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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal EMT KITA Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) Share : Journal of Service Learning EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajerial MANAZHIM JURNAL MANAJEMEN Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) INNOVATION RESEARCH JOURNAL Didaktika: Jurnal Pemikiran Pendidikan Journal of Economics and Business UBS Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering DedikasiMU: Journal of Community Service Interdisciplinary Social Studies Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan EKONOMIKA45 Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Economic Reviews Journal Journal of Social And Economics Research Jurnal Mahasiswa Manajemen Master: Jurnal Manajemen dan Bisnis Terapan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Akuntansi Medan Journal of Management and Creative Business Jurnal Riset Manajemen dan Ekonomi Indonesian Vocational Research Journal Jurnal Ilmiah Research and Development Student Jurnal Ekonomi dan Bisnis JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Pengabdian Masyarakat dan Lingkungan Jurnal Pengabdian Manajemen Majapahit Journal of Islamic Finance dan Management Jurnal Inovasi Bisnis Manajemen dan Akuntansi VISA: Journal of Vision and Ideas Majapahit Journal of Islamic Finance dan Management JER journal of social and economic research Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Tarbiyatuna As-Syirkah: Islamic Economic & Financial Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis

Moh. Agung Surianto

Universitas Muhammadiyah Gresik

Author-ID : 2683820

Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

Published : 94 Documents Claim Missing Document

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Strategi Mengelola Hubungan Pelanggan Pada Kajian Business To Business PT Wakabe Indonesia Faradilla Indah Wahyu Putri; Moh. Agung Surianto
Jurnal Indonesia Sosial Sains Vol. 3 No. 01 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Hubungan antara organisasi dan pelanggannya merupakan isu penting ketika membangun hubungan jangka panjang. Hal ini berlaku tidak hanya dalam hubungan Business to customer (B2C), tetapi juga dalam hubungan Business to business (B2B). Untuk menjaga hubungan jangka panjang, organisasi harus menciptakan loyalitas pelanggan dalam bisnis. Pentingnya dan manfaat menarik dan mempertahankan pelanggan setia telah muncul karena ada penerimaan umum bahwa loyalitas pelanggan diikuti oleh keuntungan. Penelitian ini bertujuan memberikan peningkatan mengenai pengelolaan dan pemeliharaan hubungan pelanggan-pemasok dalam pemasaran B2B. Selain itu, hasil dari penelitian ini adalah memberikan beberapa saran untuk menciptakan loyalitas pelanggan pada aplikasi pemasaran B2B. Analisis kualitatif digunakan dalam penelitian ini karena merupakan metode yang cocok untuk tujuan penelitian. Untuk melakukan penelitian ini digunakan subjek perusahaan yang bergerak di bidang pengadaan barang (PT. Wakabe Indonesia). Beberapa indikator untuk mengevaluasi praktik pemasaran B2B adalah: tujuan pertukaran, karakteristik komunikasi, sasaran manajerial, fokus manajerial, investasi manajerial, dan jenjang manajerial. Hasil penelitian ini menunjukkan bahwa Pemasaran B2B dilakukan dengan baik dan perusahaan harus merespon kebutuhan pelanggan untuk mempertahankan pelanggan dan menciptakan loyalitas pelanggan

Analisis Penerapan Standar Operasional Prosedur Budidaya Untuk Pengendalian Kualitas Hasil Panen Jagung di PT. Agro Aku Bisa Jember Achmad Ivan Dwi Putra; Moh Agung Surianto
Jurnal Manajemen Dan Akuntansi Medan Vol. 4 No. 1 (2022): Jurnal Manajemen Dan Akuntansi Medan
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v4i1.2131

This research was conducted at PT. Agro Aku Bisa Jember, East Java. The aims of this study were (1) to analyze the application of standard operating procedures on corn farming at PT. Agro Aku Bisa Jember; (2) the effectiveness of the implementation of Quality Control of corn farming at PT. Agro Aku Bisa Jember. The basic method used is descriptive with a case study implementation. Data were collected by interview, observation and documentation methods. The results showed that (1) the application of standard operating procedures had been carried out well in planting to harvesting based on the following principles; (a) pre-planting land maintenance; (b) periodic land maintenance

Effect of Service Quality, Product Quality and Brand Image on Purchase Decisions in Pt. POS Indonesia 61100 Gresik Ilham Amani Nurfi; Moh Agung Surianto
Indonesian Vocational Research Journal Vol 1 No 1 (2021)
Publisher : Universitas Muhammadiyah Gresik

The background of this study is that many students have not met the Standards ofGrades. Then the purpose of this study was to determine the effect of parents' attention,learning motivation and discipline on student achievement in SMAN 3 Lamongan. The sampleusing proportionate stratified random sampling method is a sampling technique that is carriedout if the traits or elements in the population are not homogeneous and stratified less ordisproportionately while measuring data using the Likert scale. Technical analysis uses theinstrument test (validity test and reliability test) to test the quality and consistency of themeasuring instrument, the model test / classical assumption test (normality test,multicollinearity test and heterokedasticity test). The results of the study stated that ParentalAttention, Learning Motivation and Discipline had a positive and significant effect on StudentAchievement in SMAN 3 Lamngan Students.

The Effect of Price, Information Quality, and Perceived Risk on Online Purchasing Decisions in E-Commerce Shelvira Devi Arianda Edy Putri; Moh. Agung Surianto; Suaibatul Aslamiyah
Indonesian Vocational Research Journal Vol 2 No 1 (2022)
Publisher : Universitas Muhammadiyah Gresik

The enthusiasm of the Indonesian people to shop online is currently an interesting phenomenon, the many conveniences offered when transacting online are the main attraction for buyers, but it is not uncommon for buyers to be faced with risks that will be faced when making purchases online. Moreover, there were inconsistencies in the results of previous studies regarding online purchasing decisions so it became an interesting thing to re-investigate. This study aimed to find out the effect of Price, Information Quality, and Perceived Risk on Online Purchasing Decisions in E-Commerce. The research approach used in this research was a quantitative method, according to the explanation it was causal research. The sample used was female students of the Faculty of Teacher Training and Education (FKIP), which consisted of the Study Programs of Mathematics Education, English Education, and Elementary School Teacher Education, as well as the Faculty of Islamic Religion, which consisted of the Study Programs of Islamic Religious Education, Early Childhood Islamic Education, Muhammadiyah University of Gresik Class of 2018. The data sources used were primary data and secondary data, so the results of multiple linear analyses proved that price, information quality, and perceived risk influenced online purchasing decisions in E-Commerce. so the implication of this research is that pricing, developing information quality, and well-managed perceived risk can improve online purchasing decisions in E-Commerce so it is important for economic actors to pay special attention to price, information quality, and perceived risk.

The Influence of Leadership, Motivation, Job Satisfaction, Work Facilities on Employee Performance Anni Saur Rosida Maris; Moh. Agung Surianto; Nur Cahyadi
Indonesian Vocational Research Journal Vol 2 No 1 (2022)
Publisher : Universitas Muhammadiyah Gresik

The purpose of this study was to determine leadership, motivation, job satisfaction, work facilities on employee performance (studies at PT. Varia Usaha Fabrication) Gresik. The sample used the non-probability sampling technique as many as 54 respondents. The analysis technique uses multiple linear regression. The results of multiple linear regression analysis prove that leadership, motivation, job satisfaction, work facilities have a positive effect on employee performance at PT. Varia Usaha Fabrication. These results can be proven that with leadership, motivation, job satisfaction, work facilities that have been implemented can improve employee performance at PT. Varia Usaha Fabrication Gresik.

Customer Satisfaction on the Use of QR Codes For Frozen Shrimp Products at PT. Kelola Mina Laut Based on the Theory of Stimulus Organism Response Dedi Kadhafi; Moh. Agung Surianto
Indonesian Vocational Research Journal Vol 1 No 2 (2022)
Publisher : Universitas Muhammadiyah Gresik

Background – Customer satisfaction is very important for business continuity in a company. PT. Kelola Mina Laut (KML) is a fisheries industry that implements a defensive strategy for its marketing, namely by applying a QR code to traceability information of frozen shrimp products that provide added value for its customers. Aim – Identify and analyze customer satisfaction on the use of QR codes for frozen shrimp products at KML based on S-O-R theory (Usefulness, Acceptability, Feasibility, Perceived flow, and Customer Satisfaction). Design / methodology / approach – This study uses 7 (seven) people as informants, who are KML customers, and then analyzed using Miles and Huberman Analysis. Findings – Customer satisfaction on the S-O-R theory was tested when the customer said he was very satisfied using this QR Code system, the customer's feeling when using this traceability system was easy and positive when using the QR code. Customers think this system is feasible to use and can be recommended to other customers. Research implication – The results of this study are a means for researchers to add insight and knowledge about traceability systems using QR codes at KML shrimp processing unit in an effort to increase customer satisfaction. Limitations – The QR code used contains information on the frozen shrimp product traceability system. The theoretical basis used is the S-O-R theory. The research location is in the KML Gresik, and test the validity of the data in this study using Source Triangulation.

The Influence of Word Of Mouth, Facebook Ads and Personal Selling On the Purchase Decision of Points of Sales (Pos) Packages at Senna Achmad Noorman Setiawan; Moh. Agung Surianto
Indonesian Vocational Research Journal Vol 1 No 2 (2022)
Publisher : Universitas Muhammadiyah Gresik

This study aims to analyze the effect of word of mouth, facebook ads and personal selling on purchasing decisions at PT Senna Kreasi Nusa. This study uses a quantitative approach. The population in this study were consumers of PT. Senna Kreasi Nusa. The sampling technique used in this study is a non-probability sampling technique which produces a sample of 75 consumers. The data collection technique used is a questionnaire. The data was obtained by using multiple linear regression analysis, first the instrument test and classical assumption test were performed. The results showed that the variables word of mouth, facebook ads and personal selling had a positive and significant effect on the purchasing decisions of PT. Senna Kreasi Nusa.

Pengaruh Kualitas Produk, Harga dan Citra Toko Terhadap Keputusan Pembelian Ika Diah Saputri; Moh Agung Surianto
Journal of Business and Economics Research (JBE) Vol 4 No 2 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v4i2.3455

This study aims to study consumer behavior through purchasing decisions, in this study identifying product quality factors, price perceptions, store image, which in the literature study this factor influences purchasing decisions. This research is a type of quantitative research with a sample size of 100 respondents, the data is obtained through a questionnaire distributed with the provisions of consumers who have bought products or visited the aji jaya makmur Gresik store, the analysis used in this study is multiple linear regression which will further test the hypothesis. The results showed that product quality has a positive effect on purchasing decisions at Toko Aji Jaya Makmur where the results show a significance level of 0.000 <0.05 and a significance value smaller than 0.05 and t count 4.254 greater than t table 1.984. Price Perception has a positive effect on purchasing decisions at Toko Aji Jaya Makmur where the variable t value found a significance level of 0.019 <0.05 and a significance value smaller than 0.05 t count 2.382 greater than t table 1.960. Meanwhile, store image has no effect on purchasing decisions at Toko Aji Jaya Makmur where the significance level is 0.864 greater than 0.05. t count 0.864 is smaller than t table 1.984 and the significance value is greater than 0.05, based on these findings, it shows that product quality has a dominant influence on purchasing decisions, so it is important for Aji Jaya Makmur Gresik stores to always pay attention to the quality of their products to keep consumers from switching to competitors.

Analisis Strategi Pemasaran Pada Pit Stop Kopi Gold Kawasan Industri Gresik Asy’ari Ma’ruf; Moh. Agung Surianto
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.2540

Riset ini memiliki tujuan guna menganalisa taktik pemasaran Pit Stop Kopi Gold. Metode penelitian yang dipakai ialah kualitatif melalui analisa SWOT. Analisis SWOT meliputi analisa kekuatan dan kelemahan internal Pit Stop Kopi Gold (IFAS) serta analisis peluang dan ancaman eksternal (EFAS). Berdasarkan hasil penelitian, Pit Stop Kopi Gold berada dalam kuadran I pada diagram SWOT, membuktikan jika mereka mempunyai peluang serta potensi yang mampu digunakan. Taktik yang direkomendasikan ialah market development dan product development, dengan fokus pada pengembangan pasar melalui konten pemasaran di media sosial dan pengembangan produk melalui variasi menu untuk menarik konsumen ke Pit Stop Kopi Gold.

The Influence of Service Quality, Price, and Convenience on Purchase Decisions of Gofood Services (Study on University of Muhammadiyah Gresik Students) Fachri Ramadhan; Moh. Agung Surianto
Indonesian Vocational Research Journal Vol 2 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/ivrj.v2i2.6270

This study aims to test the effect of service quality, price, and convenience on purchasing decisions for GoFood services. The method used in this study is a quantitative approach, through a questionnaire using a Likert scale. The population in this study were active students at Muhammadiyah University of Gresik. The sampling technique in this study used purposive sampling with a total sample of 100 respondents. The data collection technique used a questionnaire which was processed using SPSS version 25. The analytical model used in this study was a multiple linear regression analysis model. To find out the significance of the research variables partially on purchasing decisions, a t-test technique is used using a level of 5% or 0.05. The results show that service quality and convenience partially have a significant effect on purchasing decisions, and price partially has no significant effect on purchasing decisions.

Co-Authors Abdullah, Mochammad Hasani Abdurrahman Faris Indriya Himawan Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Noorman Setiawan Adiyaksa, Devlin Damara Ahmad Mufarikuddin Ahmad, Nur Khalidah Al Kusani Al Kusani Aldila Anggun Kinanti Amalia Farista Devi, Hildha Andhifa Eka Putri Andriani, Tiara Ayu Anni Saur Rosida Maris Aprilia Naili Salsabila Ardhana, Muchammad Rafly Arifin, Moch Zainul Asa Prasetya Indraswara Asep Saepulloh Asy’ari Ma’ruf Ayu Balqis Salsabilah Ayu Muchlisa, Nanda Briliyan Putri Cintiya Wati Dedi Kadhafi Della Puspita Sari Dewi Nafisah, Dewi Dwi Irma Ningtias Dwi Putra, Achmad Ivan Eva Desembrianita Evi Shofia Nandini Fachri Ramadhan Fahmi Sholeh Aldimiyyathi Fahrudin, Muhammad Fikri Faradilla Indah Wahyu Putri Fawwaz, Satria Akbar Firdaus, Muhammad Feziv Fitria Wulandari Hidayatul Fauzia Hidayatullah, M. Iqbal Hildha Amalia Farista Devi Ifa Dimiyati Khasanah Ika Diah Saputri Ika Risky Nurfadilah Ikhwan Hadi, Mukhamad Ilham Amani Nurfi Indah Wahyu Putri, Faradilla Indro Kirono Irma Ningtias, Dwi Ivan Dwi Putra, Achmad Joyosumo, Elvira Maharani Khasanah, Ifa Dimiyati Laily Hanifah Lestari, Dian Ayu Lestari, Mita Dwi M Alifudin Al Islami M. Vicky Hadi Siswanto Maulidia Fathinul Isy K Mega Aulia Rahmi Moch Zainul Arifin Mohammad Mashudy Muhamadin, Rilo Chandra Muhammad Fatihkul Umam Muhammad Hamas A Muhammad Rosyihuddin Mukhamad Ikhwan Hadi Mukhammad Alfan Abdillah Nanda Ayu Muchlisa Nikmatul Liizzah Novita, Donna Ari Nur Cahyadi Nur Lailatul Rizqiyah Nurjannah, Alfida Ordy Valentino Pahlawan, Ilham Arifin Patrisya Rosalina Prayudi Harianto Putri, Wahyu Thahara Kusumaning Rahmat Agus Santoso Rivaldy Raihan Syams Rizky Abi Fahriantama Romadhon, Harits Rosalina, Patrisya Sapto Rahardjo Senja Clara Santi Septia, Mauliya Tahta Setiya Wati, Intan Shabara, Fidina Binta Shelvira Devi Arianda Edy Putri Shinta Nuriyah Sigit Suhartono Silfiyyatur Rifqiyyah Suaibatul Aslamiyah Suhartono, Sigit Surya Yetni Susilowati*, Endang Syaikhur Rohman Tarisa Eka Syafitri Tiara Khoerunnisa Tita Hayuning Sukma Umaimah Umaimah Umaimah, Umaimah Ummu Lisa’ada Veronica, Ellisa Putri Weni, Chintya Ayu Panglipur Wenti Krisnawati

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