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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Indonesian Journal of Public Administration (IJPA) Jurnal Riset Pendidikan Ekonomi EKONOMIS : Journal of Economics and Business MEDIA STUDI EKONOMI JOURNAL OF BUSINESS STUDIES JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Jurnal Ilmiah Akuntansi dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) MEDIA MANAJEMEN JASA BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Economics and Business UBS ABDIMAS Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Jurnal Akuntansi Manajerial (Managerial Accounting Journal) Berdikari : Jurnal Pengabdian kepada Masyarakat Journal of Social Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Jurnal Ekonomi, Teknologi dan Bisnis KAMI MENGABDI Jurnal Pemberdayaan Nusantara El-Mujtama: Jurnal Pengabdian Masyarakat PANDAWA : Jurnal Pengabdian kepada Masyarakat STREAMING Business Journal
simamora, virgo
Universitas 17 Agustus 1945 Jakarta
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The Effect Of E-Service Quality And E-Trust On Buying Interest In Shopee Pay Users In The Millennial Generation Siti Aisyah; Virgo Simamora; Bobby Reza
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6657

Abstract

The use of e-wallet is increasing as online transactions increase in Indonesia. This research is an explanatory study that aims to find out the influence of E-service quality and E-trust on the interest of using ShopeePay when shopping online among Millennials in DKI Jakarta. The population of this study is the entire Generation of Millennials in DKI Jakarta who have used ShopeePay at least three times when making online transactions and the number is unknown. Sampling technique used is purposive sampling techniques on condition samples are Millennial Generation, live in the territory of DKI Jakarta and have used ShoppePay at least 3 times. Data collected through the spread of the google form questionnaire to the Millennial Generation. Data analysis using SmartPLS 3.0 Partial Least Squares Structural Equation Modeling (PLS-SEM). Research results show that E-Service Quality and E-Trust have a positive and significant influence on purchasing interest using ShopeePay on the millennial generation in DKI Jakarta. According to research results, 92.9% of Millennial Generation interest in using ShoppePay is influenced by E-Service Quality and E-Trust. The findings confirm that it is important for e-wallet service providers to focus on improving the quality of electronic services and building user confidence to boost purchasing interest.
Generation Z's Perspective On Interest In Buying Fashion Products Through Social Media And The Tiktok Application Ayu Dwi Astuti; Abriandi Abriandi; Virgo Simamora
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6658

Abstract

The increased Internet penetration has become a major impetus in increasing the use of e-commerce platforms for online sales. This research is an explanation that aims to find out how social media and Tiktok influence Generation Z's buying interest in shopping fashion products online at DKI Jakarta. The entire Generation Z in the region who used social media and Tiktok to shop for fashion products at least 3 times became the population of this study, with the total number of respondents 208 being selected through the use of purposive sampling techniques. The data collection was carried out with the distribution of Google Forms as one of the forms of questionnaires in DKI Jakarta, and analyzed using SmartPLS 3.0 Partial Least Squares Structural Equation Modeling. (PLS-SEM). The results are proof that social media and Tiktok have a positive and significant influence on Generation Z's buying interest in buying fashion products online.
Peningkatan Pengetahuan Digitalisasi Bisnis UMKM Kedai Kopi, Kecamatan Tanjung Priok, Jakarta Utara. Virgo Simamora
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): Pengabdian Kepada Masyarakat
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v3i2.862

Abstract

UMKM kedai kopi adalah UMKM yang menjadi perhatian pemerintah karena perkembangannya yang pesat dalam 10 tahun terakhir. Peningkatan bisnis kedai kopi ditandai dengan peningkatan jumlah coffee shops, demand dan produksi kopi di Indonesia. Rendahnya tingkat pengetahuan tentang digitalisasi bisnis adalah permasalahan yang dihadapi UMKM kedai kopi dan berdampak pada kemampuannya mengeksploitasi peluang di industri minuman kopi. Sasaran kegiatan ini adalah meningkatkan pengetahuan UMKM Kedai Kopi tentang digitalisasi bisnis. Kegiatan dilaksanakan pada tanggal 28 Juli, 2022, di Gedung Perkuliahan, Kampus Universitas 17 Agustus 1945 Jakarta, RT.11/RW.6, Sunter Agung, Tanjung. Priok, Jakarta Utara. Pelatihan diberikan dengan metode ceramah, tanya jawab, bedah kasus dan role play tentang e-promotion tools yang mencakup e- review, e-commerce, forum komunikasi online, e-catalogue dan social media. Terdapat 15 UMKM yang berpartisipasi pada kegiatan pelatihan ini. Hasil kegiatan, menunjukkan bahwa adanya peningkatan pengetahuan UMKM kedai kopi terhadap digitalisasi bisnis setelah pelathan diberikan.
‘’Upaya UMKM Meningkatkan Brand Awareness Produk Baru Melalui Digital Marketing’’ Paulus Bima Setyahardi; Virgo Simamora
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.299

Abstract

Penelitian ini memiliki bertujuan menjelaskan bagaimana “upaya UMKM meningkatkan brand awareness produk baru melalui digital marketing. Penelitian ini menggunakan metode pendekatan kuantitatif dengan teknik pengumpulan datanya menggunakan angket atau kuesioner. Sampel pada penelitian ini adalah generasi-z yang diambil sebanyak 102 responden. Teknik pengambilan sampling pada penelitian ini menggunakan metode purposive sampling yang menggunakan kriteria tertentu untuk mendapatkan sampel. Teknik pengumpulan data dilakukan dengan cara menyebar kuesioner kepada responden yang telah memenuhi kriteria khusus dalam hal ini merupakan generasi-z. Metode analisis data pada penelitian ini menggunakan software smartPLS SEM (Partial Least Square – Structural Equation Modeling) untuk menguji hipotesis penelitian. Hasil penelitian menjelaskan bahwa Digital Marketing (X) berpengaruh secara signifikan dan positif terhadap Brand Awareness (Y).
Kualitas Pelayanan Informasi dan Rehabilitasi Terhadap Kepuasan Masyarakat pada BNN Kota Jakarta Utara Fika Adelia; Virgo Simamora; Abriandi Abriandi
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.306

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis kualitas pelayanan informasi dan rehabilitasi terhadap kepuasan masyarakat pada BNN KOTA JAKARTA UTARA. Penelitian ini menggunakan metode pendekatan kuantitatif dengan teknik pengumpulan datanya menggunakan angket atau kuesioner. Sampel pada penelitian ini adalah generasi-z yang diambil sebanyak 115 responden. Teknik pengambilan sampling pada penelitian ini menggunakan metode purposive sampling yang menggunakan kriteria tertentu untuk mendapatkan sampel. Teknik pengumpulan data dilakukan dengan cara menyebar kuesioner kepada responden yang telah memenuhi kriteria khusus dalam hal ini merupakan generasi-z. Metode analisis data pada penelitian ini menggunakan software smartPLS SEM (Partial Least Square – Structural Equation Modeling) untuk menguji hipotesis penelitian. Hasil penelitian menjelaskan bahwa kualitas pelayanan berpengaruh secara signifikan dan positif terhadap kepuasan masyarakat.
Product Development Strategies Impact The Purchasing Interest Of Coffee Kali Drinkers Nazla Kaylasalma; Abriandi, Abriandi; Virgo Simamora
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to explain the influence of product development strategy on purchasing interest Kali Coffee. This research have 100 respondents who qualify to be a respondent in this research. The data collection technique in this research was carried out by distributing questionnaires via Google form. The researcher used PLS-SEM as a data analysis with Smartpls 3.0 software support. The result of this research indicate that product development strategy have an effect on purchasing interest Kali coffee.
Differentiation Moderation Effects: Experiential Marketing And Green Marketing On The Purchasing Intention Of Motorcycle Scooters Simamora, Virgo; Saputra, Bayu Dwi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 2 No. 4 (2023): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v2i4.45

Abstract

Due to their flexibility and capacity to maneuver through heavy traffic, motorcycles are a common mode of transportation in Jakarta. The purpose of this study to examine the moderating effect of product differentiation on the impact of experiential marketing and green marketing on motorcycle scooter purchasing interest in Jakarta. The sampling technique used purposive sampling method. The primary data was collected by questionnaires distributed to motorcycle users in Jakarta with a sample of 96 respondents. The results showed that experiential marketing had a positive and significant effect on purchasing intention. Green products had a positive and significant effect on purchase intention. Also, product differentiation had a positive and significant effect on purchase intention. According to this study, there is no moderating effect of product differentiation on the impact of experiential marketing and green marketing on motorcycle scooter purchasing intention in Jakarta.
Workshop Pemahaman Administrasi Gudang untuk Generasi Milenial Siti Aisyah; Virgo Simamora
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 3 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i3.1996

Abstract

Warehousing is an important part of the supply chain, which functions as a place to store goods before being distributed to consumers or customers. An understanding of warehouse administration plays a vitally important role in the supply chain of various business aspects. Warehouse administration which involves management processes such as planning, monitoring and organizing warehouses is carried out to help companies reduce costs and increase profits. This includes stock management, inventory control, shipping, receiving, and data management. Warehouse administration aims to ensure the warehouse runs efficiently and effectively. In this community service activity, an understanding of warehouse administration is provided using community service methods in the form of outreach. Participated by 24 people from the millennial generation, this socialization carried the theme "Understanding of Warehouse Administration for the Millennial Generation" and had discussion points regarding the role of warehouse administration tasks, the scope of warehouse administration. The aim of holding this socialization is that it is hoped that the millennial generation can gain a better understanding of warehouse administration and can also provide significant benefits for the millennial generation, both in developing personal skills and preparing for future careers.
The Effect of Live Streaming and Online Customer Reviews on Consumer Purchasing Decisions of Jennskin Products Shopee Putri, Camelia; Simamora, Virgo; Pravitasari, Endyastuti
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5385

Abstract

This study aims to examine the influence of Live Streaming and Online Customer Reviews on purchase decisions of Jennskin products on Shopee. Using a quantitative approach, data were collected from 100 consumers in Jakarta through a structured questionnaire and analyzed with SmartPLS 3.0. The results show that Live Streaming has a positive and significant effect on purchase decisions, while Online Customer Reviews do not have a significant influence. The model's R² value of 0.601 indicates that 60.1% of the variation in purchase decisions is explained by the two variables. These findings highlight the importance of interactive and promotional features in Live Streaming and suggest the need for improved customer review strategies. Future research is recommended to include broader variables and demographics for deeper insights.
WORKSHOP PEMANFAATAN SOSIAL MEDIA SEBAGAI ALAT DIGITAL MARKETING UMKM Permatasari, Sheila Silvia; Rahmadan, Yanuar; Pravitasari, Endyastuti; Simamora, Virgo
Jurnal Pemberdayaan Nusantara Vol 3, No 2 (2023): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v3i2.7337

Abstract

Kegiatan pengabdian kepada masyarakat yang diadakan di wilayah RW 10 Kelurahan Kalibaru, Kecamatan Cilincing, Jakarta Utara memiliki tujuan utama untuk meningkatkan pemahaman para pelaku UMKM dalam memanfaatan digital marketing. Metode yang digunakan dalam kegiatan ini adalah loka karya (workshop) yang dibagi ke dalam empat sesi. Dengan waktu yang diberikan 30 menit di setiap masing-masing sesi, para pelaku UMKM berkesempatan untuk mendengarkan pemaparan dengan materi yang berbeda-beda di setiap sesinya. Pemaparan tersebut diberikan oleh dosen-dosen dari Universitas 17 Agustus 1945 Jakarta. Kegiatan yang dilaksanakan sebagai bentuk pengabdian kepada masyarakat ini ditujukan kepada para pelaku UMKM yang dituntut harus terus bertahan dan bersaing ditengah gempuran transformasi digital. Terdapat beberapa temuan yang didapatkan dari hasil loka karya ini, salah satunya yaitu belum maksimalnya penggunaan media sosial untuk berbisnis atau menfasilitasi usaha mereka. Alih-alih digunakan untuk penunjang usaha mereka, media social tersebut masih cenderung digunakan untuk hal-hal yang bersifat pribadi. Dengan demikian, adanya pemaparan mengenai materi terkait digital marketing khususnya pemanfaatan media social sebagai alat pemasaran digital dapat membuat para pelaku UMKM untuk memaksimalkan pengguna media sosial sebagai alat pemasaran produk mereka sehingga mereka akan tetap bertahan dan bersaing di era disrupsi digital.
Co-Authors Abriandi, Abriandi Adelia, Fika Ari Soeti Yani Ariani, Jihan Ayu Dwi Astuti Ayu Dwi Astuti Bayu Dwi Saputra Bayu Dwi Saputra, Bayu Dwi Bima Setyahardi, Paulus Bobby Reza Celeste Celeste Diansyah Diansyah Dina Maryana Eka Sulastri Sitanggang Eka Sulastri Sitanggang Eka Susanti Elli Kusmiyati Elvina Recha Anjani Fika Adelia Indrianti Sulistianingsih Irene Octavia Juita Verawati Kaylasalma, Nazla Khalisah Visiana Lani Diana Wijaya Lovia Oktaviyana Lukiyana, Lukiyana Maria Prudensia Leda Muga Maulinda Bulan Muga, Maria Prudensiana Leda Muhammad Dipo Lukito muhammad junaid kamaruddin Muhammad Ulul Albab Muhammad Yunior Alfabet Mulyani, Shindi Sri Nazla Kaylasalma Novi Theresia Kiak Paras Islami Paras Islami Paulus Bima Setyahardi Permatasari, Sheila Silvia Pravitasari, Endyastuti Putra, Bagas Putri, Camelia Qiven Daud Qiven Daud Rana Sadilah Rio Johan Putra Riska Aulia Umry Salini, S Sarwita Siti Aisyah Siti Aisyah Syifa Fauziah Tri Wahyuningsih Widiastuti Widiastuti Yanuar Rahmadan