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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal EMT KITA Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) Share : Journal of Service Learning EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajerial MANAZHIM JURNAL MANAJEMEN Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) INNOVATION RESEARCH JOURNAL Didaktika: Jurnal Pemikiran Pendidikan Journal of Economics and Business UBS Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering DedikasiMU: Journal of Community Service Interdisciplinary Social Studies Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan EKONOMIKA45 Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Economic Reviews Journal Journal of Social And Economics Research Jurnal Mahasiswa Manajemen Master: Jurnal Manajemen dan Bisnis Terapan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Akuntansi Medan Journal of Management and Creative Business Jurnal Riset Manajemen dan Ekonomi Indonesian Vocational Research Journal Jurnal Ilmiah Research and Development Student Jurnal Ekonomi dan Bisnis JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Pengabdian Masyarakat dan Lingkungan Jurnal Pengabdian Manajemen Majapahit Journal of Islamic Finance dan Management Jurnal Inovasi Bisnis Manajemen dan Akuntansi VISA: Journal of Vision and Ideas Majapahit Journal of Islamic Finance dan Management JER journal of social and economic research Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Tarbiyatuna As-Syirkah: Islamic Economic & Financial Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Moh. Agung Surianto
Universitas Muhammadiyah Gresik
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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PENGARUH CELEBRITY ENDORSERS, PROMOSI PENJUALAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN SHOPEEFOOD: STUDI PADA MAHASISWA PRODI MANAJEMEN UNIVERSITAS MUHAMMADIYAH GRESIK TAHUN 2018-2020 Laily Hanifah; Moh. Agung Surianto
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 10 (2023): September
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i10.1250

Abstract

Digitalization has led to many very rapid developments, especially in the field of technology. The development of information and communication technology has had an impact on changes in various fields, such as the economy, society, politics and culture, and has had an impact on lifestyle changes, including consumption patterns and the way people sell and shop. So a lot e-commerce has sprung up with attractive and safe shopping technology systems. E-commerce in Indonesia is currently growing rapidly by taking all market share from providing online selling platforms to ordering online food delivery. This change in the business environment has been taken advantage of by several technology-based companies, one of which is Gojek, Grab, and its new competitor, Shopeefood. Shopee is one of the largest e-commerce or online shopping sites in Indonesia. Shopee in April 2020 released its new delivery-food business called Shopeefood. This observation uses a quantitative technique with a questionnaire based on the calculation of the Likert scale. Validity and reliability tests have been used to decide whether the allocated questionnaire turns out to be valid or not. Hypothesis testing is carried out using multiple regression examinations, simultaneous trials (F-test), and testing and determining the correlation coefficient. From the results of the assessment carried out, it is recognized that the quality of information does not have an impact on purchasing decisions, while celebrity endorsers and sales promotions have an impact on purchasing decisions through Shopeefood.
Pelatihan Peningkatan Branding Sekolah Di Amal Usaha Muhammadiyah Cerme Kabupaten Gresik Moh Agung Surianto; Indro Kirono; Asep Saepulloh
Jurnal Pengabdian Manajemen Vol 3 No 1 (2023): Jurnal Pengabdian Manajemen
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpmanajemen.v3i1.6074

Abstract

The high number of educational institutions in an area, especially in the Gresik Regency area, has implications for the level of competition in fighting over prospective new students. Every institution must be able to build school branding as the best place according to the educational needs of prospective new students and parents of students. The current service activity aims to build the branding of the Muhammadiyah Charity Business Cerme High School school under the auspices of the Basic and Middle Education Council (Dikdasmen) Muhammadiyah College, Cerme Branch, Gresik Regency. Community service activities are carried out in the form of offline training at the Muhammadiyah 8 Cerme High School location. The results of the Community Service show that there is an increase in the ability of school leaders in an effort to improve branding as an effort to increase public interest and positive perceptions, especially prospective students and parents of students.
Peningkatan Produktivitas BUMdes Barokah Desa Gredek Kabupaten Gresik Mohammad Agung Surianto; Umaimah Umaimah
Jurnal Pengabdian Manajemen Vol 1 No 1 (2021): Jurnal Pengabdian Manajemen
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpmanajemen.v1i1.3057

Abstract

This Service Program aims to develop the Barokah BUMDes business in Gredek Village, Gresik Regency based on local potential and strengthen governance so that BUMDes' performance gets better and contributes to the income and welfare of all villagers. The basis for formulating the goals of the service program refers to the results of observations (surveys) and preliminary interviews with the director of BUMDes Barokah, Gredek Village, Sit Sampeyan District, Gresik Regency who expressed his desire to increase productivity while developing BUMDes business and financial administration management capabilities so that BUMDes can be accountable and not become a money laundry institution. The existing business units are still not based on processing the main village products, namely agricultural villages where the majority of the residents work as rice farmers. The solution in an effort to develop the business and governance of BUMDes Barokah is by: (1) creating potential transactions for basic village needs, which have been created independently so far, will be managed as the Gredek village market (2) creating the potential of the Gredek village reservoir, which so far has only functioned as a place for irrigation and fish farming, will be packaged into fishing tourism with fish cultivation targeted at bringing in tourists who have a hobby of fishing as well as educational tours for elementary school students or playgroups with the potential for beautiful panoramic views. village rice fields.
The Effect of Advertising, Prices, and Public Relations on Red and White Cement Purchase Decisions in Gresik Regency Mukhammad Alfan Abdillah; Moh Agung Surianto
INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v4i2.5095

Abstract

The background in this research is the sale of Semen Merah Putih does not meet the target. This study aims to examine the influence of advertising, price, and public relations on the purchasing decision of Red and White Cement in Gresik Regency. This study uses quantitative methods. The population in this study were consumers who had purchased Semen Merah Putih products, while the sample was taken using the Probability Sampling technique using simple random sampling. The reason is because of the way of taking samples from members of the population using random regardless of the strata (levels) in the members of the sample population. The sample studied by the researcher was 96 96 people who had made a purchase of Red and White Cement products. The analysis technique uses instrument testing, classical assumption test, and hypothesis testing. For the test tool, the Statistical Package for the Social Sciences (SPSS) is used. The results of this study indicate that advertising has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, and public relations has a positive and significant effect on purchasing decisions.
Pengaruh Disiplin Kerja, Kompensasi Dan Kepemimpinan Terhadap Kinerja Karyawan Pada PT. XYZ Syaikhur Rohman; Moh Agung Surianto
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 7 No 1 (2024): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v7i1.247

Abstract

PT. XYZ sebagai perusahaan makanan mie instan yang mampu mengikis sedikit demi sedikit market share indomie sebagai market leader mie instan di Indonesia. Namun PT. XYZ mengalami permasalahan pada kinerja karyawan pada penilaian kriteria sangat baik dan baik mengalami penurunan setiap tahunnya, hal ini bisa mempengaruhi tujuan Perusahaan. Penelitian ini bertujuan untuk mengetahui Pengaruh Disiplin Kerja, Kompensasi Dan Kepemimpinan Terhadap Kinerja Karyawan Pada PT. XYZ. Dengan menggunakan 186 responden sebagai sampel. Penelitian menggunakan analisa regresi liniear berganda dengan menggunakan tiga hipotesis, Pengujian hipotesis dengan mengguakan uji t dengan taraf signifikasi 0,05. Hasil dari penelitian ini menunjukkan bahwa disiplin kerja berpengaruh terhadap kinerja karyawan, kompensasi tidak berpengaruh terhadap kinerja karyawan, dan kepemimpinan tidak berpengaruh terhadap kinerja karyawan pada PT. XYZ, Keterbatasan dalam penelitian ini ialah penelitian ini hanya dilakukan pada karyawan divisi bumbu PT. XYZ
PELATIHAN DAN PENDAMPINGAN LAPORAN KEUANGAN BANK SAMPAH KELURAHAN KEMUTERAN, KABUPATEN GRESIK Moh. Agung Surianto; Maulidia Fathinul Isy K; Muhammad Hamas A; Nikmatul Liizzah
DedikasiMU : Journal of Community Service Vol 6 No 2 (2024): DedikasiMU Juni 2024
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/dedikasimu.v6i2.7744

Abstract

Kegiatan Kuliah Kerja Nyata (KKN) merupakan bagian dari Tri Dharma Perguruan Tinggi yang bertujuan untuk meningkatkan kualitas sumber daya manusia melalui pengabdian kepada masyarakat. Universitas Muhammadiyah Gresik, sebagai salah satu perguruan tinggi yang menjunjung tinggi nilai- nilai Tri Dharma, melaksanakan KKN di Kelurahan Kemuteran, Kabupaten Gresik. Di Kelurahan Kemuteran, salah satu masalah yang dihadapi adalah jumlah sampah yang cukup besar setiap harinya. Untuk mengatasi masalah tersebut, bank sampah diinisiasi sebagai salah satu solusi dalam mengelola sampah dan mendorong partisipasi masyarakat dalam menjaga lingkungan. Namun, transparansi dalam pengelolaan keuangan bank sampah masih menjadi perhatian. Oleh karena itu, dalam KKN ini, dilakukan sosialisasi pembukuan dan pelaporan keuangan kepada Ibu-Ibu Kader bank sampah untuk meningkatkan transparansi dan akuntabilitas. Metode yang digunakan meliputi identifikasi masalah, survey lapangan, tinjauan pustaka, penyusunan materi, sosialisasi, pembuatan laporan, dan monitoring serta evaluasi. Hasil dari kegiatan KKN ini menunjukkan bahwa sosialisasi pembukuan dan pelaporan keuangan dapat meningkatkan pemahaman dan praktik administrasi keuangan di bank sampah Kemuteran, Gresik. Ini membuka peluang bagi pengelolaan keuangan bank sampah yang lebih baik dan berkelanjutan.
The Influence Of Service Quality, Customer Satisfaction And Company Image On Customer Loyalty At PT X Nur Lailatul Rizqiyah; Moh Agung Surianto
INNOVATION RESEARCH JOURNAL Vol 5 No 1 (2024)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v5i1.7790

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis bagaimana Pengaruh Kualitas Pelayanan, Kepuasan Pelanggan dan Citra Perusahaan terhadap Loyalitas Pelanggan pada PT X. Pada penelitian ini peneliti menggunakan sampel yang berjumlah 32 responden. Teknik sampling dalam penelitian ini menggunakan teknik sampling jenuh. Data dalam penelitian ini diambil menggunakan kuesioner yang diukur dengan skala likert. Penelitian ini menggunakan analisis regresi linier berganda dengan bantuan software SPSS versi 25. Hasil penelitian ini menunjukkan bahwa variabel Kualitas Pelayanan berpengaruh secara parsial terhadap variabel Loyalitas Pelanggan dengan nilai t hitung 4,300 > nilai t tabel 1,694, namun variabel Kepuasan Pelanggan dengan nilai t hitung 1,463 < nilai t tabel 1,694 dan variabel Citra Perusahaan dengan nilai t hitung 0,688 < nilai t tabel 1,694 tidak berpengaruh secara parsial terhadap variabel Loyalitas Pelanggan. Hasil penelitian ini juga menunjukkan bahwa variabel Kualitas Pelayanan, variabel Kepuasan Pelanggan dan variabel Citra Perusahaan berpengaruh secara simultan terhadap variabel Loyalitas Pelanggan.
Promotion Mix Optimization: A Case Study of BPR Bank Gresik Tita Hayuning Sukma; Moh. Agung Surianto; Al Kusani Al Kusani
INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v4i2.6844

Abstract

This research aims to evaluate and analyze the promotional mix used in an effort to increase the number of credit customers at the BPR Bank Gresik Regional Public Company. This research uses a descriptive qualitative method approach. Data was collected through interviews, documentation and observation from several informants. Data triangulation was carried out to ensure the accuracy and validity of the findings. The results of the research show that the Perumda BPR Bank Gresik Credit Account Officer uses a promotional mix, namely personal sales, advertising, sales promotions, public relations and direct marketing. The findings of this research indicate that the application of the promotional mix that has been carried out by Credit Account Officers is classified as less than optimal due to several obstacles, such as limited time divided between promotions and the credit application analysis process, tight competition with commercial banks and cooperatives, lack of understanding by Credit Account Officers regarding features. social media.
The Influence of Service Quality, Price and Delivery Accuracy on Customer Satisfaction at PT YZ Fitria Wulandari; Moh Agung Surianto
INNOVATION RESEARCH JOURNAL Vol 5 No 1 (2024)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v5i1.7789

Abstract

Penelitian ini merupakan upaya untuk secara sistematis mengidentifikasi dan menganalisis faktor-faktor yang memengaruhi kepuasan pelanggan di PT YZ di Pulau Jawa. Faktor-faktor tersebut termasuk kualitas pelayanan, harga, dan ketepatan pengiriman. Metode penelitian yang digunakan adalah kuantitatif, yang memungkinkan pengukuran yang lebih objektif terhadap variabel-variabel yang diteliti. Penelitian ini menggunakan metode pengambilan sampel Slovin, menghasilkan 146 distributor sebagai sampel. Data dikumpulkan melalui kuesioner dengan skala Likert. Non Probability Sampling digunakan sesuai dengan karakteristik populasi yang relevan. Analisis dilakukan dengan regresi linier berganda menggunakan SPSS versi 25. Hasil menunjukkan variabel kualitas pelayanan dan harga tidak signifikan terhadap kepuasan pelanggan (masing-masing dengan nilai statistik 0.499 dan 0.340 > 0.05). Namun, variabel ketepatan pengiriman berpengaruh signifikan terhadap kepuasan pelanggan (nilai statistik 0.000 < 0.05), menandakan perannya yang penting dalam meningkatkan kepuasan pelanggan di PT YZ.
PENGARUH HARGA, CITRA MEREK DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN ROKOK GUDANG GARAM SURYA 12 (STUDI PADA KONSUMEN DI KABUPATEN GRESIK) Mohammad Mashudy; Moh Agung Surianto
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i1.7725

Abstract

The goal of this study was to determine the impact of price, brand image, and reference groups on Gudang Garam Surya 12 cigarette purchasing decisions in Gresik Regency. In this study's analysis, the following tests are used: the t test (partial), the F test (simultaneous), the normality test, the multicollinearity test, the heteroscedasticity test, the multiple linear regression test, and the determination coefficient test (R2). In this study, questionnaire instruments were used to collect accurate data from 100 customers who bought Gudang Garam Surya 12 cigarettes in Gresik. SPSS is a testing application. The findings of the partial t test research indicate that price, brand image, and reference groups all significantly influence consumers' decisions to buy. According to the findings of the (simultaneous) F test inquiry, the Price, Brand Image, and Reference Group components all have an impact on Purchasing Decisions.
Co-Authors Abdullah, Mochammad Hasani Abdurrahman Faris Indriya Himawan Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Noorman Setiawan Adiyaksa, Devlin Damara Ahmad Mufarikuddin Ahmad, Nur Khalidah Al Kusani Al Kusani Aldila Anggun Kinanti Amalia Farista Devi, Hildha Andhifa Eka Putri Andriani, Tiara Ayu Anni Saur Rosida Maris Aprilia Naili Salsabila Ardhana, Muchammad Rafly Arifin, Moch Zainul Asa Prasetya Indraswara Asep Saepulloh Asy’ari Ma’ruf Ayu Balqis Salsabilah Ayu Muchlisa, Nanda Briliyan Putri Cintiya Wati Dedi Kadhafi Della Puspita Sari Dewi Nafisah, Dewi Dwi Irma Ningtias Dwi Putra, Achmad Ivan Eva Desembrianita Evi Shofia Nandini Fachri Ramadhan Fahmi Sholeh Aldimiyyathi Fahrudin, Muhammad Fikri Faradilla Indah Wahyu Putri Fawwaz, Satria Akbar Firdaus, Muhammad Feziv Fitria Wulandari Hidayatul Fauzia Hidayatullah, M. Iqbal Hildha Amalia Farista Devi Ifa Dimiyati Khasanah Ika Diah Saputri Ika Risky Nurfadilah Ikhwan Hadi, Mukhamad Ilham Amani Nurfi Indah Wahyu Putri, Faradilla Indro Kirono Irma Ningtias, Dwi Ivan Dwi Putra, Achmad Joyosumo, Elvira Maharani Khasanah, Ifa Dimiyati Laily Hanifah Lestari, Dian Ayu Lestari, Mita Dwi M Alifudin Al Islami M. Vicky Hadi Siswanto Maulidia Fathinul Isy K Mega Aulia Rahmi Moch Zainul Arifin Mohammad Mashudy Muhamadin, Rilo Chandra Muhammad Fatihkul Umam Muhammad Hamas A Muhammad Rosyihuddin Mukhamad Ikhwan Hadi Mukhammad Alfan Abdillah Nanda Ayu Muchlisa Nikmatul Liizzah Novita, Donna Ari Nur Cahyadi Nur Lailatul Rizqiyah Nurjannah, Alfida Ordy Valentino Pahlawan, Ilham Arifin Patrisya Rosalina Prayudi Harianto Putri, Wahyu Thahara Kusumaning Rahmat Agus Santoso Rivaldy Raihan Syams Rizky Abi Fahriantama Romadhon, Harits Rosalina, Patrisya Sapto Rahardjo Senja Clara Santi Septia, Mauliya Tahta Setiya Wati, Intan Shabara, Fidina Binta Shelvira Devi Arianda Edy Putri Shinta Nuriyah Sigit Suhartono Silfiyyatur Rifqiyyah Suaibatul Aslamiyah Suhartono, Sigit Surya Yetni Susilowati*, Endang Syaikhur Rohman Tarisa Eka Syafitri Tiara Khoerunnisa Tita Hayuning Sukma Umaimah Umaimah Umaimah, Umaimah Ummu Lisa’ada Veronica, Ellisa Putri Weni, Chintya Ayu Panglipur Wenti Krisnawati