arpizal Aspita Dyah Fajarsari Berliana Agustina br Sinaga Bintang Kesuma Dara Mutiara Aswan Dearti Dearti Desak Nyoman Sri Werastuti Desak Eko Wahyono Elfrida Sinambela Elisa Pitri Elisabet Horida Pasaribu Ervan Johan Wicaksana Fachruddiansyah Muslim Fadila Ulfah Fadilla Ulfah Failasofah Failasofah Hidayatul Arief Ikalius Ikalius Indah Kesuma Indah Sari Juliana Carolina Kilmanun Karisma Nurul Afiyati Kayla Dwi Arifki Lusiana Wulandari MASBIROROTNI - Meli Yumita Sari Muazza Muazza Muhammad Fauzi Aditya Noviatri Indah Puspita Sari Nunung Fajaryani Nur Khofifah Tanjung Nurhikmah Nurhikmah Pikri Pikri Purwanti Putra, Iwan Eka Putri Gagan Putri Rahmayuni Ratna Herawati Emosda Refnida, Refnida Reny Heryanti Revis Asra Rilis Septyani Rizka Wahyuni Amelia Romi Kurniadi Rosmiati Rosmiati Rosmiati Rosmiati Rumanintya Lisaria Putri Sahara Sahara Sahara Sahara Simaremare, Tohap Pandapotan Siti Syuhada Siti Syuhada Sitti Rahmah Sriyono Sudawan Supriadi Tri Wahyu Hardaningrum Wahyu Indah Dewi Aurora Yaldi , Destri Zulqarnain Zulqarnain