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All Journal Jurnal Administrasi Publik (JAP) Jurnal Manajemen STIE Muhammadiyah Palopo Jurnal Pengabdian kepada Masyarakat International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) National Conference on Applied Business, Education & Technology (NCABET) Bhinneka Multidisiplin Journal
Suflani
Universitas Bina Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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INVENTORY MANAGEMENT ANALYSIS USING THE MATERIAL REQUIREMENT PLANNING (MRP) METHOD IN THE OPTIMIZATION OF HANDICRAFT RAW MATERIALS Suflani Suflani; Khaeruman Khaeruman; Masmanto Moh Jawahir
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 3 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (139.806 KB) | DOI: 10.53067/ijomral.v2i3.124

Abstract

Raw material inventory is a very important asset for a business. The inability to carry out effective planning of raw material inventory can have a negative impact on the production process. Research aimed at optimizing material inventory planning is a very important step to increase the efficiency of the production process. Qualitative analysis is indeed an important and relevant research method in optimizing material inventory planning. This method focuses on an in-depth understanding of the data collected, exploring the meaning of the information provided by informants through interviews, observation, or documentation. The MRP (Material Requirements Planning) method is an effective approach in optimizing material inventory planning. This method allows companies to place orders for raw materials precisely, determine the amount of goods to be purchased, and reduce the risk of delays in the supply of raw materials. The results of using the MRP method are: (1) being able to order raw materials precisely, because we already know what is needed, (2) can determine the amount of goods to be purchased, (3) reducing the risk of delays in the supply of raw materials
MODERNIZATION AND THE ROLE OF PACKAGING IN INCREASING THE MARKETING OF GIPANG PRODUCTS IN MAWAR MICRO SMALL MEDIUM ENTERPRISES (UMKM) IN BANYUWANGI PULO AMPEL VILLAGE Suflani Suflani; Mochamad Fahru Komarudin; Martinus Rambe Purba; Kemal Firdaus; Asarah Asarah; Yus Resya Adesta
International Journal of Engagement and Empowerment Vol. 3 No. 2 (2023): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v3i2.113

Abstract

Gipang is a typical Banten food, one of which is made by residents of Banyuwangi Village, Pulo Ampel District, Serang and Gipang Regencies. Digital technology is currently developing Gipang Rice and Cassava production based on orders. MSMEs are the backbone of the national economy. This sector is able to drive the community's economy and absorb a large number of workers. Unfortunately, the packaging for Gipang Rice and cassava products in Banyuwangi Village still uses non-standard jars and plastic, therefore packaging modernization is the solution. Standard packaging modernization can make gipang products durable and not easily destroyed and can attract the attention of buyers so that they can increase the marketing of Gipang Rice and Cassava products. By improving MSME packaging it is proven to be able to increase marketing, the market segment is increasing, and marketing turnover is increasing so that MSME can be upgraded
THE INFORMATION SYSTEM FOR THE IMPLEMENTATION OF THE HUMAN RESOURCES PROGRAM (HRIS) AT THE OFFSHORE CONSTRUCTION COMPANY PT. GUNANUSA UTAMA FABRICATORS Suflani, Suflani; Pandjaitan, MM. Lanny W.; Lukas, Lukas
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 3 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i3.229

Abstract

This research is about Human Resources Information Systems (HRIS) at PT. Gunanusa Utama Fabricators, offshore platform construction company. The research was conducted from January to March 2024, with the number of employees working at this company varying each month: 256 employees in January, 281 employees in February, and 331 employees in March. Descriptive methods with a qualitative approach were used to collect data through in-depth interviews, participant observation and documentation studies. The research results show that HRIS significantly increases the efficiency of HR administration by automating processes, enabling more informed decision making based on data, and optimizing employee skills management. However, the main challenges faced include resistance to change from employees and changes in organizational culture required to support the adoption of new technologies. Large and complex companies, with most employees being contract workers, add to the challenges in implementing HRIS. This research emphasizes the importance of effective change management in overcoming these barriers to maximize the benefits of HRIS in the context of the dynamic construction industry
UPAYA PENGELOLAAN BRANDING HOTEL MELALUI OPTIMALISASI MEDIA SOSIAL SEBAGAI KUNCI KESUKSESAN DI HOTEL PANTAI MERAK KOTA CILEGON Khaeruman, Khaeruman; Komarudin, Mochamad Fahru; Mukhlis, Ahmad; Suflani, Suflani; Hidayat, Ardi; Afriani, Raden Irna
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 3 No. 3 (2023): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v3i3.127

Abstract

Hotel branding management is a strategic aspect in achieving the success of a hotel company, including Merak Beach Hotel in Cilegon City. Community service activities are focused on optimizing social media as the main key in improving the success of hotel branding management. The results of this activity show that media and public relations have an interdependent relationship, where the role of public relations is very important in building relationships with external media or media relations to create strong company branding. Media management is no longer limited to conventional platforms, but develops in the use of modern media, especially media based on internet technology. Merak Beach Hotel overcomes challenges in media relations by shifting focus to social media, especially Facebook. Nevertheless, the function of media relations is recognized as integral in branding strategies. The hope is that management can expand the function of media handling not only to internal media, but also externally. The important role of media and public relations in branding strategy is evident, it is expected that these steps improve branding management and strengthen relationships with related parties through social and external media
PENINGKATAN KREATIVITAS DAN INOVASI DALAM PENGEMASAN ROTI BAGI UMKM DI KELURAHAN SAWAH LUHUR KECAMATAN KASEMEN KOTA SERANG Suflani, Suflani; Komarudin, Mochamad Fahru; Suganda, Ahmad; Purwatisari, Ani; Rezky, Reditya Putra Octevio; Amri, Saipul; Darmawan, Muhamad Rival Nur; Andini, Andini
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 4 No. 2 (2024): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v4i2.164

Abstract

This community service activity aims to increase creativity and innovation in packaging bread products for MSMEs in Sawah Luhur Village, Kasemen District, Serang City. Bakery MSMEs in this region face significant challenges related to packaging, which hinders product marketing and competitiveness. This program includes intensive training on packaging design, modern packaging technology, and digital innovations such as QR codes and Augmented Reality (AR). Apart from that, the training also focuses on the use of environmentally friendly packaging materials and circular economy concepts. The results of the activity showed that the participants succeeded in creating a more attractive and functional packaging design. This increase in understanding and skills has a positive impact on sales of MSME products. This program also underlines the importance of collaboration between academics, practitioners and government in encouraging MSME innovation in the digital era
IMPLEMENTASI KEPEMIMPINAN TRANSFORMASIONAL DALAM PENGABDIAN MASYARAKAT MELALUI SEMINAR BEDAH BUKU SECARA VIRTUAL ZOOM MEETING Khaeruman, Khaeruman; Tabroni, Tabroni; Mukhlis, Ahmad; Suflani, Suflani; Wiguna, Wahyu; Bahits, Abdul
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 4 No. 1 (2024): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v4i1.167

Abstract

The community service activity with the title “Implementation of Transformational Leadership in Community Service through a Virtual Zoom Meeting Book Review Seminar” succeeded in achieving positive results. This virtual seminar was attended by 100 participants who showed active involvement and high enthusiasm in the question and answer and discussion sessions. The speaker delivered material of excellent quality, in participant assessment. The use of Zoom Meetings has proven effective in facilitating interaction and accessibility. The application of transformational leadership creates an inspiring seminar atmosphere, increasing active participation and involvement of participants. Recommendations for future activities include extending discussion time and improving interactive technology for a more immersive experience. This seminar made a significant contribution to the development of participants' knowledge and skills and became an effective model for future community service activities
PERAN KEPUASAN KERJA TERHADAP PENINGKATAN KINERJA KARYAWAN YANG DIMEDIASI OLEH PRODUKTIVITAS KARYAWAN PADA PT.ORISA UTAMA SEJAHTERA CIPOCOK JAYA SERANG Rustia, Eneng; Hidayat, Syamsul; Suflani, Suflani
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 4 No. 1 (2024): The 4th National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/ncabet.v4i1.192

Abstract

Changes from within the organizational environment and from outside the organization. 1. To find out whether Job Satisfaction has an effect on employee productivity at PT. Orisa Utama Sejahtera. 2. To find out whether job satisfaction affects the performance of PT. Orisa Utama Sejahtera employees. 3. To find out whether productivity affects the performance of PT employees. Orisa Utama Sejahtera. 4. To find out whether job satisfaction affects employee performance through productivity at PT. Orisa Utama Sejahtera.   In this research, researchers used quantitative research methods. The conclusion of this research is that there is an influence of job satisfaction on employee productivity, there is an influence of job satisfaction on employee productivity, there is no influence of productivity on employee performance, there is no influence of job satisfaction on employee performance through employee productivity
UPAYA PENINGKATAN KREATIVITAS DAN INOVASI UMKM DENGAN BUKU REFERENSI INSPIRATIF DI KOTA SERANG Khaeruman, Khaeruman; Harsono, Pramudi; Tabroni, Tabroni; Suflani, Suflani; Bahits, Abdul; Salapudin, Salapudin; Sukmawan, Irwan; Komarudin, Mochamad Fahru; Lesmana, Ihwan Satria; Triana, Leni
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 4 No. 4 (2024): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v4i4.190

Abstract

The community service activity entitled "Efforts to Enhance Creativity and Innovation in MSMEs with Inspirational Reference Books in Serang City", held in September 2024, aimed to improve the creativity and innovation of MSME entrepreneurs. Through a webinar and book review of "Inspirational MSMEs: Secrets to Success in the Modern Era", participants gained valuable insights into product innovation, digital marketing strategies, and efficient financial management. The activity was successful in equipping MSME entrepreneurs with new knowledge and skills, motivating them to apply creative ideas and utilize digital media for business development. Feedback surveys revealed that participants felt more confident and prepared to face challenges and expand their businesses. Furthermore, the event fostered networking opportunities for MSME entrepreneurs, which could further support their business growth. Overall, this community service activity contributed positively to enhancing the competitiveness of MSMEs in Serang City and can serve as a model for similar initiatives in other regions
ANALYSIS OF THE ROLE OF LEADERSHIP IN HUMAN RESOURCE MANAGEMENT AT PT. KHANSA TOUR & TRAVEL SERANG Suflani, Suflani
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 3 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i3.322

Abstract

This study aims to analyze the role of leadership in human resource management (HRM) at PT. Khansa Tour & Travel Serang. Using a qualitative approach with a case study method, data were collected through in-depth interviews, observations, and documentation. The results indicate that transformational and situational leadership play a crucial role in enhancing employee motivation, productivity, and loyalty. Leaders who provide inspiration and support create a conducive work environment for employee development. However, challenges faced by the company include high turnover rates, low adaptation to digital technology, and differences in work styles across generations. Compared to previous studies, these findings suggest that flexible and innovative leadership can enhance HRM effectiveness. Therefore, the company is advised to adopt more adaptive leadership strategies, strengthen digital transformation, and improve employee well-being to maintain competitiveness in the tourism industry
DIGITAL MARKETING STRATEGIES TO IMPROVE MARKETING EFFECTIVENESS AND SALES PERFORMANCE OF MSMEs IN THE FOOD SECTOR Tabroni, Tabroni; Bahits, Abdul; Suflani, Suflani; Salapudin, Salapudin; Wulansari, Retno
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.349

Abstract

This research aims to analyze how digital marketing strategies can improve marketing effectiveness and sales performance of MSMEs in the food sector in Indonesia. Using a qualitative approach, simulation data was collected through semi-structured interviews with 12 MSME actors in the food sector (traditional food traders, small cafes, and packaged food businesses) as well as observing their social media content. Thematic analysis revealed that social media, especially Instagram and TikTok, are effective in increasing brand visibility and customer engagement, with visual content and local influencer collaborations as key factors. However, low digital literacy and budget constraints are significant obstacles. Opportunities such as digital training programs from the government and increased internet access in rural areas support digital marketing adoption. This research integrates the AIDA Model and Theory of Planned Behavior to understand the adoption behavior of MSME actors, as well Diffusion of Innovation to analyze the spread of digital innovation. The research results offer a theoretical framework for academics and practical guidance for MSME actors and policy makers to strengthen the digitalization of MSMEs in the food sector. Policy implications include increasing digital literacy training and technology subsidies to support the competitiveness of MSMEs.
Co-Authors Abdurrohman, Bagas Adien Nurdiansyah Agustin, Tia Ahmad Mukhlis, Ahmad Ahmad Suherman Amri, Saipul Andini, Andini Ardi Hidayat Arta Rusidarma Putra Asarah Asarah Aulia Fitriani, Aulia BAHITS, ABDUL Darmawan, Muhamad Rival Nur Fadhila, Khoirun Nisa Fahad Fatari Fatari, Fatari Fauji, Ade Fawwazni, Ahmad Hilmy Hadi Kurniawanto Hafidz Hanafiah Hartatik Hartatik I Komang Wahyu Wiguna Iis Suryanah Indah Diana Irwan Sugiarto Jawahir, Masmanto Moh Jayawarsa, A.A. Ketut Kemal Firdaus Khaeruman Komarudin, Mochamad Fahru Kusuma, Aria Cendana Leni Triana LENI TRIANA, LENI Leny Afrianty Lesmana, Ihwan Satria Lilis Suryani Lukas Lukas Luvita Santi Mahesa, Alif Dava Majammi, Maghfira Adjanni Ghifara Martinus Rambe Purba Masmanto Moh Jawahir Muhammad Zhikri Faiqurohman Nurdin Natan Nurhasan Nugroho Ombi Romli Pandjaitan, MM. Lanny W. Panulisan, Bambang Setyo Pramudi Harsono Purwatisari, Ani Raden Irna Afriani Retno Wulansari Rezky, Reditya Putra Octevio RIKA KARTIKA Rika Kartika Rizki, Wahyu Romli, Ombi Rona Aulia Berliyana Rustia, Eneng Salapudin, Salapudin Siti Khodijah Suganda, Ahmad Sukmawan, Irwan Sumarsid Sumarsid Surachman Surachman SYAMSUL HIDAYAT Syech Idrus Tabroni Titus Indrajaya Wahyudi, Dichy Yuliah Yuliah Yuliana Yuliana Yus Resya Adesta