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All Journal Fokus Ekonomi EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ilmiah Poli Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat El-kahfi : Journal of Islamic economics Journal Of Human And Education (JAHE) IJFBP International Journal of Family Business Practices Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) LACULTOUR: Journal of Language and Cultural Tourism Proceeding Applied Business and Engineering Conference UBMJ (UPY Business and Management Journal) Indonesian Journal of Community Services Cel Economics, Business, Accounting & Society Review Entrepreneurship and Small Business Research International Journal of Management Science and Application Jurnal Kajian Pariwisata dan Perhotelan IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Jurnal Manajemen Maranatha Global Review of Tourism and Social Sciences
Willson Gustiawan
Politeknik Negeri Padang
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Understanding College Intention in Rural Education Context Gustiawan, Willson; Ilham Afriansyah, Muhammad; Rahmat Eka Putra
UPY Business and Management Journal (UMBJ) Vol. 5 No. 1 (2026): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v5i1.8128

Abstract

Purpose: This study investigates the extent to which learning motivation and perceived parental financial support influence students’ intention to pursue higher education, focusing on 11th-grade students in a rural Indonesian high school. It addresses a research gap concerning educational aspirations among underserved youth in developing regions. Methodology: A quantitative explanatory design was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Data were collected from 127 purposively selected students at SMAN 1 X Koto Singkarak. Constructs for learning motivation, perceived parental financial support, and college intention were measured using validated items on a 5-point Likert scale. The analysis assessed the measurement model (validity and reliability) and structural model (path coefficients).  Findings: Both learning motivation (β = 0.344; p < 0.001) and perceived parental financial support (β = 0.219; p < 0.01) positively and significantly influence college intention. The model explains 20.2% of the variance in students’ educational aspiration (R² = 0.202). Learning motivation was the stronger predictor, highlighting the critical role of internal psychological drivers despite economic limitations. Originality: This research offers new insights into how psychological and economic factors jointly shape college aspirations in rural settings. By integrating Self-Determination Theory within a socio-economic framework using PLS-SEM, the study contributes both theoretically and methodologically Research limitations: Findings are limited to a single rural school, reducing generalizability. The cross-sectional design limits causal inference, and self-reported data may involve bias. Future studies should use broader samples, longitudinal designs, and explore mediating variables such as peer or institutional influence.  Practical implications: The results suggest schools and policymakers should foster student motivation through mentoring and goal-setting, while also enhancing financial access via scholarships and outreach to promote higher education participation in rural areas.
Co-Authors Afifah Afifah Afifah Afifah, Afifah Alfiana Alhapen Ruslin Chandra Anugrah, Sufi Arthawati, Sri Ndaru Benny Chandra Eva Yoyet Gustina Hakim Hakim Ilham Afriansyah, Muhammad Imelda M. Nur Iwadiah Iwadiah Januariansyah Arfaizar Lucky Setiawan Manh-Trung Phung Maya Permata Sari Mega Dwi Septivani Miranda, Deva Dwi Mohammad Fauzan Muhammad Afif Muhammad Reza Aulia Muliadi, Selamat Ndaru Arthawati, Sri Primadona Putra, Wira Pramana Rachmi, Feny Melia Rahmat Eka Putra Ranti Komala Dewi Ranti Komala Dewi Rini Oktavera Saiful Bahri Salsabila, Raisya Sari, Maya Permata Selamat Muliadi Selamat Muliadi Selamat Muliadi Selamat Muliadi Sri Ndaru Arthawati Sri Ndaru Arthawati Syofyan, Raihana Mardhiyyah Wardani, Rahmi Wira Pramana Putra Yasmin, Fausiah Yosi Suryani Yusdani Yusdani