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All Journal Jurnal Siasat Bisnis Journal of Business & Banking JAM : Jurnal Aplikasi Manajemen Syntax Literate: Jurnal Ilmiah Indonesia Journal of Humanities and Social Studies Jurnal Equity Iqtishoduna: Jurnal Ekonomi Islam International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business Studies SABDAMAS Jurnal Ilmiah Manajemen Kesatuan G-Tech : Jurnal Teknologi Terapan Jurnal Bakti Masyarakat Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies International Journal of Engagement and Empowerment (IJE2) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Eduvest - Journal of Universal Studies Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga Equity
Prasetyo Hadi
Fakultas Ekonomi UPNV Jawa Timur
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Journal : Eduvest - Journal of Universal Studies

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Consumer Confusion Shopping in E-Commerce Manaf, Athallah Safir; Hadi, Prasetyo
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.51388

Abstract

The growth of the digital trading industry in Indonesia is rapid and strategically significant for the economy. However, this growth also presents challenges, specifically consumer confusion when shopping online. This study aims to identify factors causing consumer confusion, determine the most dominant factor, and formulate strategies to mitigate this confusion. The main factors identified are excessive product choices, product similarities, and ambiguous or overwhelming information. Such confusion negatively affects consumer trust and satisfaction, influencing their purchasing decisions. Strategies proposed to reduce confusion include clarifying product information, simplifying choices, and enhancing communication between sellers and buyers. These findings offer practical benefits for digital businesses aiming to improve service quality and consumer shopping experiences.
Co-Authors Agus Kusmana Alfatih S Manggabarani Ali, Syarif Anggi Angga Resti Anter Venus Astuti, Amillia Astuti, Miguna Bernadin Dwi M Budhi Martana Dewi Iryani Didik Suhariyanto Djoko Santosa Erna Hernawati, Erna Fadhli Suko Wiryanto Fahrudin Fahrudin Faisal Marzuki Hanafia, Muhammad Harta, Feri Suheri Hernawati, Erna Hernawati Hidayah, Wahyu Husnah Nur Laela Ermaya Iwan Kresna Setiadi Johan, Ahmad JUBAEDAH JUBAEDAH, JUBAEDAH Lia Agustina, Lia Maliyana Maliyana Manaf, Athallah Safir Manggabarani, Alfatih Manggabarani, Alfatih S Manggabarani, Alfatih Sikki Niniek Hardini Nurmatias Nurmatias Primta Surbakti, Lidya Rosali Sembiring Rosali Sembiring S.Manggabarani, Alfatih Safitri, Nadia SANI SANI Sigit Pradana Simon Tumanggor Siroj Jibril Al Rasyidi SRIE MULJANI Sufyati HS Yanti, Marni Dewi Yudhi Nugraha YUDI NUR SUPRIADI