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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal EMT KITA Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) Share : Journal of Service Learning EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajerial MANAZHIM JURNAL MANAJEMEN Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) INNOVATION RESEARCH JOURNAL Didaktika: Jurnal Pemikiran Pendidikan Journal of Economics and Business UBS Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering DedikasiMU: Journal of Community Service Interdisciplinary Social Studies Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan EKONOMIKA45 Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Economic Reviews Journal Journal of Social And Economics Research Jurnal Mahasiswa Manajemen Master: Jurnal Manajemen dan Bisnis Terapan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Akuntansi Medan Journal of Management and Creative Business Jurnal Riset Manajemen dan Ekonomi Indonesian Vocational Research Journal Jurnal Ilmiah Research and Development Student Jurnal Ekonomi dan Bisnis JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Pengabdian Masyarakat dan Lingkungan Jurnal Pengabdian Manajemen Majapahit Journal of Islamic Finance and Management Jurnal Inovasi Bisnis Manajemen dan Akuntansi VISA: Journal of Vision and Ideas JER journal of social and economic research Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Tarbiyatuna As-Syirkah: Islamic Economic & Financial Journal
Moh. Agung Surianto
Universitas Muhammadiyah Gresik
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Analisis Strategi Pemasaran Pada Pit Stop Kopi Gold Kawasan Industri Gresik Asy’ari Ma’ruf; Moh. Agung Surianto
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.2540

Abstract

Riset ini memiliki tujuan guna menganalisa taktik pemasaran Pit Stop Kopi Gold. Metode penelitian yang dipakai ialah kualitatif melalui analisa SWOT. Analisis SWOT meliputi analisa kekuatan dan kelemahan internal Pit Stop Kopi Gold (IFAS) serta analisis peluang dan ancaman eksternal (EFAS). Berdasarkan hasil penelitian, Pit Stop Kopi Gold berada dalam kuadran I pada diagram SWOT, membuktikan jika mereka mempunyai peluang serta potensi yang mampu digunakan. Taktik yang direkomendasikan ialah market development dan product development, dengan fokus pada pengembangan pasar melalui konten pemasaran di media sosial dan pengembangan produk melalui variasi menu untuk menarik konsumen ke Pit Stop Kopi Gold.
The Influence of Service Quality, Price, and Convenience on Purchase Decisions of Gofood Services (Study on University of Muhammadiyah Gresik Students) Fachri Ramadhan; Moh. Agung Surianto
Indonesian Vocational Research Journal Vol 2 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/ivrj.v2i2.6270

Abstract

This study aims to test the effect of service quality, price, and convenience on purchasing decisions for GoFood services. The method used in this study is a quantitative approach, through a questionnaire using a Likert scale. The population in this study were active students at Muhammadiyah University of Gresik. The sampling technique in this study used purposive sampling with a total sample of 100 respondents. The data collection technique used a questionnaire which was processed using SPSS version 25. The analytical model used in this study was a multiple linear regression analysis model. To find out the significance of the research variables partially on purchasing decisions, a t-test technique is used using a level of 5% or 0.05. The results show that service quality and convenience partially have a significant effect on purchasing decisions, and price partially has no significant effect on purchasing decisions.
PENGARUH CELEBRITY ENDORSERS, PROMOSI PENJUALAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN SHOPEEFOOD: STUDI PADA MAHASISWA PRODI MANAJEMEN UNIVERSITAS MUHAMMADIYAH GRESIK TAHUN 2018-2020 Laily Hanifah; Moh. Agung Surianto
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 10 (2023): September
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i10.1250

Abstract

Digitalization has led to many very rapid developments, especially in the field of technology. The development of information and communication technology has had an impact on changes in various fields, such as the economy, society, politics and culture, and has had an impact on lifestyle changes, including consumption patterns and the way people sell and shop. So a lot e-commerce has sprung up with attractive and safe shopping technology systems. E-commerce in Indonesia is currently growing rapidly by taking all market share from providing online selling platforms to ordering online food delivery. This change in the business environment has been taken advantage of by several technology-based companies, one of which is Gojek, Grab, and its new competitor, Shopeefood. Shopee is one of the largest e-commerce or online shopping sites in Indonesia. Shopee in April 2020 released its new delivery-food business called Shopeefood. This observation uses a quantitative technique with a questionnaire based on the calculation of the Likert scale. Validity and reliability tests have been used to decide whether the allocated questionnaire turns out to be valid or not. Hypothesis testing is carried out using multiple regression examinations, simultaneous trials (F-test), and testing and determining the correlation coefficient. From the results of the assessment carried out, it is recognized that the quality of information does not have an impact on purchasing decisions, while celebrity endorsers and sales promotions have an impact on purchasing decisions through Shopeefood.
Pelatihan Peningkatan Branding Sekolah Di Amal Usaha Muhammadiyah Cerme Kabupaten Gresik Moh Agung Surianto; Indro Kirono; Asep Saepulloh
Jurnal Pengabdian Manajemen Vol 3 No 1 (2023): Jurnal Pengabdian Manajemen
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpmanajemen.v3i1.6074

Abstract

The high number of educational institutions in an area, especially in the Gresik Regency area, has implications for the level of competition in fighting over prospective new students. Every institution must be able to build school branding as the best place according to the educational needs of prospective new students and parents of students. The current service activity aims to build the branding of the Muhammadiyah Charity Business Cerme High School school under the auspices of the Basic and Middle Education Council (Dikdasmen) Muhammadiyah College, Cerme Branch, Gresik Regency. Community service activities are carried out in the form of offline training at the Muhammadiyah 8 Cerme High School location. The results of the Community Service show that there is an increase in the ability of school leaders in an effort to improve branding as an effort to increase public interest and positive perceptions, especially prospective students and parents of students.
Peningkatan Produktivitas BUMdes Barokah Desa Gredek Kabupaten Gresik Mohammad Agung Surianto; Umaimah Umaimah
Jurnal Pengabdian Manajemen Vol 1 No 1 (2021): Jurnal Pengabdian Manajemen
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpmanajemen.v1i1.3057

Abstract

This Service Program aims to develop the Barokah BUMDes business in Gredek Village, Gresik Regency based on local potential and strengthen governance so that BUMDes' performance gets better and contributes to the income and welfare of all villagers. The basis for formulating the goals of the service program refers to the results of observations (surveys) and preliminary interviews with the director of BUMDes Barokah, Gredek Village, Sit Sampeyan District, Gresik Regency who expressed his desire to increase productivity while developing BUMDes business and financial administration management capabilities so that BUMDes can be accountable and not become a money laundry institution. The existing business units are still not based on processing the main village products, namely agricultural villages where the majority of the residents work as rice farmers. The solution in an effort to develop the business and governance of BUMDes Barokah is by: (1) creating potential transactions for basic village needs, which have been created independently so far, will be managed as the Gredek village market (2) creating the potential of the Gredek village reservoir, which so far has only functioned as a place for irrigation and fish farming, will be packaged into fishing tourism with fish cultivation targeted at bringing in tourists who have a hobby of fishing as well as educational tours for elementary school students or playgroups with the potential for beautiful panoramic views. village rice fields.
The Effect of Advertising, Prices, and Public Relations on Red and White Cement Purchase Decisions in Gresik Regency Mukhammad Alfan Abdillah; Moh Agung Surianto
INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v4i2.5095

Abstract

The background in this research is the sale of Semen Merah Putih does not meet the target. This study aims to examine the influence of advertising, price, and public relations on the purchasing decision of Red and White Cement in Gresik Regency. This study uses quantitative methods. The population in this study were consumers who had purchased Semen Merah Putih products, while the sample was taken using the Probability Sampling technique using simple random sampling. The reason is because of the way of taking samples from members of the population using random regardless of the strata (levels) in the members of the sample population. The sample studied by the researcher was 96 96 people who had made a purchase of Red and White Cement products. The analysis technique uses instrument testing, classical assumption test, and hypothesis testing. For the test tool, the Statistical Package for the Social Sciences (SPSS) is used. The results of this study indicate that advertising has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, and public relations has a positive and significant effect on purchasing decisions.
Analisis Kualitas Layanan Perdagangan Umum pada PT Varia Usaha Fabrikasi Ummu Lisa’ada; Moh. Agung Surianto; Tiara Khoerunnisa; Prayudi Harianto
Economic Reviews Journal Vol. 3 No. 1 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i1.143

Abstract

This research aims to analyze the quality of general trading services at PT. Varia Fabrication Business and to determine the influence of service quality through aspects (Tangibility, Reliability, Responsiveness, Guarantee, Empathy) on customer satisfaction. This research uses a qualitative descriptive approach, and uses data collection techniques in the form of in-depth interviews. The results of this research show that the tangible aspect is said to be very good in accordance with customer demand with quality products at affordable prices. In terms of vendor reliability, it is not good because of the limited time given by the user to the vendor, resulting in delays in sending price quote requests. In the aspect of responsiveness, it is very well known from the statements of informants who are quite satisfied with the products and try to receive complaints from customers. From the guarantee aspect, it is very good, apart from quality products, we are also satisfied with PT. Varia Fabrication Business because the delivery of goods is accompanied by a goods guarantee letter. In terms of attention, it is very good that communication goes well, is easy to contact and is always polite and friendly to customers. From the conclusions, the author provides several suggestions, namely evaluating performance with the concept of being on time, preferably PT. Varia Usaha Fabricasi carries out performance evaluations, where management must eliminate all forms of activities that do not have added value, then PT. Varia Fabrication Business needs to be committed to improving quality, continuously improving services and simplifying activities so that operational activities are more effective
Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Minat Beli Ulang Pelanggan pada PT. Sumber Mas Indah Plywood Bagian Lokal Dian Ayu Lestari; Moh. Agung Surianto
VISA: Journal of Vision and Ideas Vol. 4 No. 2 (2024): VISA: Journal of Vision and Ideas (In Press)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i2.2603

Abstract

The objective of this research is to determine how Product Quality, Price, and Brand Image influence Customer Repurchase Intention at PT. Sumber Mas Indah Plywood Local Division. This study employs a quantitative research method, which can be understood as a method used to investigate a specific population or sample, with data collection using research instruments, and data analysis being statistical in nature, aimed at testing predetermined hypotheses. The sample size in this study is 140 people. The sampling technique used is purposive sampling. The results of the study indicate that Product Quality does not affect Customer Repurchase Intention at PT. Sumber Mas Indah Plywood Local Division, whereas Price and Brand Image have an influence on Customer Repurchase Intention at PT. Sumber Mas Indah Plywood Local Division.
Pengaruh Disiplin Kerja, Kompensasi Dan Kepemimpinan Terhadap Kinerja Karyawan Pada PT. XYZ Syaikhur Rohman; Moh Agung Surianto
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 7 No 1 (2024): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v7i1.247

Abstract

PT. XYZ sebagai perusahaan makanan mie instan yang mampu mengikis sedikit demi sedikit market share indomie sebagai market leader mie instan di Indonesia. Namun PT. XYZ mengalami permasalahan pada kinerja karyawan pada penilaian kriteria sangat baik dan baik mengalami penurunan setiap tahunnya, hal ini bisa mempengaruhi tujuan Perusahaan. Penelitian ini bertujuan untuk mengetahui Pengaruh Disiplin Kerja, Kompensasi Dan Kepemimpinan Terhadap Kinerja Karyawan Pada PT. XYZ. Dengan menggunakan 186 responden sebagai sampel. Penelitian menggunakan analisa regresi liniear berganda dengan menggunakan tiga hipotesis, Pengujian hipotesis dengan mengguakan uji t dengan taraf signifikasi 0,05. Hasil dari penelitian ini menunjukkan bahwa disiplin kerja berpengaruh terhadap kinerja karyawan, kompensasi tidak berpengaruh terhadap kinerja karyawan, dan kepemimpinan tidak berpengaruh terhadap kinerja karyawan pada PT. XYZ, Keterbatasan dalam penelitian ini ialah penelitian ini hanya dilakukan pada karyawan divisi bumbu PT. XYZ
PELATIHAN DAN PENDAMPINGAN LAPORAN KEUANGAN BANK SAMPAH KELURAHAN KEMUTERAN, KABUPATEN GRESIK Moh. Agung Surianto; Maulidia Fathinul Isy K; Muhammad Hamas A; Nikmatul Liizzah
DedikasiMU : Journal of Community Service Vol 6 No 2 (2024): DedikasiMU Juni 2024
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/dedikasimu.v6i2.7744

Abstract

Kegiatan Kuliah Kerja Nyata (KKN) merupakan bagian dari Tri Dharma Perguruan Tinggi yang bertujuan untuk meningkatkan kualitas sumber daya manusia melalui pengabdian kepada masyarakat. Universitas Muhammadiyah Gresik, sebagai salah satu perguruan tinggi yang menjunjung tinggi nilai- nilai Tri Dharma, melaksanakan KKN di Kelurahan Kemuteran, Kabupaten Gresik. Di Kelurahan Kemuteran, salah satu masalah yang dihadapi adalah jumlah sampah yang cukup besar setiap harinya. Untuk mengatasi masalah tersebut, bank sampah diinisiasi sebagai salah satu solusi dalam mengelola sampah dan mendorong partisipasi masyarakat dalam menjaga lingkungan. Namun, transparansi dalam pengelolaan keuangan bank sampah masih menjadi perhatian. Oleh karena itu, dalam KKN ini, dilakukan sosialisasi pembukuan dan pelaporan keuangan kepada Ibu-Ibu Kader bank sampah untuk meningkatkan transparansi dan akuntabilitas. Metode yang digunakan meliputi identifikasi masalah, survey lapangan, tinjauan pustaka, penyusunan materi, sosialisasi, pembuatan laporan, dan monitoring serta evaluasi. Hasil dari kegiatan KKN ini menunjukkan bahwa sosialisasi pembukuan dan pelaporan keuangan dapat meningkatkan pemahaman dan praktik administrasi keuangan di bank sampah Kemuteran, Gresik. Ini membuka peluang bagi pengelolaan keuangan bank sampah yang lebih baik dan berkelanjutan.
Co-Authors Abdurrahman Faris Indriya Himawan Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Noorman Setiawan Adiyaksa, Devlin Damara Ahmad Mufarikuddin Ahmad, Nur Khalidah Al Kusani Al Kusani Aldila Anggun Kinanti Alfida Nurjannah Andhifa Eka Putri Andriani, Tiara Ayu Anni Saur Rosida Maris Aprilia Naili Salsabila Arifin, Moch Zainul Asa Prasetya Indraswara Asep Saepulloh Asy’ari Ma’ruf Ayu Balqis Salsabilah Briliyan Putri Cintiya Wati Dedi Kadhafi Della Puspita Sari Dewi Nafisah, Dewi Dian Ayu Lestari Dwi Irma Ningtias Dwi Putra, Achmad Ivan Elvira Maharani Joyosumo Eva Desembrianita Evi Shofia Nandini Fachri Ramadhan Fahmi Sholeh Aldimiyyathi Fahmi Sholeh Aldimiyyathi Faradilla Indah Wahyu Putri Fitria Wulandari Hidayatul Fauzia Hidayatullah, M. Iqbal Hildha Amalia Farista Devi Ifa Dimiyati Khasanah Ika Diah Saputri Ika Risky Nurfadilah Ilham Amani Nurfi Indro Kirono Laily Hanifah Lestari, Mita Dwi M Alifudin Al Islami M. Vicky Hadi Siswanto Maulidia Fathinul Isy K Mega Aulia Rahmi Moch Zainul Arifin Mochammad Hasani Abdullah Mohammad Mashudy Muchammad Rafly Ardhana Muhamadin, Rilo Chandra Muhammad Fatihkul Umam Muhammad Hamas A Muhammad Rosyihuddin Mukhamad Ikhwan Hadi Mukhammad Alfan Abdillah Nanda Ayu Muchlisa Nikmatul Liizzah Novita, Donna Ari Nur Cahyadi Nur Lailatul Rizqiyah Ordy Valentino Pahlawan, Ilham Arifin Patrisya Rosalina Prayudi Harianto Putri, Wahyu Thahara Kusumaning Rahmat Agus Santoso Rivaldy Raihan Syams Rizky Abi Fahriantama Romadhon, Harits Sapto Rahardjo Sapto Rahardjo Satria Akbar Fawwaz Senja Clara Santi Setiya Wati, Intan Shabara, Fidina Binta Shelvira Devi Arianda Edy Putri Shinta Nuriyah Sigit Suhartono Silfiyyatur Rifqiyyah Suaibatul Aslamiyah Surya Yetni Susilowati*, Endang Syaikhur Rohman Tarisa Eka Syafitri Tiara Khoerunnisa Tita Hayuning Sukma Umaimah Umaimah Umaimah, Umaimah Ummu Lisa’ada Veronica, Ellisa Putri Weni, Chintya Ayu Panglipur Wenti Krisnawati