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Analisis Faktor-faktor yang Mempengaruhi Penghimpunan Deposito Mudharabah Perbankan Syariah di Indonesia Novianto, Abdullah Syakur; Hadiwidjojo, Djumilah
Jurnal Aplikasi Manajemen Vol. 11 No. 4 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aims to analyze the factors that affect the collection of mudaraba deposits in Islamic banks in Indonesia, with observation period since 2005 to 2013. Vector auto regression (VAR) is used to analysis data in this study. The results showed that gross domestic product (GDP) and number of offices have significant effect on mudaraba deposits, while inflation rate and rate of profit sharing not affect mudaraba deposits.  
Preferensi Merek Sebagai Pemediasi Pengaruh Kesadaran Merek dan Asosiasi Merek terhadap Loyalitas Konsumen (Studi Produk Insektisida Merek Asmec 36 EC di Malang Raya) Purwanto, Edi; Hadiwidjojo, Djumilah; Ratnawati, Kusuma
Jurnal Aplikasi Manajemen Vol. 11 No. 2 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

 This study is directed to obtain empirical evidence about the effect of brand awareness and brand association toward brand preference and seek the role of brand preference as the mediating variable among brand association brand awareness toward brand loyalty. Population of this research is the assisted- farmers of PT.Agro Sejahtera Indonesia (Asterindo) located in Wajak ad Batu. The sample consists of 80 respondents. The data analysis used in the study utilizes path analysis. The results showed that brand awareness and brand association directly affect brand preferences and the preferences are able to mediate the influence of brand awareness and brand association to brand loyalty. To increase awareness and brandassociation, organization should improve the company's brand image through accessible media such as the internet, radio, and television. Companies need to conduct event marketing activities, such as directionalactivities and products trial on the field for mutual exchange of ideas and information to the fellow users; thus it will be able to create emotional bonds with brands. In addition, it needs to conduct an analysis on the map of competitors'strength related to the promotional activities maps undertaken.
IMITATION STRATEGIES FOR SME LEARNING PROCESS TOWARDS INNOVATION STRATEGIES Sulistiyani, Rina; Hadiwidjojo, Djumilah; surachaman, Surachaman; Salim, Ubud
APMBA (Asia Pacific Management and Business Application) Vol. 1 No. 2 (2012)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2012.001.02.4

Abstract

Imitation is actually a part of innovation strategy, the learning strategies to enter the market. It can be a stepping stone for SME in developing countries to innovate and to create a knowledge base to lower the innovation cost.This study aims to reveal and analyze the innovation strategy learning process by owners of leather small industries processing through experience in running  the imitation strategy. This research applies interpretive paradigm, phenomenological research design and involved five informants.The research results are as follow: the learning experience to use imitation strategy which covers stages of imitation, research, development and  creation. This learning process is the result of interaction between personal and behavior factors, as well as the enabler and barriers. The owners of leather small industries which leave the imitation strategy and switch to innovation strategy are craftsmen who have an entrepreneurial spirit. they are able to balance entrepreneurial and business aspects.
Kapabilitas Pemasaran sebagai Mediasi Pengaruh Orientasi Pasar Orientasi Pembelajaran dan Orientasi Kewirausahaan terhadap Kinerja Pemasaran (Studi pada Usaha Menengah di Sulawesi Tenggara) .., Halim; Hadiwidjojo, Djumilah; .., solimun; .., Djumahir
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.122 KB) | DOI: 10.21776/

Abstract

The purpose of this research is to develop market orientation and learning orientation and entrepreneurial orientation with reviewing the role of marketing in an effort to increase the capabilities of performance marketing. Research contributions are expected to be able to develop a marketing startegi which is a blend of marketing and strategic management. Sample research as much as 158 companies spread over 7 county/city in Southeast Sulawesi. Results of the analysis, with path analysis, found that the marketing capabilities serve as a full mediation which connects learning orientation and entrepreneurial orientation with the performance marketing. However the marketing capabilities haven't been able to market orientations mediated the relationship between on performance marketing. Market orientation of individually determine the performance marketing. Additional, The study found that the marketing capabilities influenced directly by the entrepreneurial orientation and learning orientation, but the orientation of the market instead of deciding the marketing capabilities.
Daya Saing Daerah Tujuan Wisata (Studi Kasus Rendahnya Daya Saing Taman Wisata Alam Kawah Ijen Banyuwangi) Riyadi, Slamet; Hadiwidjojo, Djumilah; .., Djumahir; Hakim, Luchman
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (94.058 KB) | DOI: 10.21776/

Abstract

Competition Level of Tourism Resort: A Case Study in Low Competition Level of Ijen Crater Tourism Resort in Banyuwangi. Doctorate Program in Management Science, Faculty of Economics and Business, University of Brawijaya. Promoter: Djumilah Hadiwidjojo; Co-Promoters: Djumahir and Luchman Hakim. This research aims at revealing and examining: (1) Low number of visitors and low competition level of Ijen Crater Tourism Resort in Banyuwangi; (2) Characteristic stagnancy of Ijen Crater Tourism Resort in Banyuwangi; (3) The best strategy to rise competition level of Ijen Crater Tourism Resort in Banyuwangi. The research is conducted in Ijen Crater Tourism Resort in Banyuwangi using Positivistic Approach. This research is designed to apply interpretative study case, particularly single case interpretative study case. Additionally, Milles'and Huberman's Interactive Model is used in the analysis. The prominent findings of this research are: (1) Ijen Crater Tourism Resort is beautiful and unique, but the number of visitors and its competition level are relatively low. The low number of visitors is due to its characteristic which belongs to special tourism destination which is only for those who love adventure. Moreover, the location is very difficult to reach. The low competition level is resulted from unsupportive influential factors; (2) Characteristic stagnancy of Ijen Crater Tourism Resort is triggered by managerial aspect, in which the communication between Department of Natural Resources Conservation or Balai Besar Konservasi Sumber Daya Alam (BBKSDA), as the management, and Indonesia Culture and Tourism Ministry is not effective; (3) Niche Marketing Strategy and Marketing Mix can be effectively used to rise the competition level; (4) Resource-Based View (RBV) is applied to determine competition level of Ijen Crater Tourism Resort by using its natural resources, uniqueness, and capability. Its natural resources and uniqueness, which are the core competencies, must be well maintained as the strongest factors to attract visitors; (5) Destination Management Organization (DMO) as a means of tourim resorts management is not yet applied in the management of Ijen Crater Tourism Resort. The application of the management system is expected to rise number of visitors and competition level of Ijen Crater Tourism Resort. The success of the application requires a good team work of related stakeholders in tourism industry.  
Peran Pemicu dan Kondisi sebagai Moderasi Pengaruh Kepuasan terhadap WOM (Studi pada Restoran/Rumah Makan di Surabaya) Setyawati, Endang; Hadiwidjojo, Djumilah; setiawan, Margono; .., Solimun
Jurnal Aplikasi Manajemen Vol. 10 No. 3 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (145.502 KB) | DOI: 10.21776/

Abstract

Theoretically, it is assumed that service quality affects consumer satisfaction. If the consumer is satisfied with the service, the consumer is likely to be willing to give positive recommendation to other consumer. Nowadays, restaurants faces so many challenges to retain their customers and to prevent them from turning to the other restaurants. The shifting of consumers to other restaurants may be due to dissatisfaction to the service given by one restaurant. Therefore, one solution to this problem is increasing the quality of service. However, to only improve the quality of the service is not enough to attract customers because there are other factors triggering the consumers to give positive recommendation to other consumers. That factor is Word of Mouth (WOM). The objective of this research is to find out the effect of service quality (technical and functional) on WOM. The research also examines the role of the triggering variable and the condition variable as the moderator between satisfaction and WOM. This research is conducted on the restaurant consumers in Surabaya. The sampling technique used is non-probability sampling, that is accidental sampling. The data were obtained from 150 restaurant customers, who are analyzed using PLS. The results of analysis indicate that the quality, type, and variation of food and beverages provided, as well as prime service given by restaurants, all influence consumer satisfaction. The satisfied consumer about the service given will impact their willingness to give good word and positive recommendation to other consumers. The consumers may give more intensive and positive recommendation if there are surprise, discounts or special coupon given to them.