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simamora, virgo
Universitas 17 Agustus 1945 Jakarta
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Perspektif Generasi Z terhadap Pemanfaatan E-Commerce, Sosial Media, Influencer dan Testimoni Ariani, Jihan; Simamora, Virgo; Pravitasari, Endyastuti
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2047

Abstract

This study aims to determine the influence of e-commerce, social media, influencers and testimonials in increasing the interest in buying Skincare products by Generation Z. The population of this study was all Generation Z who live in the Jakarta area, have purchased skincare products through online media at least 3 times. To obtain a representative sample, the study used a purposive sampling technique. Generation Z who met the requirements and participated as research respondents were 220 participants. The results of this study revealed that the role of e-commerce and influencers was proven to have a positive effect on increasing Generation Z's interest in buying skincare products online. Conversely, the role of social media and testimonials was not proven to have a positive effect on Generation Z's interest in buying skincare products online in the Jakarta area.
Studi Fenomenologi UKM Kerajinan Tangan Berbasis Limbah Kayu pada D&D Craft (Purbalingga) dan Jk Watch (Yogyakarta) Simamora, Virgo; Mulyani, Shindi Sri; Pravitasari, Endyastuti
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2041

Abstract

This study is a phenomenological study that focuses on wood waste-based innovation carried out by handicraft SMEs in Purbalingga and Yogyakarta. The data collection technique used is purposive sampling technique with the criteria being SMEs that have exported products and received assistance from government agencies. The results of this study indicate that innovation capability is an important capability possessed by handicraft SMEs that determines the sustainability of their business in the wood waste-based handicraft industry. To improve innovation capability, SMEs need to be given continuous training.
Local Coffee Product Development Strategy kaylasalma, Nazla; Simamora, Virgo
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.1326

Abstract

Kopi Kali Place is one of the popular coffee shops in the North Jakarta area that has been established since 2019. The purpose of this study is to determine the market penetration and development of local coffee products of Coffe shop Kopi Kali. This study uses a descriptive qualitative approach to understand the development of local coffee products in Kopi Kali Coffee shop. The research methods used include in-depth interviews, participatory observation, documentation, and data triangulation. The results of the research show that Kopi Kali Coffee shop, since its establishment in 2019 until 2024, has undergone an impressive evolution in facing challenges and changes in the coffee industry. With strong adaptability and a high commitment to innovation, Kopi Kali has successfully developed an effective market penetration strategy. The main focus on innovative product development such as the transformation of "Kopi Belies" into a non-alcoholic version and the introduction of a variety of excellent coffee menus demonstrates a dedication to maintaining quality and creating a variety of flavors that appeal to customers. Smart marketing strategies, including the use of social media and partnerships with influencers, have been successful in increasing brand awareness and reaching a wider market segment.
Product Development and Positioning Strategies for Seaclues Local Coffee Salini, S Sarwita; Simamora, Virgo
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.1327

Abstract

Seacules Coffee Shop uses psychographic, demographic, and behavioral factors to segment the market. Seaclues Coffee Shop's target market includes consumers between the ages of 18 and 45 who lead an active lifestyle and work as professionals or students. Seaclues Coffee Shop's goods are presented as premium coffee beverages. Seaclues serves high-quality coffee beans that have been roasted by a roaster. Coffee is served to customers with high quality services provided in a comfortable atmosphere. By implementing the right positioning strategy, Seaclues Coffee Shop can attract and retain the right customers, increase customer satisfaction, and build long-term loyalty. To respond to the dynamic market, Seaclues Coffee Shop has carried out product development by creating unique and high quality product variants. The quality of Seaclues coffee products comes from high quality coffee beans that go through a roasting process before being processed for serving. Seaclues Coffee Shop develops innovative and unique coffee products by utilizing spices. Accurate positioning and product development help Seaclues Coffee Shop create quality products that are different from competitors, which strengthens Seaclues Coffee Shop's presence in a competitive market.
E-WOM, Kepercayaan Konsumen, dan Minat Konsumen dalam Membeli Produk Fashion di E-Commerce Simamora, Virgo
STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i2.3276

Abstract

The growing number of online purchases each year shows how appealing the e-commerce sector is today. This study focuses on how consumer trust serves as a mediator between e-WOM and consumer interest. In this research, one hundred millennials are involved as respondents. The study samples consisted of women, millennials, living in DKI Jakarta who actively engaged in e-commerce. The results of this study found that consumer interest in engaging in e-commerce transactions is influenced by electronic word-of-mouth (E-WOM). Similarly, customer trust affects consumers' purchasing intentions to buy fashion products in e-commerce. Lastly, this study demonstrates the function of consumer trust as a mediating variable in the relationship between e-WOM and millennial enthusiasm for buying fashion products through e-commerce. Keywords : e-WOM, trust, purchasing intentions.
‘’Upaya UMKM Meningkatkan Brand Awareness Produk Baru Melalui Digital Marketing’’ Bima Setyahardi, Paulus; Simamora, Virgo
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.299

Abstract

Penelitian ini memiliki bertujuan menjelaskan bagaimana “upaya UMKM meningkatkan brand awareness produk baru melalui digital marketing. Penelitian ini menggunakan metode pendekatan kuantitatif dengan teknik pengumpulan datanya menggunakan angket atau kuesioner. Sampel pada penelitian ini adalah generasi-z yang diambil sebanyak 102 responden. Teknik pengambilan sampling pada penelitian ini menggunakan metode purposive sampling yang menggunakan kriteria tertentu untuk mendapatkan sampel. Teknik pengumpulan data dilakukan dengan cara menyebar kuesioner kepada responden yang telah memenuhi kriteria khusus dalam hal ini merupakan generasi-z. Metode analisis data pada penelitian ini menggunakan software smartPLS SEM (Partial Least Square – Structural Equation Modeling) untuk menguji hipotesis penelitian. Hasil penelitian menjelaskan bahwa Digital Marketing (X) berpengaruh secara signifikan dan positif terhadap Brand Awareness (Y).
Kualitas Pelayanan Informasi dan Rehabilitasi Terhadap Kepuasan Masyarakat pada BNN Kota Jakarta Utara Adelia, Fika; Simamora, Virgo; Abriandi, Abriandi
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.306

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis kualitas pelayanan informasi dan rehabilitasi terhadap kepuasan masyarakat pada BNN KOTA JAKARTA UTARA. Penelitian ini menggunakan metode pendekatan kuantitatif dengan teknik pengumpulan datanya menggunakan angket atau kuesioner. Sampel pada penelitian ini adalah generasi-z yang diambil sebanyak 115 responden. Teknik pengambilan sampling pada penelitian ini menggunakan metode purposive sampling yang menggunakan kriteria tertentu untuk mendapatkan sampel. Teknik pengumpulan data dilakukan dengan cara menyebar kuesioner kepada responden yang telah memenuhi kriteria khusus dalam hal ini merupakan generasi-z. Metode analisis data pada penelitian ini menggunakan software smartPLS SEM (Partial Least Square – Structural Equation Modeling) untuk menguji hipotesis penelitian. Hasil penelitian menjelaskan bahwa kualitas pelayanan berpengaruh secara signifikan dan positif terhadap kepuasan masyarakat.
Co-Authors Abriandi, Abriandi Adelia, Fika Ari Soeti Yani Ariani, Jihan Ayu Dwi Astuti Ayu Dwi Astuti Bayu Dwi Saputra Bayu Dwi Saputra, Bayu Dwi Bima Setyahardi, Paulus Bobby Reza Celeste Celeste Diansyah Diansyah Dina Maryana Eka Sulastri Sitanggang Eka Sulastri Sitanggang Eka Susanti Elli Kusmiyati Elvina Recha Anjani Fika Adelia Indrianti Sulistianingsih Irene Octavia Juita Verawati Kaylasalma, Nazla Khalisah Visiana Lani Diana Wijaya Lovia Oktaviyana Lukiyana, Lukiyana Maria Prudensia Leda Muga Maulinda Bulan Muga, Maria Prudensiana Leda Muhammad Dipo Lukito muhammad junaid kamaruddin Muhammad Ulul Albab Muhammad Yunior Alfabet Mulyani, Shindi Sri Nazla Kaylasalma Novi Theresia Kiak Paras Islami Paras Islami Paulus Bima Setyahardi Permatasari, Sheila Silvia Pravitasari, Endyastuti Putra, Bagas Putri, Camelia Qiven Daud Qiven Daud Rana Sadilah Rio Johan Putra Riska Aulia Umry Salini, S Sarwita Siti Aisyah Siti Aisyah Syifa Fauziah Tri Wahyuningsih Widiastuti Widiastuti Yanuar Rahmadan