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All Journal JDM (Jurnal Dinamika Manajemen) Fokus Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal SOLMA EBSJ Jurnal SITECH : Sistem Informasi dan Teknologi Jurnal Pengabdian Al-Ikhlas Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Abdi Insani Jurnal Fokus Manajemen Bisnis Jurnal Ilmiah ASET Muria Jurnal Layanan Masyarakat Jendela ASWAJA Media Ekonomi Jurnal Manajemen dan Pemasaran Jasa Jurnal Pemberdayaan Masyarakat Journal of Islamic Economics Lariba Jurnal Muria Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis MEJ
Gilang Puspita Rini
Universitas Muria Kudus
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pelatihan Digitalisasi untuk Penguatan Strategi Pemasaran dan Pengelolaan Administrasi pada Program Lingkungan Berkelanjutan Muhammad Hilal Habiba; Muhammad Yusuf Luthfi Ijlal; Marsa Zulia Maharani; Muchammad Aryadi Anwar; Gilang Puspita Rini
Muria Jurnal Layanan Masyarakat Vol. 7 No. 1 (2025): Maret 2025
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/mjlm.v7i1.14904

Abstract

The digitalization training conducted by Team 6 of the Thematic Community Service Program (KKN) from Universitas Muria Kudus in Gribig Village, Gebog District, Kudus aimed to improve marketing strategies and administrative management through the use of digital technology. This activity involved members of PROKLIM Gribig Asri Berseri and focused on two main aspects: optimizing Instagram as a digital marketing platform for the PROKLIM Store, and utilizing Spreadsheets for bookkeeping and financial report preparation for the waste bank. The training provided practical knowledge on using Instagram to promote products and on using Spreadsheets to improve data management efficiency. The outcomes of this training are expected to increase brand awareness, boost sales, and create more transparent and accountable administrative management.Pelatihan digitalisasi yang dilaksanakan oleh Tim 6 KKN Tematik Universitas Muria Kudus di Desa Gribig, Kecamatan Gebog, Kudus bertujuan untuk meningkatkan strategi pemasaran dan manajemen administrasi melalui penggunaan teknologi digital. Kegiatan ini melibatkan anggota PROKLIM Gribig Asri Berseri dan difokuskan pada dua aspek utama yaitu optimalisasi media sosial Instagram sebagai sarana digital marketing untuk Toko PROKLIM dan penggunaan Spreadsheet untuk pembukuan dan pembuatan laporan keuangan bank sampah. Pelatihan ini memberikan pengetahuan praktis tentang penggunaan Instagram untuk promosi produk dan pemanfaatan Spreadsheet untuk meningkatkan efisiensi manajemen data. Hasil dari pelatihan ini diharapkan dapat meningkatkan brand awareness, penjualan, serta manajemen administrasi yang lebih transparan dan akuntabel.
Social Media Marketing, Product Quality, and Viral Marketing Effects on Scarlett Skincare Purchase Decisions with Brand Awareness as Mediator : Pemasaran Media Sosial, Kualitas Produk, dan Efek Pemasaran Viral terhadap Keputusan Pembelian Scarlett Skincare dengan Kesadaran Merek sebagai Mediator Nia Rofiana; Sutono; Gilang Puspita Rini
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i1.2320

Abstract

Purchase decisions are an important indicator of the success of marketing strategies in the skincare industry. Understanding the factors that influence consumer purchase decisions is essential for companies to strengthen competitiveness and build sustainable customer relationships. This study aims to examine the influence of social media marketing, product quality, and viral marketing on the purchase decisions of Scarlett skincare products, with brand awareness acting as a mediating variable. This research uses a quantitative approach with an associative design. The population of this study consists of consumers who have used or purchased Scarlett skincare products. The sample was determined using purposive sampling based on specific criteria related to product usage experience. Data were collected through an online questionnaire using a Likert scale. The data were analyzed using Structural Equation Modeling (SEM) with AMOS to test the measurement and structural models. The results indicate that social media marketing, product quality, and viral marketing have a positive influence on brand awareness. Furthermore, these variables also positively affect consumers’ purchase decisions. Brand awareness also plays a mediating role in strengthening the relationship between marketing activities, product quality, and consumer purchase decisions. These findings support the Stimulus–Organism–Response (SOR) theory, which explains that external marketing stimuli and product attributes influence consumer responses through internal cognitive processes such as brand awareness.
Meningkatkan Loyalitas Pelanggan Melalui Sosial Media Dengan Kepercayaan Merek Dan Citra Merek Sebagai Variabel Intervening Pada Produk MS Glow Zalma Putri Setiawan; Gilang Puspita Rini
Management and Entrepreneurship Journal (MEJ) Vol. 1 No. 1 (2026): Maret
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/mej.v1i1.16866

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial terhadap loyalitas pelanggan dengan kepercayaan merek dan citra merek sebagai variabel intervening pada produk MS Glow di Kabupaten Kudus. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 144 responden pengguna MS Glow. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM) dengan bantuan software AMOS. Hasil penelitian menunjukkan bahwa media sosial tidak berpengaruh positif dan signifikan terhadap kepercayaan merek, namun pengaruh media sosial terhadap citra merek berpengaruh positif dan signifikan. Kepercayaan merek juga berpengaruh positif dan signifikan terhadap loyalitas pelanggan, sedangkan citra merek tidak berpengaruh langsung terhadap loyalitas pelanggan. Temuan ini menunjukkan bahwa media sosial perlu dimanfaatkan tidak hanya sebagai alat promosi, tetapi juga sebagai sarana membangun kepercayaan dan citra merek yang kuat untuk meningkatkan loyalitas pelanggan.
Halal supply chain management practices, competitive advantage, and business sustainability among Halal food SMEs in Kudus Regency, Indonesia Sutono, Sutono; Krisnanda, Krisnanda; Gilang Puspita Rini; Supriyono , Supriyono
Journal of Islamic Economics Lariba Vol. 12 No. 2 (2026)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol12.iss2.art38

Abstract

IntroductionHalal-certified food small and medium-sized enterprises increasingly need to demonstrate not only compliance with halal requirements but also the organizational capability to sustain competitiveness and long-term business performance. Halal Supply Chain Management Practices may provide this capability by integrating supplier governance, traceability, production control, employee competence, and continuous monitoring throughout the supply chain.ObjectivesThis study examines the influence of Halal Supply Chain Management Practices on Business Sustainability among halal-certified food small and medium-sized enterprises and evaluates Competitive Advantage as the mechanism linking halal supply chain capabilities to sustainable business outcomes.MethodThe study employed a quantitative explanatory design using cross-sectional survey data from 150 owners or managers of halal-certified food small and medium-sized enterprises in Kudus Regency, Central Java, Indonesia. The relationships among Halal Supply Chain Management Practices, Competitive Advantage, and Business Sustainability were analyzed using Partial Least Squares Structural Equation Modeling with measurement-model assessment, structural-model evaluation, and mediation analysis.ResultsHalal Supply Chain Management Practices had a strong positive effect on Competitive Advantage, while Competitive Advantage positively influenced Business Sustainability. The indirect effect of Halal Supply Chain Management Practices on Business Sustainability through Competitive Advantage was also positive and statistically significant, indicating that competitive positioning constitutes an important pathway through which halal supply chain capabilities generate sustainable organizational value. The model explained substantial variance in both Competitive Advantage and Business Sustainability. However, the direct relationship between Halal Supply Chain Management Practices and Business Sustainability should be interpreted cautiously because the available statistical outputs contain an inconsistency between the reported direct and total effects.ImplicationsThe findings indicate that halal certification should be treated as a foundation for broader capability development rather than as the endpoint of halal management. Managers and policymakers should emphasize supplier integration, traceability, employee capability, digital readiness, and post-certification development to strengthen long-term sustainability.Originality/NoveltyThis study integrates the Resource-Based View and Dynamic Capability Theory to conceptualize halal supply chain governance as a strategic and adaptive organizational capability. It contributes a mechanism-based explanation showing how Halal Supply Chain Management Practices can create Business Sustainability through Competitive Advantage in halal-certified food small and medium-sized enterprises.
Co-Authors Amin Pujiati Andy Widhiya Bayu Utomo Annisya Lutfi Septanti Annsiya Lutfi Septanti Anwar, Muchammad Aryadi Augusty Tae Ferdinand Dewandari, Delvia Tri Dina Lusianti Etni Marliana Evana Andriani Faridhatun Faidah Habiba, Muhammad Hilal Hisbulloh Als Mustofa Ijlal, Muhammad Yusuf Luthfi Imaniar Purbasari Imaniar Purbasari Imroatul Khasanah Jayanti Putri Purwaningrum Kholida, Arifa Krisnanda Maharani, Marsa Zulia Marsa Zulia Maharani Michael Johannes Hadiwijaya Louk Mohammad Syaffruddin Kuryanto Muchammad Aryadi Anwar Muhammad Hilal Habiba Muhammad Sholikhan Muhammad Sholikhan Muhammad Yusuf Luthfi Ijlal Nia Rofiana Norhazlin Binti Mohamed Ali Putri Purwaningrum, Jayanti Rhealin Hening Karatri Slamet Khoeron SUPRIYONO Supriyono Supriyono Sutono Sutono Sutono Zalma Putri Setiawan