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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal EMT KITA Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) Share : Journal of Service Learning EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajerial MANAZHIM JURNAL MANAJEMEN Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) INNOVATION RESEARCH JOURNAL Didaktika: Jurnal Pemikiran Pendidikan Journal of Economics and Business UBS Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering DedikasiMU: Journal of Community Service Interdisciplinary Social Studies Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan EKONOMIKA45 Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Economic Reviews Journal Journal of Social And Economics Research Jurnal Mahasiswa Manajemen Master: Jurnal Manajemen dan Bisnis Terapan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Akuntansi Medan Journal of Management and Creative Business Jurnal Riset Manajemen dan Ekonomi Indonesian Vocational Research Journal Jurnal Ilmiah Research and Development Student Jurnal Ekonomi dan Bisnis JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Pengabdian Masyarakat dan Lingkungan Jurnal Pengabdian Manajemen Majapahit Journal of Islamic Finance and Management Jurnal Inovasi Bisnis Manajemen dan Akuntansi VISA: Journal of Vision and Ideas JER journal of social and economic research Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Tarbiyatuna As-Syirkah: Islamic Economic & Financial Journal
Moh. Agung Surianto
Universitas Muhammadiyah Gresik
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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The Influence Of Service Quality, Customer Satisfaction And Company Image On Customer Loyalty At PT X Nur Lailatul Rizqiyah; Moh Agung Surianto
INNOVATION RESEARCH JOURNAL Vol 5 No 1 (2024)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v5i1.7790

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis bagaimana Pengaruh Kualitas Pelayanan, Kepuasan Pelanggan dan Citra Perusahaan terhadap Loyalitas Pelanggan pada PT X. Pada penelitian ini peneliti menggunakan sampel yang berjumlah 32 responden. Teknik sampling dalam penelitian ini menggunakan teknik sampling jenuh. Data dalam penelitian ini diambil menggunakan kuesioner yang diukur dengan skala likert. Penelitian ini menggunakan analisis regresi linier berganda dengan bantuan software SPSS versi 25. Hasil penelitian ini menunjukkan bahwa variabel Kualitas Pelayanan berpengaruh secara parsial terhadap variabel Loyalitas Pelanggan dengan nilai t hitung 4,300 > nilai t tabel 1,694, namun variabel Kepuasan Pelanggan dengan nilai t hitung 1,463 < nilai t tabel 1,694 dan variabel Citra Perusahaan dengan nilai t hitung 0,688 < nilai t tabel 1,694 tidak berpengaruh secara parsial terhadap variabel Loyalitas Pelanggan. Hasil penelitian ini juga menunjukkan bahwa variabel Kualitas Pelayanan, variabel Kepuasan Pelanggan dan variabel Citra Perusahaan berpengaruh secara simultan terhadap variabel Loyalitas Pelanggan.
Promotion Mix Optimization: A Case Study of BPR Bank Gresik Tita Hayuning Sukma; Moh. Agung Surianto; Al Kusani Al Kusani
INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v4i2.6844

Abstract

This research aims to evaluate and analyze the promotional mix used in an effort to increase the number of credit customers at the BPR Bank Gresik Regional Public Company. This research uses a descriptive qualitative method approach. Data was collected through interviews, documentation and observation from several informants. Data triangulation was carried out to ensure the accuracy and validity of the findings. The results of the research show that the Perumda BPR Bank Gresik Credit Account Officer uses a promotional mix, namely personal sales, advertising, sales promotions, public relations and direct marketing. The findings of this research indicate that the application of the promotional mix that has been carried out by Credit Account Officers is classified as less than optimal due to several obstacles, such as limited time divided between promotions and the credit application analysis process, tight competition with commercial banks and cooperatives, lack of understanding by Credit Account Officers regarding features. social media.
The Influence of Service Quality, Price and Delivery Accuracy on Customer Satisfaction at PT YZ Fitria Wulandari; Moh Agung Surianto
INNOVATION RESEARCH JOURNAL Vol 5 No 1 (2024)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v5i1.7789

Abstract

Penelitian ini merupakan upaya untuk secara sistematis mengidentifikasi dan menganalisis faktor-faktor yang memengaruhi kepuasan pelanggan di PT YZ di Pulau Jawa. Faktor-faktor tersebut termasuk kualitas pelayanan, harga, dan ketepatan pengiriman. Metode penelitian yang digunakan adalah kuantitatif, yang memungkinkan pengukuran yang lebih objektif terhadap variabel-variabel yang diteliti. Penelitian ini menggunakan metode pengambilan sampel Slovin, menghasilkan 146 distributor sebagai sampel. Data dikumpulkan melalui kuesioner dengan skala Likert. Non Probability Sampling digunakan sesuai dengan karakteristik populasi yang relevan. Analisis dilakukan dengan regresi linier berganda menggunakan SPSS versi 25. Hasil menunjukkan variabel kualitas pelayanan dan harga tidak signifikan terhadap kepuasan pelanggan (masing-masing dengan nilai statistik 0.499 dan 0.340 > 0.05). Namun, variabel ketepatan pengiriman berpengaruh signifikan terhadap kepuasan pelanggan (nilai statistik 0.000 < 0.05), menandakan perannya yang penting dalam meningkatkan kepuasan pelanggan di PT YZ.
PENGARUH HARGA, CITRA MEREK DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN ROKOK GUDANG GARAM SURYA 12 (STUDI PADA KONSUMEN DI KABUPATEN GRESIK) Mohammad Mashudy; Moh Agung Surianto
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i1.7725

Abstract

The goal of this study was to determine the impact of price, brand image, and reference groups on Gudang Garam Surya 12 cigarette purchasing decisions in Gresik Regency. In this study's analysis, the following tests are used: the t test (partial), the F test (simultaneous), the normality test, the multicollinearity test, the heteroscedasticity test, the multiple linear regression test, and the determination coefficient test (R2). In this study, questionnaire instruments were used to collect accurate data from 100 customers who bought Gudang Garam Surya 12 cigarettes in Gresik. SPSS is a testing application. The findings of the partial t test research indicate that price, brand image, and reference groups all significantly influence consumers' decisions to buy. According to the findings of the (simultaneous) F test inquiry, the Price, Brand Image, and Reference Group components all have an impact on Purchasing Decisions.
Pengaruh E-Promotion, Kelompok Referensi, dan Kemudahan Terhadap Keputusan Pembelian Pada Marketplace Shopee Andhifa Eka Putri; Moh Agung Surianto
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i1.7737

Abstract

The purpose of this research is to find out how e-promotion, reference groups, and ease of use influence purchasing decisions on the shopee marketplace. This research is conducted using methods of quantitative research can be understood as methods used to research on a particular population or sample, data collection using research instruments, data analysis of a statistical nature, with the aim of testing the hypothesis that has been established. The sample in this study is 160 people who have used marketplace shopee. Sampling technique is purposive sampling. The research results show that there is an influence between e-promotion, reference groups have an influence on purchasing decisions, while ease has no influence on purchasing decisions in the shopee marketplace.
Pengaruh Digital Marketing, Kualitas Produk Dan Kualitas Layanan Pada Keputusan Pembelian Ulang Pada Coffee Shop Waktu Kopi PPS Silfiyyatur Rifqiyyah; Moh. Agung Surianto
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9045

Abstract

The purpose of this study is to investigate the implications of Digital Marketing, Product Quality, as well as Quality of Service on Re-buy decisions at the Coffee Shop Time Coffee PPS. The study applies a quantitative approach, which refers to a method of study that examines a particular population or sample, aggregates data through a study instrument, analyzes data statistically, with the aim of testing the hypothesis that has been put forward. The sample of this study was 160 people, selected through purposive sampling techniques. The results of the study interpreted Digital Marketing as well as the Quality of Service did not imply significantly on the Re-Buying Decision at the Coffee Shop Time PPS, while the Product Quality influenced the Repurchase Decision in the Coffe Shop time PPS. The authors hoped that the study results would be a guide in designing a more relevant and varied future study.
Pengaruh Kelompok Referensi, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Ulang Pada Produk Scarlett Whitening Mega Aulia Rahmi; Moh. Agung Surianto
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9046

Abstract

The aim of this research is to find out how the reference group, product quality, and price influence the re-purchase decision on the Scarlett Whitening product. This research is carried out using quantitative research methods that can be understood as methods used to study a particular population or sample, data collection using research instruments, analysis of data of a statistical nature, with the aim of testing the hypothesis that has been established. The sample in this study is 160 people who have used the Scarlett Whitening product. Sampling technique is purposive sampling. The results show that there is an influence between the reference groups, the quality of the product has an impact on the re-purchase decision, and the price also has an effect on the remarketing decision on the Scarlett Whitening product.
Analisis Efektivitas Tata Letak pada Excelso di Gress Mall Gresik Rivaldy Raihan Syams; Ayu Balqis Salsabilah; Moh. Agung Surianto
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1510

Abstract

This study aims to analyze the effectiveness of the layout at the Excelso outlet in Gress Mall, Gresik Regency. Through the Activity Relationship Chart (ARC) approach, this research evaluates the relationship between facilities and infrastructure, focusing on blank-spot areas identified from the pre-survey results. Literature studies on layout, its purpose, benefits, types of layout, and factors that make an effective layout are the basis for analyzing the research results. The research method includes research design with ARC analysis, primary and secondary data collection through interviews, observation, and documentation. The results show that there is a blank-spot in the outdoor area that can be overcome by strategically placing waiters. The ARC diagram illustrates the relationship of activities and interrelationships between products at Excelso Gress Mall. Understanding the effective layout is expected to provide recommendations for improvement to increase customer satisfaction and operational efficiency.
Optimasi Pelayanan Pelanggan: Suatu Penelitian Analisis Kualitas Layanan Nafisah, Dewi; Surianto, Moh. Agung
El-Idare Vol 10 No 1 (2024): El-Idare
Publisher : Program Studi Manajemen Pendidikan Islam Fak. Ilmu Tarbiyah dan Keguruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/elidare.v10i1.21579

Abstract

This research aims to optimize customer service through the analysis of service quality using a qualitative approach. Through the collection of descriptive data in the form of written and oral language from observable respondents, the study seeks to delve into individual or group phenomena related to customer service. The research methodology adopts the Miles and Huberman model with a focus on data presentation, data reduction, and conclusion drawing. The results of this data analysis are expected to provide a complex overview of customer service quality, identify weaknesses or deficiencies that may exist, and provide a basis for improvement recommendations. This research contributes to understanding customer expectations and perceptions, advancing the understanding of customer service in the context of modern business, and providing a foundation for company strategies to achieve a competitive advantage through superior customer service.
PELATIHAN AGROPRENEUR MINDSET SISWA SMKM 5 GRESIK Surianto, Moh Agung; Umaimah, Umaimah
Jurnal Pengabdian Masyarakat dan Lingkungan Vol 3 No 1 (2024): Jurnal Pengabdian Masyarakat dan Lingkungan (JPML)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpml.v3i1.8037

Abstract

Strengthening the agropreneur mindset for students at SMK Muhammadiyah 5 Gresik; The only agricultural vocational school in Gresik Regency is important, considering that the vocational school only has two majors, namely agriculture and animal husbandry, both of which are related to the agricultural sector. The agricultural sector now and in the future will continue to grow along with population growth. This service program aims to strengthen the agropreneur mindset for SMKM 5 Gresik students so that it will contribute to the orientation of SMK graduates not only as job seekers but as job creators, able to absorb local workers, and help reduce the unemployment rate, especially at the Gresik Regency level. This service activity is carried out in the form of offline training at the Jalan Raya Surowiti School location, Sumurber Village, Panceng District, Gresik Regency. The results of the service show that there is an increase in the understanding of SMKM 5 Gresik students about the importance of strengthening the agropreneur mindset so that many entrepreneurial ideas emerge in the agricultural sector.
Co-Authors Abdurrahman Faris Indriya Himawan Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Noorman Setiawan Adiyaksa, Devlin Damara Ahmad Mufarikuddin Ahmad, Nur Khalidah Al Kusani Al Kusani Aldila Anggun Kinanti Alfida Nurjannah Andhifa Eka Putri Andriani, Tiara Ayu Anni Saur Rosida Maris Aprilia Naili Salsabila Arifin, Moch Zainul Asa Prasetya Indraswara Asep Saepulloh Asy’ari Ma’ruf Ayu Balqis Salsabilah Briliyan Putri Cintiya Wati Dedi Kadhafi Della Puspita Sari Dewi Nafisah, Dewi Dian Ayu Lestari Dwi Irma Ningtias Dwi Putra, Achmad Ivan Elvira Maharani Joyosumo Eva Desembrianita Evi Shofia Nandini Fachri Ramadhan Fahmi Sholeh Aldimiyyathi Fahmi Sholeh Aldimiyyathi Faradilla Indah Wahyu Putri Fitria Wulandari Hidayatul Fauzia Hidayatullah, M. Iqbal Hildha Amalia Farista Devi Ifa Dimiyati Khasanah Ika Diah Saputri Ika Risky Nurfadilah Ilham Amani Nurfi Indro Kirono Laily Hanifah Lestari, Mita Dwi M Alifudin Al Islami M. Vicky Hadi Siswanto Maulidia Fathinul Isy K Mega Aulia Rahmi Moch Zainul Arifin Mochammad Hasani Abdullah Mohammad Mashudy Muchammad Rafly Ardhana Muhamadin, Rilo Chandra Muhammad Fatihkul Umam Muhammad Hamas A Muhammad Rosyihuddin Mukhamad Ikhwan Hadi Mukhammad Alfan Abdillah Nanda Ayu Muchlisa Nikmatul Liizzah Novita, Donna Ari Nur Cahyadi Nur Lailatul Rizqiyah Ordy Valentino Pahlawan, Ilham Arifin Patrisya Rosalina Prayudi Harianto Putri, Wahyu Thahara Kusumaning Rahmat Agus Santoso Rivaldy Raihan Syams Rizky Abi Fahriantama Romadhon, Harits Sapto Rahardjo Sapto Rahardjo Satria Akbar Fawwaz Senja Clara Santi Setiya Wati, Intan Shabara, Fidina Binta Shelvira Devi Arianda Edy Putri Shinta Nuriyah Sigit Suhartono Silfiyyatur Rifqiyyah Suaibatul Aslamiyah Surya Yetni Susilowati*, Endang Syaikhur Rohman Tarisa Eka Syafitri Tiara Khoerunnisa Tita Hayuning Sukma Umaimah Umaimah Umaimah, Umaimah Ummu Lisa’ada Veronica, Ellisa Putri Weni, Chintya Ayu Panglipur Wenti Krisnawati