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All Journal Fokus Ekonomi EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ilmiah Poli Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat El-kahfi : Journal of Islamic economics Journal Of Human And Education (JAHE) Jurnal Manajemen IJFBP International Journal of Family Business Practices Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) LACULTOUR: Journal of Language and Cultural Tourism Proceeding Applied Business and Engineering Conference UBMJ (UPY Business and Management Journal) Indonesian Journal of Community Services Cel Economics, Business, Accounting & Society Review Entrepreneurship and Small Business Research International Journal of Management Science and Application Jurnal Kajian Pariwisata dan Perhotelan IMPACTS: International Journal of Empowerment and Community Services IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Jurnal Manajemen Maranatha Global Review of Tourism and Social Sciences
Willson Gustiawan
Politeknik Negeri Padang
Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Dapatkah Orientasi Digital dan Orientasi Wirausaha Berperan Dalam Meraih Keunggulan Kompetitif Dalam Bisnis Coffee Shop ? Afifah, Afifah; Gustiawan, Willson; Sari, Maya Permata; Septivani, Mega Dwi; Rachmi, Feny Melia
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 01 (2025): Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i01.1965

Abstract

This research delves into how digital and entrepreneurial focus contribute to gaining an edge, for coffee shops in Bukittinggi and Payakumbuh areas.The study employs a survey approach by gathering information from 115 coffee shop proprietors or supervisors in these regions.The findings reveal a correlation between emphasis and competitive advantage suggestive of the significance of utilizing digital tools and tactics for business prosperity. Moreover the study indicates that while entrepreneurial orientation is positively influential it has an impact compared to the emphasis, on strategies. It implies that although having an entrepreneurial mindset is crucial, in the coffee shop industry todays landscape requires businesses to embrace transformation to stay ahead of the curve. The data was examined utilizing. The results underscore the significance of utilizing technology for long term development and establishment as a market leader.
Preserving Heritage, Marketing Tourism: Strategic Insights for Historical Tourism in West Sumatra Gustiawan, Willson; Anugrah, Sufi
LACULTOUR: Journal of Language and Cultural Tourism Vol. 4 No. 1 (2025): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v4i1.1793

Abstract

West Sumatra holds significant potential for the development of historical tourism, with regions such as Bukittinggi, Padang, Payakumbuh, Batusangkar, Sawahlunto, Padang Panjang, Pariaman, and Bonjol showcasing a rich historical legacy from prehistoric times through the colonial era and the independence movement. This study employs a qualitative research approach combined with a descriptive method to explore the potential and marketing strategies of historical tourism in the area. The qualitative approach allows for a deep understanding of the region’s social and material realities, while the descriptive method systematically illustrates current events, conditions, and opportunities within the historical tourism sector. The research highlights the importance of local stories and narratives in enriching the visitor experience and differentiating West Sumatra as a historical tourism destination. Furthermore, the study emphasizes the critical role of collaboration between government bodies, local communities, and tourism practitioners in achieving sustainable tourism development. Integrating both visible and intangible resources, especially human capital, is crucial for crafting a compelling and resilient tourism strategy. Overall, West Sumatra’s rich historical assets present a substantial opportunity for economic growth and cultural preservation through thoughtfully developed historical tourism initiatives.
What Makes a Trip Unforgettable? Investigating the Role of Memorable Tourism Experiences on Visitor Loyalty in Padang Afifah; Komala Dewi, Ranti; Gustiawan, Willson
Global Review of Tourism and Social Sciences Vol. 1 No. 3 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i3.396

Abstract

Tourists’ intentions to revisit and recommend a destination are pivotal for ensuring long-term sustainability within the tourism industry. This study investigates the influence of Memorable Tourism Experiences (MTE) on tourists’ behavioural intentions in Padang City, Indonesia. Employing purposive sampling, data were gathered from 213 domestic and international tourists and analysed using Structural Equation Modelling (SEM). Eight dimensions of MTE are examined: hedonism, novelty, local culture, refreshment, meaningfulness, involvement, knowledge, and adverse feelings. The findings indicate that hedonism exerts a significant positive effect on tourists’ intentions to revisit and recommend the destination. While local culture, refreshment, involvement, knowledge, and adverse feelings demonstrated positive but statistically insignificant effects, novelty and meaningfulness were found to have negative impacts on behavioural intentions. These results suggest that pleasurable experiences are central to fostering destination loyalty, whereas experiences perceived as novel or meaningful may not necessarily translate into revisitation or recommendation. The study offers practical insights for destination managers, emphasising the enhancement of enjoyable and emotionally engaging experiences. Although statistically insignificant, dimensions such as local culture, involvement, and refreshment remain valuable for shaping positive tourist perceptions and should be integrated into experience design strategies.
KESELAMATAN KERJA DI PERSIMPANGAN: EVALUASI IMPLEMENTASI SISTEM K3 PADA BENGKEL BERSERTIFIKASI ISO 45001:2018 Gustiawan, Willson; Yasmin, Fausiah; Primadona, Primadona
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 2 (2025): Agustus 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i2.1469

Abstract

Health, Safety, and Environment (HSE) is a critical element in ensuring workplace security, especially in high-risk sectors such as automotive repair and maintenance services. This study aims to evaluate the implementation of HSE programs at the PT Pasoka Sumber Karya workshop in Padang, Indonesia. Using a descriptive qualitative approach, data were collected through field observation and semi-structured interviews with seven informants, including mechanics and certified HSE experts. The findings reveal that while the company has adopted an HSE management system based on ISO 45001:2018 and designated HSE personnel, implementation remains suboptimal. The primary issues include inconsistent use of personal protective equipment (PPE), limited employee training, lack of standardized documentation, and weak enforcement of safety procedures. Between 2020 and 2024, three work-related accidents were recorded—two minor and one moderate—indicating gaps in workplace safety practices. This study contributes to the HSE literature by highlighting the gap between formal HSE policies and actual field practices, even within certified organizations. The research recommends strengthening HSE culture through regular training, performance-based safety enforcement, and accessible emergency response facilities. The results provide practical insights for mid-scale automotive workshops and offer direction for future studies on the effectiveness of HSE systems in the professional service sector.
Increasing Repurchase Intention through Product Quality and Pricing Strategy: A Fast-Food Sector Analysis Suryani, Yosi; Miranda, Deva Dwi; Gustiawan, Willson
Economics, Business, Accounting & Society Review Vol. 3 No. 2 (2024): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v3i2.147

Abstract

In today's competitive culinary market, repurchase intention serves as a key determinant of business profitability and sustainability. This study analyzes the impact of product quality and price on repurchase intention in the context of the fast-food sector, "Ayam Tokok Balenggek", a traditional chicken-based dish from West Sumatra, Indonesia. This paper used data from 100 respondents, the research investigates the partial and simultaneous effects of product quality and price on customer loyalty and repeat purchasing behavior. The findings reveal that product quality significantly influences repurchase intention by meeting or exceeding customer expectations in terms of taste, texture, and overall satisfaction. Similarly, competitive and affordable pricing enhances perceived value, fostering trust and encouraging repurchases. The results highlight the critical role of maintaining high-quality standards and implementing fair pricing strategies to strengthen customer retention and drive business growth. This study contributes to the field by offering actionable insights for small businesses in the culinary sector, demonstrating how a balanced focus on quality and price can enhance customer loyalty, improve brand competitiveness, and ensure long-term sustainability. These findings provide a foundation for Ayam Tokok Balenggek to optimize its product offerings and pricing policies to align with customer expectations and market demands.
Pelatihan Dan Pendampingan Pengelola Coffee Shop Membangun Interaksi Dengan Konsumen Melalui Media Sosial Afifah, Afifah; Gustiawan, Willson; Sari, Maya Permata; Septivani, Mega Dwi
Journal Of Human And Education (JAHE) Vol. 3 No. 4 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i4.533

Abstract

Usaha coffee shop adalah salah satu usaha berskala mikro dan kecil yang tumbuh dan berkembang diberbagai kota di Indonesia termasuk Kota Padang. Dalam menjalankan usahanya, media digital menjadi salah satu saluran untuk berpromosi dan menjual produk. Media digital yang umumnya digunakan adalah media social, hal ini disebabkan media social umum dimiliki oleh anak muda sebagai target market coffee shop. Dalam penggunaan media social masih ditemukan ketidakmaksimalan penggunaan diantaranya: keberlanjutan mengirim konten, lama dalam merespon follower, konten tidak menarik. Untuk memaksimalkan penggunaan media social tersebut maka diberikan pelatihan dan pendampingan pada pengusaha/pengelola coffee shop. Materi pelatihan yang diberikan dimulai dari pemahaman bahwa perilaku konsumen di era marketing 5.0 berubah, pentingnya digitalisasi dalam usaha menjawab perubahan perilaku konsumen tersebut dan bagaimana membangun keterikatan dengan konsumen melalui media social. Pada kegiatan pendampingan dilakukan dampingan dalam membuat konten dan keberlanjutan menggunakan media social sebagai alat pemasaran.
Brand strengthening and product diversification: A development strategy assistance for micro enterprises Gustiawan, Willson; Yoyet, Eva; Ruslin Chandra, Alhapen; Afifah, Afifah; M. Nur, Imelda
Indonesian Journal of Community Services Cel Vol. 2 No. 2 (2023): Indonesian Journal of Community Services Cel
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70110/ijcsc.v2i2.37

Abstract

In Indonesia Micro, Small, and Medium-Sized Enterprises (MSMEs) is still growing up. However, MSMEs continue to confront several challenges, the government and academic community are working to develop answers to these issues. One of the prospective business areas in the surrounding university is microbusiness in the field of serving breakfast. “Warung Lontong Ni Yul” is one of the breakfast vendors in the Kapalo Koto district, which surrounds the Andalas University at Padang campus. Because there are so many comparable booths, the Warung Lontong Ni Yul has to have an advantage in order to attract more customers. Community service activities are carried out from November to December 2022 at the Warung Lontong Ni Yul by assisting them in efforts to strengthen brands and product diversification. After discussions with owner, the shop's name was changed to "Lapau Minun Pagi." The consideration is that the name has a traditional Minangkabau impression, let alone incorporates the term 'lapau,' which distinguishes it from its competitors. Products are also diversified by adding new potential menus as breakfast, such as from the existing menu pical, and new bubur kampiun combination; the brand new menu such as lontong gulai paku, lontong gulai tauco, sate, lontong pical kuah sate, kerupuk kuah and add new menu for drinks such as tea, coffee, milk tea, milk coffee, and other instant drinks. Assisting methods and processes are discussed.
Determinan proses keputusan pembelian online di kalangan konsumen Muslim pengguna Shopee: Kepercayaan sebagai variabel mediasi Muliadi, Selamat; Arthawati, Sri Ndaru; Oktavera, Rini; Gustiawan, Willson; Putra, Wira Pramana
Jurnal Manajemen Maranatha Vol 23 No 2 (2024): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i2.8719

Abstract

Every e-commerce company must be keen to see the opportunity to grow and effectively develop new innovations in the face of such fierce competition in order to keep customers from moving and to continue doing business with the company. One strategy to grow the current buying and selling industry quickly is to sell products online on social media and e-commerce platforms. This study aims to analyze and examine the factor influencing of Big Ramadan Sale, service quality, and online customer review on online purchase decision process with the trust as a mediating variable in Shopee application users. The quantitative and regression analysis were used as the research method in this study. The sample was obtained using a purposive sampling method and 110 respondents as a sample source was distribution online questionnaires via WhatsApp to Shopee users in East Lombok. The data analyzed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of this study indicate that the Big Ramadan Sale, online customer review, and trust significantly influence on online purchase decision process, while service quality does not significantly affect on online purchase decision process in Shopee users. The trust is able to full mediation the influence of service quality and online customer review on online purchase decision process, while the trust is unable to mediation the influence of Big Ramadan Sale on online purchase decision process in Shopee users. The finding of study can be a reference for future researchers who will study similar problems related to the determining factors of the online purchasing decision process in marketplaces in Indonesia. It is hoped that the results of this research can help companies maintain transaction security and provide reviews that can strengthen consumer trust so that the online shopping decision process continues to improve.
Determinant Customer Bonding Produk Eiger Pada Pengguna Shopee Selamat Muliadi; Ndaru Arthawati, Sri; Gustiawan, Willson; Arfaizar, Januariansyah; Yusdani, Yusdani
El-kahfi | Jurnal Ekonomi Islam Vol 5 No 01 (2024): economics and islamics economics
Publisher : Sekolah Tinggi Ekonomi Syariah Manna Wa Salwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58958/elkahfi.v5i01.240

Abstract

Tujuan riset ini ialah untuk menganalisis faktor-faktor yang mempengaruhi customer bonding produk Eiger pada pengguna aplikasi Shopee. Faktor tersebut terdiri dari experiential markerting dan brand image. Riset ini menerapkan teknik kuantitatif dengan dianalisis menggunakan IBM SPSS versi 22. Pengambilan sampel menerapkan metode purposive sampling dan jumlah sampel riset ini sebanyak 48 responden yang diperoleh melalui penyebaran kuisioner kepada para pengguna Shopee di Lombok Timur secara online melalui WhatsApp. Data dianalisis melalui beberapa tahap pengujian, yakni uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda serta uji koefisien determinasi. Hasil riset ini menunjukkan bahwa experiential marketing dan brand image berpengaruh signifikan terhadap customer bonding produk Eiger pada pengguna aplikasi Shopee. Customer bonding dipengaruhi oleh aspek experiential marketing dan brand image loyalty sebesar 0,757 (75,7%). Sisanya diterangkan oleh variabel lain yang tidak dikaji pada riset ini. Hasil riset ini dapat dijadikan bahan evaluasi bagi pihak manajemen perusahaan untuk harus tetap menjaga dan mempertahankan program customer bonding (mengikat pelanggan) yang sudah terbentuk. Selain itu, hasil riset ini dapat menjadi sumber evaluasi untuk pelanggan untuk mendapatkan informasi dan memahami lebih lanjut tentang produk Eiger dan produk fashion lainnya, sehingga pelanggan dapat mengetahui keunggulan dan kelemahan dari produk fashion yang akan mereka beli.
WORK ENVIRONMENT AND EMPLOYEE PERFORMANCE: A DYADIC STUDY IN A STATE-OWNED TECHNICAL UNIT Gustiawan, Willson; Syofyan, Raihana Mardhiyyah; Chandra, Benny
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.222-230

Abstract

Employee performance remains a critical determinant of organizational success, particularly in operational units of state-owned enterprises where efficiency and precision are essential. Among the many influencing factors, the work environment—both physical and non-physical—has drawn increasing attention as a strategic element of human resource development. This study aims to examine the relationship between work environment and employee performance at PT Kereta Api Indonesia (Persero) Divisi Regional II Sumatera Barat, focusing on UPT Balai Yasa Padang as a technical operations unit. Using a quantitative approach and a dyadic data collection method, the study involved 32 respondents through saturated sampling. Employees assessed their work environment, while supervisors evaluated employee performance, thereby minimizing common method bias. Data were collected via structured questionnaires adapted from validated instruments and analyzed using Spearman Rank Correlation. The findings reveal a moderate yet statistically significant positive correlation (rs = 0.482, p = 0.005) between the perceived quality of the work environment and employee performance. These results emphasize the importance of ergonomic, communicative, and psychologically safe work conditions in shaping productivity and accountability. Methodologically, the study contributes to organizational research by demonstrating the value of role-based dyadic assessments. The conclusion underscores the need for integrated environmental and supervisory improvements as part of performance management strategies in operationally intensive sectors.
Co-Authors Afifah Afifah Afifah Afifah, Afifah Alfiana Alhapen Ruslin Chandra Anugrah, Sufi Arthawati, Sri Ndaru Benny Chandra Dayoh, Abhinaya Augusto Eva Yoyet Fisla Wirda Gustina Hakim Hakim Ilham Afriansyah, Muhammad Imelda M. Nur Iwadiah Iwadiah Januariansyah Arfaizar Lucky Setiawan Manh-Trung Phung Maya Permata Sari Maya Permata Sari Mega Dwi Septivani Mega Dwi Septivani Miranda, Deva Dwi Mohammad Fauzan Muhammad Afif Muhammad Reza Aulia Muliadi, Selamat Ndaru Arthawati, Sri Primadona Putra, Wira Pramana Rachmi, Feny Melia Rahmat Eka Putra Ranti Komala Dewi Ranti Komala Dewi Rini Oktavera Saiful Bahri Salsabila, Raisya Sari, Maya Permata Selamat Muliadi Selamat Muliadi Selamat Muliadi Selamat Muliadi Sri Ndaru Arthawati Sri Ndaru Arthawati Syofyan, Raihana Mardhiyyah Wardani, Rahmi Wira Pramana Putra Yasmin, Fausiah Yosi Suryani Yusdani Yusdani