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All Journal Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Indonesian Journal of Economics, Social, and Humanities Jurnal Pengabdian Dharma Laksana JURNAL WIDYA GANESWARA Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik SOLUSI Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Pengabdian UNDIKMA Jurnal Ekonomi Efektif Jurnal PADMA: Pengabdian Dharma Masyarakat GANESHA: Jurnal Pengabdian Masyarakat Kontigensi: Jurnal Ilmiah Manajemen PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Bussman Journal : Indonesian Journal of Business and Management Agroindustrial Journal JURNAL AGROINDUSTRI HALAL Jurnal Ekonomi, Teknologi dan Bisnis Room of Civil Society Development Journal of Social Knowledge Education (JSKE) Jurnal Pengabdian Masyarakat dan Riset Pendidikan SUBSERVE: Community Service and Empowerment Journal Journal of Rural and Urban Community Studies Room of Civil Social Development
Kurniawati Darmaningrum
Universitas Tunas Pembangunan Surakarta
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Journal : Journal of Social Knowledge Education (JSKE)

 1 
The Effect of Content Marketing, Live Shopping, and Flash Sale on Skintific Purchase Decisions on Tiktok Social Media Users Ardian Dio Fauzi; Rini Adiyani; Kurniawati Darmaningrum
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i2.1466

Abstract

Purpose of the study: This study aims to examine the influence of (1) Content Marketing, (2) Live shopping, and flash sales on purchasing decisions for Skintific products on TikTok. Methodology: This research utilizes a quantitative approach with primary data collected through Likert-scale questionnaires from 100 respondents in Surakarta. Data analysis was conducted using SPSS 26 software with statistical tests, including partial and simultaneous tests, to assess the impact of marketing strategies. Main Findings: Content marketing influences purchasing decisions by 13.6%, live shopping by 20.3%, and flash sales by 22%. The R-square value indicates that these three strategies collectively contribute 55.9% to purchasing decisions, while 44.1% is influenced by other factors not examined in this study. Novelty/Originality of this study: This study provides empirical insights into the effectiveness of TikTok's digital marketing strategies, particularly live shopping and flash sales, in shaping consumer purchasing behavior. It advances existing knowledge by highlighting the significant impact of visual engagement and urgency-driven marketing on millennials and Gen Z consumers within the skincare industry.
Rebranding of Tourist Destinations: A Case Study of Mount Kemukus Wibowo, Pandan; Darmaningrum, Kurniawati; Darsono
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i2.1472

Abstract

Purpose of the study: This research aims to analyze the impact of (1) rebranding, (2) facilities, and (3) promotion on tourist visits to Mount Kemukus. Methodology: The data sources in this research are primary and secondary data. Data collection techniques in this research are Interviews, Observations, and Documentation. Data analysis is conducted using Data Reduction, Data Display, and Conclusion Drawing. Main Findings: This research indicates that: 1.The initial negative stigma originated from a miscommunication between the key keeper of Pangeran Samudra's Tomb and tourists from outside Java. 2.The management of The New Kemukus requires expansion and addition of parking spaces for tourist comfort. In terms of communication, there are already directional signs and information services to prevent tourists from feeling confused. The available services are sufficient for tourist comfort, and the environment is supportive of family tourism. Novelty/Originality of this study: This research also concludes that rebranding efforts can be effective in changing the image of a tourist destination, but ongoing efforts are needed to maintain momentum and attract a steady flow of tourists.
Analysis of Marketing Strategies in Overcoming Visitor Decline Gramedia Solo Due to Online Books Sativa Isach; Wijiastuti, Sri; Darmaningrum, Kurniawati
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i2.1488

Abstract

Purpose of the study: This study aims to analyze effective marketing strategies in increasing sales at Gramedia Bookstore in Solo City amid the increasing popularity of e-commerce platforms and ease of access to online book purchases which have changed consumer behavior and resulted in a decrease in visits to physical bookstores. Methodology: This study uses a quantitative method by collecting data through a questionnaire distributed to 100 respondents who are or have visited the Gramedia Slamet Riyadi Solo Bookstore. Data analysis was performed using multiple linear regression with the help of SPSS software version 30. Main Findings: Brand Experience, store atmosphere, and service quality have a significant effect on revisit intention to Gramedia Bookstore in Solo City. Brand Experience has a t-value of 2.141 (sig. 0.035), store atmosphere of 3.879 (sig. <0.001), and service quality of 2.308 (sig. 0.023). Simultaneously, this variable had a significant effect with an F value of 19.569 (sig. <0.001) and an Adjusted R² of 0.360. Novelty/Originality of this study: This study provides insight into the importance of strategies based on brand experience, store atmosphere, and service quality in increasing customer revisit intent to physical bookstores in the digital era. These findings can serve as a reference for the book retail industry in facing the challenges of competition with e-commerce platforms.
Ella Platinum Beauty Clinic Marketing Strategy to Increase Customer Loyalty in Surakarta City Wihastuti, Ameyla; Adiyani, Rini; Darmaningrum, Kurniawati
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i2.1489

Abstract

Purpose of the study: This study aims to analyze the marketing strategies implemented by Ella Platinum Beauty Clinic in increasing customer loyalty in Surakarta City Methodology: This research uses a Quantitative method with a questionnaire research instrument with the SPSS 25 application. This type of research is Descriptive research. This research uses a survey and using a technique Purposive Sampling. Main Findings: Analyzing the influence of service quality, product quality and facilities partially and simultaneously on customer loyalty at the Ella Platinum Beauty Clinic. Novelty/Originality of this study: The impotance of this research is not only in its contribution to the development of marketing science, but also in its practical value for Ella Platinum Beauty Clinic. By understanding the factors that influence customer loyalty, clinic management can formulate more effective strategies to increase customer loyalty. This can strengthen the position of Ella Platinum Beauty Clinic in the era of competitive market competition.
The Influence of Tourist Attraction, Accessibility, and Facilities on Tourists' Revisit Intention at Kasap Beach, Pacitan Regency Aryani, Novita; Adiyani, Rini; Darmaningrum, Kurniawati
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i2.1490

Abstract

Purpose of the study: This study aims to analyze the influence of (1) Tourist Attraction, (2) Accessibility, and (3) Facilities on the Intention of Tourists to Revisit Kasap Beach, Pacitan Regency, both partially and simultaneously. Methodology: This type of research is quantitative descriptive, where data is collected by dividing questionnaires of 100 respondents who have visited the Kasap Beach Tourism object, Pacitan Regency. Data analysis was carried out using multiple linear regression and using SPSS version 25 software. Main Findings: The results of this study show that Tourist Attraction partially has an impact on Intention to Revisit by 28%, Accessibility has an impact of 37.4%, and Facilities by 26.3%. Simultaneously, these three variables had a significant impact on the intention to revisit, with a significance value of 0.000 < 0.05. Novelty/Originality of this study: This research makes a new contribution by analyzing the influence of tourist attractions, accessibility, and facilities on the intention to revisit partially and simultaneously, which has not been widely studied in the context of Kasap Beach. These findings broaden our understanding of the determinants of tourist loyalty and provide a scientific basis for the development of data-driven tourism strategies in similar destinations.
Greenwashing and Promotion: Their Influence on Le Minerale Repurchase Intention Tri Wulandari, Alviani; Darmaningrum, Kurniawati; Darsono
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 3 (2025): August
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i3.1918

Abstract

Purpose of the study: The main object tive of this study is to examine the influence of greenwashing perception and promotion on repurchase intention packaged drinking water products of Le Minerale. Methodology: The methodology used is a quantitative approach. The study was conducted with 133 respondents who had purchased Le Minerale. Data analysis techniques used in this study include instrument testing, classical assumption testing, hypothesis testing using partial tests (t-test), simultaneous tests (f-test), coefficient of determination and multiple linear regression analysis using the SPSS Statistics version 27 application. Main Findings: The results of the tests carried out in this study show that the perception of greenwashing and promotions has a positive and significant influence on the decision to repurchase intention packaged drinking water products () of Le Minerale. Novelty/Originality of this study: This study breaks new ground by specifically examining the influence of greenwashing perception and promotion on repurchase intention packaged drinking water products () market, focusing exclusively on the Le Minerale brand. While previous studies have explored greenwashing and repurchase intention separately or in a broader context, this study uniquely synthesizes these elements within a specific market dynamic in Indonesia and for a leading brand and offers new insights for academic understanding and marketing strategies in this significant product category.
The Impact of Solo Safari’s Rebranding on Public Perception and the Sustainability of Conservation-Based Tourism Wijiastuti, Sri; Darmaningrum, Kurniawati; Aryani, Novita; Isaach, Sativa
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 4 (2025): November
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i4.1962

Abstract

Purpose of the study: This study aims to examine the impact of Solo Safari’s rebranding on public perception, marketing effectiveness, and local community involvement in sustainable conservation tourism. Methodology: A qualitative case study method was used. Data collection tools included semi-structured interviews, observation, and document review. Analysis was conducted using thematic analysis with support from NVivo 12 software. Data were sourced from visitors, community members, and management. Main Findings: The study found that 83% of visitors positively perceived the rebranding. Instagram followers increased by 72%, and community involvement rose to 60%. Public perception, marketing performance, and local economic benefits significantly improved post-rebranding. The rebranding enhanced brand equity, visitor satisfaction, and community pride. Novelty/Originality of this study: This study integrates brand equity theory with community-based tourism in a local conservation context to examine how destination rebranding affects both marketing performance and social sustainability. Using a mixed-methods approach that combines visitor surveys and stakeholder interviews, the research finds that Solo Safari’s rebranding has significantly improved its brand image, visitor engagement, and perceived conservation value. A key novelty of this study lies in its dual focus—demonstrating, for the first time in the local context, how rebranding can serve as a strategic bridge between market-oriented goals and inclusive community participation, thereby advancing both destination competitiveness and conservation-driven social sustainability.
Co-Authors Abdullah, Syahriar Achmad Choerudin Adisa Fusanita Adrian Rahmadi Aprilia Restuning Tunggal Ardian Dio Fauzi Armaya, Finda Arya Wijaya Kusuma Aryani, Novita As Sidiq, Isa Ali Ghufron Atik Lusia Cyntia, Ade Ilham DARSONO Darsono Darsono Darsono Darsono Daryanti Dewi Kartikasari Dwanita Widodo, Zandra Eni Maryanti, Istinganah Evi Dewi Kusumawati Hanifah, Salma Alya Haryadi, Rahmat Catur Hayuning Ambar Ristika Ibnu Firmansyah, Ibnu Irene Kartika Eka Wijayanti Isaach, Sativa Isach, Sativa Istinganah Eni Maryanti Istinganah Eni Maryanti Jati, Audita Karisma Joko Kismanto Kusuma, Arya Wijaya LAKSONO SUMARTO, LAKSONO Mrihrahayu Rumaningsih Mugi Harsono Muhammad Iqbal Azuma Norbertus Citra Irawan Novia Rahmadani Novita Aryani Nurita Elfani Prasetyaningrum Ori Dimas Tri Prasetyo Purwanti, Upik Putranto, Reza Ridho Rakasiwi, Alifah Addin Raniasari Bimanti Esthi RINI ADIYANI Rissa Marina Widodo Rosa Nikmatul Fajri Sativa Isach Soemarjati TJ Sri Wijiastuti SRI WIJIASTUTI Supartini Supartini Susilaningtyas Budiana Kurniawati Suyamto Suyamto Syahri Alhusin Teguh Supriyadi Tri Wulandari, Alviani TRIO HANDOKO Wati, Asni Dania Wibowo, Pandan Wicahyo, Imam Prasetyo Widyaswati, Rahmantya Widyaswati, Rahmatya Wihastuti, Ameyla Yuniastuti, Faustina Zandra Dwanita Widodo