Article Per Year (5 Year)
p-Index From 2020 - 2025
3.93
P-Index
This Author published in this journals
All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Studi Komunikasi Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SOLMA JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Dinamisia: Jurnal Pengabdian Kepada Masyarakat JCES (Journal of Character Education Society) AkMen JURNAL ILMIAH JURNAL MANAJEMEN BISNIS To Maega: Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan International Journal of Business, Law, and Education Jurnal Abdimas Bina Bangsa JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Hippocampus: Jurnal Pengabdian Kepada Masyarakat Semanggi: Jurnal Pengabdian kepada Masyarakat International Journal of Economics and Management Research Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Bisnis dan Manajemen West Science Student Research Journal Master Manajemen GEMBIRA (Pengabdian Kepada Masyarakat) JatiRenov: Jurnal Aplikasi Teknologi Rekayasa dan Inovasi Jurnal Manajemen Bisnis Digital Terkini
Akmal Abdullah
Politeknik Pertanian Negeri Pangkajene Kepulauan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 27 Documents
Search

 1   2   3 
Digital Marketing, Inovasi Produk Dan Sosial Capital Pengaruhnya Terhadap Peningkatan Kinerja Pemasaran (Studi Kasus Pada UMKM Produk Koral dan Ikan Hias Akmal Abdullah; Andi Baso Adil Natsir Baso; Ilham Ilham; Sulkifli Sulkifli
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 3 No. 2 (2023): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v3i2.122

Abstract

The objective of this study is to investigate the influence of digital marketing, product innovation, and social capital on the success of marketing performance improvement. The approach employed for sampling is non-probability sampling, specifically quota sampling. This study employed a sample size of 100 respondents, selected according on the criteria of MSME Coral and Ornamental Fish Product in Makassar. The data collection approach employed in this study involves the use of a questionnaire that utilizes a Likert scale as a measurement device. Quantitative research approaches were employed to gather primary data. The data was analyzed using multiple linear regression analysis with the assistance of SPSS software. Based on the results of this study, it is observed that the p-value associated with the social capital variable and its impact on marketing performance is 0.653, which above the conventional significance level of 0.05. Additionally, the t-value obtained from the t-table is 0.451, which is lower than the critical value of 1.985. Based on the findings, the null hypothesis (H0) is accepted while the alternative hypothesis (H1) is rejected. This suggests that there is no substantial impact of Social Capital on the marketing performance of MSMEs' Coral and Ornamental Fish products in Makassar.
The Effect of Promotion, E-Service Quality and Price on Customer Satisfaction and Its Implication on Loyalty of Tokopedia Customers Frans Sudirjo; Vivid Violin; Akmal Abdullah; Ifadhila; Muhammad Subhan Iswahyudi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1473

Abstract

This study examined how consumer happiness and customer loyalty are affected by the quality of e-services, product prices, and promotions. This study aims to identify if a variable has a direct or indirect impact. A questionnaire with 40 questions that was sent using Google Form was used to gather the data for this investigation. A non-probability selection technique was used to select 100 participants as respondents for this investigation. Path analysis utilizing statistical product and service solutions (SPSS) is the analysis method used in this study. According to the study's findings, client loyalty and partial and simultaneous effects of e-service quality and promotion on customer satisfaction are both favorable. Customer loyalty is impacted by product prices, which also have a detrimental impact on customer satisfaction. Customer loyalty is indirectly impacted by consumer happiness, which is influenced by e-service quality, product prices, and incentives.
Pemanfaatan Media Sosial Instagram Sebagai Sarana Promosi Terhadap Keputusan Pembeli Karang Hias di PT Dirga Mega Cipta Bekasi Jawa Barat Alfina Damayanti; Akmal Abdullah; Ilham Ilham
Student Research Journal Vol. 2 No. 3 (2024): Juni:Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i3.1201

Abstract

The utilization of social media as a promotional tool provides a wide opportunity for sellers to present their products on the internet. This allows consumers to make purchasing decisions regarding the products they have chosen.This study aims to determine how the implementation of Instagram Social Media as a promotional tool and its impact on buyer decisions for Coral at PT Dirga Mega Cipta, Bekasi, West Java. The research method used is a case study in the form of a qualitative approach while the type of research is descriptive. The qualitative approach is focused on "Generating Theory, while the data collection methods used are observation, interview, and documentation methods. The results of this study show that PT Dirga Mega Cipta has utilized social media in its promotional activities where and interaction and measurement of the effectiveness of promotional content on Instagram has a role in shaping purchasing decisions, both in general consumer scenarios and in B2B business environments. Companies need to understand these dynamics to design more effective and measurable marketing strategies on the platform.
PENGEMBANGAN MINAT WIRAUSAHA MAHASISWA MELALUI PELATIHAN KEWIRAUSAHAAN DIGITAL Andi Baso Adil Natsir; Ilham Ilham; Akmal Abdullah; Muhammad Fatrul Nizam; Fhika Auliah; Sitti Saenab Agustina; Muhammad Akbar
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 2 No 03 (2024): JUNI 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian Kepada Masyarakat ini bertujuan untuk mengembangkan minat dan keterampilan kewirausahaan mahasiswa melalui pelatihan kewirausahaan digital. Program pelatihan ini mencakup lima tahapan utama: pre-test, rekrutmen peserta, implementasi pelatihan, tindak lanjut, serta monitoring dan evaluasi. Pelaksanaan pelatihan dilakukan sesuai jadwal yang telah disusun, dengan materi yang relevan, interaktif, dan terstruktur, mencakup dasar-dasar kewirausahaan, penggunaan platform digital, strategi pemasaran online, manajemen keuangan, dan pembuatan rencana bisnis. Metode pembelajaran yang beragam seperti ceramah, diskusi, studi kasus, dan latihan praktis digunakan untuk meningkatkan pemahaman peserta. Setelah pelatihan, dukungan tambahan diberikan kepada peserta yang berminat menerapkan keterampilan yang dipelajari. Monitoring dan evaluasi menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan peserta. Program ini efektif dalam mengembangkan minat dan keterampilan kewirausahaan mahasiswa, mempersiapkan mereka menjadi wirausahawan sukses di masa depan.
Analisis Bibliometrik tentang Keterkaitan Inovasi Teknologi dan Pengembangan Bisnis Loso Judijanto; Syamsulbahri Syamsulbahri; Akmal Abdullah; Iwan Harsono
Jurnal Bisnis dan Manajemen West Science Vol 3 No 01 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i01.981

Abstract

Analisis bibliometrik tentang keterkaitan inovasi teknologi dan pengembangan bisnis merupakan kajian yang mendalam mengenai hubungan antara dua elemen kunci dalam konteks globalisasi dan transformasi digital. Dengan menggunakan data bibliometrik dari berbagai sumber, penelitian ini mengidentifikasi tren penelitian terkini, kontribusi ilmiah yang signifikan, serta kesenjangan pengetahuan yang perlu diisi dalam literatur akademis. Temuan utama menegaskan pentingnya pemahaman yang mendalam tentang interaksi antara inovasi teknologi dan pengembangan bisnis dalam mempertahankan daya saing perusahaan di pasar yang semakin kompleks. Analisis visual seperti jaringan kata kunci dan hamparan waktu memberikan gambaran yang jelas tentang fokus penelitian yang berkembang dari waktu ke waktu, sementara implikasi praktis menekankan pentingnya bagi praktisi bisnis untuk mengikuti tren penelitian terkini dalam merancang strategi inovasi yang efektif.
The Role Of Market Performance Studies With A Strategic Orientation Syam'un, Syam'un; Panjaitan, Roymon; Ramdan, Andry Mochamad; Sawlani, Dhiraj Kelly; Abdullah, Akmal
Jurnal Manajemen Industri dan Logistik Vol 6, No 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1046

Abstract

In Southeast Sulawesi, during the Corona Virus Disease Pandemic, this study sought to examine the impact of the strategic orientation dimension on the market performance of the culinary industry. The descriptive and quantitative methods used non-probability sampling and a purposive sample technique. During the COVID-19 pandemic, the population was made up of actors in the food industry who had managed to survive and run their companies for more than two years. Only 38 people responded to the survey's sample, which was small. This study used Smart-PLS  3.0's route analysis for data analysis. To help culinary business actors perform better in the market during the COVID-19 pandemic, the analysis of the strategic aspects that have an aggressive attitude and significantly affect market performance were presented.
PELATIHAN E- MARKETING BAGI UKM PRODUK KORAL DAN IKAN HIAS Akmal, Akmal Abdullah; Sulkifli, Sulkifli; Karma, Karma
SEMANGGI : Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2024): April 2024
Publisher : LPPM Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/sjpm.v3i1.303

Abstract

Selama ini UMKM Produk Koral dan Ikan Hias  mengalami beberapa permasalahan dalam mengembangkan usahanya. Diantaranya bahwa UKM Produk Koral dan Ikan Hias belum meempunyai media pemasaran digital, belum menampilkan konten produk yang menarik. Kegiatan Pengabdan ini diikuti oleh pelaku UKM yang bergerak dibidang perdagnagan produk koral dan ikan hias yang berada di Kota Makassar. Metode pengabdian yang digunakan dalam kegiatan ini adalah melalui pelatihan dan pendampingan serta evaluasi pada awal dan akhir kegiatan. Hasil kegiatan pengabdian ini terlihat pengetahuan dan ketrampilan para pelaku UKM  yang bertambah setelah mengikuti pelatihan dan pendampingan tentang E-Marketing,  penerapan strategi pemasaran, pemilihan media yang tepat digunakan oleh pelaku UMKM dalam mempromosikan, memasarkan produknya, serta cara mengembangkan bisnis melalui E-marketing
Penerapan Sistem Inventori untuk Peningkatan Kualitas Pasca Panen Produksi Budidaya Karang Hias Insitu Paharuddin, Paharuddin; Alham, Irawan; Sulkifli, Sulkifli; Ardiansyah, Ardiansyah; Abdullah, Akmal; Kasmi, Mauli
Jurnal SOLMA Vol. 13 No. 2 (2024)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v13i2.13484

Abstract

Background: Inovasi teknologi diversifikasi produk karang hias dengan wadah akuarium resirkulasi tertutup sistem modular skala industri sebagai representasi keadaan lingkungan dan kualitas air sebagai alternatif pemecahan masalah pada subsistem agribisnis karang hias yang berbasis keberlanjutan. Kegiatan program Matching Fund ini bertujuan untuk mengimplementasikan sistem inventori akuarium resirkulasi modular yang inovatif dalam budidaya karang hias insitu. Metode: Metodologi dirancang untuk menggabungkan aspek penelitian, penerapan teknologi, pemberdayaan nelayan, dan diseminasi informasi untuk mencapai tujuan peningkatan kualitas pasca panen. Hasil: Sistem yang dirancang ini untuk meningkatkan efisiensi penggunaan air, menjaga kualitas air yang optimal, dan memperbaiki kondisi lingkungan untuk pertumbuhan karang hias. Hal ini diharapkan dapat mendukung pengembangan industri budidaya karang hias secara berkelanjutan, meningkatkan kesejahteraan nelayan atau pelaku usaha, dan mempromosikan praktik-praktik ramah lingkungan dalam budidaya karang hias. Kesimpulan: Teknologi Inovasi diversifikasi produk karang hias dengan wadah akurium resirkulasi tertutup sistem modular skala industri untuk peningkatan kualitas produk selama dalam pemeliharaan sampai dipasarkan.
Pengaruh Media Sosial Dalam Meningkatkan Niat Beli Karang Hias (Coral) Pada PT. Dirga Mega Cipta Bekasi, Jawa Barat Magfirah Magfirah; Akmal Abdullah; Ilham Ilham
MASMAN Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.380

Abstract

This study aims to determine which of Facebook and Instagram has the most dominant effect on increasing the purchase intention of Ornamental Coral at PT Dirga Mega Cipta Bekasi. The type of research used in this research is quantitative research. The population in this study were all Facebook and Instagram social media followers on the @coral education and @coral_educational accounts. The sample in this study amounted to 39 people using random sampling analysis techniques, The data collection technique used a questionnaire with a Likert scale, each of which had been tested and had met the validity and reliability requirements. The data processing technique used SPSS version 22. The data analysis technique used in this study is multiple linear regression. The results of this study can show that Facebook and Instagram social media have the most dominant influence in increasing purchase intention on Ornamental Corals is Facebook Social Media.
The Role Of Market Performance Studies With A Strategic Orientation Syam'un, Syam'un; Panjaitan, Roymon; Ramdan, Andry Mochamad; Sawlani, Dhiraj Kelly; Abdullah, Akmal
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1046

Abstract

In Southeast Sulawesi, during the Corona Virus Disease Pandemic, this study sought to examine the impact of the strategic orientation dimension on the market performance of the culinary industry. The descriptive and quantitative methods used non-probability sampling and a purposive sample technique. During the COVID-19 pandemic, the population was made up of actors in the food industry who had managed to survive and run their companies for more than two years. Only 38 people responded to the survey's sample, which was small. This study used Smart-PLS  3.0's route analysis for data analysis. To help culinary business actors perform better in the market during the COVID-19 pandemic, the analysis of the strategic aspects that have an aggressive attitude and significantly affect market performance were presented.
Co-Authors . Syamsulbahri Adrian Febriana Dima Alfina Damayanti Alham, Irawan Aminuyati Andi Baso Adil Natsir Andi Baso Adil Natsir Baso Andi Ridwan Makkulawu Andryanto A ARDIANSYAH ARDIANSYAH Arif Fuddin Usman Arif Fuddin Usman Asriany Asriany, Asriany Bando, Nurjannah Basalamah, Indira Budi, Budiman Haruna Diawati, Prety Fhika Auliah Frans Sudirjo H.M, Rahmayati Hendrawan, Henky Hilda Yuliastuti I Nyoman Tri Sutaguna Ifadhila Ikbal Syukroni Ikbal Syukroni Ilham Ilham Ilyas Ilyas Iwan Harsono Karma Karma Karma Karma, Karma Loso Judijanto Magfirah Magfirah Mariam Mariam, Mariam Mauli Kasmi Megawati Megawati Miftahorrozi, Miftahorrozi Mihrani Mihrani Moh. Ilyas, Moh. Muhammad Akbar Muhammad Fatrul Nizam Muhammad Irhan Latif Muhammad Subhan Iswahyudi Mutalov, Islam C. Norvadewi Nurhalima Nurhalima Nuryana, Arief Paharuddin R. Rusli Raharti, Rini Ramdan, Andry Mochamad Ratna, Ratnawati Rina Rina Roymon Panjaitan RR. Ella Evrita Hestiandari Rusdi, Andi Rusdi Walinono Rusli Rusli Sawlani, Dhiraj Kelly Sitti Saenab Agustina Sulkifli Sulkifli Sumarni Sumarni Syam'un, Syam'un Syamsul Marlin Amir, Syamsul Marlin Verawaty Verawaty Vivid Violin Yuliastuti, Hilda