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All Journal Ekonomi Bisnis Journal of Management Review Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JMM (Jurnal Masyarakat Mandiri) JCES (Journal of Character Education Society) CARADDE: Jurnal Pengabdian Kepada Masyarakat QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Almana : Jurnal Manajemen dan Bisnis Jurnal Komunikasi Profesional Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Bantenese Jurnal Pengabdian Masyarakat EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Jurnal Ekonomi Manajemen Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Enrichment : Journal of Management Jurnal Pasar Modal dan Bisnis Jurnal Bakti Masyarakat Indonesia Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Pasundan International of Community Services Journal (PICS-J) Jurnal Pengabdian Masyarakat Nusantara Indonesian Journal of Social Science Research International Journal of Management Science and Information Technology (IJMSIT) JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Siliwangi Social Science Research Journal
Lucky Radi Rinandiyana
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Siliwangi
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Journal : Almana : Jurnal Manajemen dan Bisnis

 1 
Viral Marketing Concept and Viral Marketing Development on Consumer Buying Approach Lucky Radi Rinandiyana; Tine Badriatin; Asep Saepudin
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 1 (2022): April
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.826 KB) | DOI: 10.36555/almana.v6i1.1780

Abstract

Viral Marketing is one of the current marketing promotion techniques. Viral Marketing is a type of marketing that uses social media to achieve certain marketing goals. Marketing technology is achieved by establishing the communication process chain itself. The key to viral marketing is to attract website visitors and refer them to others they believe will be interested which will increase consumer buying. Therefore this research also aims to help marketing through viral marketing which will be very effective to be able to telling the public about the products being marketed. Qualitative descriptive methods were used, and the results obtained were that spreading social marketing through viral marketing was very effective in informing the public about the products being marketed, because the process of disseminating information through Instagram social media accounts was very fast and did not care about the time or distance of production. one marketing through viral development. The main purpose of viral marketing is to spread promotions on social media, allowing the general public to not only be a passive observer but also to participate in marketing and react to something to adopt a more positive attitude.
The Influence of Value Co-Creation and Mastery of Technology on Operational Performance Through Employee Performance Rinandiyana, Lucky Radi; Budiman, Asep; Kurniawan, Dian; Badriatin, Tine
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i3.2378

Abstract

The application of value co-creation and mastery of information technology is fundamental to creating employee performance which will ultimately influence the company's operational performance. From this phenomenon, the question that will be answered in this research is how value co-creation and mastery of information technology influence the operational performance of coffee shop company employees in Tasikmalaya with employee performance as a mediating variable. The purpose of this research is to determine and analyze the effect of implementing value co-creation on employee performance in coffeeshops, the use of information technology on employee performance in coffeeshops, value co-creation and the use of information technology on employee performance and employee performance mediates the influence of implementing value co-creation and the use of information technology on operational performance. The method used was a survey with a population of 322 which was processed using confirmatory factor analysis (CFA) with the AMOS 21 program. The research results showed that there was an influence between Value Co-Creation on Employee Performance, Information Technology on Employee Performance, Employee Performance on Operational Performance, Performance Employees mediate the relationship between Value Co-Creation and Operational Performance, and Employee Performance mediates the relationship between Information Technology and Operational Performance.
The Influence of Net Profit Margin and Debt to Equity Ratio on Company Value in the Cement Sub-Sector on the Indonesian Stock Exchange Saepudin, Asep; Rinandiyana, Lucky Radi
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 1 (2024): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i1.2470

Abstract

Increasing the value of the company is an achievement, that is following the wishes of the owners because as the value of the company increases, the welfare of the owners will also increase. This research aims to analyze and test how much influence Net Profit Margin (NPM) and Debt to debt-to-equity ratio (DER) have on Company Value. This research uses secondary data presented on IDX. The sample used in this research is the Cement Sub Sector Companies Listed on the Indonesia Stock Exchange for the 2018-2022 Period which are listed on the Indonesia Stock Exchange (BEI) for the 2018-2022 period. The analytical method used is multiple linear analysis. The research results show that Net Profit Margin (NPM) partially has a negative effect on Company Value. Meanwhile, Debt to Equity Ratio (DER) has a positive effect on Company Value. Simultaneously Net Profit Margin (NPM) and Debt to debt-to-equity ratio (DER) have a significant effect on Company Value. This is because several other indicators influence Company Value.
Digital Marketing Strategy and App-Based Investment Systems: Empowering Gen Z Investment Interest Rinandiyana, Lucky Radi; Badriatin, Tine; Budiman, Asep; Subrata, Ali
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2642

Abstract

Generation Z, born between the mid-1990s and early 2010s, is the focus of today's investment market. They grew up in the digital era with advanced technology and extensive internet connectivity. Companies are focusing on digital marketing communication strategies and application-based investment systems to increase Generation Z's participation in investment. The financial industry in East Priangan has adapted to this strategy, helping companies reach target audiences with relevant and engaging messages, and providing convenience and accessibility for Generation Z who rely on technology. This study aims to determine how digital marketing strategies and app-based investment systems affect Generation Z's interest in investing in East Priangan, as well as how they affect Generation Z's overall interest in investing. The method used in this research is quantitative descriptive based on research results showing that digital marketing communication strategies and the implementation of an application-based investment system have a strong influence on Generation Z's interest in investing. An increase in these two strategies can significantly increase Generation Z's interest in investing. Thus, the conclusion of this research is digital marketing communication strategies and the implementation of an application-based investment system have a strong influence on Generation Z's interest in investing. An increase in these two strategies can significantly increase Generation Z's interest in investing.
Co-Authors Agi Rosyadi Alfin Nur Fahmi Allicia Deana Santosa Amiruddin Hamzah Ane Kurniawati Apri Budianto, Apri Asep Budiman Asep Saepudin Badriatin, Tine Betty Rofatin Bintari, Vivi Deasy Lestary Kusnandar Deasy Lestary Kusnandar Deasy Lestary Kusnandar Deasy Lestary Kusnandar Dede Arif Rahmani Deni Sudrajat Dian Kurniawan dian Kurniawan Dian dan Irman, dian Kurniawan Dina Agustina Eddy Jusuf Elis Listiana Mulyani Endang Surahman Fahmi, Alfin Nur Fahmi, Annas Syams Rizal Fuzi Waliyul Mujtahidin Fuzi Waliyul Mujtahidin Gerdha Erlinda Sari Lapoliwa I Gusti Agung Komang Diafari Djuni Hartawan Indi Ramadhani JENITA JENITA jenita jenita, jenita Kartawan Kartawan Kartawan Kartawan Kurniawan Kurniawan Kurniawan, Dian Kurniawan, Dian Kurniawati, Ane Kurniawati, Ane Kusnandar, Deasy Lestary Kusnandar, Deasy Lestary Laksono Trisnantoro Lestari, Asiah Lia Puspitasari Linda Septiana Mardani, Dede Aji Masitoh, Noneng Mufreni, Alfin Nurfahmi Mulyani, Elis Listiana Munawar, Andri Helmi Nandan Limakrisna Nurfahmi M, Alfin Nurherliyani, Metty Paturochman, Iwan Ridwan Ramadhani, Indi Ramon Arthur Ferry Tumiwa Rihfenti Ernayani Rini Muflihah Rosyadi, Agi Rudi Setiawan Sabila Fitriana Saepudin, Asep Sani, Ageng Asmara Soritaon Soritaon Sri Sudiarti sri sudiarti Sri Sudiarti Subrata, Ali Sudrajat, Deni Vita Meylani Wilman San Marino Yanyan Sumaryana