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All Journal Jupiter JURNAL PROPERTY RIGHTS Jurnal Sains dan Teknologi Pangan Asia-Pacific Management and Business Application Jurnal Ilmiah Matrik Jurnal Teknik Informatika STMIK Antar Bangsa Jurnal Teknologi Sistem Informasi dan Aplikasi JURNAL PENDIDIKAN TAMBUSAI Literasi Hukum Jurnal Ilmiah Psyche Cendekia : Jurnal Pengabdian Masyarakat PREPOTIF : Jurnal Kesehatan Masyarakat Jurnal Teknologi Informatika dan Komputer Nobel Management Review Asian Management and Business Review Journal of Training and Community Service Adpertisi Paradoks : Jurnal Ilmu Ekonomi Jurnal Mahasiswa Entrepreneur Jurnal Pengabdian Masyarakat Bangsa Kopula: Jurnal Bahasa, Sastra, dan Pendidikan Journal of Management, Economic, and Accounting DIPANEGARA KOMPUTER TEKNOLOGI INFORMATIKA (DIPAKOMTI) Kajian Ilmiah Mahasiswa Administrasi Publik (KIMAP) Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Journal Entrepreneurship Digital Jurnal Sistem Informasi dan Teknologi Informasi International Journal of Artificial Intelligence and Science
Fatmasari Fatmasari
Fakultas Hukum Universitas Kanjuruhan Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Prediksi Turnover Karyawan Berbasis Data Perilaku Kerja pada Karyawan Freelance Mawardha, Mutia; Dian Purnamasari, Susan; Fatmasari, Fatmasari
Jurnal Ilmiah Psyche Vol. 19 No. 2 (2025): Jurnal Ilmiah Psyche
Publisher : Direktorat Riset dan Pengabdian Masyarakat Universitas Bina Darma Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/bsb7bw71

Abstract

This study aims to develop a predictive model of freelance employee turnover by integrating digital work behavior data and psychological perceptions, as the high turnover rate in the freelance sector has a significant impact on the sustainability of digital platforms. A total of 150 freelance respondents from various fields in South Sumatra participated in this research. Data were collected through digital activity logs and perception surveys, including measures of job satisfaction, work stress, and affective commitment. Quantitative analysis was conducted using logistic regression and the Decision Tree (C4.5) algorithm to construct a predictive model of turnover intention. The findings indicate that work stress has a significant positive effect on turnover intention, while job satisfaction, affective commitment, and digital communication frequency have significant negative effects. The Decision Tree model demonstrated strong performance with an accuracy of 82% and an AUC of 0.85, identifying work stress and communication frequency as dominant factors in turnover prediction. These results support the Affective Events Theory and Perceived Organizational Support, showing that the combination of psychological and data-analytic approaches can serve as a foundation for developing early-warning systems for turnover in digital workforces. This study contributes to the advancement of psychology-based HR analytics within the growing gig economy in the digital era.
Analisis Sistem AMS Korporat Mengunakan Metode SWOT di PLN Indonesia Power UBP Keramasan UP Merah Mata Jaya, Ricko Mustika; Fatmasari, Fatmasari
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): JANUARI-FEBRUARI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3jcgf676

Abstract

Transformasi digital dalam bidang administrasi menjadi kebutuhan penting bagi organisasi besar guna meningkatkan efisiensi dan akuntabilitas kerja. PT PLN Indonesia Power UBP Keramasan UP Merah Mata telah menerapkan Aplikasi Manajemen Surat Korporat (AMS Korporat) sebagai sistem administrasi surat menyurat berbasis digital. Penelitian ini bertujuan untuk menganalisis penerapan AMS Korporat dengan menggunakan metode SWOT guna mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman dalam penggunaannya. Metode penelitian yang digunakan bersifat deskriptif kualitatif dengan pendekatan studi kasus, berdasarkan hasil observasi langsung selama kegiatan magang serta studi literatur yang relevan. Hasil analisis menunjukkan bahwa AMS Korporat memiliki kekuatan pada aspek efisiensi administrasi, keamanan sistem melalui IAM/SSO, serta pengarsipan digital yang terintegrasi. Namun demikian, masih terdapat beberapa kelemahan seperti ketergantungan pada jaringan internet dan perbedaan tingkat pemahaman pengguna. Peluang pengembangan AMS Korporat terbuka melalui peningkatan literasi digital dan integrasi sistem, sementara ancaman berasal dari gangguan teknis dan resistensi terhadap perubahan. Secara keseluruhan, AMS Korporat dinilai mampu mendukung proses administrasi surat menyurat secara efektif apabila diimbangi dengan peningkatan kompetensi pengguna dan dukungan infrastruktur teknologi.
Building trust, reducing skepticism: Green branding and sustainable purchase behavior in Indonesia Baharuddin, Sitti Mujahida; Badaruddin, Badaruddin; Fatmasari, Fatmasari; Hafipah, Hafipah
Asian Management and Business Review Volume 6 Issue 1, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss1.art16

Abstract

Growing consumer pressure for businesses to adopt sustainable practices has made green branding a global priority, particularly in emerging markets such as Indonesia where environmental challenges and rising awareness intersect. This study investigates how green brand image and message clarity influence sustainable purchase behavior through the mediating role of consumer trust, and how green skepticism shapes this process. Using a quantitative cross-sectional design, data were collected from 172 Indonesian consumers with prior experience purchasing eco-friendly products. Structural equation modeling with partial least squares (PLS-SEM) was applied to test the hypotheses. The results show that both green brand image and message clarity significantly enhance consumer trust, which in turn strongly drives sustainable purchase behavior. Trust is also confirmed as the key psychological mechanism mediating the effects of brand signals on consumer action. Importantly, the analysis reveals that green skepticism weakens this pathway: even when consumers trust a brand, higher skepticism reduces the extent to which trust translates into sustainable purchases. These findings extend Signaling Theory by demonstrating how trust and skepticism jointly shape consumer responses to green branding in a high-information-asymmetry context. Practically, the study offers actionable insights for managers and policymakers by emphasizing the need for consistent brand identity, transparent communication, and verifiable claims. By addressing both trust-building and skepticism-reduction, businesses can advance more effective green marketing strategies and foster authentic consumer engagement with sustainability.
PENGARUH KERAGAMAN PRODUK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA KEDAI NENG IRMA DI KOTA SITUBONDO Fatmasari, Fatmasari; Hamdun, Edy Kusnadi; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8062

Abstract

The results of multiple linear regression indicate that the product diversity (X1), service quality (X2), and price (X3) variables have a positive influence on the Consumer Satisfaction variable (Y) it is shown in the results of multiple linear regression analysis Y= 4.026E-16 + 0.264X1 + 0.157X2 + 0.520X3 + e. shows the value for the product diversity variable is t_count 3.333 > t_table 1.985, meaning that the product diversity variable has a partial effect on consumer satisfaction. The value for the service quality variable is t_count 2.168 > t _table 1.985, meaning that the price variable has a partial effect on consumer satisfaction. The value for the price variable is t_count 6.709 > t_table 1.985, meaning that the price variable has a partial effect on consumer satisfaction at Kedai Neng Irma in Situbondo. The F test shows the value of Fcount 38.748 > Ftable 2.70, so it can be concluded that the research hypothesis (H2) which states that the variables of product diversity, service quality and price have a simultaneous effect on consumer satisfaction. Based on the dominant test, the value of the price variable is greater than the other variables of 6.709. The coefficient of determination or R square shows a value of 0.550 from these results, meaning that all independent variables (product diversity, service quality and price) have a contribution of 55,0% to the dependent variable (customer satisfaction) with a level of influence "strong enough", and the rest of 45,0% influenced by other variables not included in the study.
The Effect Of Physical Work Environment And Work Discipline On Employee Performance At The Youth And Sports Agency Of North Sumatera Province Fatmasari, Fatmasari; Hasibuan, Hasrul Azwar; Insan, Muhammad Yalzamul
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1600

Abstract

This study was carried out to investigate how physical work environment variable along with work discipline variable impact civil servant achievement at Youth and Sports Agency of North Sumatra Province. Quantitative methodology featuring causal associative pattern was applied. A total of 83 Civil Servants were designated as both population and sample using the saturated sample method. Data collection was conducted using a five-point Likert-scaled questionnaires, then processed using multiple linear regression analysis with IBM SPSS application version 25. Research findings show that physical work environment variable have a positive and significant impact on civil servant performance, shown by t-value 3.168 with significance 0.002 (< 0.05). the work discipline variable also showed a positive and significant impact with t-value 6.433 and significance 0.000 (< 0.05). Simultaneously, both variables have a positive and significant on civil servant performance with F-value 103.858 and significance 0.000 (< 0.05). Determination coefficient (R²) figure of 0.722 demonstrates that 72.2% of civil servant performance variation can be explained by physical work environment variable and work discipline variable, while remaining portion is influenced by factors outside research framework.
Co-Authors .Kusnaedi, Kusnaedi Abdul Karim Anas Ahmadi Andi Muhammad Rivaldi Kadir Ansharullah ansharullah Anwar Parawangi, Anwar Ardimansyah Ardimansyah Ayu Sari, Amelisa Fitri Ayuvitasari, Sindi Azizurrohman, Muhammad Badaruddin Baharuddin, Sitti Mujahida Cahya, M. Arya Dwi Damayanti, Nita Rosa Dian Purnamasari, Susan Fadilah, Amalia Farozi, M. Fauziah , Ika Nur Febriyanti Panjaitan Ferdiansyah Ferdiansyah Haeranah, Haeranah Hafipah, Hafipah hamdun, Edy kusnadi Hasniaty, Hasniaty Hasrul Azwar Hasibuan Jannah, Fachriyahthul Jaya, Ricko Mustika junaedi, dedy kristian Khotimah, Indah Husnul Kurniawan Kurniawan Lusiana Tulhusnah Mariani L Mawardha, Mutia Muamilah, Husnul Muhammad Idham Muhammad Nasir Muhammad Nur Tahir Muhammad Yalzamul Insan Muhammadiah Muhammadiah, Muhammadiah Mujahida, Sitti Mutia Mawardah Navira, Kholifah Raihanun Ningsih, Erda Surya Oktarina, Tri Patricia, Angela Ghiriani Pratama, Wayan Agus Putra, Briandy Tri Rahmaniar Rahmaniar, Rahmaniar Ramadhan, Zachky Retno Mumpuni, Niken Wahyuning Septian, Yusman Sitti Mujahida Baharuddin Suherlin, Muhammad Iqbal Supratman, Edi Surianto Surianto Suryani Suryani Susan Dian Purnamasari, Susan Dian Virza Hadrianti wardani, kiky rizky nova Yudiastuti, Helda Yulianingsih, Evi