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All Journal Jurnal Mirai Management Informatika Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Pengabdian Masyarakat Gemilang (JPMG) International Journal of Community Service (IJCS) Cakrawala: Jurnal Pengabdian Masyarakat Global International Journal of Economic Research and Financial Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Bayu Eko Broto
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Emotional Intelligence, Intellectual Intelligence and Quality of Work Life on the Performance of the Labuhanbatu Regency Transportation Service Employees Mayang Firanty Noer; Bayu Eko Broto; Fauziah Hanum
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4884

Abstract

This type of research is quantitative, and the place of this research is the Department of Transportation of Labuhanbatu Regency. Data collection techniques used in the study were observation, documentation and questionnaires using a Likert scale. The population in this study were 84 employees of the Labuhanbatu Regency Transportation Service. The sampling technique used is saturated sampling. Since the number of employees of the Labuhanbatu Regency Transportation Service is 84 people (less than 100 people), all employees are taken as objects of research. The value of Fcount is 30.993> Ftable 2.72 with a significance value of 0.000 <0.05. From these results, it can be concluded that Emotional Intelligence (X1), Intellectual Intelligence (X2), and Quality of Work Life (X3) simultaneously has a positive and significant effect on Employee Performance (Y). The value of R Square from the analysis of the coefficient of determination of 0.538 means that Employee Performance (Y) can be explained by the variables of Emotional Intelligence (X1), Intellectual Intelligence (X2), and Quality of Work Life (X3) of 53.8%, while the remaining 46.2 % can be explained by other variables not examined in this study.
Effect of Price, Promotion and Product Quality on Consumer Satisfaction Kentucky Fried Chicken (KFC) Quality Rantauprapat Riski Wahyuni; Bayu Eko Broto; Fauziah Hanum
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4711

Abstract

This study was conducted to determine and analyze the effect of price, promotion and product quality on consumer satisfaction. The design of this research is hypothesis testing using primary data obtained by distributing 100 questionnaires to consumers of Kentucky Fried Chicken (KFC) Quality Rantauprapat, with the measuring scale used is the Likert scale. In this study, the data analysis technique used is the multiple linear regression analysis technique of quantitative data using the (SPSS) method. The results of this study conclude that partially and simultaneously there is a positive effect but not all significant between the effect of price, promotion and product quality on consumer satisfaction of Kentucky Fried Chicken (KFC) Quality Rantauprapat.
The Influence of Price, Electronic Word Of Mouth (E-WOM), Discount and Tagline "Free Shipping" on Purchase Decisions at Shopee Market Place (Case Study on Students at the Faculty of Economics and Business, Labuhanbatu University) Aulia Sekar Pramesti; Bayu Eko Broto; Bhakti Helvi Rambe
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4344

Abstract

Online shopping has become a new habit in today's society and has even penetrated students. Developments in the field of technology have led to changes in students who used to only shop directly or offline now shopping online, including Universitas Labuhanbatu students. The survey method focuses on collecting data from respondents to make it easier for researchers to get the information they need. In this study, the population was students of the Faculty of Economics and Business, Universitas Labuhanbatu. This study used a purposive sampling technique, with a total sample of 50 people. Data collection techniques used a questionnaire with a Likert scale. This study shows that there is a positive effect of price on purchasing decisions, there is a positive influence of E-wom on purchasing decisions, there is a positive influence of discount on purchasing decisions, and there is a positive influence of the tagline "Gratis Ongkir" on purchasing decisions. Price, E-wom, discount, and the tagline "Gratis Ongkir" together have a positive and significant effect on purchasing decisions.
The Influence of Promotional Strategies, Product Design, and Halal Labels on the Purchase Decision of King Kebab and Rantauprapat Burger Culinary Dila Nafila Saputri Ayu; Bayu Eko Broto; Nurintan Asyiah Siregar
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4712

Abstract

This study aims to determine the effect of promotional strategies, product design, and halal labels on purchasing decisions on the culinary king of kebabs and rantauprapat burgers. The population in this study is the culinary consumer of the king of kebabs and rantauprapat burgers. The number of samples in this study amounted to 96 samples. The sampling technique used was non-probability sampling and the researcher used accidental sampling. The testing technique used in this test is validity, reliability, multiple linear regression, normality test, heteroscedasticity test, multicoloniarity test and coefficient of determination. TEST The hypothesis uses the t-test to prove the effect of the independent variable on the dependent variable. The test results in this study indicate that promotional strategies affect purchasing decisions, product design affects purchasing decisions, halal labels affect purchasing decisions. Simultaneously promotion strategy, product design, halal label affect purchasing decisions.
Co-Authors Abd. Halim Agnes Karina Agustin Nurhayati Aryani Sairun Aulia Indra Aulia Sekar Pramesti Bhakti Helvi Rambe Chairul Baria Chairul Bariah Dila Nafila Saputri Ayu Elvina Elvina Elvina Eva Fitria Fauziah Hanum Fauziah Hanum Rambe Hamzah Siregar Hayanuddin Safri Intan Fadia Junita Lubis Mai Simahatie Mayang Firanty Noer Munawarah Munawarah NASUTION, ATIKA AINI Nelly Nelly Nurintan Asyiah Siregar Praida Hansyah Rahmi Rahmi Riski Wahyuni Ritonga, Zuriani Rosenni Nursetia Lingga Sri Murniyanti Sufitrayati Sufitrayati Sutoyo Yona Melia Zulkarnaen Nasution Zuriani Ritonga