Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

5.823

P-Index

This Author published in this journals

All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Indonesian Journal of Public Administration (IJPA) Jurnal Riset Pendidikan Ekonomi EKONOMIS : Journal of Economics and Business MEDIA STUDI EKONOMI JOURNAL OF BUSINESS STUDIES JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Jurnal Ilmiah Akuntansi dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) MEDIA MANAJEMEN JASA BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Economics and Business UBS ABDIMAS Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Jurnal Akuntansi Manajerial (Managerial Accounting Journal) Berdikari : Jurnal Pengabdian kepada Masyarakat Journal of Social Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Jurnal Ekonomi, Teknologi dan Bisnis KAMI MENGABDI Jurnal Pemberdayaan Nusantara El-Mujtama: Jurnal Pengabdian Masyarakat PANDAWA : Jurnal Pengabdian kepada Masyarakat STREAMING Business Journal

simamora, virgo

Universitas 17 Agustus 1945 Jakarta

Author-ID : 2639522

Religion Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 57 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4 5

Pengaruh Celebrity Endorsement Terhadap Keputusan Pembelian Melalui Brand Image Skincare Nature Republic Virgo Simamora; Rana Sadilah
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 2 (2020): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study has the main objectives, namely to inform the effect of celebrity endorsement on the brand image of Nature Republic skincare, to inform the influence of celebrity endorsement on the purchasing decision of Nature Republic, to inform the influence of brand image on the purchasing decision of Nature Republic, and to inform the influence of celebrity endorsement on purchasing decisions through brand image skincare Nature Republic. The sampling technique used is non-probability sampling. To determine the number of sample respondents using purposive sampling technique, the sample obtained is 100 respondents using Nature Republic. The data analysis technique needed in this research is Structural Equation Modeling (SEM) with PLS (Partial Least Square) software. The results of the analysis obtained in this study are that each variable has a positive effect on each other.Keywords: Celebrity Endorsement, Purchase Decision, Brand Image

THE EFFECT OF CELEBRITY ENDORSEMENT AND THE REPUTATION OF THE @OOTD FESS FORUM ON CONSUMER BUYING INTEREST IN FASHION PRODUCTS AMONG MILLENNIALS, JAKARTA, 2020. Virgo Simamora; Novi Theresia Kiak; Maria Prudensia Leda Muga
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 8 No 02 (2021)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v8i02.5627

This explanatory study seeks to explain the impact of celebrity endorsement and reputation of the @OOTDFESS Forum as exogenous factors on customers' purchase intentions as endogenous variables. Using the questionnaire, the data was collected from 100 millennials aged 20 to 40 who are residents of DKI Jakarta Province. The hypothesis in this research was tested using the Partial Least Square Modeling (PLS-SEM) methods applied with the software of SmartPLS 3.0. The findings of this study indicate that (1) celebrity endorsers have a positive and significant effect on consumers’ purchasing intention. (2) The reputation of the @OOTDFESS Forum has a positive and significant impact on consumers’ purchasing intention. (3) The celebrity endorsement and the reputation of the @OOTDFESS forum simultaneously have an effect on buying interest. According to this research, celebrity endorsement and the reputation of the @OOTDFESS forum variables cause 66.8% of the changes in consumers' purchasing intentions in the fashion industry.

Social Marketing Campaign: Upaya Meningkatkan Pemahaman dan Kepatuhan Milenial Terhadap Protokol Kesehatan. DKI Jakarta Virgo Simamora; Novi Theresia Kiak; Maria Prudensiana Leda Muga
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 3 No 3 (2021)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v3i3.440

Two years after the first case was detected, Indonesia is still dealing with the spread of COVID-19. Because of a lack of individual compliance to health protocols, it is becoming increasingly difficult to control. Individual compliance is influenced by several factors, the most common of which is a lack of knowledge about health protocol. This program aims to enhance millennials' knowledge of COVID-19 and encourage them to comply with the health protocol. This program was attended by 44 millennials from RT.11/RW.6, Sunter Agung, Tanjung Priok, North Jakarta, DKI Jakarta, the province with the highest number of COVID-19 cases in Indonesia. Millennials were selected because they are more likely to have asymptomatic COVID-19. This virtual training includes sharing sessions, questions and answers, and role-playing. To evaluate the difference in personal knowledge before and after the training, all participants must complete the health protocol questionnaire, previously distributed via a Google form, before and after the training. Following the training, millennial knowledge and compliance rose, according to the evaluation.

PENGARUH KAPABILITAS TEKNOLOGI INFORMASI DAN KAPABILITAS INOVASI TERHADAP STRATEGI DAN DAMPAKNYA TERHADAP KEUNGGULAN BERSAING UMKM KULINER Lani Diana Wijaya; Virgo Simamora
Jurnal Ilmiah Akuntansi & Bisnis Vol 7 No 1 (2022)
Publisher : Universitas Pendidikan Nasional

Penelitian ini bertujuan untuk menguji pengaruh kapabilitas teknologi informasi dan kapabilitas inovasi terhadap keunggulan bersaing UMKM kuliner dengan strategi sebagai variabel intervening. Penelitian ini dilaksanakan di wilayah DKI Jakarta. Teknik pengambilan sampel menggunakan metode purposive sampling. Data penelitian ini adalah data primer yang dikumpulkan dengan menyebarkan kuesioner kepada pemilik UMKM bidang kuliner di DKI Jakarta dengan sampel sebanyak 100 responden. Pengujian hipotesis dilakukan dengan menggunakan metode analisis data partial least square (PLS). Berdasarkan uji statistik, hasil penelitian menunjukkan bahwa kapabilitas teknologi informasi berpengaruh signifikan terhadap keunggulan bersaing, kapabilitas teknologi informasi berpengaruh signifikan terhadap keunggulan bersaing melalui strategi. Sedangkan, kapabilitas inovasi berpengaruh tidak signifikan terhadap keunggulan bersaing, kapabilitas inovasi berpengaruh tidak signifikan terhadap keunggulan bersaing melalui strategi.

Effect of Environmental Turbulence, Value Creation on Cost Leadership Strategy and Its Impact on Competitive Advantage of Coffee Shop SMEs, Jakarta, 2021 Virgo Simamora; Indrianti Sulistianingsih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5543

This explanatory research aims to explain the effect of environmental turbulence and value creation on the cost leadership strategy and its impact on competitive advantage in MSME Coffee Shops in DKI Jakarta. The population of this research is all MSME Coffee Shops in North Jakarta, whose number is unknown. Using a purposive sampling technique, researchers selected 100 MSME Coffee Shops in North Jakarta owned by millennials to participate in this study. Data was collected using a questionnaire distributed online via a google form. The results of this study explain that environmental turbulence affects the cost leadership strategy. Similarly, there is a value creation effect on the cost leadership strategy. In this study, the researcher found that the cost leadership strategy impacted the competitive advantage of coffee shops. This study did not find a direct effect of environmental turbulence on competitive advantage and a direct effect of value creation on competitive advantage. The results of this study indicate that the cost leadership strategy has an important role in creating a competitive advantage for MSME Coffee Shops. Therefore, MSMEs need to consider external and internal issues in strategy formulation.

The Role of Innovation and Information Technology Capabilities in Increasing the Competitive Advantage of MSMEs Coffee Shops in Jakarta Virgo Simamora; Indrianti Sulistianingsih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5530

This research is an explanatory research that aims to explain the role of innovation capabilities and information technology in increasing the competitive advantage of MSMEs in Coffee Shops in Jakarta. The population of this research is all MSMEs of Millennia-owned coffee shops operating in the Jakarta area. The sampling technique used is a purposive sampling technique that uses certain criteria as a requirement to be a research sample. The data collection instrument used was a questionnaire distributed online via Instagram and WhatsApp. There are 215 coffee shop entrepreneurs in Jakarta who are willing to participate in this research. By using partial least squares structural equation modeling (PLS-SEM) the data is processed and results are obtained which show that innovation capability has a positive impact on competitive advantage in MSME Coffee Shops. Likewise, the results of this study explain that the capability of information technology has a positive impact on competitive advantage in MSME Coffee Shops in Jakarta.

PENGARUH KUALITAS LAYANAN TRACKING SYSTEM BERBASIS WEB TERHADAP KEPUASAN PELANGGAN MELALUI PERSEPSI RESIKO KONSUMEN PADA PRODUK JNE CILINCING Virgo Simamora; Eka Susanti
MEDIA MANAJEMEN JASA Vol 4, No 1 (2017): MEDIA MANAJEMEN JASA (MMJ)
Publisher : UNIVERSITAS 17 AGUSTUS 1945 jAKARTA

ABSTRAK Penelitian ini memiliki tujuan untuk dapat mengetahui pengaruh seberapa besar kualitas layanan tracking system berbasis web terhadap kepuasan pelanggan melalui persepsi resiko konsumen sebagai variabel intervening pada agen JNE Cilincing. Jenis penelitian ini adalah penelitian survei. Populasi pada penelitian ini adalah konsumen agen JNE Cilincing. Teknik dalam pengambilan sampel menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 337 responden. Data penelitian yang diperoleh dianalisis menggunakan teknik software analisis PLS (Partial Least Square) melalui softwareSmartPLS. Data penelitian dikumpulkan dengan penyebaran kuesioner yang telah diuji validitas dan reabilitasnya. Hasil dalam penelitian ini menunjukkan data bahwa : (1) terdapat pengaruh secara positif signifikan kualitas layanan tracking systemberbasis web terhadap kepuasan pelanggan pada produk JNE Cilincing; (2) terdapat pengaruh secara positif signifikan kualitas layanan tracking system berbasis web terhadap persepsi resiko konsumen pada produk JNE Cilincing; (3) terdapat pengaruh secara positif signifikan persepsi resiko konsumen terhadap kepuasan pelanggan pada produk JNE Cilincing dan (4) terdapat pengaruh secara positif signifikan kualitas layanan tracking system berbasis web terhadap kepuasan pelanggan melalui persepsi resiko konsumen pada produk JNE Cilincing. Kata Kunci : Kualitas Layanan Tracking System Berbasis Web, Kepuasan Pelanggan, Persepsi Resiko Konsumen ABSTRACT This study aimed to determine the effect of web-based tracking system on service qualityto customer satisfaction through perceived risk of consumesr as intervening variabel in JNE Cilincing products. This research is include to the survey research. This population in the study are consumers in JNE Cilincing agent. Sample collection method is purposive sampling with a totally of sample are 337 respondent. Data were analyzed using by PLS (Partial Least Square) techniques through software SmartPLS. Data were collected by questionnaires that have being test for the validity and reliability.The results of this study indicate that: (1) there is positive significant influence web-based tracking system on service quality to customer satisfaction in JNE Cilincing products; (2) there is positive significant influence of web-based tracking system on service quality to perceived risk of consumers in JNE Cilincing products; (3) there is positive significant effect of perceived risk of consumers to customer satisfaction in JNE Cilicing productsand the last (4) there is positive significant influence of web-based tracking system on service quality to customer satisfaction through perceived risk of consumers in JNE Cilincing products. Keywords : Tracking System Service Quality Based On Web, Customer Satisfaction, Perceived Risk Of Consumers

PENGARUH REPUTASI PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Konsumen Air Minum Dalam Kemasan Galon Merek AQUA di Kecamatan Tanjung Priok Jakarta Utara) Virgo Simamora; Celeste Celeste
Jurnal Akuntansi Manajerial (Managerial Accounting Journal) Vol 2, No 2 (2017): Jurnal Akuntansi Manajerial, ISSN (E): 2502-6704
Publisher : Universitas 17 Agustus 1945 Jakarta

Penelitian ini bertujuan untuk mengetahui pengaruh reputasi perusahaan terhadap keputusan pembelian dengan kepercayaan konsumen sebagai variabel intervening pada konsumen air minum dalam kemasan galon merek Aqua di Kecamatan Tanjung Priok Jakarta Utara. Jenis penelitian ini adalah penelitian Explanatory. Populasi pada penelitian ini adalah ibu rumah tangga yang memutuskan untuk membeli air minum dalam kemasan galon merek Aqua. Metode pengambilan sampelnya adalah purposive sampling dengan jumlah sampel sebanyak 399 orang dari 170.594 populasi. Untuk mengumpulkan data menggunakan kuesioner, sedangkan untuk mengolah data menggunakan software Smart PLS (Partial Least Square) versi 3. Teknik analisis data yang digunakan adalah regresi berganda. Hasil penelitian ini menunjukkan bahwa: (1) ada pengaruh positif antara reputasi perusahaan terhadap keputusan pembelian (2) ada pengaruh positif antara reputasi perusahaan terhadap kepercayaan konsumen (3) ada pengaruh positif antara kepercayaan konsumen terhadap keputusan pembelian (4) ada pengaruh positif antara reputasi perusahaan terhadap keputusan pembelian melalui kepercayaan konsumen.

PROGRAM PENGABDIAN KEPADA MASYARAKAT : PERAN KOPERASI DALAM PEMBERDAYAAN MASYARAKAT MELALUI PENGELOLAAN BANK SAMPAH PADA KAMPUNG GUNUNG LEUTIK DESA KIARASARI KECAMATAN SUKAJAYA KABUPATEN BOGOR JAWA BARAT Diansyah .; Virgo Simamora; Lukiyana .
BERDIKARI Vol 1, No 2 (2018)
Publisher : Universitas 17 Agustus 1945 Jakarta

AbstrakProgram pengabdian kepada masyarakat ini bertujuan untuk mengetahui peran koperasi dalam pemberdayaan masyarakat melalui pengelolaan bank sampah pada Kampung Gunung Leutik Desa Kiarasari Kecamatan Sukajaya Kabupaten Bogor Jawa Barat agar masyarakat tersebut memiliki pendapatan tambahan dari pengelolaan bank sampah dan diharapkan agar kesejahteraannya masyarakat tersebut semakin meningkat. Pengelolaan sampah melalui bank sampah merupakan suatu keharusan agar masyarakat didik untuk mendapatkan manfaat ganda yaitu kebersihan lingkungan dan pendapatan tambahan . Adapun kegunaan khususnya bagi masyarakat Kampung Gunung Leutik agar memahami cara memanfaatkan sampah menjadi barang berguna yang akan dikelola oleh bank sampah melalui wadah koperasi. Sedangkan sasaran kegiatan ini ditujukan untuk masyarakat Desa Kiarasari khususnya Kampung Gunung Leutik dapat memanfaatkan limbah sampah, mengelola bank sampah dan memahami kegiatan koperasi untuk meningkatkan pendapatan rumah tangga.Kata kunci: limbah sampah, bank sampah, koperasi, pemberdayaan masyarakat dan kesejahteraan

Pendidikan Kewirausahaan Pada Mitra Usaha Mikro Bidang Kuliner Diansyah Diansyah; Virgo Simamora; Rio Johan Putra; Ari Soeti Yani; Muhammad Ulul Albab
BERDIKARI Vol 5, No 1 (2022): Jurnal Berdikari
Publisher : Universitas 17 Agustus 1945 Jakarta

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk untuk memberikan pendampingan kepada Usaha Mikro Kecil dan Menengah (UMKM) melalui kegiatan pendidikan kewirausahaan. Kegiatan terdiri dari tiga tahap, yaitu tahap perencanaan, tahap pelaksanaan dan tahap evaluasi. Metode yang digunakan yaitu metode ceramah dan metode diskusi ( FGD ) serta tanya jawab. Pemateri dalam kegiatan ini adalah Dosen FEB Universitas 17 Agustus 1945 Jakarta sebagai bentuk pengabdian kepada masyarakat. Hasil kegiatan pengabdian masyakat adalah bahwa pendidikan kewirausahaan melalui pelatihan kewirausahaan adalah salah satu upaya yang dapat meningkatkan daya saing UMKM. Pelatihan kewirausahaan yang diberikan berfokus pada tiga hal yaitu teknologi produksi, digital marketing dan literasi keuangan. Untuk mendukung pelatihan kepada UMKM diberikan bantuan berupa peralatan dan bahan baku usaha disertai pelatihan menggunakan alat tersebut. Hasil pengabdian masyarakat secara keseluruhan adalah baik dan berjalan dengan lancar. Hal ini dapat dilihat dari aktifnya peserta yang ikut acara penyuluhan dan pelatihan dengan banyaknya pertanyaan yang diajukan peserta. Disamping itu peserta kegiatan pengabdian masyarakat mengharapkan ada tindak lanjut dari perguruan tinggi yaitu pelatihan sosial media.

Co-Authors Abriandi, Abriandi Adelia, Fika Ari Soeti Yani Ariani, Jihan Ayu Dwi Astuti Ayu Dwi Astuti Bayu Dwi Saputra Bayu Dwi Saputra, Bayu Dwi Bima Setyahardi, Paulus Bobby Reza Celeste Celeste Diansyah Diansyah Dina Maryana Eka Sulastri Sitanggang Eka Sulastri Sitanggang Eka Susanti Elli Kusmiyati Elvina Recha Anjani Fika Adelia Indrianti Sulistianingsih Irene Octavia Juita Verawati Kaylasalma, Nazla Khalisah Visiana Lani Diana Wijaya Lovia Oktaviyana Lukiyana, Lukiyana Maria Prudensia Leda Muga Maulinda Bulan Muga, Maria Prudensiana Leda Muhammad Dipo Lukito muhammad junaid kamaruddin Muhammad Ulul Albab Muhammad Yunior Alfabet Mulyani, Shindi Sri Nazla Kaylasalma Novi Theresia Kiak Paras Islami Paras Islami Paulus Bima Setyahardi Permatasari, Sheila Silvia Pravitasari, Endyastuti Putra, Bagas Putri, Camelia Qiven Daud Qiven Daud Rahmadan, Yanuar Rana Sadilah Rio Johan Putra Riska Aulia Umry Salini, S Sarwita Siti Aisyah Siti Aisyah Syifa Fauziah Tri Wahyuningsih Widiastuti Widiastuti

Title

Found 57 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 57 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 57 Documents
Search