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All Journal JSM (Jurnal SIFO Mikroskil) Industrial and Systems Engineering Assessment Journal (INASEA) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Koneksi Jurnal Muara Sains, Teknologi, Kedokteran dan Ilmu Kesehatan Jusikom: Jurnal Sistem Informasi Ilmu Komputer PREPOTIF : Jurnal Kesehatan Masyarakat Jurnal JEETech Business Economic, Communication, and Social Sciences Journal (BECOSS) Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Pengabdian kepada Masyarakat Jurnal Media Informatika Imatype: Journal of Graphic Design Studies Digital Transformation Technology (Digitech) Outline Journal of Management and Accounting Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Neurona Socio-political Communication and Policy Review The Indonesian Journal of General Medicine Verdict: Journal of Law Science
Felix Felix
Binus University
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Journal : Outline Journal of Management and Accounting

 1 
The Effect of Customer Loyalty and Location on Purchasing Decisions at Brastagi Supermarket Gatot Subroto Agustiana, Intan Rizki; Sutantio, Andy; Felix, Felix; Nico, Nico; Pratama, Muhammad Farid; Rinaldi, Muammar; Khaira, Imamul
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.137

Abstract

This study aims to determine the effect of Customer Loyalty and Location partially or simultaneously on Brastagi Supermarket Gatot Subroto. Population in this study are customers of Brastagi Supermarket for 50 customers. The sampling technique in this study used a saturated samples, which amounted to 50 customers. The research method used is the technique of collecting data through questionnaires. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. T test results indicate that Customer Loyalty has no positive and insignificant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto and Location has a positive and significant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto. F test results indicate that Customer Loyalty and Location have a positive and significant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto. The coefficient of determination (R2) show that 35.3% of the Purchasing Decisions variable is influenced by the Customer Loyalty and Location variables, while the remaining 65.7% is influenced by other variables outside of this study such as service quality, store atmosphere, and promotion.
The Effect of Customer Loyalty and Location on Purchasing Decisions at Brastagi Supermarket Gatot Subroto Agustiana, Intan Rizki; Sutantio, Andy; Felix, Felix; Nico, Nico; Pratama, Muhammad Farid; Rinaldi, Muammar; Khaira, Imamul
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.137

Abstract

This study aims to determine the effect of Customer Loyalty and Location partially or simultaneously on Brastagi Supermarket Gatot Subroto. Population in this study are customers of Brastagi Supermarket for 50 customers. The sampling technique in this study used a saturated samples, which amounted to 50 customers. The research method used is the technique of collecting data through questionnaires. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. T test results indicate that Customer Loyalty has no positive and insignificant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto and Location has a positive and significant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto. F test results indicate that Customer Loyalty and Location have a positive and significant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto. The coefficient of determination (R2) show that 35.3% of the Purchasing Decisions variable is influenced by the Customer Loyalty and Location variables, while the remaining 65.7% is influenced by other variables outside of this study such as service quality, store atmosphere, and promotion.
Co-Authors -, Amalia AA Sudharmawan, AA Adhanisa Hamdani, Ismi Agustiana, Intan Rizki Ahmad Hasanuddin Alvin Rajendra Rabani Andri Andri Apriyanto Halim Arya Putra Nugraha Astuty, Fuji Atmojo, Wahyu Tisno Barus, Ertina Sabarita Br. Situmorang, Zefanya Rianju Christina Eka Ciaves, Vanessa Delima Sitanggang, Delima Dewanto, Gamaliel Dian Prihatiningsih Edy Fachrial Enny Yulianti, Enny FAOZAN FAOZAN Ferry Hidayat Frans Ferdinal Gede Indra Pramana Gunawan, Alexander Agung Santoso Hadison, Albert Halim, Wilbert Henny Hidajat Heri Ngarianto, Heri Heru Kurniawan Hidayat, Afrah Hutabarat, Yonatan Ida Ayu Novita, Ida Ayu Novita Ilyasa, Bani Imamul Khaira Isnandar Slamet Jeremia, jeremia Kelly Kelly Laila Dyah Kusuma Ramadhani Lowia, Stannes Maghfironia Arma Manurung, Juliana Damayanti Mario Andriaskiton Merza, Merza Muammar Rinaldi Muhamad Bintang Ramadhan Muhammad Syarief Hidayatullah Nico Nico Nigar Pandrianto Novan Wijaya Nunung Nurhasanah Nur Fa’iz Ramadhan Ohyver, Margaretha Pradilla, Febry Aji Pranata, Muhammad Yoga Pranata, Ricky Pratama, Muhammad Farid Purba, Sadvent Putri, Sekar Salsabila Setiawan Regina, Sharlene Robby, Robby Ronsen Purba Rudi Chandra Sabar Setiawidayat, Sabar Sembiring, Adrian Siahaan, Alfa Ulina Stefani Sinaga, Frans Mikael Siufui Hendrawan Solly Aryza Steven Tan, Steven Suhindra, Wahyu Sumantri, Nicholas Anthony Sutantio, Andy Tanti Tedi Erviantono Tumanggor, Windah Vania Vania Vitri, Indah Sya Wilson Wilson Yonata Laia Zakaria, Anastasia zulkifli, suhaila zulkifli