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All Journal Jurnal Pendidikan dan Pengajaran Jurnal Penelitian dan Pengembangan Pendidikan Jurnal Sains dan Teknologi Jurnal Santiaji Pendidikan (JSP) Jurnal Pendidikan Bahasa Inggris English Review: Journal of English Education SPHOTA: Jurnal Linguistik dan Sastra International Journal of Linguistics and Discourse Analytics (ijolida) JOLLT Journal of Languages and Language Teaching Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Nusantara International Journal of Applied Science and Sustainable Development (IJASSD) Journal of Innovation Research and Knowledge Academic Journal on English Studies (AJOES) Jurnal Pembelajaran dan Pengembangan Matematika Journal on Studies in English Language Teaching (JOSELT) Suluh Pendidikan: Jurnal Ilmu-ilmu Pendidikan Jurnal Abdi Dharma Masyarakat SPHOTA: Jurnal Linguistik dan Sastra Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar Jurnal Pendidikan Progresif
Ni Made Wersi Murtini
Universitas Mahasaraswati Denpasar
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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CRITICAL DISCOURSE ANALYSIS OF SAMBAL ABC ADVERTISEMENT: A THREE-DIMENSIONAL FRAMEWORK APPROACH Ni Made Wersi Murtini
Jurnal Santiaji Pendidikan (JSP) Vol. 16 No. 1 (2026): Jurnal Santiaji Pendidikan (JSP)
Publisher : Fakultas Keguruan dan Ilmu Pendidikan (FKIP) Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/jsp.v16i1.13855

Abstract

This research delves into the critical discourse analysis (CDA) of an advertisement for Sambal ABC, an Indonesian chili sauce product, employing Fairclough’s three-dimensional framework. It explores the linguistic, discursive, and social dimensions prevalent in advertising language. The study contextualizes advertising as a form of discourse aiming to influence consumer attitudes and behaviors, emphasizing the relevance of CDA in decoding cultural nuances embedded within advertising. Methodologically, a qualitative approach was employed, focusing on linguistic analysis of pronouns, imperatives, and adjectives. Additionally, the study investigated textual practice which focuses on the linguistics element, discursive practices which is unveiling how language production and consumption influence discourse formation; moreover, sociolinguistic analysis emphasized socio-historical factors affecting discourse interpretation. Results from the critical analysis of the Sambal ABC advertisement revealed deliberate linguistic choices aiming at audience engagement. Pronouns personalized the message, imperatives directed actions, and adjectives highlighted desired qualities, enhancing the advertisement’s appeal. Discursively, the advertisement positioned the audience as active participants, emphasized product uniqueness, and promoted social responsibility towards farmers, establishing an emotional connection rooted in family values. The study’s societal implications were evident, challenging norms of expressing gratitude towards products, recognizing farmers’ contributions, and tapping into cultural identity. This research underscores the intricate interplay between language, persuasion, and societal contexts within advertising, emphasizing the need for understanding discourse in advertising as a powerful tool shaping consumer perceptions.
Developing an OBE-Based Paragraph Writing E-Module to Improve Writing Skills I Komang Budiarta; Dewa Gede Agung Gana Kumara; Ni Made Wersi Murtini
JOLLT Journal of Languages and Language Teaching Vol. 14 No. 1 (2026): January
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jollt.v14i1.18178

Abstract

Innovation in education is essential, and higher education likewise undergoes a comparable phenomenon. The limited availability of learning materials and access to them for the Paragraph Writing course remained a challenge. It encourages lecturers to innovate and create optimal learning quality, and modules can facilitate students’ independent and flexible learning. Lecturers are expected to develop innovative and interactive learning modules, such as an E-Module. The current research aims to develop a Paragraph Writing E-Module based on the OBE curriculum and assess its quality. This research used an R&D design. To collect the data, the researchers employed document analysis, structured questionnaires, and semi-structured interviews. The collected data were then analyzed quantitatively and qualitatively. The E-Module has been developed according to the ADDIE stages, incorporating the results of the target and learning needs analysis. Besides, inputs from validators regarding design, content, and language have been followed up on. The E-Module trial results pointed out that students can follow it easily and flexibly, starting from understanding concepts and practicing writing, and so do lecturers. The design has been made as attractive as possible, and the learning materials are arranged to help students easily understand the material. Technology is incorporated to enhance interactivity, hence facilitating autonomous improvement of comprehension and writing skills. To sum up, the researcher determined that the Paragraph Writing E-Module is very viable as instructional material for the Paragraph Writing course. Additionally, it has been developed to align with the OBE curriculum, which can be applied to other language courses.
THE USE OF PODCASTS IN TEACHING LISTENING TO ESL STUDENTS Ni Made Wersi Murtini
International Journal of Applied Science and Sustainable Development (IJASSD) Vol. 4 No. 2 (2022): International Journal of Applied Science and Sustainable Development (IJASSD)
Publisher : Lembaga Penelitian dan `Pengabdian Kepada Masyarakat (LPPM)

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Abstract

Listening is one of the four language skills that must be mastered by ESL students. Listening skill plays important role in communication to respond to what people speak. The present research was mainly based on the preliminary observation of 30 subjects in Semester 4A of the English Language Education Study Program which showed that most of the subjects’ listening skill was still low. Besides, the present research was intended to know whether or not the listening skill of the fourth-semester students in 4A class of the English Language Education Study Program can be improved through the use of podcasts. To achieve the objective, the researcher conducted classroom action research that was done in two cycles. Furthermore, the required data were obtained by administering the research instruments: tests and a questionnaire. The collected data were then analyzed by comparing the pre-test and post-tests, which showed significant improvements in the subjects’ mean scores from the pre-test to post-tests. Furthermore, the questionnaire results showed the subjects’ positive responses to the use of podcasts in teaching Listening. Based on the results of the research instruments, it could be concluded that the listening skill of the students in 4A Class of the English Language Education Study Program can be improved through the use of a Podcast.
Co-Authors Admin OJSIkip Anak Agung Putri Maharani Anak Agung Putri Maharani Anak Agung Putu Arsana Anto, Ruli Devi, Ida Ayu Dwi Utari Pithaloka Dewa Ayu Ari Wiryadi Joni Dewa Ayu Putu Tyas Yuli Adelia Dewa Gede Agung Gana Kumara Dewa Gede Bambang Erawan Dewi, Eva Shinta Dewi, I Gusti Agung Pracita Julita Dwi Cahayani, Kadek Aprilia Ester Mei Widiastutik Eva Shinta Dewi Gusti Ayu Ade Fitria Dwita Indah Sari Huriah Raidah S I Gde Putu Agus Pramerta I Komang Budiarta I Made Dharma Atmaja I Made Sutajaya I Nengah Astawa I Nengah Astawa I Nyoman Adi Susrawan I Putu Yoga Maha Astra I Wayan Suja I.G.A. Lokita Purnamika Utami Ida Ayu Made Sri Widiastuti Ida Bagus Nyoman Mantra Kadek Indira Savitri LUH KETUT SRI WIDHIASIH Melania Putu Trisnayanti Nengah Dwi Handayani Ni Komang Cahyani Dewi Ni Komang Dea Astuti Ni Komang Sinta NI LUH PUTU DIAN SAWITRI Ni Nyoman Fenta Sariasih Ni Wayan Adi Priantini Ni Wayan Krismayani Noviyanti, Putu Ledyari Octaviani, Ni Luh Candra OJSIkip, Admin Padmadewi . Pithaloka Devi, Ida Ayu Dwi Utari PUSPITA, NI PUTU DHILA Putra, N. N J. A. Putri Maharani, Anak Agung Putu Ayu Paramita Dharmayanti Putu Santhi Widiastuti Putu Sista Dewi Raidah S, Huriah Ruli Anto Sari, Rita Widiya Sawitri, Ni Luh Putu Dian System, Administrator Veltiana Ilam Vergilius Mangkar