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Journal : JER

Analysis of the Influence of Halal Products and Brand Image on Food Product Purchase Decisions in Makassar Qasabandiyah, Muhammad Kholidinna; Farida, Umi
Jurnal Economic Resource Vol. 7 No. 2 (2024): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i2.1120

Abstract

The increasing awareness of halal products among consumers has significantly influenced purchasing decisions, especially in the food industry. This study aims to analyze the influence of halal product attributes and brand image on consumer purchase decisions in Makassar. Using a quantitative research approach, data were collected through surveys distributed to consumers who frequently purchase food products. The analysis was conducted using multiple regression techniques to determine the relationship between the variables. The findings indicate that halal certification, product ingredients, and compliance with Islamic law significantly impact consumer trust and preferences. Additionally, brand image plays a crucial role in shaping consumer perceptions, influencing their likelihood of purchasing food products. The study highlights that consumers in Makassar prioritize halal aspects in their purchasing decisions, alongside brand reputation and product quality. These results provide valuable insights for food businesses to enhance their marketing strategies by emphasizing halal certification and strengthening their brand image. Future research could explore additional factors such as pricing and consumer loyalty to gain a more comprehensive understanding of purchasing behavior..
Governance Performance Assessment of the Provincial Legislative Council: A Study in South Sulawesi, Indonesia Ansar, Ansar; Farida, Umi; Rahmatia, Meity; Kurniawaty , Kurniawaty
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1952

Abstract

This research analyzes the performance of the South Sulawesi Regional People's Representative Council (DPRD) in carrying out its legislative, supervisory, and budgeting functions. Using a qualitative approach with triangulation, data were collected from March to June 2025 through interviews, observations, and documentation involving 20 informants. The results show improvements in legislative governance with a stronger focus on regulatory implementation and public participation. Supervision is more structured through clear indicators, regular monitoring, and follow-up actions, although data literacy and political dynamics remain challenges. Budgeting provides the highest added value in early planning and monitoring stages to ensure alignment with public needs and fiscal capacity. Overall, the DPRD's performance has become more outcome-oriented; However, professionalism, transparency and integrity still need strengthening. This study contributes a conceptual model linking institutional legitimacy, public accountability, and outcome-based performance for local legislative bodies