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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis ARISTO EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Pengabdian Masyarakat Bumi Raflesia Bima Journal : Business, Management and Accounting Journal JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Indonesia Raya JIMAKUKERTA Jurnal Ilmu Kesehatan Masyarakat Jurnal Entrepreneur dan Manajemen Sains
Sri Ekowati
Deparrtment Of Management And Bussiness, Faculty Of Economiic, Universitas Muhammadiyah Bengkulu
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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STRATEGI PEMASARAN BISNIS FASTFOOD PALUPI CULINARY DALAM MENINGKATKAN PENJUALAN (Studi Penelitian di Palupi Culinary Kota Bengkulu) Sri Ekowati; Nabila Saufira
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 6 No. 1 (2023): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

This type of research is field research with a qualitative descriptive approach. The results showed that the internal factor score of Palupi Culinary's strengths and weaknesses has a total score of 3.37, because the total score is close to 4.00, which means that Palupi Culinary has strong internal factors. In addition, external factors, opportunities and threats, Palupi Culinary has a total score of 3.014, because the total score is close to 4.00, this indicates that Palupi Culinary responds to opportunities in an extraordinary way and avoids threats in its industrial market. Palupi Culinary's position is in quadrant 1 with internal factor coordinates +0.60, and external factor +0.20. This means that Palupi Culinary is in a very favorable situation. Palupi Culinary has opportunities and strengths so that it can take advantage of existing opportunities. The strategy that must be applied in this condition is to support an aggressive growth policy (growth oriented strategy). Palupi Culinary carries out a growth strategy Growth strategy which is the growth of the company itself, through vertical integration (cell 1), which is an activity to expand the market by maximizing promotions in marketing and building branches in other locations.
PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS KONSUMEN DALAM BERBELANJA PADA E-COMMERCE SHOPEE Anggri Widia Rahma; Sri Ekowati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 3 No. 1 (2022): Juli 2022
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the effect of service quality and  trust on customer loyalty in doing shopping at Shopee E-commerce by students of Muhammadiyah University of Bengkulu, specifically atmanagement study program. This research is a quantitative descriptive study. The object of this research was student of management study program, University of Muhammadiyah Bengkulu. The sampling method used was the accidental sampling technique. The number of respondent in this study is 113 students. In collecting data, the researcher used a questionnaire. The collected data were analyzed using multiple linear regression analysis test and hypothesis testing, namely t-test and f-test. The results of the conducted study show that simultaneously service quality and trust had a positive and significant effect on consumer loyalty. Partally, the both variables service quality and trust, have an effect on consumer loyalty. The better the services provided, the more consumers trust the company so as to create sustainable consumer loyalty. Keywords: Service Quality, Trust and Consumer Loyalty.
PENGARUH RAGAM PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA KONSUMEN TOKO MANTAN KARYAWAN DI KOTA BENGKULU) Dika Febriani; Sri Ekowati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 3 No. 1 (2022): Juli 2022
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the effect of product variety and service quality on purchasing decisions (a case study on Mantan Karyawan store consumers in Bengkulu City). This research is a quantitative descriptive study. The object of this research is consumer at Mantan Karyawan store located in Bengkulu City. Sampling was done by accidental sampling technique. The number of respondents in this study was 140 consumers. The data of the study was collected by using questionnaires. The collected data was then analyzed by using multiple linear regression analysis and hypothesis testing, t-tes and F-tes. The results of the study show that variables, product variety and service quality had a positive and significant effect on purchasing decisions at Mantan Karyawan stores. Partially the two variables, product variety and service quality have a positive and significant influence on purchasing decision. The more variety of products available in the store, the better the quality of service provided in accordance with the wishes of consumers, then the purchase decision will increase.Keywords: Product Variety, Service Quality, Purchase Decision 
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PERUSAHAAN J&T EXPRESS DI KOTA BENGKULU Selvi Maharani; Sri Ekowati
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5390

Abstract

This study aims to determine the Analysis of the Effect of Service Quality on Customer Satisfaction at J&T Express Companies in Bengkulu City. This research uses quantitative descriptive research. With the number of samples in this study as many as 80 people. Methods of data collection using a questionnaire. With data analysis techniques using a simple linear regression analysis test, the coefficient of determination (R2) and hypothesis testing, namely the t test. The results of this study can be concluded that the service quality variable has a positive and significant effect on customer satisfaction at J&T Express companies in Bengkulu City. This means that if the quality of service increases, customer satisfaction will also increase. Based on the test results of simple linear regression analysis, the formulation Y = 17.047 + 0.175 (X) was obtained. coefficient of determination R2 = 0.067 or 6.7% while the rest is influenced by other variables not examined in this study. And the results of the t test hypothesis variable service quality (X) with a significance level of 95% (α = 0.05). Significance figure (P Value) of 0.011 <0.05. Keywords: Quality of service, Customer Satisfaction
PENGARUH INFLUENCER MARKETING, BRAND AWARENESS DAN KOMUNIKASI PEMASARAN (VIRAL MARKETING) DI SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN Nadea Apriliani; Sri Ekowati
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5491

Abstract

This study aims to determine the effect of influencer marketing, brand awarreness, and marketing communication (viral marketing) in social media on purchasing decisions for implora products at Bengkulu Muhammadiyah University students, both partially and simultaneously. There are several factors that will be discussed in this study, including influencer marketing, brand awareness, and marketing communication (viral marketing). The object of this research is management students at Muhammadiyah University of Bengkulu, totaling 175 people. In this study the authors used data collection methods by means of observation, interviews and distributing questionnaires. Data analysis techniques in this study, using instrument tests, classical assumption tests, respondent response analysis, multiple linear regression analysis, hypothesis testing and coefficient of determination analysis. The results showed that influencer marketing has a positive and significant effect on purchasing decisions, then brand awareness has a positive and significant effect on purchasing decisions and marketing communication (viral marketing) has a positive and significant effect on purchasing decisions. So, from the results of the research that has been done, it can be concluded that influencer marketing, brand awareness and marketing communication (viral marketing) have a partial and simultaneous effect on purchasing decisions for implora products for students of the muhammadiyah university of Bengkulu.  Keywords: Influencer Marketing, Brand Awareness, Marketing Communication (Viral Marketing) and Purchasing Decisions.
PENGARUH STRES KERJA, MOTIVASI KERJA DAN DSIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. FEDERAL INTERNASIONAL FINANCE (FIF) GROUP KABUPATEN MUKOMUKO Deyalni Marta Kentari; Sri Ekowati
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5552

Abstract

This study aims to determine the effect of work stress, work motivation and work discipline on the performance of employees of PT. Federal International Finance (FIF) Mukomuko district group, either partially or simultaneously. There are several factors that will be discussed in this study, including work stress, work motivation and work discipline. The objects in this study are employees of PT. Federal International Finance (FIF) Group Mukomuko district, totaling 84 people. This type of research is quantitative research, in this study the authors used data collection methods by means of observation, interviews and distributing questionnaires. Data analysis techniques in this study, using instrument tests, classical assumption tests, analysis of respondents' responses, multiple linear regression analysis, hypothesis testing and analysis of the coefficient of determination. The results showed that work stress had a negative and significant effect on employee performance, then work motivation had a positive and significant effect on employee performance, and work discipline had a positive and significant effect on employee performance. So, from the results of the research that has been done, it can be concluded that work stress, work motivation and work discipline partially and simultaneously affect the performance of employees at PT. Federal International Finance (FIF) Mukomuko Regency Group. Keywords: Performance, Stress, Motivation, Discipline
PENGARUH DAYA TARIK IKLAN DAN BRAND TRUST TERHADAP MINAT PENGGUNA JASA TRANSPORTASI ONLINE MAXIM Rini Oktavia; Sri Ekowati
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5559

Abstract

User interest is the desire of consumers to use a product or service. Several factors that influence user interest include advertising attractiveness and brand trust. This study aims to determine the effect of advertising attractiveness and brand trust on user interest in Maxim online transportation services. This type of research is quantitative research with a descriptive approach. The object of this study were all students of the Management Study Program class of 2019. The number of research samples was 65 people. Data collection was carried out using a questionnaire. The data analysis technique uses multiple linear regression analysis techniques. The results showed that partially the attractiveness of advertising has a positive and significant effect on user interest in Maxim online transportation services and brand trust has a positive and significant effect on user interest in Maxim online transportation services. Simultaneously, there is an influence of advertising attractiveness and brand trust on user interest in Maxim online transportation services. Keywords: User Interest, Advertising, Brand Trust
Co-Authors Ade Wahyu Rahmanzah Adi Sismanto Agro Kurniawan Andry Sartika Anggri Widia Rahma Anggun Witriani Annisa Murti Annisa Sonita Apita Cesilia Arianto, Tezar Aslim Aslim Asri Yani Azis Saefulloh Bora Sanjaya Cici Ulandari Cindy Ayu Millania Deyalni Marta Kentari Diana Diana Dika Febriani Dwi Astuti Eceh Trisna Ayuh Eli Suryani Endah Gustiarini Erwin Juliadi Evi Hafizah Fitri Lestari Fraternesi Fraternesi Gita Carlina Henni Febriawati, Henni Herlina Sofiah Hernadianto, Hernadianto Indri Dwi Lestari Ipan Wahyudi Jippy Monica Khairul Khairul Kiki Pratama Kusuma, Merta Lia Agustiana Sari Lilian Guntari Lisa Adhrianti Meilaty Finthariasari Meilaty Finthariasari Meilaty Finthariasari Meilaty Finthariasari Finthariasari Muchlis Muchlis Muhammad Nur Pajar Nofan Muntahanah, Muntahanah Nabila Saufira Nadea Apriliani Nova Kurnia Dewi Lestari Nurma Wulandari Onsardi, Onsardi Oryza Sativa Adi Pratama Ranidiah, Furqonti Ratnawili Reka Septi Amelia Rina Yuniarti, Rina Rini Oktavia Rini Rahmadhana Rizki Apriawan Rizki Febrian Roy Krisna Selamat Riyadi Selly Sepika Selvi Maharani Shella Agustina Agustina Sisi Budiarti Sonitra Sonitra Sonitra Sonitra Subandrio Subandrio Supawanhar, Supawanhar Surya Tri Julianti Tenti Suka Dewi Tiara Puspa Sari Tika Ariani Tika Melany Ajis Titi Darmi Trio Budi Setyawan Winda Larika Wiwik Putri Wahyu Ningsi Wulan Angraini Yulia Darmi Yulinda, Ade Tiara Yusmaniarti