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UPAYA PENGEMBANGAN DALAM STRATEGI INOVASI MENU DAN PENGEMBANGAN PRODUK UNGGULAN UMKM KULINER DI KOTA SERANG Khaeruman, Khaeruman; Tabroni, Tabroni; Suflani, Suflani; Hanafiah, Hafidz; Bahits, Abdul; Kartika, Rika; Salapudin, Salapudin; Fatari, Fatari
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 1 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i1.171

Abstract

This community service activity aims to support the development of menu innovation strategies and flagship product enhancement for culinary MSMEs in Serang City. The program focused on recipe innovation training, packaging improvements, and strengthening digital marketing. Five culinary MSMEs actively participated in this month-long activity conducted in January 2025. The methods included preliminary observation, direct training, and evaluation of implementation outcomes. Results showed that the training improved MSME actors’ creativity in producing new menu variations and enhancing product packaging. Furthermore, strengthening digital marketing significantly contributed to improving competitiveness and sales. Based on evaluations, all participating MSMEs showed progress in innovation, branding, and market reach. This program demonstrates that an integrated approach through direct training is highly effective in enhancing the capacity of culinary MSME entrepreneurs. In the future, collaboration between universities, government, and MSME communities should be expanded to support sustainable growth and innovation of local MSMEs.
DEVELOPMENT OF A LOW-COST ROCKET STOVE TO IMPROVE COMBUSTION EFFICIENCY AND REDUCE SMOKE Suflani, Suflani; Abdurrohman, Bagas; Mahesa, Alif Dava; Majammi, Maghfira Adjanni Ghifara; Agustin, Tia; Fitriani, Aulia; Fawwazni, Ahmad Hilmy; Fadhila, Khoirun Nisa; Wahyudi, Dichy; Rizki, Wahyu
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 2 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i2.234

Abstract

His community service program aims to introduce and implement low-cost rocket stove technology in Cisaat Village, Tegal Village, as a solution to increase combustion efficiency and reduce the smoke problem often caused by burning waste in yards. This activity involved training in rocket stove construction, demonstrations of use, and mentoring the community in utilizing rocket stoves for their daily needs. The results of this activity indicate increased public awareness of the importance of using cleaner and more efficient technology. Furthermore, the use of rocket stoves has helped reduce smoke pollution levels in the surrounding environment and conserve fuel. This program is expected to have a sustainable positive impact on the health and well-being of the people of Cisaat Village, Tegal Village.
IMPLEMENTASI AKUNTABILITAS DAN ETIKA PROFESI DALAM PENGELOLAAN SUMBER DAYA MANUSIA PADA ORGANISASI PUBLIK Putra, Arta Rusidarma; Romli, Ombi; Komarudin, Mochamad Fahru; Suflani, Suflani; Afriani, Raden Irna
Bhinneka Multidisiplin Journal Vol. 2 No. 6 (2025): Bhinneka Multidisiplin Journal
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/bmj.v2i6.86

Abstract

This study aims to analyze the implementation of accountability and professional ethics in human resource management within public organizations in Serang City. The research employs a descriptive qualitative approach using observation, in-depth interviews, and documentation techniques involving civil servants and structural officials. The results indicate that accountability in output and process has improved through digital reporting and merit-based systems, yet public participation in supervision remains limited. In terms of professional ethics, employees show strong moral commitment, though professionalism and digital competence need enhancement. The study concludes that successful implementation of accountability and professional ethics relies heavily on leadership, organizational culture, and civil servants’ commitment to upholding good governance principles.
STRATEGI PENGEMBANGAN KAPASITAS PRODUKSI UMKM SEKTOR MAKANAN DAN MINUMAN DI KOTA SERANG Mukhlis, Ahmad; Khaeruman, Khaeruman; Suflani, Suflani; Lesmana, Ihwan Satria
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 4 No. 1 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i1.154

Abstract

This research aims to identify effective strategies in developing the production capacity of MSMEs in the food and beverage sector in Serang City. MSMEs in this sector face major challenges in the form of limited traditional production technology and low human resource skills in production management and quality control. This research uses qualitative and quantitative approaches using in-depth interviews, field observations and surveys. The research results show that key strategies that can be implemented include the application of modern and efficient production technology, increasing human resource skills through training and mentoring, as well as increasing access to capital and local government support. The implementation of this strategy is expected to increase productivity, efficiency, product quality consistency and the competitiveness of MSMEs in the food and beverage sector in Serang City. The findings of this research provide an important contribution to the development of MSMEs and the local economy in Serang City
Analisis Efektivitas Strategi Penilaian Kinerja Dalam Meningkatkan Produktivitas Karyawan di Indomaret Kota Serang Khaeruman, Khaeruman; Suflani, Suflani; Mukhlis, Ahmad; Romli, Ombi
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v9i2.1903

Abstract

AbstractThis research aims to analyze the effectiveness of performance appraisal strategies in increasing employee productivity at Indomaret, Serang City. The research method used is qualitative, with a focus on assessing the performance of Indomaret employees in Serang City. Data was obtained through interviews and observations, as well as referring to various sources such as books, journals, scientific articles and relevant references. Indomaret employee performance assessment was carried out using the Balanced Scorecard, and the research was carried out in November-December in Serang District, Serang City. The research results show that from the perspective of finance, customers, internal business processes and learning processes, the Balanced Scorecard records a high level of satisfaction. Thus, it can be concluded that the employee performance assessment at Indomaret Serang City succeeded in meeting the requirements in the assessment and also achieved a high level of satisfaction. The implications of analyzing the effectiveness of this performance appraisal strategy can provide guidance for similar companies in increasing the productivity of their human resources.Keywords: Indomaret, Performance Assessment, Employee Productivity.AbstrakPenelitian ini bertujuan untuk menganalisis efektivitas strategi penilaian kinerja dalam meningkatkan produktivitas karyawan di Indomaret Kota Serang. Metode penelitian yang digunakan adalah kualitatif, dengan fokus mengkaji penilaian kinerja karyawan Indomaret di Kota Serang. Data diperoleh melalui wawancara dan observasi, serta merujuk pada berbagai sumber seperti buku, jurnal, artikel ilmiah, dan referensi relevan. Penilaian kinerja karyawan Indomaret dilakukan menggunakan Balanced Scorecard, dan penelitian dilaksanakan pada bulan November-Desember di Kecamatan Serang, Kota Serang. Hasil penelitian menunjukkan bahwa dari perspektif keuangan, pelanggan, proses bisnis internal, dan proses pembelajaran, Balanced Scorecard mencatat tingkat kepuasan yang tinggi. Dengan demikian, dapat disimpulkan bahwa penilaian kinerja karyawan di Indomaret Kota Serang berhasil memenuhi syarat dalam penilaian dan juga mencapai tingkat kepuasan yang tinggi. Implikasi dari analisis efektivitas strategi penilaian kinerja ini dapat memberikan panduan bagi perusahaan sejenis dalam meningkatkan produktivitas sumber daya manusia mereka.Kata kunci: Indomaret, Penilaian Kinerja, Produktivitas Karyawan.