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All Journal Indonesian Journal of Economics and Bussiness Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik JURNAL PENGABDIAN KEPADA MASYARAKAT Syntax Literate: Jurnal Ilmiah Indonesia International Journal of New Media Technology Jurnal Manajemen Pemasaran YUME : Journal of Management Jurnal Administrasi dan Manajemen Jurnal Ilmu Politik dan Komunikasi Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Ilmiah Magister Manajemen (JIMM) Jurnal Ekonomi Bisnis Dan Industri (EBI) Journal of Economics, Management, Business And Accounting (JEMBA) International Journal of Research and Applied Technology (INJURATECH) DIVAGATRA - Jurnal Penelitian Mahasiswa Desain International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Impresi Indonesia Journal Of World Science Golden Ratio of Data in Summary Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Business and Economic Publication Jurnal Manajemen, Bisnis dan Kewirausahaan Khazanah Sosial Optimal: Jurnal Ekonomi dan Manajemen
Rahma Wahdiniwaty
Universitas Komputer Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Integrasi Design Thinking dan Strategi Kewirausahaan Pada Pengembangan Produk Eco-design Brand Lokal Pala Nusantara dalam Ekosistem Digital Lingga Puspita Handayani; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra
DIVAGATRA - Jurnal Penelitian Mahasiswa Desain Vol 6 No 1 (2026): DIVAGATRA #11
Publisher : Fakultas Desain Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/divagatra.v6i1.18412

Abstract

Increased global awareness of environmental issues has prompted the creative industry, especially local brands, to transform their product strategies. This study examines the synergy between digital entrepreneurship strategies and the Design Thinking approach in creating sustainable product innovationsat the local brand Pala Nusantara. Using a descriptive qualitative method with a case study approach, this study analyzes observational data, indepth interviews with the founder of Pala Nusantara, and digital documentation. The results show that Pala Nusantara not only sells watches but also builds ecological and cultural narratives through: the application of Design Thinking centered on empathy for waste issues (coffee grounds and plastic), cross-sector collaboration strategies for material processing, and digital marketing based on Nusantara cultural storytelling. These findings confirm that the integration of Design Thinking into entrepreneurial strategies can create a unique value proposition that strengthens brand resilience amid digital market competition.
Implementasi Personal Branding dan Pemanfaatan Media Sosial Marketing sebagai Upaya Memperkuat Niat Berwirausaha Debora Siahaan; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10573

Abstract

The low level of entrepreneurial intention among students is often caused by a lack of self-confidence and professional credibility within the digital ecosystem. This study aims to analyze how the implementation of personal branding and the utilization of social media marketing can strengthen students' entrepreneurial intentions. The research method employed is a systematic narrative literature review of 20 scientific articles (80% international and 20% national) published within the last five years. Data were synthesized using the Theory of Planned Behavior (TPB), Social Cognitive Theory (SCT), and Resource-Based View (RBV) frameworks. The research findings indicate that personal branding functions as an intangible asset that enhances students' self-efficacy, while social media marketing serves as a low-risk incubation space providing instantaneous market validation. The results of the analysis reveal a paradigm shift from product-based entrepreneurship toward identity-based (human-centric) entrepreneurship. The synergy between a strong self-image and the strategic use of digital platforms is proven to significantly increase students' perceived behavioral control in starting a business. The implications of this research emphasize the importance of higher education institutions integrating entrepreneurial curricula with digital branding strategies to equip students with professional legitimacy in the global market.
Pengaruh Literasi Digital Kewirausahaan terhadap Produktivitas UMKM Kuliner Perempuan di Kabupaten Bandung Fahmi Muhamad Mukhliansyah; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10604

Abstract

Amid the accelerating transformation of Industry 4.0, culinary micro, small, and medium enterprises (MSMEs) in Bandung Regency—predominantly run by women entrepreneurs—face critical challenges in converting technology adoption into real productivity gains. Although MSMEs contribute approximately 60% to the national GDP, gaps in digital literacy and gender-related sociocultural burdens often constrain operational efficiency and inclusive business growth. This study aims to synthesize evidence from the literature on the influence of entrepreneurial digital literacy on the productivity of women-led culinary MSMEs and to analyze the extent to which inclusive economic approaches through local government policies can optimize women’s roles within the digital ecosystem. The study employs a Systematic Literature Review (SLR) using the PRISMA protocol. Analysis was conducted on 35 selected documents, including accredited academic journals, Statistics Indonesia (BPS) reports, and government policy documents from the 2015–2025 period. Data synthesis was performed thematically based on the Gilster/Hague digital literacy framework, alongside a meta-descriptive analysis of productivity indicators. The findings indicate that digital literacy is positively correlated with increases in revenue (22–35%) and improvements in raw material efficiency (20%). However, disparities across literacy dimensions persist: functional skills are relatively high (3.83), while critical thinking and risk evaluation capabilities remain lower (3.43). Digital platform costs (approximately 30% commission fees) are identified as a major barrier to financial productivity.
Implementation of a Web-Based Digital E-Catalog System Conceptual Design to Support Creative Entrepreneurship: A Case Study of Diorama Handmade Studio Chandra Maullana; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar
International Journal of Research and Applied Technology Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/injuratech.v5i2.19498

Abstract

The evolution of MSMEs during the digital transformation era necessitates a product communication model that is not only informative but also capable of cohesively synthesizing visual identity, system architecture, and creative entrepreneurship strategies. This study aims to formulate and implement a conceptual design for a web-based digital E-Catalog system at Diorama Handmade Studio, functioning not merely as an informational medium but as a strategic instrument for fortifying visual identity and fostering creative entrepreneurship. This research employs a qualitative case study methodology, utilizing direct observation, in-depth interviews with brand proprietors, system documentation analysis, and a comprehensive literature review pertaining to digital information media, UI/UX, and creative entrepreneurship. The system was developed utilizing a Responsive Web Application (RWA) approach, incorporating a three-tier architecture (presentation layer, application layer, and data layer), and was implemented at the Proof of Concept (PoC) stage. The findings indicate that the digital E-Catalog effectively encapsulates the inherent complexity of handmade product values through interactive zoom features, meticulously organized information structures, compelling brand storytelling, and a dynamic database-driven filtering system
Co-Authors AA Sudharmawan, AA Adam Mukaril Adam Mukharil Bachtiar Adhika Ramadhan Aditya Rifandi Zaenudin Agus Mulyana Ahmad Budi Sulistioyuwono Asep Achmad Rifa'i Asep Achmad Rifa'i Asep Koswara Asep Suryana Asfaidil Saldin Putrapratama Burhanuddin Burhanuddin Chandra Maullana Cut Dinda Sara Debora Siahaan Dede Dede Deden A. Wahab Sya’roni Deden Abdul Wahab Sya'roni Deden Abdul Wahab Sya’roni Deri Firmansyah Diah Nur Kusumawardhani Dicky Kurniawan Dwinanda Pratya Annisa Murni Eddy Soeryanto Eddy Soeryanto Soegoto Eddy Soeryanto Soeogoto Eko Budi Setiawan Eko Budi Setiawan Fahmi Muhamad Mukhliansyah Fajri Auliardi Farid Akbar Febriyan Muliany Fifi Ainur Ramadhina Harun AS Herdiansyah Pratama Ginanjar Imanuel Eko Anggun Sugiyono Irfan Dwiguna Irfan Dwiguna Sumitra Linda Norhan Lingga Puspita Handayani Lukito Angga Prasakti Mari Maryati Martin Agusta Maryadi Aris Munandar Muhammad Akhdiyatul Aein Muhammad Helmi Noorihan Abdul Rahman Novia Purnamasari Nurma Rifatul Latifah Nurwijayanti Pance Daniel Puri Swastika Gusti Krisna Dewi R Budi Setiawan Randy Hermawan Ria Anggraeni ridwan fauzi Rita Sari Puspita Rudi Saputra Siti Daniyah Atika Suryatno Wiganepdo Soegoto Susilawati, Erna Syaira Zahra Anjani Tarso Tarso Wahab, Deden A Yeffry Handoko Handoko Putra Zuriani Ahmad Zukarnain