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All Journal Journal of Visual Art and Design Jurnal RISA Manuskripta Jurnal Rupa Narada : Jurnal Desain dan Seni Jurnal Desain Komunikasi Visual Nirmana eProceedings of Art & Design Wacana: Journal of the Humanities of Indonesia Purbawidya: Jurnal Penelitian dan Pengembangan Arkeologi MANUSKRIPTA Jurnal Arsitektur ARCADE
Aditya Bayu Perdana
Telkom University
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PERANCANGAN ULANG MUSEUM WAYANG JAKARTA DENGAN PENDEKATAN TEMATIK Sudartha, Nabila Faidza; Andrianawati, Aida; Perdana, Aditya Bayu
eProceedings of Art & Design Vol. 12 No. 6 (2025): Desember 2025
Publisher : Telkom University

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Abstract

Museum Wayang Jakarta memiliki peran penting dalam melestarikankeberagaman wayang di Indonesia. Namun, kurangnya alur storyline yang jelas,display koleksi yang kurang informatif, serta minimnya fasilitas interaktif membuatdaya tarik museum menurun, berdampak pada rendahnya jumlah pengunjungdibandingkan museum lain di Jakarta. Penelitian ini bertujuan merancang ulanginterior Museum Wayang Jakarta dengan pendekatan tematik untuk meningkatkandaya tarik dan pengalaman pengunjung lewat suasana ruang dan elemen visual yangdi aplikasikan pada desain berdasarkan narasi per tema. Solusi yang diusulkanmeliputi perbaikan alur storyline, optimalisasi display koleksi, serta penerapanfasilitas interaktif yang inovatif. Dengan pengembangan ini, museum diharapkanmenjadi sarana edukasi yang lebih efektif serta menarik lebih banyak wisatawan. Kata kunci: Museum Wayang Jakarta, keberagaman wayang, desain interior, tematik
PERANCANGAN ULANG SHOWROOM VOLKSWAGEN BANDUNG DENGAN PENDEKATAN BRAND INDENTITY Soetopo, Dani Kahil Muharram; Perdana, Aditya Bayu; Pangestu, esthyo Putra
eProceedings of Art & Design Vol. 12 No. 6 (2025): Desember 2025
Publisher : Telkom University

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Abstract

Perubahan tren industri otomotif global, khususnya transisi menujukendaraan listrik (EV), mendorong Volkswagen untuk memperkuat identitasmereknya melalui pendekatan desain showroom yang baru, yaitu New Brand Design(NBD). Namun, showroom Volkswagen Bandung belum sepenuhnya mengadopsiidentitas visual dan fungsional tersebut. Penelitian ini bertujuan untuk merancangulang interior showroom Volkswagen Bandung agar sesuai dengan identitas brandterkini dan dapat meningkatkan pengalaman pelanggan. Metode yang digunakanmencakup observasi, wawancara, studi literatur, dan studi preseden. Hasilperancangan menekankan penerapan elemen-elemen identitas merek sepertipemilihan warna cerah, bentuk dinamis, pencahayaan aksen, serta material yangmerepresentasikan nilai inovatif dan berkelanjutan dari Volkswagen. Desain ulang inijuga menata ulang sirkulasi ruang, sistem display, serta fasilitas penunjang sepertilounge dan area interaktif untuk mendukung informasi seputar kendaraan listrik.Implementasi pendekatan brand identity diharapkan mampu membentuk showroomyang tidak hanya berfungsi sebagai tempat jual beli, tetapi juga sebagai ruangpengalaman yang memperkuat citra merek Volkswagen di mata konsumenIndonesia.Kata kunci: Showroom, Brand Identity, Volkswagen, Desain Interior, Mobil Listrik
Typography of Culture-Specific Scripts in Interior Branding: Preliminary Data from Indonesian Consumers in the Case of Ethnic Restaurants Perdana, Aditya Bayu; Sri Maharani Budi Haswati; Hana Faza Surya Rusyda; Togar Mulya Raja
Journal of Visual Art and Design Vol. 17 No. 2 (2025): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, DRPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2025.17.2.5

Abstract

Anecdotal accounts suggest that Indonesians perceive culture-specific scripts on typographic artefacts in restaurants as a sign of authenticity and quality. This study examined this notion through qualitative literature synthesis followed by a preliminary quantitative survey. The literature synthesis foregrounded comparable cases where typographic attributes and script choice have been found to influence consumer perception, which shows that the phenomenon is not isolated to Indonesia. The preliminary quantitative survey used a simple frequency analysis of four fictional restaurant logotypes (Japanese, Korean, Balinese, and Javanese, respectively) to determine values that Indonesian consumers perceive in culturally authentic typography (prominent use of indigenous, culture-specific scripts). The majority of respondents perceived culturally authentic typography as representing high-value restaurants in terms of price, food quality, and atmosphere. More respondents associated Japanese/Korean typography with high-quality Japanese/Korean restaurants, compared to respondents who associated Balinese/Javanese typography with high-quality Balinese/Javanese restaurants. More respondents related culturally authentic typography with higher prices, followed by better restaurant atmosphere, and better food quality. These findings confirm that Indonesian consumers perceive culture-specific scripts as indicative of higher brand values to some degree. More rigorous research is warranted to validate these results.
Co-Authors Adilla, Nafs Adli Wismoyo, Erlana Agustinus Nur Arief Hapsoro Andrianawati, Aida Arvina, Aliyya Meirissa Asmatia Mahardhika, Latifa Azzahrah, Alifiah Buana, Muhammad Erlana Adli Wismoyo Fahrudin, Rifky Athallah Gafur, Felicia Winona Gumilar, Nadia Reggina Zahra Hana Faza Surya Rusyda Hapsoro, Nur Arief Hardianto Nugroho Hasibuan, Azzahra Humaira Hendi Anwar Herning Roso Wulandari, Sarah Irene , Cecilia Kurnia, Dewanti Anggun Maqdis Auliah Suhendi, Khodijah Niken Laksitarini Nur Sheha Gunawan, Ahmad Nurillah, Mutiara Oktaviani, Windi Pangestu, esthyo Putra Permata Ramadhani, Azizatulatifah Pollard, George Ramdhani, Dea Rangga Firmansyah Reza Hambali Wilman Abdulhadi Salsabila, Putri Siregar, Salsabila Assa'diyah Soetopo, Dani Kahil Muharram Sri Maharani Budi Haswati Sudartha, Nabila Faidza Syahid, Mush'ab 'Abdu Asy Tamara, Shallya Titihan Sarihati Togar Mulya Raja Togar Mulya Raja Ully Irma Maulina Hanafiah Wulandari Hidayat, Cahya Zahra, Tazqia Aulia