Article Per Year (5 Year)
p-Index From 2021 - 2026
6.465
P-Index
This Author published in this journals
All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Ekonomi Bisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Shirkah: Journal of Economics and Business JURNAL MANAJEMEN BISNIS JURNAL PEMASARAN KOMPETITIF Jurnal Manajemen Bisnis Jurnal Ilmiah Edunomika (JIE) Islam Universalia : International Journal of Islamic Studies and Social Sciences International Journal Of Science, Technology & Management (IJSTM) International Journal of Social and Management Studies (IJOSMAS) Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Journal Of World Science ADPEBI International Journal of Business and Social Science Husnayain Business Review Jurnal Pengabdian Masyarakat Akademisi JEBI (Jurnal Ekonomi dan Bisnis Islam) Maqdis: Jurnal Kajian Ekonomi Islam International Journal of Entrepreneurship and Business Management Asean International Journal of Business Eduvest - Journal of Universal Studies Jurnal Ekonomi, Teknologi dan Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Law, Policy and Governance Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Business Applied International Journal of Management and Digital Business Adpebi Science Series International Journal of Economics, Business and Innovation Research Journal of Ekonomics, Finance, and Management Studies International Journal of Digital Marketing Science Eko dan Bisnis: Riau Economic and Business Review Global Academy of Business Studies
Dedi Iskamto
Universitas Telkom
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Physics Social Sciences Transportation Other

Published : 55 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JURNAL MANAJEMEN BISNIS

 1 
Impulse Purchase Behaviour on The Shopee Platform and The Role of Real-Time Commerce Marketing Dedi Iskamto; Ravi Irfandy Gunawan
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.623

Abstract

The objective of this research is to investigate the potential correlation, encompassing good and negative aspects, between individuals' purchasing decisions and Live Commerce events, which are presently prevalent among the Indonesian population. The present study used survey methodology to collect data from participants through the use of structured questionnaires, employing a quantitative research strategy. The research study is comprised of a sample size of 400 persons. The researcher employs a cross-sectional methodology. The data analysis technique employed in this study is descriptive analysis, utilising the SmartPLS 4 software. The research findings suggest that there is a notable and favourable impact of various factors, namely Anchor characteristic, Online Comment, Logistic Service Quality, and Promotion Incentive Information, on the perception of trust. Additionally, the findings also indicate that Anchor characteristic, Logistic Service Quality, and Promotion Incentive Information have a positive influence on the perceived value. Furthermore, the mediator Perceived Trust and Value has a beneficial impact on Impulse Buying Behaviour.
Co-Authors Aftanorhan, Asyraf Afthanorhan, Asraf Afthanorhan, Asyraf Alam, Salman Ramadan Nur Alwifari, Abuzar Amalia, Erika arhipen yapentra, arhipen Asnahwati Asnahwati Asraf Afthanorhan Asyraf Aftanorhan Asyraf Aftanorhan Aulia Fariha Fauzi, Putri Budi Santosa Budi Santosa Chongbang , Nirmal Christalia, Windy Christivany, Christivany Cornelis Dehotman Danang Indrajaya Elida Gultom Fathimatuz, Zahra Galuh Tresna Murti Ghazali , Puspa Liza Ghazali, Puspa Liza Hendrayani Hendrayani Ibrahim, Maulana Malik Idris, Fahmi Zain Irawan, Roni Jeli Nata Liyas Jeli Nata Liyas jenita jenita, jenita Juhariyah, Lohana Kurniati Karim Lohana Juariyah Maria Apsari Sugiat Masrida Zasriati Maya Ariyanti Nabila, Syadza Muthi Narti, Seflira Nurvita Trianasari Pramono, Indro Puspa Liza Ghazali Puspa Liza Ghazali Puspa liza Ghazali Putra Budi Ansori Rahmalia, Khaerunnisa Fauziah Ratih Hendayani Ratna Komala Putri Ravi Irfandy Gunawan Rawal, Dipina Sharma Rifa’atul Mahmudah Riski Taufik Hidayah Risman Risman Saladin, Thoriq Seflira Narti Sembiring, Irvandeo Wandinata Siti Syahsudarmi Sri Widiyanesti Teguh Hendra Thoriq Saladin Tory, Fadil Athariq Utami, Eristy Minda Wicaksono, Adryan Edhie Wirdayani Wahab Yulia Harwina Yulihardi Zumarnis, Silfadila