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All Journal MediaTor: Jurnal Komunikasi JKMS : Jurnal Ilmu Komunikasi Edulib Jurnal Kajian Komunikasi ETTISAL Journal of Communication Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Representamen Journal of Humanities and Social Studies JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Manajemen Komunikasi Jurnal Pendidikan dan Konseling Jurnal Praksis dan Dedikasi Sosial Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Indonesian Journal of Cultural and Community Development International Journal of Science and Society (IJSOC) Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Komunikologi: Jurnal Ilmiah Ilmu Komunikasi Mediator: Jurnal Komunikasi JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Komunikasi Indonesia Teaching, Learning, and Development
Ira Mirawati
Prodi Manajemen Komunikasi Fakultas Ilmu Komunikasi Universitas Padjadjaran
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Communication Patterns of Silverbird Taxi Drivers in Providing Services to Passengers Callysta, Ghavira Desfi; Mirawati, Ira; Nurfadila, Frila
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 4 No 2 (2025): Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v4i2.1295

Abstract

This study analyzes the communication patterns of Silverbird drivers in providing services to passengers, focusing on the application of the 5S Standard (Salam, Sapa, Senyum, Sopan, Selamat) and reward and punishment-based performance evaluation. Using a qualitative approach and case study method, data was collected through interviews, observations, and literature review of drivers in the Ciputat Pool. The results showed that communication is structured in three stages: pre-trip (route confirmation and luggage assistance), on-trip (passenger-initiated interaction), and post-trip (contact exchange for loyalty). The 5S standard is key in ensuring ethical communication, while rigorous evaluation covers four aspects: service, accidents, working days, and tenure bonus. Critical findings highlighted that 70% of passenger complaints were related to SOP violations, especially fleet cleanliness and driver appearance. Reward systems such as “Dedicated Car” cars for high-performing drivers and punishment (relegation to Bluebird Taxi) are effective in maintaining a premium image. Key barriers include language differences (particularly Mandarin) and passive feedback from passengers. The research recommends the development of intercultural communication training, integration of real-time feedback through the MyBluebird app, and transparency in coach evaluation. Academic implications emphasize the need for further studies on the impact of nonverbal communication (fleet cleanliness, appearance) on customer loyalty and perception of foreign passengers.
A Media Richness Theory-Based Analysis of Students' Communication Experience in AI-Assisted Consultation Mirawati, Ira; Rahmawan, Detta; Sharipudin, Mohamad-Noor Salehhuddin
Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i1.6816

Abstract

Recent advances in artificial intelligence (AI) have expanded students' consultation options beyond traditional sources such as parents, peers, and counselors. This study examines the emerging practice of AI-assisted consultation among Indonesian university students, employing Media Richness Theory (MRT) as an analytical framework to evaluate perceived media richness. A quantitative survey was administered to 553 students who had previously utilized AI for consultation purposes. Results indicate that AI is generally perceived as a “rich” medium, with an overall score of 3.78. In terms of MRT dimensions, AI scored highly in ambiguity reduction (4.02), immediacy of feedback (4.16), cue multiplicity (3.84), and message personalization (3.91). However, comparisons with conventional consultation methods (3.43) and the perceived long-term impact of AI-based interactions (3.60) were rated at a moderate level. These findings suggest that while AI demonstrates notable potential in delivering rapid, tailored, and multifaceted responses, its effectiveness remains limited when assessed against traditional human counseling, particularly regarding sustained outcomes. Consequently, AI should be positioned as a complementary tool rather than a substitute for human counselors. Enhancing AI’s capacity to produce enduring psychological and developmental support will be essential to fully leverage its role in educational and psychosocial consultation contexts.
PENGARUH RESPON KOGNITIF FOLLOWERS PADA KONTEN PROMOSI DI INSTAGRAM @transstudio.bandung TERHADAP MINAT BELI TIKET Sudibyo, Rachmatya Pramesti Agisha Nimasratu; El Karimah, kismiyati; Mirawati, Ira
representamen Vol. 11 No. 02 (2025): Jurnal Representamen Volume 11 No 02 Oktober 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i02.12840

Abstract

The development of information technology in the era of globalization has changed the order of people's lives, including in the field of marketing. Companies are now utilizing digital platforms, especially social media, to interact and influence consumers. One of the rapidly growing social media is Instagram, which is used by companies to promote their products or services. Trans Studio Bandung is an entertainment area in Bandung that actively uploads promotional content on Instagram social media accounts to attract visitors. This study aims to analyze the effect of promotional content published on the Instagram account @transstudio.bandung on the interest in buying tickets of its followers. Using cognitive response theory, which divides cognitive processes into thoughts about products, sources, and ad executions, this study examines how the audience's cognitive response to the content received can influence attitudes and purchase intention. This research examines whether audience engagement with Instagram content can increase interest in purchasing tickets. Using a quantitative approach, this study takes ticket purchase intention as the dependent variable and analyzes the influence of cognitive responses on purchase decisions. The results of this study are expected to provide a better understanding of the role of social media in marketing and the influence of promotional content on consumer behavior.
Zillennials, Social Media and Artificial Intelligence: A Survey on West Java’s Digital Natives Sukmayadi, Vidi; Fadhila, Sarah Annisa; Mirawati, Ira; Purwaningwulan, Melly Maulin; Muhaemin, Enjang
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.958

Abstract

Today’s rapid digital and artificial intelligence development has a significant impact on the lives of generation Z, also known as Zillennials. This study is part of the research initiative taken by the Indonesian Association of Communications Scholars of West Java Region (ISKI Jabar) ,  and  aims to identify and map trends in the usage of social media and artificial intelligence among the region's Zillennials. The survey was conducted on 515 respondents aged 12-27 years, covering aspects of device utilization, intensity of internet and social media use, and perceptions of AI. Based on the study's findings, West Java Zillennials had a high level of device ownership and internet usage intensity, reaching 93% with an average daily duration of 5-6 hours. Instagram, TikTok, and Twitter have emerged as the primary social media platforms for Generation Z, substituting Facebook's previous supremacy. The integration of AI, particularly Google Assistant and ChatGPT, is increasingly becoming prevalent in everyday life, mostly employed to assist with work and academic assignments, as well as for information retrieval. Although most Zillennials display excitement towards the utilization of AI, their technical comprehension of AI classifications and functionalities remains restricted. The findings have significant implications for understanding the influence of technology on the lives of Zillennials. They also emphasize the importance of enhancing media literacy skills to properly embrace the digital and artificial intelligence era.
Framing Analysis in Online Media detik.com and tempo.co Related to Hydrometeorological Disasters Aliifa, Dzikrifa Ningtyas; Putri, Winda Eka; Mirawati, Ira
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 8 No 1 (2025): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v8i1.10085

Abstract

As a country with high disaster risk, Indonesia faces the occurrence of hydrometeorological disasters such as floods, landslides, and strong winds that dominate more than 90% of disasters every year. In this situation, the media has a role in conveying information to the public. This study provides an overview of how news framing related to hydrometeorological disasters in two Indonesian online media, namely detik.com and tempo.co. Using a quantitative content analysis method, this study analyzes how detik.com and tempo.co framed the news related to hydrometeorological disasters from January 1, 2022, to November 1, 2024, with explores five main news frames from Semetko and Valkenburg. In addition, this study explores the tone of the news towards the government and the actors who become news sources. The results of the 85 articles analyzed show that the attribution of responsibility frame is the most dominant frame in the coverage of hydrometeorological disasters, followed by the frames of human interest, economy, and morality. In contrast, the conflict frame is very minimal. On the other hand, this study also found that the media mostly made the government the primary source of news and was also dominated by a neutral tone towards the government. This research found specific trends in using news frames, tone, and news sources in reporting hydrometeorological disasters. This research offers a perspective on how the media constructs narratives around hydrometeorological disasters while raising critical questions about the role of the press in shaping public understanding of climate-related disasters in Indonesia.
CHINESE HARMONY COMMUNICATION THEORY: KOMPETENSI KOMUNIKASI UNTUK KESEIMBANGAN HIDUP Mirawati, Ira; Karimah, Kismiyati El
Manajemen Komunikasi Vol 3, No 1 (2018): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.944 KB) | DOI: 10.24198/jmk.v3i1.20655

Abstract

Chinese Harmony Communication Theory lahir sebagai sebuah wujud usaha aktif untuk mengimbangi teori-teori komunikasi barat, dengan cara mengeksplorasi teori-teori yang berasal dari falsafah hidup orang timur. Salah satu falsafah yang penting untuk digali dalam kaitannya dengan interaksi manusia adalah falsafah orang Cina. Teori yang dikemukakan oleh Guo-Ming Chen pada tahun 2006 ini memperlihatkan bagaimana budaya cina memegang pandangan holistik mengenai komunikasi manusia sebagai sebuat kesatuan besar di mana subjek dan objek secara bersamaan saling melengkapi dan saling padu, lalu manusia cenderung untuk tenggelam dalam kelompok atau secara kolektif berorientasi pada proses interaksi sosial yang tiada akhir. Orang Cina percaya bahwa harmoni tidak hanya panduan untuk mengatur proses komunikasi yang tiada akhir, namun juga tujuan akhir dari komunikasi manusia itu sendiri. Etika komunikasi manusia adalah untuk mencapai kerja sama antar pelaku komunikasi yang berbasis pada ketulusan dan kebersamaan. Dalam interaksi manusia keseharian, orientasi harmoni terihat dari gaya interaksi yang tidak langsung, halus, adaptif atau penuh penyesuaian, konsensual, dan ramah.Artikel ini menjelaskan Chinese Harmony Communication Theory secara komprehensif dengan menggunakan studi literatur. Di dalamnya dipaparkan sejarah teori, asumsi-asumsi, contoh aplikasi, hingga keterkaitan dengan teori lain.
Golkar party’s utilization of TikTok for the 2024 election campaign Pradana, Yudhis Salvania; Mirawati, Ira; Octavianti, Meria
Manajemen Komunikasi Vol 7, No 2 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v7i2.44605

Abstract

The successful political communication between politicians and the general public demands the utilization of social media, including TikTok, which is currently being utilized by the Golkar Party in preparation for the 2024 elections. This article examines the strategies of political communication in utilizing social media as a means of a political campaign, along with the potential opportunities and challenges that arise during the campaign. This research employs a qualitative descriptive method, collecting primary data through interviews with informants from the Golkar responsible for managing their official TikTok account. The research was conducted from October 2022 to January 2023. The results show that the utilization of TikTok by the Golkar as a campaign platform is driven by several reasons, including adaptation to reach the younger generation, leveraging TikTok’s unique features and wide reach, alignment between party leadership and team enthusiasm, expanding efforts towards democratic campaigns, and being a pioneer among political parties in TikTok utilization. This process involves audience acquisition, content direction, and human resource management. Planning the target audience and message, content design, key messages, and audience interaction are crucial aspects. The experience of Golkar can serve as an example of utilizing TikTok in politics. Challenges faced include content direction, staying up-to-date, consistency, software proficiency, and consolidating the user base.
PENGGUNAAN INTERNET UNTUK KEEFEKTIFAN KOMUNIKASI INTERPERSONAL DI KALANGAN MAHASISWA Rana, Deri; Setiaman, Agus; Mirawati, Ira
Manajemen Komunikasi Vol 2, No 1 (2017): Jurnal Manajemen Komunikasi Vol.2 No.1 Oktober 2017
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.093 KB) | DOI: 10.24198/jmk.v2i1.21274

Abstract

Penelitian ini bertujuan untuk mengetahui intensitas, valensi, serta bobot informasi untuk keefektifan komunikasi interpersonal di kalangan mahasiswa. Metode yang digunakan adalah metode studi deskriptif yaitu memaparkan dan menganalisis data yang diperoleh. Data primer didapat melalui penyebaran angket dan data sekunder diperoleh melalui studi kepustakaan. Teknik penarikan sampel yang digunakan adalah teknik sampling acak sistematik.  Populasi dalam penelitian ini adalah anggota yang terdaftar sebagai pengguna jasa Jihadnet hingga Juni 2012. Jumlah responden adalah sebanyak 61 orang yang diperoleh berdasarkan teknik sampling acak sistematik. Pengolahan data dilakukan dengan menggunakan uji validitas, uji reliabilitas, dan analisis deskriptif.Hasil dari penelitian ini, yaitu penggunaan internet di kalangan mahasiswa member Jihadnet cukup mendukung keterbukaan, empati, dukungan, sikap suportif, serta kesetaraan sebagai indikator keefektifan komunikasi interpersonal responden. Dua dari tiga variabel penggunaan internet, yaitu intensitas dan valensi diapresiasi tinggi oleh responden. Sementara bobot informasi diapresiasi sedang oleh responden
Peer Support as a Strategic Lever for Addressing Indonesia's Higher Education Completion Crisis Qolbi, Hanifah Qonita Mutmainnatul; Mirawati, Ira; El Karimah, Kismiyati
Teaching, Learning, and Development Vol. 4 No. 2 (2026)
Publisher : Education and Development Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62672/telad.v4i2.137

Abstract

Indonesia faces a critical higher education completion crisis, with only 28.7% of students graduating on time, a stark contrast to the OECD average of 68%. This challenge is intensified by a recent policy reducing the maximum study period to five years. While institutional responses have predominantly focused on top-down, resource-intensive infrastructure, a fundamental resource remains critically underutilized: structured peer support. This commentary argues that peer support is not a peripheral activity but a central, cost-effective strategic lever for improving graduation rates. Grounded in House's (1981) Social Support Theory and informed by contemporary evidence from educational psychology, neurobiology, and digital culture, this paper bridges global best practices with the Indonesian context. Critically, we identify a specific gap in the literature: while the efficacy of peer support is globally recognized, there is a lack of a culturally-adapted framework that systematically integrates Indonesia's collectivist values (gotong royong) with the digitally-native behaviors of Gen Z students. By analyzing the four dimensions of missing support emotional, instrumental, informational, and appraisal this article highlights the unique alignment between peer support mechanisms and Indonesia's socio-cultural landscape. It concludes with actionable policy recommendations for institutions, national policymakers, and student organizations to leverage this scalable solution to transform the nation's higher education landscape.
Sustainability of Local Media in the Era of Disruption: A Case Study of AyoBandung.com Bani, Bibo; Aristi, Nindi; Mirawati, Ira
JURNAL KOMUNIKASI INDONESIA
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the sustainability strategy of local media in responding to the challenges of digital disruption in the media industry. The case selected for the research is AyoBandung.com, local digital news portal under PT Ayo Media Network. Local media are structurally vulnerable to platform dominance, forcing them to balance journalistic integrity with economic adaptation. This research employs a qualitative case study approach, with data collected through in-depth interviews with internal stakeholders, including editorial and business management teams. The findings reveal a clear structural and functional separation between the AyoBandung and creative agency, with distinct workflows, content types, and distribution platforms. While the editorial team remains focused on public- interest journalism, the creative agency contributes to the company’s commercial sustainability by producing client-based content. The study demonstrates that synergy between these two distinct units serves as a viable sustainability strategy for local media outlets navigating the continuously evolving digital media landscape. The study contributes theoretically by extending discussions on organizational ambidexterity in local journalism, demonstrating how editorial exploitation and commercial exploration can coexist without undermining credibility. Practically, the findings offer a replicable model for local media seeking financial resilience: diversification through creative services, combined with clear ethical boundaries, can support sustainability while preserving journalistic trust.
Co-Authors Agus Setiaman Aliifa, Dzikrifa Ningtyas Asep Suryana Asep Suryana Atwar Bajari Bani, Bibo Callysta, Ghavira Desfi Dadang Sugiana Deddy Mulyana Dedi Rumawan Erlandia Detta Rahmawan, Detta Dodi Purwana* Dwyangghara, Muhammad Arief Fadhila, Sarah Annisa Hanny Hafiar Herlina Agustin Kismiyati El Karimah Lahade, Ruth Anggraeni Putri Maryani, Eni Meria Octavianti Meria Octavianti, Meria Mien Hidayat Mien Hidayat Muhaemin, Enjang Nindi Aristi Normansyah Nurfadila, Frila Paisal Paisal Pradana, Yudhis Salvania Purwana*, Dodi Purwaningwulan, Melly Maulin Putri, Winda Eka Qolbi, Hanifah Qonita Mutmainnatul Rana, Deri Rizana, Aulia Holaw S. Kunto Adi Wibowo Sharipudin, Mohamad-Noor Salehhuddin Sitanggang, Jonathan Timoty Sudibyo, Rachmatya Pramesti Agisha Nimasratu Sukmayadi, Vidi Suwandi Sumartias Teddy Kurnia Wirakusumah Uud Wahyudin Uud Wahyudin Widiastuti, Anindita