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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Studi Komunikasi Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SOLMA JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Dinamisia: Jurnal Pengabdian Kepada Masyarakat JCES (Journal of Character Education Society) AkMen JURNAL ILMIAH JURNAL MANAJEMEN BISNIS To Maega: Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan International Journal of Business, Law, and Education Jurnal Abdimas Bina Bangsa JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Hippocampus: Jurnal Pengabdian Kepada Masyarakat Semanggi: Jurnal Pengabdian kepada Masyarakat International Journal of Economics and Management Research Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Bisnis dan Manajemen West Science Student Research Journal Master Manajemen GEMBIRA (Pengabdian Kepada Masyarakat) JatiRenov: Jurnal Aplikasi Teknologi Rekayasa dan Inovasi Jurnal Manajemen Bisnis Digital Terkini

Akmal Abdullah

Politeknik Pertanian Negeri Pangkajene Kepulauan

Author-ID : 2637674

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Pelatihan E- Marketing bagi UKM produk koral dan ikan hias di Kota Makassar Sulkifli, Sulkifli; Abdullah, Akmal; Karma, Karma
JatiRenov: Jurnal Aplikasi Teknologi Rekayasa dan Inovasi Vol 2 No 2 (2023): Edisi November
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pertanian Negeri Pangkajene Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51978/jatirenov.v2i2.713

Selama ini UKM Produk Koral dan Ikan Hias mengalami beberapa permasalahan dalam mengembangkan usahanya. Diantaranya bahwa UKM Produk Koral dan Ikan Hias belum mempunyai media pemasaran digital, belum menampilkan konten produk yang menarik. Kegiatan Pengabdan ini diikuti oleh pelaku UKM yang bergerak dibidang perdagangan produk koral dan ikan hias yang berada di Kota Makassar. Metode pengabdian yang digunakan dalam kegiatan ini adalah melalui pelatihan dan pendampingan serta evaluasi pada awal dan akhir kegiatan. Hasil kegiatan pengabdian ini terlihat pengetahuan dan ketrampilan para pelaku UKM yang bertambah setelah mengikuti pelatihan dan pendampingan tentang E-Marketing, penerapan strategi pemasaran, pemilihan media yang tepat digunakan oleh pelaku UKM dalam mempromosikan, memasarkan produknya, serta cara mengembangkan bisnis melalui E-marketing.

Pengaruh Strategi Harga Dan Promosi Terhadap Minat Beli Konsumen Pada Produk Frozen Food (Studi Pada Akun Tiktok @Dakonfrozenfood) Nurhalima Nurhalima; Megawati Megawati; Akmal Abdullah
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 3 (2024): Juli : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i3.137

Nowadays, many people choose to eat instant or fast food including frozen food. Dakon Frozen Food is one of the The most complete Frozen Food shop in the Sleman area, Yogyakarta Province. Objective This study is to determine the effect of price and promotion strategies on consumer buying interest in frozen food products offered by Dakon Frozen Food. on consumer buying interest in frozen food products offered by Dakon Frozen Food. by Dakon Frozen Food. The type of data used in this study is quantitative data obtained from distributing questionnaires with 30 respondents. respondents, analyzed using multiple linear regression analysis with the help of SPSS version 23. The research process was carried out with the stages of observation, distributing questionnaires, and literature study. questionnaires, and literature studies. Instrument trials using validity and reliability tests. reliability test. The data analysis methods used are classical assumption tests, multiple linear regression tests, partial (t) tests, and multiple linear regression tests. multiple linear regression test, partial test (t), simultaneous test (F), and determination coefficient test. determination. The results showed that partially price does not significant effect on buying interest, while promotional strategies has a significant effect on buying interest. As for the simultaneous price and promotional strategies have a significant effect on buying interest.

Analisis Peran Pemasaran Melalui Sosial Media, Harga Produk dan Brand Trust Terhadap Keputusan Pembelian (Studi Kasus Clothing Online Store) Abdullah, Akmal; Miftahorrozi, Miftahorrozi; Hendrawan, Henky; Raharti, Rini; Nuryana, Arief; Yuliastuti, Hilda; Verawaty, Verawaty; H.M, Rahmayati
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

AbstrakTujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh social media marketing, harga dan kepercayaan merek terhadap keputusan pembelian pada salah satu toko busana online di Jakarta. Penelitian ini menggunakan uji validitas, uji reliabilitas, uji regresi linear berganda, dan uji hipotesis baik parsial maupun simultan dengan bantuan program SPSS versi 20. Sampel yang diambil sebanyak 155 responden. Penelitian menggunakan pendekatan kuantitatif dengan metode teknik purposive sampling. Pengumpulan data dilakukan dengan penyebaran kuesioner menggunakan skala Likert untuk mengukur setiap pernyataan. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara social media marketing, harga dan kepercayaan merek terhadap keputusan pembelian.Kata Kunci: interaction design, customer review, promosi, penilaian kredibilitas online

Examining The Effects of Technology Adoption, Cultural Values, Social Capital, and Government Policies on Entrepreneurial Success and Social Impact in Indonesia Akmal, Akmal; Asriany, Asriany; Bando, Nurjannah; Mihrani, Mihrani; Mariam, Mariam
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.402

This study examines the intricate dynamics of Indonesia's entrepreneurial ecosystem nexus and looks into how government policies, cultural norms, technological adoption, and social capital affect both social impact and entrepreneurial success. 350 entrepreneurs are included in a broad sample and a quantitative methodology is used. Partial least squares structural equation modeling made it easier to analyze direct and indirect links, and model fit indices confirmed that the model fit the data. The findings demonstrate how government regulations, social capital, cultural norms, and technological adoption all have a big impact on social impact and entrepreneurial success. Because all components of Indonesia's entrepreneurial ecosystem are interrelated, this study emphasizes practical lessons for entrepreneurs, politicians, and academics.

PENGUATAN IPTEK MELALUI PELATIHAN PENGOLAHAN HASIL PERIKANAN UNTUK MENUNJANG PARIWISATA Abdullah, Akmal; Rusli, Rusli; Syukroni, Ikbal; Latief, Rudi; Sulkifli, Sulkifli
JCES (Journal of Character Education Society) Vol 5, No 4 (2022): October
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jces.v5i4.11114

Abstrak: Pantai Laguna Kecamatan Tanete Rilau, Kabupaten Barru memiliki potensi wisata dengan terletak didaerah pesisir. Tujuan kegiatan ini adalah Memberdayakan masyarakat dalam upaya peningkatan pendapatan masyarakat melalui pengembangan potensi olahan hasil laut untuk menunjang pariwisata. Metode yang digunakan adalah peragaan melalui pelatihan, praktik dan dukungan untuk meningkatkan keterampilan masyarakat memproduksi olahan seafood yang bergizi dengan teknik yang tepat, serta memberikan pengetahuan, pengetahuan dan keterampilan kepada masyarakat yang memproduksi sesuai standar Memberikan bimbingan dan dukungan. Masyarakat desa sangat antusias dan aktif dalam kegiatan pengabdian, dan peserta pelatihan berpartisipasi dalam pembuatan produk Nugget, Kaki Naga dan Ekado. Kegiatan pelatihan bersifat dua arah, dan peserta pelatihan dapat mendiskusikan permasalahan dalam melaksanakan kegiatan produksi. Hasil evaluasi kegiatan pelatihan ini yaitu menguatkan ilmu pengetahuan dan keterampilan bidang pengolahan hasil perikanan, meningkatkan angka konsumsi ikan di daerah, serta dapat dijadikan ide bagi masyarakat untuk meningkatkan perekonomian masyarakat di desa.Abstract: Laguna Beach, Tanete Rilau District, Barru Regency, has tourism potential in a coastal area. The purpose of this activity is to empower the community to increase community income through developing the potential for processed seafood to support tourism. The method is demonstrated through training, practice and support to improve people's skills in producing nutritious seafood processed with the proper technique and provide knowledge, knowledge and skills to people who make according to standards. Provide guidance and support. The village community was enthusiastic and active in community service activities, and the trainees participated in manufacturing Nugget, Dragon Feet and Ekado products. Training activities are two-way, and training participants can discuss problems in carrying out production activities. The evaluation results of this training activity are strengthening knowledge and skills in the field of processing fishery products and increasing the number of fish consumption in the region. They can be used as ideas for the community to improve the economy of the community in the village.

Enhancing Employee Commitment through Flexible Working Arrangements and Sustainable H.R. Practices in Indonesian Startups Rina, Rina; Basalamah, Indira; Abdullah, Akmal
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.014

Objectives: This study aims to evaluate the extent and kind of flexible work arrangements(FWAs) in Indonesian startups, considering alternatives for remote work, fluctuating work schedules, and other forms of flexibility. Additionally, it examines how employee commitment is affected by flexible work schedules. And explores the role of sustainable human resource practices in moderating the relationship between employee commitment and flexible work schedules.Methodology: This study employs a structural equation model (SEM) to analyze data collected from 247 employees, assessing the relationships among FWAs, sustainable HR practices, and employee commitment.Finding: This study confirms that FWAs positively contribute to employee commitment, with sustainable HR practices acting as a moderating factor. FWAs enhances job satisfaction and reduces stress, while sustainable HR strategies support employee engagement in the digital era. These findings highlight the importance of integrating FWAs and sustainable HR practices to create an adaptive work environment, improve retention, and drive productivity in the startup ecosystem.Conclusion: This study highlights the significance of FWAs in increasing employee commitment, particularly when supported by sustainable HR practices. By integrating FWAs with sustainability-driven HR strategies, startups can cultivate a resilient workforce, promote long-term retention, and drive innovation in dynamic and evolving business landscapes.

Pengembangan Produk Olahan Hasil Tangkap Perikanan Di Pulau Barrang Lompo Abdullah, Akmal; Rusdi, Andi Rusdi Walinono; Ratna, Ratnawati; Budi, Budiman Haruna; Sulkifli
Hippocampus: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2022): December 2022
Publisher : PUSAT PENELITIAN DAN PENGABDIAN PADA MASYARAKAT (PPPM) POLITEKNIK NEGERI SAMBAS

The potential of fish resources in coastal areas is very broad. but in general the people who live in coastal areas still live a life that is not prosperous. The low income of fishermen and fish cultivators is in stark contrast to the current fisheries potential and the competitive nature of the fishing business compared to other businesses. The purpose of this service is to increase the capacity of fisherwomen by practicing creating innovative fish and squid processed products and developing female fisherman's knowledge about business management. The method used includes the preparation stage, the next stage is production training and training on how to process fresh fish products. Selling points to produce attractive packaging for sale other than food preservative packaging. The conclusion of this community service as a whole the activities went well. This can be seen from the successful innovation of processed fishery products to help solve the problems of fisherwomen as processors of fishery products. as well as the total production capacity of female fishermen through training in the distribution of various processed fish products.

Co-Authors . Syamsulbahri Adrian Febriana Dima Alfina Damayanti Alham, Irawan Aminuyati Andi Baso Adil Natsir Andi Baso Adil Natsir Baso Andi Ridwan Makkulawu Andryanto A ARDIANSYAH ARDIANSYAH Arif Fuddin Usman Arif Fuddin Usman Asriany Asriany, Asriany Bando, Nurjannah Basalamah, Indira Budi, Budiman Haruna Diawati, Prety Fhika Auliah Frans Sudirjo H.M, Rahmayati Hendrawan, Henky Hilda Yuliastuti I Nyoman Tri Sutaguna Ifadhila Ikbal Syukroni Ikbal Syukroni Ilham Ilham Ilyas Ilyas Iwan Harsono Karma Karma Karma Karma, Karma Loso Judijanto Magfirah Magfirah Mariam Mariam, Mariam Mauli Kasmi Megawati Megawati Miftahorrozi, Miftahorrozi Mihrani Mihrani Moh. Ilyas, Moh. Muhammad Akbar Muhammad Fatrul Nizam Muhammad Irhan Latif Muhammad Subhan Iswahyudi Mutalov, Islam C. Norvadewi Nurhalima Nurhalima Nuryana, Arief Paharuddin R. Rusli Raharti, Rini Ramdan, Andry Mochamad Ratna, Ratnawati Rina Rina Roymon Panjaitan RR. Ella Evrita Hestiandari Rusdi, Andi Rusdi Walinono Rusli Rusli Sawlani, Dhiraj Kelly Sitti Saenab Agustina Sulkifli Sulkifli Sumarni Sumarni Syam'un, Syam'un Syamsul Marlin Amir, Syamsul Marlin Verawaty Verawaty Vivid Violin Yuliastuti, Hilda

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