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All Journal Jurnal Mirai Management HUKUMAH: Jurnal Hukum Islam Jurnal Pengabdian kepada Masyarakat Jurnal Riset Manajemen dan Akuntansi (JURIMA) Journal of Management and Social Sciences Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Ilmiah Nusantara Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Bisnis, Ekonomi Syariah dan Pajak Panggung Kebaikan : Jurnal Pengabdian Sosial
MASHUDI HARIYANTO
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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SOCIAL MEDIA MARKETING ON CAMPUS I Nyoman Tri Sutaguna; Muhammad Yusuf AR; Mashudi Hariyanto; Geofakta Razali; Arief Yanto Rukmana
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.395

Abstract

Universities are using social media more creatively in their marketing as a result of digitalization. However, there are few theoretical models that explain the success of social media marketing (SMM) in educational institutions, particularly Instagram. This study seeks to address a theoretical need by concentrating on four variables: QMS, brand awareness, product image, and brand attitude. A poll of 141 Gen Y and 17-27-year-olds was used to acquire quantitative data. The data was then examined using the SmartPLS Statistics tool and Structural Equation Modeling (SEM). Three key findings emerge from the data analysis. First, QMS has a significant and positive influence on brand attitude, brand awareness and brand image.
Co-Authors Ade Risna Sari Angelya, Alifa Audy Anggi Rohmawati Arief Yanto Rukmana Bahriyah, Euis Nurul Bayu Rismawan Putra Bunga Aditi Donny Dharmawan Enggin Rios Saputra Euis Heryati Fatimah Malini Lubis Geofakta Razali Harisman Harisman I Nyoman Tri Sutaguna Iin Laki Maisarah Gusvita Mohamad Sudi Muammar Qadafi Muhammad Yusuf Muhammad Yusuf AR Musaddad Al Basry Naziha Amani Nindy Nur Alviani Nona Elca Dahlia.K Nurmalasari Olga Theolina Sitorus Raden Hebat Kurnia Rahmadtiyah Hasanah Miftahuljannah Reni Uswatun Hasanah Rizkia Shaulita Rusydi Fauzan Siti Abidah Sukatin Sukatin, Sukatin Wahyunita Wahyunita Wasiran, Wasiran