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All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study JURNAL PENDIDIKAN TAMBUSAI SANGKEP: Jurnal Kajian Sosial Keagamaan Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Pemberdayaan Masyarakat JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Innovative: Journal Of Social Science Research Maktabatun: Jurnal Perpustakaan dan Informasi Public Service And Governance Journal Akademika Jurnal Teknologi Pendidikan Edumaspul: Jurnal Pendidikan
Winda Kustiawan
Universitas Islam Negeri Sumatera Utara
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The Political Communication of H. Syamsul Arifin, SE in Constructing a Positive Image Across Ethnic Communities in North Sumatra Province Muhammad Daud Siagian; Katimin Katimin; Winda Kustiawan
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i1.7075

Abstract

This study aims to analyze the political communication of H. Syamsul Arifin, SE in building a positive image among cross-ethnic communities in North Sumatra. As a region with a high degree of ethnic diversity, politics in North Sumatra requires an inclusive communication approach capable of embracing various community groups. Within this context, H. Syamsul Arifin is recognized as a political figure who successfully developed a leadership image accepted by multiple ethnic groups, earning him the title Friend of All Ethnicities. This makes it compelling to further examine the political communication strategies he employed. The study adopts a qualitative approach using case study and discourse analysis methods, focusing on Syamsul Arifin’s political communication in diverse settings, including mass media, direct interaction with the public, and political campaigns. Data were collected through in-depth interviews, document analysis, and observation. The findings indicate that the success of Syamsul Arifin’s political communication was rooted in his ability to build interpersonal communication, sensitivity to local culture, and dialogical approaches that prioritized feedback from the community. His strategies reflect the two-way symmetrical communication model (James Grunig) and high-context communication (Edward T. Hall), which highlight the importance of cultural context in delivering political messages. Communication barriers such as ethnic differences, social stereotypes, and perception gaps were effectively addressed through participatory approaches, the use of local cultural symbols, and the involvement of community leaders. Indicators of success include cross-ethnic acceptance, increased political participation, and the establishment of public trust in his leadership. These findings reinforce the importance of culture-based political communication in plural societies.
Online Media Production and Marketing Process Winda Kustiawan; Arizah Laila Madani; Ridha Nadiyah Siregar; Wardhatul Azmi Hasibuan; Teguh Pratama
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.35781

Abstract

Perkembangan tekonologi diigital telah mengubah pola konsumsi informasi dan perilaku belanja masyarakat dari model tradisional ke pasar daring (onlin marketplace). Keberhasilan pemasaran dalam ekosistem ini sangat bergantung pada kualitas konten media yang diproduksi. Artikel ini membahas proses produksi konten media pasar online yang mencakup tahap pra-produksi, produksi, dan pasca-produksi, serta strategi pemasaran yang mengintegrasikan branding, promosi multi-kanal, dan optimalisasi algoritma platform. Hasil kajian menunjukkan bahwa sinergi antara kualitas produksi yang tinggi dan strategipemasaran yang data-driven merupakan kunci utama dalam mempertahankan relevansi dan mencapai tujuan bisnis di pasar digital yang dinamis.
Co-Authors Abdul Rahman Ade Nurlita Ade Nurlita Ade Tegar Pramana Sianipar Ahlan Adib Al Barry Ahmad Afandi Ahmad Sakban Wahyudi Ahmad Tamrin Sikumbang Al Syahdafi Aldi Ramadani Gulo Ali Akbar Siregar Almaidah Siregar Almaidah Siregar Alsyahdafi Alsyahdafi Alya Azra Mutia Nasution Alya Hamzah Amelia Putri Daulay Andika Fadli Anggi Martuah Purba Anisa Huwayna Simanungkalit Annisa Erina Nainggolan Annisa Julianti Kudadiri Ariati Putri Siagian Arizah Laila Madani Ayu Sawitri Azbar Rifa’i Azbar Rifa’i Azri Muharramsyah Barkah Anshori Barkah Anshori Chaerona Artha Lubis Citra Anggraini Dama Kania Harahap Dama Kania Harahap Denny Hermawan Ritonga Dewi Rahmadhanti Diana Putri Auliyah Rahma Dimas Siswanda Dona Dwi Novita Dwiva Ramadhani Ginting Eki Kuswananda Elsa Jeynita Agustias Emya Kampina Ezra Muharrifah Fachry Abda El Rahman Fadilla Hafizah Fadlan Habib Fajar Arif Pratama Faradiba Shaliha Fariz Rizwan Siregar Fatur Rizky Sylvana Fithriah Faulina Ritonga Fitra Yoga Ramadan Frisca Nabila Hadromi Alwi Lubis Hadromi Alwi Lubis Hafiz Fairoh Parinduri Hanifah Fitri Heny Trie Dina Aliya Hibriyanti Hibriyanti Husnia Amro Br Sinaga Ikhsan Abdul Zafar Indah Ardianti Intan Tursina Irfan Diki Wahyudi Irma Oktavia Izzatul Muthmainnah Jacky Raihanta Barus Jarosim Simbolon Ja’far Ja’far Juni Hidayati Juni Hidayati Kana Rizky Ramadhani Kartini Kartini Kasiana Sianipar Katibah Katibah Katimin Katimin Khafita Aini Latifah Wulandari Lina Kristina Lola Fahira Mutahar M. Fadhli M. Fadli M. Fathih Ichtisam M.Fauzi Sirait Mahadir Muhammad Mairisa Zahra Manita Rahma Hasibuan Masitoh Br. Simbolon Masnawari Harahap Masnawari Harahap Melda Wati Simanjuntak Milla Rantika Muhammad Alfarizi Siregar Muhammad Daud Siagian Muhammad Hafiz Sapriadi Muhammad Harmain Muhammad Susanto Syahputra Manaor Limbong Muhammad Syam Muhammad Walid Nabillah Miftahul Jannah Nadya Aulia Ningrum Nadya Syakilah Nandini Nandini Natasya Natasya Niatul Mukarramah Nur Azmi Fauzizah Nur Syahfitri Nurfatin Safika Nurfatin Syafika Nurul Ainun Jannah Nurul Ainun Jannah Nurul Halisa Rachma Sari Tanjung Rafi Lamnur Siregar Ramadhani Nanda Amelia Razkiatul Fitri Matondang Reydho Febriansyah Ridha Nadiyah Siregar Rivaldy Rivaldy Rizki Hajar Ruslan Padli Rusydi Aulia Siregar Sabna Sabilla Samudra Sugiarto Sapriadi Rambe Sarifah Aini Siregar Sepriadi Rambe Serly Marpaung Sherly Alfina Silvi Hibriyanti Siti Asyaroh Siti Fatimah Hasibuan Siti Novi Astri Syahputri Soniari Valentina Damanik Sophia Lajuba Suci Nabila Surya Adrian Pangestu Syahraini Puspa Daulay Syahrul Afriansyah Syarifah Aini Siregar Teguh Pratama Thahirah Azzahra Thahirah Azzahra Tirta Kencana Try Akhmal Hidayat Try Akmal Hidayat Ummil Khoiriyah Vania Daffa Waldi Afalah Sinaga Waldi Afalah Sinaga Wardhatul Azmi Hasibuan Windi Sakila Nazwa Yetti Sumarni Yoga Bali Prawira Zalfa Nadifah Zidan Syahira Zikri Ramadhani Zulfah Hannum Bahri Zulhafiz Zulhafiz Zulkifli Zulkifli