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PERILAKU KONSUMEN COFFEE SHOP KOTA SERANG DALAM MEMBANGUN USULAN PENELITIAN PEMASARAN Hanafiah, Hafidz; Hidayat, Ardi; Aziz, Abdul
Bhinneka Multidisiplin Journal Vol. 2 No. 3 (2025): Bhinneka Multidisiplin Journal
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/bmj.v2i3.57

Abstract

Consumer behavior is a branch of marketing management that studies the behavior or attitude patterns of customers towards an object. Coffee shops are currently popular with the public, but not many people understand about them. The objectives of this study include determining the characteristics of coffee shop consumer behavior, a literature study of coffee shop consumer behavior, and a proposal for a research title related to coffee shop consumer behavior. The research method was carried out using the customer characteristic question method and a literature study of coffee shop consumer behavior. The results of the study concluded that the characteristics of coffee shop consumer behavior include questions about gender, income or pocket money, occupation, coffee drinking time, visiting hours, visit intensity, type of visit, expenditure, people who visit with customers, reasons for visiting, and social media. Previous studies related to coffee shops include the concept of coffee shops, customer loyalty, customer satisfaction, service, innovation, atmosphere, price, experience, and digital marketing and social media. And proposed research related to coffee shops includes the concept of coffee shops, customer loyalty, customer satisfaction, service, innovation, atmosphere, price, experience, and digital marketing and social media. Further research suggestions should focus on one of the variables related to marketing management and coffee shop consumer behavior.
Pemberdayaan UMKM Melalui Transformasi Digital dan Pemasaran Berbasis Media Sosial: Pengabdian M Alit Suryawan; Faiz Muqorrir Kaaffah; Bambang; Syahril; Ardi Hidayat
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2884

Abstract

The empowerment of MSMEs was implemented to encourage business actors to adapt to technological developments through digital transformation and social media-based marketing strategies. The implementation of the activities was carried out through the stages of preparation, implementation, mentoring and implementation, as well as evaluation and reporting. The results of the activity showed that the digital transformation training for MSMEs successfully improved participants' understanding and skills in utilizing technology and social media. During the two months of implementation, there was a significant increase in participant capabilities, with the level of understanding of digital transformation increasing from 45% to 82%. In addition, the number of MSMEs that maintain structured financial records increased from 26.6% to 90%, reflecting a shift from traditional management patterns to modern, technology-based management. In terms of marketing, MSMEs were able to develop more professional visual content, implement storytelling strategies, and utilize paid advertising. As a result, the social media engagement rate increased from 1.8% to 6.5%, accompanied by an average increase in sales of 35%.
Nilai Tukar (Kurs) Rupiah dan Tingkat Inflasi terhadap Harga Saham pada Subsektor Perbankan yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2014 - 2018 Hidayat, Ardi; Andriyani, Vivi
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.14557

Abstract

Terjadinya krisis ekonomi Eropa di tahun 2014 membuat lesunya transaksi jual beli saham, krisis yang terjadi awalnya pada benua Eropa ini telah merambah ke Indonesia dengan menurunnya harga saham semua sektor. Selain itu, krisis ekonomi juga menyebabkan variabel-variabel makro ekonomi seperti suku bunga, inflasi dan nilai tukar mengalami perubahan yang cukup tajam. Penelitian ini bertujuan untuk menguji pengaruh variabel Nilai Tukar (Kurs) Rupiah dan Tingkat Inflasi terhadap Harga Saham Pada Subsektor Perbankan yang terdaftar di Bursa Efek Indonesia Periode 2014-2018. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah metode purposive sampling dengan menggunakan kriteria tertentu dan di peroleh 8 perusahaan perbankan yang dijadikan sampel. Dari hasil pengujian hipotesis uji t bahwa tidak terdapat pengaruh yang signifikan antara Nilai Tukar (Kurs) Rupiah dan Tingkat Inflasi terhadap Harga Saham, diperoleh nilai t hitung < t tabel yaitu 0.423 < 2.02619 dengan nilai sig. 0.675 > 0,05 untuk variabel X1 dan (-0.236 < 2.02619) dengan nilai sig. 0.815 > 0,05 untuk variabel X2. Hasil uji F nilai F hitung < F tabel yaitu 0.897
Analysis of Work Discipline and Work Competence on Employee Performance at PT. Parkland World Indonesia Hartoko, Gatot; Noviyanti, Eka Sintia; Saleh, Muhamad; Fatari, Fatari; Hidayat, Ardi; Bahits, Abdul
Bina Bangsa International Journal of Business and Management Vol. 1 No. 2 (2021): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v1i2.13

Abstract

This study aims to determine how much influence the work discipline and work competence have on employee performance in the department development department of PT. Parkland World Indonesia Serang. This study uses a quantitative approach using a survey method with a saturated sample whose population is sampled as all 40 respondents. The analysis technique used is multiple linear regression analysis, correlations, T-test, F test, and coefficient of determination. The study work discipline variables and work competence have a significant partial effect on employee performance. Evidenced by the magnitude of the work discipline regression coefficient of 0.546 and work competence of 0.518 with a significant value of 0,000 (0,000 <0.05). Simultaneously a significant effect on employee performance, evidenced by Tcount>Ttable or 35,071> 3,250. Partially the comparison of t-count and t-table shows the work discipline variable Tcount>Ttable or 4,478> 2,026 and the work competency variable Tcount>Ttable or 4,848> 2,026. The coefficient of determination obtained by 65.5% of employee performance, the remaining 34.5% is influenced by other variables that are not meticulous such as motivation, leadership style, and others
Organizational Culture and Employee Competence on Employee Performance to Improve Service Effectiveness in the North Sumedang Public Health Center Hidayat, Ardi; Chaerudin, Abdul Rauf; Kurniawanto, Hadi
Bina Bangsa International Journal of Business and Management Vol. 1 No. 3 (2021): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v1i3.24

Abstract

This study aims to analyze the Influence of Organizational Culture And Competence Of Employees To Improve Employee Performance Effectiveness Environmental Health Center Services In North Sumedang Sumedang The method used is descriptive analysis, variables consisted of independent variables that Organisation Culture And Employee Competence, variable between the employee performance, the dependent variable is Effectiveness Service. The study population was Kaler City Employee Health Center and the Employee Health Center as 75orang Situ. The sampling is done using the Census, where the entire population of as many as 75 people were made respondents in the study. Data were collected with a documentary study and field study through observation, interviews and questionnaires and data analysis techniques using statistical analysis with path analysis model (path analysis). The results of the study hypothesis testing obtained evidence that Organizational Culture and Employee Competence real and positive impact on employee performance to Improve Effectiveness of Environmental Health Center Services In North Sumedang Sumedang that is equal to 84%. While the influence of outside variables Employee Performance and Effectiveness Service is at 16%, that other factors not examined or epsilon factor. For further advice given author to convey the presence of some of the findings in the study and because of the limited time in research, it is expected to come advisable to conduct further research on organizational culture, employee competency, employee performance and effectiveness of services and different perspectives through a disciplined approach good knowledge of Public Administration and other disciplines
Application of Treffinger Learning Model to Improve Creative Reasoning and Mathematical Problem Solving Skills as Well as Student Learning Interests Kusuma, Jaka Wijaya; Jefri, Ulfi; Hidayat, Ardi; Hamidah, Hamidah
JTAM (Jurnal Teori dan Aplikasi Matematika) Vol 4, No 2 (2020): October
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jtam.v4i2.2840

Abstract

In the learning process it is very important to try to get students to think creatively in solving problems and engaging actively. This research is an experiment in the form of design pretest postest control group design. The subjects in this study were two classes of 62 grade VIII junior high school students. The instruments used are tests of creative reasoning skills and mathematical problem solving in the form of 5 essay questions and learning interest questionnaires. Analyze data using Gain test, Chi Square test and Contingency Coefficient. The results found that improved creative reasoning skills as well as the mathematical problem-solving abilities of students with Treffinger  learning were superior to regular learning. In addition, it was also found that the higher the student's learning interest the higher their creative reasoning skills and mathematical problem solving skills. Other findings include associations between students' learning interests, mathematical creative reasoning skills and students' mathematical problem-solving skills classified as moderate.
Analisis motivasi kerja dan disiplin kerja dampaknya terhadap kinerja pegawai ASN di kantor Dinas Tenaga Kerja dan Transmigrasi Provinsi Banten Saleh, Muhammad; Bahits, Abdul; Muharommah, Meilani; Hidayat, Ardi; Fatoni, Malik
Management Journal and Economic Review Vol. 2 No. 1: June 2023 - MANAJER
Publisher : Relawan Sosial Ekonomi (RSE) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59834/manajer.v2i1.12

Abstract

Human resources have a major role in every company activity. As the main key, human resources will determine the success of the company's activities. The purpose of this study is to determine whether work motivation and work discipline partially and simultaneously affect employee perfomance at the office of manpower and transmigration in banten province. The research method used is a quantitative method. The populations in this study were 165 employees of the manpower and transmigration office of banten provinc. Based on the research, then researcher takes 20% of the existing population since the total population exceeds 100 i.e. 165 employees, means 165x20% = 33, therefore, the sample used in this study was 33 respondents. Therefore, researcher using questionnaire data that had been distributed to 20% of manpower and transmigration office of banten province employees, which were 33 respondents. Data analysis techniques used include classiacal assumption test, multiple linear regression test, T test and F test. The results of this study indicate that the indicators in this study are valid. The significance level of this study was 5% on the classical assumption test, the regression model was found to be normally distributed, free of multicollinearity and free of heteroscedasticity. Then the results of multiple regression obtained the equation Y= 6.426 + 0.582 X1 + 0.225 x2. The results of the study on the coefficients table obtained the results of the regression analysis of work motivation on employee performance, the tcount value was 3,946 and the ttable value was 2,045, so the tcount>ttable or 3,946>2,045, then Ho was rejected. While the work discipline obtained the results of regression analysis, the tcount value was 1,146,so the tcount < ttable or 1,146<2,045, then Ho be accepted.
Kepemimpinan Berkelanjutan di Era Ekonomi Sirkular: Pengembangan Model Baru untuk Menilai Pengelolaan Lingkungan dan Kinerja Organisasi Jangka Panjang Salapudin; Yopi Rahamdani; Ardi Hidayat
Journal of Economics, Management, and Accounting Vol 1 No 2 (2025): November: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/8xgkyc23

Abstract

Peralihan menuju ekonomi sirkular menuntut paradigma kepemimpinan baru yang mampu menyeimbangkan tujuan ekonomi, sosial, dan lingkungan secara berkelanjutan. Penelitian ini bertujuan mengembangkan Integrated Sustainable Leadership–Circularity (ISLC) Model sebagai kerangka penilaian hubungan antara kepemimpinan berkelanjutan, praktik ekonomi sirkular, dan kinerja organisasi jangka panjang. Pendekatan penelitian bersifat kualitatif berbasis studi literatur dan data sekunder dari sumber tepercaya seperti Ellen MacArthur Foundation, World Economic Forum, UNEP, serta jurnal ilmiah terindeks Scopus. Analisis isi tematik dilakukan untuk mengidentifikasi dimensi kepemimpinan, praktik sirkular, dan indikator kinerja yang saling berinteraksi dalam sistem organisasi. Hasil analisis menunjukkan bahwa kepemimpinan berkelanjutan berperan sebagai penggerak utama adopsi praktik sirkular yang berkontribusi terhadap peningkatan kinerja lingkungan, efisiensi sumber daya, serta reputasi jangka panjang. Model ISLC memberikan dasar konseptual dan operasional bagi penelitian empiris serta panduan strategis bagi manajer dan pembuat kebijakan dalam mempercepat transformasi menuju ekonomi sirkular yang resilien dan berdaya saing tinggi.