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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Indonesian Journal of Public Administration (IJPA) Jurnal Riset Pendidikan Ekonomi EKONOMIS : Journal of Economics and Business MEDIA STUDI EKONOMI JOURNAL OF BUSINESS STUDIES JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Jurnal Ilmiah Akuntansi dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) MEDIA MANAJEMEN JASA BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Economics and Business UBS ABDIMAS Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Jurnal Akuntansi Manajerial (Managerial Accounting Journal) Berdikari : Jurnal Pengabdian kepada Masyarakat Journal of Social Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Jurnal Ekonomi, Teknologi dan Bisnis KAMI MENGABDI Jurnal Pemberdayaan Nusantara El-Mujtama: Jurnal Pengabdian Masyarakat PANDAWA : Jurnal Pengabdian kepada Masyarakat STREAMING Business Journal

simamora, virgo

Universitas 17 Agustus 1945 Jakarta

Author-ID : 2639522

Religion Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Transportation Other

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PENGARUH KAPABILITAS TEKNOLOGI INFORMASI DAN KAPABILITAS INOVASI TERHADAP STRATEGI DAN DAMPAKNYA TERHADAP KEUNGGULAN BERSAING UMKM KULINER Lani Diana Wijaya; Virgo Simamora
Jurnal Ilmiah Akuntansi & Bisnis Vol 7 No 1 (2022)
Publisher : Universitas Pendidikan Nasional

Penelitian ini bertujuan untuk menguji pengaruh kapabilitas teknologi informasi dan kapabilitas inovasi terhadap keunggulan bersaing UMKM kuliner dengan strategi sebagai variabel intervening. Penelitian ini dilaksanakan di wilayah DKI Jakarta. Teknik pengambilan sampel menggunakan metode purposive sampling. Data penelitian ini adalah data primer yang dikumpulkan dengan menyebarkan kuesioner kepada pemilik UMKM bidang kuliner di DKI Jakarta dengan sampel sebanyak 100 responden. Pengujian hipotesis dilakukan dengan menggunakan metode analisis data partial least square (PLS). Berdasarkan uji statistik, hasil penelitian menunjukkan bahwa kapabilitas teknologi informasi berpengaruh signifikan terhadap keunggulan bersaing, kapabilitas teknologi informasi berpengaruh signifikan terhadap keunggulan bersaing melalui strategi. Sedangkan, kapabilitas inovasi berpengaruh tidak signifikan terhadap keunggulan bersaing, kapabilitas inovasi berpengaruh tidak signifikan terhadap keunggulan bersaing melalui strategi.

Peningkatan Pengetahuan Digitalisasi Bisnis UMKM Kedai Kopi, Kecamatan Tanjung Priok, Jakarta Utara. Virgo Simamora
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): Pengabdian Kepada Masyarakat
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v3i2.862

UMKM kedai kopi adalah UMKM yang menjadi perhatian pemerintah karena perkembangannya yang pesat dalam 10 tahun terakhir. Peningkatan bisnis kedai kopi ditandai dengan peningkatan jumlah coffee shops, demand dan produksi kopi di Indonesia. Rendahnya tingkat pengetahuan tentang digitalisasi bisnis adalah permasalahan yang dihadapi UMKM kedai kopi dan berdampak pada kemampuannya mengeksploitasi peluang di industri minuman kopi. Sasaran kegiatan ini adalah meningkatkan pengetahuan UMKM Kedai Kopi tentang digitalisasi bisnis. Kegiatan dilaksanakan pada tanggal 28 Juli, 2022, di Gedung Perkuliahan, Kampus Universitas 17 Agustus 1945 Jakarta, RT.11/RW.6, Sunter Agung, Tanjung. Priok, Jakarta Utara. Pelatihan diberikan dengan metode ceramah, tanya jawab, bedah kasus dan role play tentang e-promotion tools yang mencakup e- review, e-commerce, forum komunikasi online, e-catalogue dan social media. Terdapat 15 UMKM yang berpartisipasi pada kegiatan pelatihan ini. Hasil kegiatan, menunjukkan bahwa adanya peningkatan pengetahuan UMKM kedai kopi terhadap digitalisasi bisnis setelah pelathan diberikan.

Peran servicescape terhadap trust dan dampaknya pada minat beli yang dimoderasi oleh personal selling pada live streaming produk tas di facebook Qiven Daud; Virgo Simamora
Jurnal Riset Pendidikan Ekonomi Vol. 7 No. 2 (2022): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v7i2.6837

This study aims to examine the effect of servicescape and trust on interest in buying bags moderated by personal selling. This research was conducted in the Greater Jakarta area. The sampling technique used purposive sampling method. This research data is primary data collected by distributing questionnaires to consumers using live streaming on Facebook. Hypothesis testing was carried out using the PLS data analysis method. based on statistical tests, the results of the study show that servicescape has a positive and significant effect on trust and significantly on buying interest. While personal selling moderation has no significant effect on buying interest

Meningkatkan Pengetahuan Inovasi UMKM Kedai Kopi, Tanjung Priok Di Jakarta Utara Virgo Simamora
BERDIKARI Vol 5, No 2 (2022): Jurnal Berdikari
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/berdikari.v5i2.6427

Rendahnya pengetahuan UMKM kedai kopi tentang inovasi dan penerapannya merupakan kelemahan yang berpotensi menjadi kendala mengeksploitasi peluang di industri minuman kopi. Untuk itu UMKM perlu diberikan kegiatan pendampingan tentang inovasi dan penerapannya. Melalui kegiatan pengabdian masyaratkan dosen bersama mahasiswa, telah memberikan kegiatan pendampingan kepada 9 UMKM kedai kopi yang beroperasi di Jakarta Utara. Metode yang digunakan dalam memberikan pendampingan adalah metode seminar dan metode role-play. Hasil evaluasi menunjukkan bahwa pemahaman UMKM terhadap inovasi dan penerapannya meningkat setelah seminar dan role play diberikan. Hal ini dilihat dari perbedaan jumlah jawaban yang benar terhadap jumlah jawaban yang salah, sebelum dan sesudah seminar dan role- play diberikan.

PENGARUH INFLUENCER, HARGA DAN KUALITAS PRODUK SKINCARE SCARLETT WHITENING TERHADAP KEPUTUSAN PEMBELI GENERASI Z, DKI JAKARTA Elvina Recha Anjani; Virgo Simamora
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Influencer, harga dan kualitas adalah factor-faktor penting yang mempengaruhi keputusan pembelian. Penelitian ini adalah penelitian eksplanatori yang menjelaskan tentang pengaruh influencer, harga dan kualitas terhadap keputusan pembelian produk perawatan kuliat Scarlet Whitening di kalangan Generasi Z di DKI Jakarta. Populasi penelitian ini adalah konsumen yang merupakan pengikut akun Instagram @scarlett_whitening, dari kalangan Generasi Z dan pernah membeli produk perawatan kulit Scarlett Whitening, yang jumlahnya tidak diketarhui Untuk menarik sampel, penelitian ini menggunakan teknik purposive sampling yang menentukan kriteria tertentu dalam menarik sampel. Terdapat 100 responden yang berpartisipai pada penelitian ini yaitu berasal dari kalangan Generasi Z dan telah memenuhi kriteria yang telah ditetapkan. Teknik pengumpulan data yang digunakan adalah kuesioner yang disebar secara online menggunakan social media dan secara offline. Teknik analisis data yang digunakan adalah teknik regresi linear berganda dengan menggunakan IBM SPSS Statistik 25. Hasil pengujian menunjukkan bahwa secara partial dan berganda, influencer, harga dan kualitas memilki pengaruh yang signifikan terhadap keputusan pembelian.

PERAN TRUST MEMODERASI PENGARUH PERSONAL SELLING TERHADAP MINAT BELI TERHADAP TAS BEKAS BERMEREK DI FACEBOOK LIVE STREAMING Qiven Daud; Virgo Simamora
The Indonesian Journal of Public Administration (IJPA) Vol 8, No 2 (2022): THE INDONESIAN JOURNAL OF PUBLIC ADMINISTRATION (IJPA) | JULI - DESEMBER 2022
Publisher : Department of Public Administration, Faculty of Social and Political Science, Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/ijpa.v8i2.6528

In online shopping, trust is an important aspect that influences consumer interest in online transactions. This research is explanatory research that aims to explain the role of trust in moderating the influence of personal selling on the intention to buy second-hand branded bags on Facebook by means of live streaming. The population of this research is all consumers who have bought second-hand branded bags via live streaming on Facebook in the Jabodetabek area. The sampling technique used is a purposive sampling technique that uses certain criteria as a requirement to be a research sample. The data collection instrument used was a questionnaire distributed online via Instagram and WhatsApp. There are 100 respondents in Jakarta who are willing to participate in this study. According to this research, trust is a crucial factor that affects customers' intentions to purchase second-hand branded bags through live streaming on Facebook. On the contrary, this research found that personal selling has no effect on the purchase intention of second-hand branded bags through live streaming on Facebook. Lastly, this study shows that trust makes the effects of personal selling on purchase intention less strong. Key word : trust, personal selling, purchasing intentions, live streaming.

Pengaruh Online Customer Review dan Online Customer Rating Terhadap Keputusan Pembelian Pada Aplikasi Tokopedia Dimoderasi Oleh Kualitas Produk Virgo Simamora; Dina Maryana
Cakrawala Repositori IMWI Vol. 6 No. 1 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i1.189

This research seeks to explain the moderating effect of product quality on the relationship between online customer reviews and ratings and online purchasing decisions. Unknown number of Tokopedia application users in Jakarta constitute the population for this research. This study used a technique of purposive sampling in which the sample must meet the requirements specified. For data collection, online questionnaires were used in this study. Smart PLS3 software is used for data processing. As a result, 100 Tokopedia application users fulfilled the research criteria and participated in this study. The findings of the research indicate that product quality moderates the impact of online customer reviews on online purchase decisions. Similarly, product quality moderates the impact of online customer ratings on purchase choices made online. The results of this research may give entrepreneurs with information on the online behavior of customers.

E-Customer Review, E-Customer Rating, E-Payment: Perbedaan Perspektif Konsumen Berdasarkan Gender Paras Islami; Virgo Simamora
Cakrawala Repositori IMWI Vol. 6 No. 3 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i3.210

Because of its large population and high rate of internet penetration, Indonesia is a country that offers a tremendous opportunity for the digital market. This research is a descriptive and comparative study that seeks to explain differences in customer perspectives on e-customer reviews, e-customer ratings, electronic payments based on gender. This study's sample consists of men and women who have made purchases in Indonesian markets; the actual number is unknown. This survey includes 340 customers, with an equal number of female and male participants. The sampling technique used in this research is purposive sampling, in which all of the samples fulfilled the criteria of this research. The results of the study show that there are differences between men and women in online transactions. In the same way, men and women have different perspectives about e-customer reviews, e-customer ratings, and e-payments.

Moderating Effects of Internet Technology on How Pop-Up Ads and Brand Image Affect E-Commerce Competitiveness. Virgo Simamora; Eka Sulastri Sitanggang Eka Sulastri Sitanggang
Journal Of Social Science (JoSS) Vol 2 No 4 (2023): JOSS : Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v2i4.68

One important factor that makes a company or business successful in the market is its ability to create competitiveness against its competitors using internet technology. This study aims to explore the moderating role of internet technology on the influence of pop-up advertisements and brand image on a company's competitiveness. The primary data collection method used in this study is a survey, which involves 100 respondents who have a permanent job, are e-commerce users, and residing in DKI Jakarta. The collected data was obtained through a validated and reliable questionnaire. The results of this study indicate that pop-up ads and brand image have a significant and positive impact on e-commerce competitiveness. Additionally, internet technology also has a significant and positive impact on competitiveness. Furthermore, the moderation effect of internet technology is positively associated with the influence of pop-up advertisements on competitiveness and also positively moderates the impact of brand image on competitiveness.

Differentiation Moderation Effects: Experiential Marketing And Green Marketing On The Purchasing Intention Of Motorcycle Scooters Virgo Simamora; Bayu Dwi Saputra
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 2 No. 4 (2023): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v2i4.45

Due to their flexibility and capacity to maneuver through heavy traffic, motorcycles are a common mode of transportation in Jakarta. The purpose of this study to examine the moderating effect of product differentiation on the impact of experiential marketing and green marketing on motorcycle scooter purchasing interest in Jakarta. The sampling technique used purposive sampling method. The primary data was collected by questionnaires distributed to motorcycle users in Jakarta with a sample of 96 respondents. The results showed that experiential marketing had a positive and significant effect on purchasing intention. Green products had a positive and significant effect on purchase intention. Also, product differentiation had a positive and significant effect on purchase intention. According to this study, there is no moderating effect of product differentiation on the impact of experiential marketing and green marketing on motorcycle scooter purchasing intention in Jakarta.

Co-Authors Abriandi, Abriandi Adelia, Fika Ari Soeti Yani Ariani, Jihan Ayu Dwi Astuti Ayu Dwi Astuti Bayu Dwi Saputra Bayu Dwi Saputra, Bayu Dwi Bima Setyahardi, Paulus Bobby Reza Celeste Celeste Diansyah Diansyah Dina Maryana Eka Sulastri Sitanggang Eka Sulastri Sitanggang Eka Susanti Elli Kusmiyati Elvina Recha Anjani Fika Adelia Indrianti Sulistianingsih Irene Octavia Juita Verawati Kaylasalma, Nazla Khalisah Visiana Lani Diana Wijaya Lovia Oktaviyana Lukiyana, Lukiyana Maria Prudensia Leda Muga Maulinda Bulan Muga, Maria Prudensiana Leda Muhammad Dipo Lukito muhammad junaid kamaruddin Muhammad Ulul Albab Muhammad Yunior Alfabet Mulyani, Shindi Sri Nazla Kaylasalma Novi Theresia Kiak Paras Islami Paras Islami Paulus Bima Setyahardi Permatasari, Sheila Silvia Pravitasari, Endyastuti Putra, Bagas Putri, Camelia Qiven Daud Qiven Daud Rana Sadilah Rio Johan Putra Riska Aulia Umry Salini, S Sarwita Siti Aisyah Siti Aisyah Syifa Fauziah Tri Wahyuningsih Widiastuti Widiastuti Yanuar Rahmadan

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