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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Indonesian Journal of Public Administration (IJPA) Jurnal Riset Pendidikan Ekonomi EKONOMIS : Journal of Economics and Business MEDIA STUDI EKONOMI JOURNAL OF BUSINESS STUDIES JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Jurnal Ilmiah Akuntansi dan Bisnis Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) MEDIA MANAJEMEN JASA BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Economics and Business UBS ABDIMAS Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Jurnal Akuntansi Manajerial (Managerial Accounting Journal) Berdikari : Jurnal Pengabdian kepada Masyarakat Journal of Social Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Jurnal Ekonomi, Teknologi dan Bisnis KAMI MENGABDI Jurnal Pemberdayaan Nusantara El-Mujtama: Jurnal Pengabdian Masyarakat PANDAWA : Jurnal Pengabdian kepada Masyarakat STREAMING Business Journal
simamora, virgo
Universitas 17 Agustus 1945 Jakarta
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‘’Upaya UMKM Meningkatkan Brand Awareness Produk Baru Melalui Digital Marketing’’ Bima Setyahardi, Paulus; Simamora, Virgo
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.299

Abstract

Penelitian ini memiliki bertujuan menjelaskan bagaimana “upaya UMKM meningkatkan brand awareness produk baru melalui digital marketing. Penelitian ini menggunakan metode pendekatan kuantitatif dengan teknik pengumpulan datanya menggunakan angket atau kuesioner. Sampel pada penelitian ini adalah generasi-z yang diambil sebanyak 102 responden. Teknik pengambilan sampling pada penelitian ini menggunakan metode purposive sampling yang menggunakan kriteria tertentu untuk mendapatkan sampel. Teknik pengumpulan data dilakukan dengan cara menyebar kuesioner kepada responden yang telah memenuhi kriteria khusus dalam hal ini merupakan generasi-z. Metode analisis data pada penelitian ini menggunakan software smartPLS SEM (Partial Least Square – Structural Equation Modeling) untuk menguji hipotesis penelitian. Hasil penelitian menjelaskan bahwa Digital Marketing (X) berpengaruh secara signifikan dan positif terhadap Brand Awareness (Y).
Kualitas Pelayanan Informasi dan Rehabilitasi Terhadap Kepuasan Masyarakat pada BNN Kota Jakarta Utara Adelia, Fika; Simamora, Virgo; Abriandi, Abriandi
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.306

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis kualitas pelayanan informasi dan rehabilitasi terhadap kepuasan masyarakat pada BNN KOTA JAKARTA UTARA. Penelitian ini menggunakan metode pendekatan kuantitatif dengan teknik pengumpulan datanya menggunakan angket atau kuesioner. Sampel pada penelitian ini adalah generasi-z yang diambil sebanyak 115 responden. Teknik pengambilan sampling pada penelitian ini menggunakan metode purposive sampling yang menggunakan kriteria tertentu untuk mendapatkan sampel. Teknik pengumpulan data dilakukan dengan cara menyebar kuesioner kepada responden yang telah memenuhi kriteria khusus dalam hal ini merupakan generasi-z. Metode analisis data pada penelitian ini menggunakan software smartPLS SEM (Partial Least Square – Structural Equation Modeling) untuk menguji hipotesis penelitian. Hasil penelitian menjelaskan bahwa kualitas pelayanan berpengaruh secara signifikan dan positif terhadap kepuasan masyarakat.
Local Coffee Product Development Strategy Nazla kaylasalma; Virgo Simamora
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.1326

Abstract

Kopi Kali Place is one of the popular coffee shops in the North Jakarta area that has been established since 2019. The purpose of this study is to determine the market penetration and development of local coffee products of Coffe shop Kopi Kali. This study uses a descriptive qualitative approach to understand the development of local coffee products in Kopi Kali Coffee shop. The research methods used include in-depth interviews, participatory observation, documentation, and data triangulation. The results of the research show that Kopi Kali Coffee shop, since its establishment in 2019 until 2024, has undergone an impressive evolution in facing challenges and changes in the coffee industry. With strong adaptability and a high commitment to innovation, Kopi Kali has successfully developed an effective market penetration strategy. The main focus on innovative product development such as the transformation of "Kopi Belies" into a non-alcoholic version and the introduction of a variety of excellent coffee menus demonstrates a dedication to maintaining quality and creating a variety of flavors that appeal to customers. Smart marketing strategies, including the use of social media and partnerships with influencers, have been successful in increasing brand awareness and reaching a wider market segment.
Product Development and Positioning Strategies for Seaclues Local Coffee S Sarwita Salini; Virgo Simamora
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.1327

Abstract

Seacules Coffee Shop uses psychographic, demographic, and behavioral factors to segment the market. Seaclues Coffee Shop's target market includes consumers between the ages of 18 and 45 who lead an active lifestyle and work as professionals or students. Seaclues Coffee Shop's goods are presented as premium coffee beverages. Seaclues serves high-quality coffee beans that have been roasted by a roaster. Coffee is served to customers with high quality services provided in a comfortable atmosphere. By implementing the right positioning strategy, Seaclues Coffee Shop can attract and retain the right customers, increase customer satisfaction, and build long-term loyalty. To respond to the dynamic market, Seaclues Coffee Shop has carried out product development by creating unique and high quality product variants. The quality of Seaclues coffee products comes from high quality coffee beans that go through a roasting process before being processed for serving. Seaclues Coffee Shop develops innovative and unique coffee products by utilizing spices. Accurate positioning and product development help Seaclues Coffee Shop create quality products that are different from competitors, which strengthens Seaclues Coffee Shop's presence in a competitive market.
Differentiation Moderation Effects: Experiential Marketing And Green Marketing On The Purchasing Intention Of Motorcycle Scooters Virgo Simamora; Bayu Dwi Saputra
Jurnal Ekonomi, Teknologi dan Bisnis Vol. 2 No. 4 (2023): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v2i4.45

Abstract

Due to their flexibility and capacity to maneuver through heavy traffic, motorcycles are a common mode of transportation in Jakarta. The purpose of this study to examine the moderating effect of product differentiation on the impact of experiential marketing and green marketing on motorcycle scooter purchasing interest in Jakarta. The sampling technique used purposive sampling method. The primary data was collected by questionnaires distributed to motorcycle users in Jakarta with a sample of 96 respondents. The results showed that experiential marketing had a positive and significant effect on purchasing intention. Green products had a positive and significant effect on purchase intention. Also, product differentiation had a positive and significant effect on purchase intention. According to this study, there is no moderating effect of product differentiation on the impact of experiential marketing and green marketing on motorcycle scooter purchasing intention in Jakarta.
Product Development Strategies Impact The Purchasing Interest Of Coffee Kali Drinkers Nazla Kaylasalma; Abriandi Abriandi; Virgo Simamora
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to explain the influence of product development strategy on purchasing interest Kali Coffee. This research have 100 respondents who qualify to be a respondent in this research. The data collection technique in this research was carried out by distributing questionnaires via Google form. The researcher used PLS-SEM as a data analysis with Smartpls 3.0 software support. The result of this research indicate that product development strategy have an effect on purchasing interest Kali coffee.
Co-Authors Abriandi, Abriandi Adelia, Fika Ari Soeti Yani Ariani, Jihan Ayu Dwi Astuti Ayu Dwi Astuti Bayu Dwi Saputra Bima Setyahardi, Paulus Bobby Reza Celeste Celeste Diansyah Diansyah Dina Maryana Eka Sulastri Sitanggang Eka Sulastri Sitanggang Eka Susanti Elli Kusmiyati Elvina Recha Anjani Fika Adelia Indrianti Sulistianingsih Irene Octavia Juita Verawati Khalisah Visiana Lani Diana Wijaya Lovia Oktaviyana Lukiyana, Lukiyana Maria Prudensia Leda Muga Maulinda Bulan Muga, Maria Prudensiana Leda Muhammad Dipo Lukito muhammad junaid kamaruddin Muhammad Ulul Albab Muhammad Yunior Alfabet Mulyani, Shindi Sri Nazla kaylasalma Nazla Kaylasalma Novi Theresia Kiak Paras Islami Paras Islami Paulus Bima Setyahardi Permatasari, Sheila Silvia Pravitasari, Endyastuti Putra, Bagas Putri, Camelia Qiven Daud Qiven Daud Rana Sadilah Rio Johan Putra Riska Aulia Umry S Sarwita Salini Siti Aisyah Siti Aisyah Syifa Fauziah Tri Wahyuningsih Widiastuti Widiastuti Yanuar Rahmadan