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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Indonesian Journal of Public Administration (IJPA) MBR (Management and Business Review) JURNAL PENDIDIKAN TAMBUSAI PRoMEDIA Menara Ilmu MEDIA STUDI EKONOMI JOURNAL OF BUSINESS STUDIES Journal of Business and Applied Management JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Ilomata International Journal of Tax and Accounting Ilomata International Journal of Management Ilomata International Journal of Management Jurnal Abdimas Bina Bangsa Berdikari : Jurnal Pengabdian kepada Masyarakat Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Indonesian Research Journal on Education Jurnal Pemberdayaan Nusantara PANDAWA : Jurnal Pengabdian kepada Masyarakat
Hidajat, Koerniawan
Universitas 17 Agustus 1945 Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Social Sciences Other

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SOSIALISASI PENGISIAN INVOICE (TAGIHAN BARANG) BAGI IBU-IBU UMKM DI KAWASAN RW.08 SUNTER AGUNG JAKARTA UTARA Susanti Ningsih; Koerniawan Hidajat
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.947

Abstract

The aim of this research is to provide structured socialization about filling out invoices to MSME women in the RW 08 Sunter Agung area, North Jakarta. This socialization aims to increase participants' understanding and practical skills in preparing invoices correctly and efficiently in their business activities. Through a structured approach and supported by relevant material, it is hoped that participants can gain better knowledge about the concept of invoices, the information that must be included in an invoice, and how to practically prepare invoices in accordance with applicable statutory requirements. By providing quality outreach, it is hoped that MSME mothers can optimize their financial management, strengthen relationships with customers, and increase the operational efficiency of their business. This socialization also aims to help participants avoid potential errors in filling out invoices which could have a negative impact on the company's cash flow and relationships with customers. In addition, by increasing understanding and practical skills in filling out invoices, it is hoped that MSME women can face business challenges more confidently and effectively, and obtain long-term benefits in improving their overall business performance
SOSIALISASI STRATEGI PEMASARAN DALAM MENGEMBANGKAN PRODUK KEWIRAUSAHAAN DENGAN IMPLEMENTASI WORD OF MOUTH DI RW 08 SUNTER AGUNG Achmad Fauzi; Koerniawan Hidajat
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.948

Abstract

Word of Mouth (WoM) marketing has become a significant strategy for Micro, Small and Medium Enterprises (MSMEs) in increasing brand awareness, building trust and driving sales. In the context of MSMEs in the RW 08 Sunter Agung area, socialization is an effective method for implementing WoM marketing. This research aims to evaluate the impact of socialization on the understanding and implementation of WoM marketing strategies by MSME mothers in the region. Through a participatory and interactive approach, empathy, and exchange of ideas, socialization was held to provide an in-depth understanding of the concept, implementation, and evaluation of WoM marketing. The research results showed that the outreach activities were successful in increasing MSME mothers' understanding of WoM marketing strategies, with 70% of participants stating they were ready to implement these strategies in their businesses. The enthusiasm and active involvement of MSME mothers in socialization also contributed to the success of the program. Thus, participation in outreach activities is an important key in ensuring a good understanding and effective implementation of WoM marketing strategies. This research provides valuable insight into the importance of socialization in the context of WoM marketing for MSMEs, with practical implications for local business development
PENGARUH KEUNGGULAN OPERATING SYSTEM DAN STABILITAS PERFORMA TERHADAP MINAT BELI IPHONE DENGAN KEUNIKAN DESIGN SEBAGAI PEMODERASI Suryono, Imam; Hidajat, Koerniawan
MEDIA STUDI EKONOMI Vol 26, No 2 (2023): MEDIA STUDI EKONOMI
Publisher : MEDIA STUDI EKONOMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAKTujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh keunggulan operating system  dan stabilitas performa terhadap keunikan desain yang dimoderasi minat beli. Sampel dalam penelitian ini terdiri dari 160 responden yang merupakan masyarakat umum sekitar. Cakupan responden didasarkan pada pendekatan Hair. Teknik pengumpulan data menggunakan simple random sampling dengan menyebarkan kuesioner penelitian dalam format Google kemudian membagikannya di media sosial. Metode pengolahan data penelitian ini menggunakan software Smart PLS (Partial Least Square) yang digunakan untuk pengujian hipotesis. Hasil penelitian menunjukkan bahwa keunggulan operating system berpengaruh positif dan signifikan terhadap minat beli, Stabilitas Performa berpengaruh positif dan signifikan minat beli, keunikan desain terbukti berpengaruh signifikanKata Kunci : Keunggulan Operating System, Stabilitas Performa, Minat beli, Keunikan desain ABSTRACTThe purpose of this study was to test and analyze the effect of the ease of finding segments and the availability of feedback on decisions to use social media marketing moderated by business process efficiency. The sample in this study consisted of 160 respondents who were the general public around. Respondent coverage is based on the Hair approach. The data collection technique used simple random sampling by distributing research questionnaires in Google format and then sharing them on social media. The research data processing method uses Smart PLS (Partial Least Square) software which is used for hypothesis testing. The results showed that the superiority of the operating system had a positive and significant effect on purchase intention, Performance Stability had a positive and significant effect on purchase intention, unique design proved to have a significant effect.Keywords : Superior Operating System, Stability of Performance, Interest in Buying, Unique Design
PEMBERDAYAAN WIRAUSAHA DALAM PENDEKATAN ADMINISTRASI PADA WAREHOUSING BISNIS DI RPTRA RAWABADAK SELATAN Ramadani, Istifa; Hidajat, Koerniawan
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1173

Abstract

In the business world, both for companies engaged in manufacturing and services, it is certainly very important to realize that the survival of the company is more important than just big profits. The purpose of warehousing administration is to optimize the use of available resources and ensure efficient warehouse operations. The warehousing administration process can help companies reduce costs and increase profits by optimizing warehousing processes and minimizing errors or losses. The method used in this community service activity is socialization regarding entrepreneurial empowerment in the administrative approach to business warehousing using a participatory approach by actively involving participants in discussions and interactions between participants and speakers. The results of the community service activities held on Saturday, July 20, 2024 showed that 90% of participants were able to ask several questions to the speakers and were able to answer the quizzes given by the speakers. So, it can be concluded that the delivery of the material given to the audience was effective, conducive and enthusiastic from the participants
PEMBERDAYAAN WIRAUSAHA DALAM PENDEKATAN ADMINISTRASI PADA NEGOSIASI BISNIS DI RPTRA RAWABADAK SELATAN JAKARTA UTARA Rafi, Muhammad; Hidajat, Koerniawan
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1175

Abstract

Business negotiations are one way to develop a business. The current problem is that many people dare to start a business but it doesn't develop until someone goes bankrupt or goes bankrupt. By discussing business negotiations, it is one way to reduce current problems with the material presented, hopefully it will become a reference and knowledge for the community about how to develop a business. delivery of material, discussions and questions and answers related to business negotiations. The socialization method used during community service activities is a participatory approach that invites all participants to be active in the process of delivering material, and forces participants to discuss and ask questions about the discussion. The results obtained during community service activities are that the community knows in detail about business negotiations, prepares steps before carrying out negotiations, and discusses various ways to reach agreements with consumers. Not only is knowledge gained, but as a means of meeting and discussing with the community, this service is very meaningful and beneficial for the community and students
The Effect Of Incentives On Employee Job Satisfaction At PT Anugerah Firdaus Mandiri : Financial Incentives And Non-Financial Incentives Achmad Fauzi; Koerniawan Hidajat
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6681

Abstract

In the era of globalization and intense business competition, companies must improve their performance and productivity by ensuring high employee job satisfaction. This study aims to examine the influence of financial and non-financial incentives on employee job satisfaction at PT Anugerah Firdaus Mandiri. This research uses the questionnaire distribution method with all 45 employees of PT Anugerah Firdaus Mandiri as the sample. Data were collected through Likert scale-based questionnaires and analyzed using multiple linear regression with SPSS 22 software. The study shows that financial and non-financial incentives have a significant impact on employee job satisfaction at PT Anugerah Firdaus Mandiri. The adjusted R-squared coefficient of 0,464 indicates that the regression model explains 46,4% of the variation in employee job satisfaction. These results highlight the importance of incentives in enhancing job satisfaction, suggesting that management should focus on incentive policies to improve employee effectiveness and productivity.
The Effect Of Live Streaming Selling And Product Quality On Women's Fashion Repurchase Interest At Shopee Arivia Ananda; Koerniawan Hidajat
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6683

Abstract

Online selling is nothing new in today's marketing system. Many people have been shopping online since they became familiar with the internet, so after the pandemic ended, people are already too comfortable with shopping online. In buying and selling products, the most common transaction is social networks such as Shopee because this application makes it easy for sellers to have a web page that can be connected to share information and communicate between sellers and buyers. Live Streaming has become a new trend in online shopping and the high competition for product quality is something that must be considered by sellers. The purpose of this study is to determine and explain the effect of live streaming selling and product quality on repurchase interest in women's fashion at Shopee. This research uses quantitative methods. Collecting questionnaire data with a Likert scale and using SmartPLS (Partiqal Least Squares) software to analyse the data. The results showed that live streaming sales affect repurchase intention and product quality does not affect repurchase intention in fashion products at Shopee.
The Effect Of Content Creators And Customer Reviews On Consumer Purchase Interest In Tiktok Social Media Susanti Ningsih; Koerniawan Hidajat
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6685

Abstract

The currently growing TikTok social media presents an opportunity for entrepreneurs to promote products and services to consumers through digital marketing. The thing that sellers do to increase sales is to consistently create interesting and viral content. Creativity in content creation is needed whose impact will be very influential in attracting buyer interest and changing consumer perceptions. This study aims to determine and explain the effect of content creators and customer reviews on consumer buying interest in TikTok social media. Quantitative research method. Questionnaire data collection with a Likert scale. Data analysis with SmartPLS. The results show that content creators have an effect on buying interest and customer reviews have no effect on buying interest.
“JANCOK": A Symbol of Popular Culture Identity Are'k Suroboyo Area in the Era of Digital Lifestyle Hidajat, Koerniawan; Nathadiharja, Sri Sukartono
PRoMEDIA Vol 10, No 2 (2024): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v10i2.7888

Abstract

AbstractThe accelerated development of information and communication technology including computers has made people live a digital lifestyle. The practice of using social media as part of a digital lifestyle has consequences for the community's adaptation to the transformation of the community's communication culture, so that the penetration of cultural clashes and fusion cannot be avoided due to the acceleration of digital trends without limits. The purpose of writing the article is to provide a description of the phenomenon of using the word “Jancok” as a symbol of the identity of the Surabaya regional popular culture or “Arek Suroboyo” language on social media as a feature of the digital lifestyle. The method of writing the article is based on a literacy review descriptive phenomenological approach. The cultural identity of the “Arek Suroboyo” region is characterized by three parts of formal language, inter-group language applies between groups and Javanese dialect Suroboyo. Symbol of actualization: egalitarian, democratic and solidarity. The origin or history of the use of the word “Jancok” is divided into two versions: 1) a symbol of the spirit of struggle against Dutch colonization, until now still used to symbolize the spirit in Surabaya. 2) the scientific research version, developing the use of the word “Jancok” scientifically both in terms of its culture and language. “Jancok” in the digital lifestyle varies in writing, and its meaning makes multiple opinions on ideas to get comments. It shows familiarity in friendship and does not have negative connotations, the language analysis points to pragmatic elements of implicature, swearing elements of affection, Slank language, cultural penetration.Keywords: Jancok, Popular Culture, Language, Digital Lifestyle, Socialmedia AbstraksiPercepatan perkembangan tehnologi informasi dan komunikasi termasuk komputer menjadikan masyarakat bergaya hidup digital. Praktek penggunaan media sosial bagian gaya hidup digital, berkonsekuensi adaptasi masyarakat terhadap transformasi budaya komunikasi masyarakat, sehingga penetrasi benturan dan peleburan budaya tidak bisa di hindari akibat untuk memberikan deskripsi fenomena penggunaan kata “Jancok” sebagai simbol identitas budaya poluler daerah Surabaya atau bahasa “Arek Suroboyo” pada media sosial merupakan ciri gaya hidup digital. Metode penulisan artikel berdasar literasi review pendekatan deskriptif fenomenologi. Identitas budaya daerah “Arek Suroboyo” di tandai tiga bagian bahasa formal, bahasa antar kelompok berlaku antar kelompok dan bahasa Jawa dialek Suroboyo. Simbol aktualisasi: egaliter, demoratis dan solidaritas. Asal atau sejarah penggunaan kata “Jancok”, di bagi 2 versi: 1) simbol semangat perjuangan melawan penjajahan Belanda, sampai sekarang masih di pakai untuk simbol pemicu semangat di Surabaya. 2) versi penelusuran ilmiah, mengembangkan penggunaan kata “Jancok” secara ilmiah baik dari sisi kulturnya dan bahasanya. “Jancok” dalam gaya hidup digital bervariasi penulisan, dan maknanya menjadikan multi opini atas ide untuk mendapatkan komentar. Menunjukkan keakraban dalam pertemanan dan tidak berkonotasi negatif, sisi analisa bahasa menunjuk pragmatis unsur implikatur, segi umpatan unsur afeksi, bahasa slank, penetrasi budaya.Kata Kunci: Jancok, Budaya Populer, Bahasa, Gaya Hidup Digital, Media Sosial
Pengaruh Entrepreneurial Self Efficacy dan Personal Networks Terhadap Technopreneurship Intention dengan Literasi Digital Sebagai Pemoderasi Hidajat, Koerniawan; Tambun, Sihar; Prasetyo, Sisman; Firmansyah, Firmansyah
The Indonesian Journal of Public Administration (IJPA) Vol 10, No 2 (2024): THE INDONESIAN JOURNAL OF PUBLIC ADMINISTRATION (IJPA) JULI-DESEMBER 2024
Publisher : Department of Public Administration, Faculty of Social and Political Science, Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/ijpa.v10i2.7939

Abstract

Penelitian ini bertujuan untuk menguji pengaruh entrepreneurial self efficacy, personal networks dan literasi digital terhadap technopreneurship intention. Penelitian ini juga membuktikan moderasi literasi digital atas pengaruh entrepreneurial self efficacy dan personal networks terhadap technopreneurship intention. Metode penelitian yang digunakan adalah structural equation modelling, dengan bantuan Smart PLS. Data berasal dari survei kepada 150 responden. Hasilnya membuktikan bahwa entrepreneurial self efficacy, personal networks dan literasi digital berpengaruh positif terhadap technopreneurship intention. Literasi digital mampu memperkuat pengaruh positif dari entrepreneurial self efficacy terhadap technopreneurship intention. Namun, literasi digital gagal memperkuat pengaruh positif dari personal network terhadap technopreneurship intention. Penelitian ini merekomendasikan peningkatan literasi digital dan kepercayaan diri kewirausahaan untuk mendorong technopreneurship yang lebih mandiri.
Co-Authors Achmad Fauzi Ahmad Fahlevi Ahmad, Masnia Albab, Muhammad Ulul Annisa Balqis Arivia Ananda Bobby Reza damayanti, isna Darnis, Rahmi Darnis, Rahmi Darnis Desti Nurul Fitria Diansyah, Diansyah Dini Diovana Koesumaningrum Erlina Erlina Fais Datul Fidad Nurul Islam Fakhrur Reza Fira, Siti Safa Firmansyah Firmansyah Fratika, Yuni Harianja, Elma Sari Serepina Henilia Yulita Hidayat, Jorgi Adam Imam Suryono Indri Wahyu Pramesti Juniaty, Risnawaty Khoirunnisa Khoirunnisa Kusmayati, Nindya Kartika Lukiyana, Lukiyana M. Rafi Manurung, Haris Nabila, Firdiyatul Natadiharja, Sri Sukartono Nilam Sari Nugroho, Prasetya Adi Phamendyta Aldaning Azaria Prasetyo, Sisman Pravitasari, Endyastuti Rachmawati Rachmawati Ramadani, Istifa Reiza Dessy Aprianty Reza, Fakhrur Rezky Agung Setiawan Rezky Agung Setiawan Rezky Agung Setiawan Robiur Rahmat Putra Royyani Hasanah Safitri Diandaru Sheila Ananda Choirunisa Sihar Tambun Sukartono, Sri Susanti Ningsih Taufik Kurniawan Yanuar Rahmadan Yuli Kurniawati, Yuli Zalukhu, Meschadin Bri Iman