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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Dinamika Pengabdian (JDP) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Kamaya: Jurnal Ilmu Agama Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Representamen Jurnal Ilmiah Ilmu Sosial JURNAL KOMUNIKATIO GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Dinamika Sosial Ideas: Jurnal Pendidikan, Sosial dan Budaya ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Pengabdian kepada Masyarakat GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan juremi: jurnal riset ekonomi Journal of Innovation Research and Knowledge SENTRI: Jurnal Riset Ilmiah Media Bina Ilmiah
Ni Putu Yunita Anggreswari
Universitas Pendidikan Nasional
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENERAPAN BAURAN PROMOSI DALAM PENYELENGGARAAN LASCARYA TEGALLALANG FESTIVAL Nyoman Sri Manik Parasari; Ni Putu Yunita Anggreswari; Anak Agung Istri Agung Maheswari; I Putu Dharmawan Pradhana
Media Bina Ilmiah Vol. 17 No. 5: Desember 2022
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.358 KB) | DOI: 10.33578/mbi.v17i5.215

Abstract

The recovery of tourism can run if there are activities that develop and are sustainable, the fact is that many business sectors have stopped and gone out of business during the Covid-19 pandemic. Seeing from this phenomenon, tourism is the wheel of life rotation of the Balinese people in general. One of the impacts affected by the pandemic is in Gianyar, especially Tegallalang Village. Starting from the concern of the youth generation of Tegallalang Village towards the development of tourist villages, by having existing natural resources and human resources, of course there are many activities that can can be carried out to revive tourists' interest in coming to visit Tegallalang Village. Lascarya Tegallalang Festival is held to help the problems faced by the people of Tegallalang Village. The problem has an impact on various fields such as socio-cultural, arts, tourism villages, public health and welfare. This study uses qualitative methods to determine the phenomena that occur in Tegalalang Village. The data collection stage uses in-depth interviews, by conducting direct questions and answers with the informants who have been selected, namely the Chairman of the Committee Lascarya Tegallalang Festival, Community Leaders, and the Inter-Youth Communication Forum in Tegallalang Village. Based on the results of interviews conducted by researchers, it can be said that with the promotional mix applied in the Lascarya Tegalallang Festival activities through social media: instagram, youtube, RRI radio communication facilities and community leaders.
Komunikasi Pemasaran melalui Pemanfaatan Media Sosial dalam Promosi Guwang Village Festival Anggreswari, Ni Putu Yunita; Parasari, Nyoman Sri Manik; Maheswari, A.A. Istri Agung
Jurnal Representamen Vol 8 No 2 (2022): Jurnal Representamen Volume 8 No 02 Oktober 2022
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.898 KB) | DOI: 10.30996/representamen.v8i2.7327

Abstract

The Covid-19 pandemic has paralyzed various sectors in Bali, especially the tourism sector. The recovery of various tourism destinations after the pandemic is a responsibility for tourism actors and all levels of society. One of the recovery steps taken is to carry out the Guwang Village Festival. The implementation of the Guwang Village Festival aims to revive several tourist destinations in Guwang village, as well as introduce various works of art from Guwang Village SMEs. This study uses a qualitative approach, with three data collection technique which include observation, documentation, and interview techniques. The results of this study are that promoting the Guwang Village Festival is carried out using the AIDDA communication model consisting of Awareness, Interest, Desire, Decision, and Action. The use of the AIDDA communication model was carried out through the use of Instagram social media so that the Guwang Village Festival managed to get 10.000 visits. Utilization od social media is done by presenting information, conducting social interactions, and providing entertainment facilities. Keywords: Marketing Communication, Social Media
Upaya Peningkatan Usaha Mikro Kecil Menengah di Desa Pitra Tabanan Melalui Sosialisasi Edukasi Pemasaran Digital Nyoman Sri Manik Parasari; I Made Galang Suputra; Ni Putu Yunita Anggreswari; Ida Ayu Iswari Pidada
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 2 (2023): GERVASI: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/gervasi.v7i2.5371

Abstract

Sejumlah usaha mikro kecil menengah (UMKM) di Desa Pitra Tabanan belum mengikuti perkembangan digital secara langsung, disebabkan oleh kurangnya keterampilan dan pelatihan mengenai pemasaran digital. Tujuan pengabdian ini adalah untuk meningkatkan pemahaman dan kemampuan pelaku UMKM dalam melakukan pemasaran digital sebagai upaya membangun dan memperluas jaringan pemasaran berbasis teknologi digital. Metode yang digunakan dalam kegiatan ini adalah pelatihan dan sosialisasi mengenai penggunaan sosial media dalam memasarkan suatu produk. Hasil yang telah dicapai dari program kegiatan ini yaitu adanya perkembangan terhadap masyarakat dan UMKM di Desa Pitra dalam menggunakan media sosial sebagai sarana untuk mempromosikan dan mengembangkan usaha UMKM agar lebih dikenal luas di berbagai wilayah.
Eksplorasi Program Corporate Social Responsibility Perusahaan: Pemberdayaan Masyarakat Melalui Pelatihan Komunitas Miss Cimory Parasari, Nyoman Sri Manik; Dewi, Putu Sasmita; Maheswari, A.A. Istri Agung; Anggreswari, Ni Putu Yunita; Sutrisni, Ketut Elly
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 8, No 1 (2025): Januari 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v8i1.4420

Abstract

PT Cimory merupakan produsen terkemuka produk susu dan makanan di Indonesia yang menjalankan program tanggung jawab sosial perusahaan (CSR) dengan fokus pada pemberdayaan masyarakat, khususnya melalui kerja sama dengan peternak sapi lokal dan inisiatif Miss Cimory. Program Miss Cimory bertujuan meningkatkan kesejahteraan ekonomi wanita- wanita atau ibu rumah tangga melalui pelatihan keterampilan, pembinaan kemandirian, dan dukungan untuk dapat lebih mandiri, dapat berwirausaha guna untuk meningkatkan perekonomian keluarga. Dengan lebih dari 4.000 peserta dan 68 Cimory Center di berbagai wilayah, program ini berkontribusi pada peningkatan keterampilan dan pendapatan keluarga, serta membantu perusahaan Cimory memperluas distribusi produk. Namun, tantangan yang dihadapi termasuk memastikan kelangsungan program, mengatasi resistensi masyarakat, dan menjaga kualitas serta dampak positifnya. Untuk mengatasi tantangan ini, PT Cimory perlu dukungan jangka panjang dalam hal sumber daya manusia dan finansial, serta kolaborasi dengan pemerintah daerah, LSM, dan komunitas setempat. Melalui pendekatan yang tepat, program CSR ini dapat terus berlanjut dan memberikan manfaat berkelanjutan bagi perusahaan dan masyarakat.
STRATEGI KOMUNIKASI PEMASARAN PRODUK PRESSED MYLK MELALUI INSTAGRAM Ni Putu Yunita Anggreswari; Ni Kadek Yosi Febrianti; Sulih Indra Dewi; I Putu Dharmawan Pradhana
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 3: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i3.9034

Abstract

Abstract This study aims to determine the marketing communication strategy used by Pressed Mylk in marketing or promoting products to consumers through Instagram. By using qualitative descriptive research methods that aim to obtain in-depth, complete, and credible information and data so as to meet research objectives. This study also utilizes phenomenological methods to obtain maximum data and in accordance with the phenomena experienced by informants, in order to explain in detail the product marketing communication strategy carried out by Pressed Mylk through Instagram, using data collection techniques such as observation, documentation, and interviews to support the validation of research data. The result of this study is that Pressed Mylk has utilized Instagram features such as Instagram followers, Instagram bio, Instagram story, Instagram feed, Instagram reels, and story highlights to focus on introducing its products by uploading interesting photos or videos to attract consumers or buyers. Pressed Mylk uses 3 (three) communication strategies, namely push strategy, pull strategy, profile strategy and, Pressed Mylk applies an integrated marketing communication strategy that uses a marketing communication mix in the marketing communication strategy of Pressed Mylk products through Instagram such as advertising, sales promotion, event marketing, public relations, direct marketing, interactive marketing, and word of mouth well. From the results of this study, it can be concluded that Pressed Mylk has used Instagram well as a marketing communication medium for Pressed Mylk products, so that the effectiveness of using Instagram in marketing Pressed Mylk products has been proven through the sales turnover of Pressed Mylk products has increased
Komunikasi Pemasaran Digital PT. Adhi Darma Cargo Dalam Upaya Membangun Brand Awareness Anggreswari, Ni Putu Yunita; Nugraha, I Putu Jaya Putra; Parasari, Nyoman Sri Manik; Maheswari, Anak Agung Istri Agung
representamen Vol 11 No 01 (2025): Jurnal Representamen Volume 11 No 01 April 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i01.12039

Abstract

Adhi Darma Cargo is a company that operates in the logistics sector, particularly in cargo management. Currently, Adhi Darma Cargo is undergoing a leadership transition, initially led by I Nyoman Mawiana and now shifting to the leadership of his eldest son, Hendra Arimbawa. Under Hendra's leadership, the company is focused on building brand awareness through digital media. This approach acknowledges that the first generation of Adhi Darma Cargo tended to emphasize simpler methods for brand awareness. As the company enters a new era of globalization, it recognizes that information in the digital realm circulates rapidly. This research utilizes integrated marketing communication theory, comprising five elements: advertising, sales promotion, public relations and publicity, direct marketing, and personal selling. According to the research findings, Adhi Darma Cargo has implemented these five elements of the marketing communications mix through its extensive use of digital media, particularly social media. With this implementation of the marketing communications mix, Adhi Darma Cargo aims to achieve high brand awareness and become better recognized by the broader community as one of the top choices for quality cargo services Bali. Keywords: Cargo, Marketing Communication Mix, Brand Awareness
Interpersonal Communication In The Dynamics Of "Friends With Benefits" Among Generation Z Pratiwi, Nuning Indah; Maharani, Dian Putri; Arniti, Ni Ketut; Anggreswari, Ni Putu Yunita; Suparna, Putu; Haes, Putri Ekaresty
JURNAL KOMUNIKATIO Vol. 11 No. 1 (2025): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v11i1.16394

Abstract

This research aims to analyze the dynamics of interpersonal communication in friends with benefits relationships among Generation Z in the city of Denpasar. Friends with benefits relationships have become an increasingly common phenomenon in the modern era, especially among Generation Z, who are known for their more liberal approach to interpersonal relationships. With a qualitative approach and case study method, this research analysis the experiences of individuals involved in friends with benefits relationships through in-depth interviews. The focus of the research is to understand the role of interpersonal communication in building, maintaining, and managing friends with benefits relationships, including the social penetration process, as explained in the penetration theory, which is clearly seen in how individuals gradually share personal information, starting from more superficial aspects to more intimate ones. The research findings suggest the need for education on effective communication and awareness of social stigma, as well as the importance of maintaining a balance between personal freedom and emotional responsibility for a healthy relationship.
SOSIALISASI PENGELOLAAN SAMPAH DAN PENGADAAN BANK SAMPAH DI SEKOLAH DASAR NEGERI 3 RENON Kadek Aulya Ari Maharani Swibawa; I Putu Dharmawan Pradhana; Ni Putu Yunita Anggreswari; Nyoman Sri Manik Parasari; Anak Agung Istri Agung Maheswari
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2: Juli 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Waste management can be done with 3R principle (Reduce, Reuse, Recycle), which is simple waste management, which can carried out independently at individual or village level, in Renon Village which already has waste bank. referring to the problem, case of lack knowledge waste management and existence of waste banks by students at SDN 3 Renon. The purpose, this activity is importance of increasing environmental awareness at SDN 3 Renon through implementation, socialisation of waste management and influence existence waste banks. The method of implementing this activity is in form of socialisation with lecture methods and simple delivery. The results this activity showed enthusiasm from students and enthusiasm to sort waste according to its type so as to reduce waste and submit it to the waste bank. It was concluded that socialisation carried out had positive impact on increasing students' knowledge 3R principles and existence of waste banks for environment
Analisis Media Komunikasi pada Pasangan Long Distance Relationship (LDR) Beda Negara Anggreswari, Ni Putu Yunita; Zulkha, Ikmal
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 9 (2025): SENTRI : Jurnal Riset Ilmiah, September 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i9.4540

Abstract

This study explores the role of digital communication media in sustaining long-distance romantic relationships (LDR) between partners residing in different countries. Using a qualitative descriptive approach, data were collected through in-depth interviews and participant observations involving individuals who have experienced cross-national LDRs for extended periods. The findings reveal that platforms such as WhatsApp and Instagram play a central role in maintaining emotional intimacy, fostering trust, and facilitating regular day-to-day interactions despite geographical separation. These digital tools enable couples to share real-time updates, express affection, and maintain a sense of presence in each other's lives. However, several challenges persist, including frequent miscommunication due to message ambiguity, time-zone differences that disrupt synchronous communication, and cultural barriers that may lead to misunderstandings or mismatched expectations. The study further shows that the effective use of communication strategies, such as creating structured schedules for video calls, maintaining openness, practicing active listening, and engaging in mutual self-disclosure, helps reduce uncertainty and increase relationship satisfaction. These strategies foster a sense of emotional security and contribute to greater relational stability. In addition, the role of digital media extends beyond communication by acting as a symbolic space for connection and shared meaning. Overall, the findings underscore the crucial importance of intentional and adaptive communication in addressing emotional, temporal, and cultural gaps within cross-national LDRs, and highlight the evolving function of digital media as a sustaining force in modern romantic relationships.
Strategi Komunikasi Pemasaran Minuman Tradisional Moke sebagai Identitas Budaya Kota Kupang Anggreswari, Ni Putu Yunita; Melo, Chelo Alcina Carlota Alves de
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 10 (2025): SENTRI : Jurnal Riset Ilmiah, Oktober 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i10.4541

Abstract

This study aims to analyze the marketing communication strategies of the traditional beverage Moke as a representation of the cultural identity of the people of Kupang City. Moke is not only regarded as a consumable product but also as a symbol of social values, togetherness, and cultural heritage passed down across generations. Using a descriptive qualitative approach, the study examines how communication strategies, both through traditional and digital media, can transform the image of Moke from a mere traditional drink into a local cultural icon. Data were collected through interviews, observations, and documentation. The findings indicate that the marketing communication strategy for Moke involves three main dimensions: first, the use of digital media to reach younger generations and expand the market; second, the utilization of traditional media and community interactions to maintain cultural legitimacy; and third, cultural narratives that emphasize the values of togetherness, tradition, and pride in local identity. However, the marketing of Moke also faces challenges in the form of negative stigma as an alcoholic beverage and limited government support in terms of regulation and promotion. In conclusion, marketing communication strategies play a crucial role not only in strengthening the image of Moke as a local product but also in preserving the cultural identity of Kupang City.
Co-Authors A.A. Istri Agung Maheswari, A.A. Istri Agung A.A.Ngr. Oka Suryadinatha Gorda AAN Oka Suryadinatha Gorda Anak Agung Istri Agung Maheswari Anak Agung Istri Agung Maheswari Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Ngurah Oka Suryadinatha Gorda Argiyanti, Ni Kadek Pradnya Arniti, Ni Ketut Dewi, Ni Putu Dian Cahayani Surya Dewi, Putu Sasmita Febrianti, Ni Putu Debi Geovani Ika Pranata Puteri Gorda, A.A Ngurah Eddy Supriyadinatha I Gusti Ngurah Widya Hadi Saputra I Made Galang Suputra I Nyoman Windu Surya Sidantha I Putu Dharmawan Pradhana I Wayan Joniarta Ida Ayu Iswari Pidada Jayaningsih, A.A. Raka Kadek Adyatna Wedananta Kadek Aulya Ari Maharani Swibawa Ketut Bayu Surya Prayoga Komang Nyanyi Romayanti Latupeirissa, Jonathan Jacob Paul Maharani, Dian Putri Maheswari, A. A. Istri Agung Maheswari, A.A. Istri A. Maheswari, Anak Agung Ari Maheswari, Anak Agung Istri Agung Melo, Chelo Alcina Carlota Alves de Muhammad Rifqi Ni Kadek Dwita Hapsari Yuniar Ni Kadek Yosi Febrianti Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Putu Bayu Widhi Antari Ni Putu Yunita Anggreswari Ni Wayan Eka Yunita Dewi Nugraha, I Putu Jaya Putra Nuning Indah Pratiwi Pani, Ni Made Harum Pranji Parasari, Nyoman Sri Manik Pramesti, I Gusti Ayu Ratna Putri Ekaresty Haes Putri, Gusti Ayu Nadya Tamara Putu Astrid Harikaputri Putu Suparna putu suparna, putu Romayanti, Komang Nyanyi Sahri Aflah Ramadiansyah Sarahswati, Made Dwi Kanaka Sheila Novita Isnaeni Suanda, I Wayan Seven Wisnu Putra Sulih Indra Dewi, Sulih Indra Tiffania, Ni Kadek Ayusrine Widyaswari, Ni Kadek Wulan Zulkha, Ikmal