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Imansuri, Febriza
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Mapping Business Strategy of Electric Motorcycle Conversion Through Swot Analysis and Business Model Canvas Febriza Imansuri; Fredy Sumasto; Mohammad Wirandi; Siti Aisyah; Al Kautsar Permana; Safril
Jurnal Ilmiah Dinamika Rekayasa Vol. 20 No. 2 (2024): Jurnal Ilmiah Dinamika Rekayasa - Juli
Publisher : Engineering Faculty, UNSOED

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Abstract

Converted electric motorcycles are the outcome of transforming motorcycles that run on fossil fuels into electric ones. This conversion aims to promote the growing adoption of electric vehicles, prolong the lifespan of motor vehicle products, and mitigate carbon emissions in the transportation sector. Hence, the objective of this study is to ascertain and evaluate the market position of the converted electric motorcycle industry by utilizing Strengths, Weaknesses, Opportunities, Threats (SWOT), and Business Model Canvas (BMC) analysis. Primary data collection involved conducting interviews and utilizing brainstorming approaches with professionals from electric vehicle manufacturers and academia. Nine business strategy models for converted electric motorcycles were derived from the investigation using the BMC technique. According to the examination of the Internal Factor examination Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices, a growth strategy has been selected. This approach indicates that the business possesses strengths and opportunities. Therefore, it requires policies that promote rapid expansion through comprehensive, integrated, and diversified methods. Recommendations for further research include exploring company strategies that use a circular and sustainable approach.
Co-Authors Abdussalam Topandi Afrinaldi, Feri agnes vicky Agnes Vicky Aisyah, Siti Al Kautsar Permana Ali Rachman Hakim Aminudin, Muhammad Amrin Amrina, Elita Anita Putri Permatasari Ardy Riyanto Aritama, Ditya B. Handoko Purwojatmiko Bayu Samudra Bifadhlih, Nafroh Bismo Zulfikar Mustofa Cantika Puspa Maharani Chayatunnufus, Tasya Dewi Auditiya Marizka Dianasanti Salati Emi Rusmiati Fauziah Aulia Feby Gusti Dendra Finna Suroso Gita Mustika Rahmah Hakim , Ali Rachman Hakim, Ali Rachman Hermawan, Yuda Ikhsanjani, Abdul Malik Indra Rizki Pratama Irhannudin, Muhammad Irma Agustiningsih Imdam Isma Wulansari Ismono, Ahlan johannes johannes Khadijah Sayyidatun Nisa Kristanto, Putri Andini Lai, Kenny Laksmi Ambarwati Mohammad Wirandi Mohammad Wirandi Muhamad Zen Muhammad Aminuddin, Muhammad Muhammad Ardiansyah Muhammad Zen Nurhadi, Hikari Qurrata’ain Prajoti, Harzya Dahmar Prajoti Priandi, Fajar Putra Ra, Taufiqurrahman Rahimun, Farhan Bagus Rahmat Dwi Febriyanto Rahmat Dwi Febriyanto Reza Melliyanno Putra Aji Rika Ampuh Hadiguna Rozi, Muhamad Fahrul Rozi, Muhammad Fahrul Rusmiati, Emi Sabit Iqbal Maulana Safril Safril Safril Safril Samudra, Bayu Samudra, Bayu Sanurya Putri Purbaningrum Saputra, Alfiolani Saputra, Yogi Pangestu Sayidina, Anabel Marcia Septian Adi Cahyo Shabrina Razan Putri Pribadi Shafly, Naufal Lukman Siti Aisyah Siti Aisyah Soekarno, Rahadyan Jyestha Soekarno Solih, Edwin Sahrial Sumasto, Fredy Suroso, Finna Syarifudin, Ahmad Syarifudin Teguh Fathurohman Thoriq Albar Prabaswara Violeta, Kesya Anatama Violeta Wirandi, Mohammad Wulansari, Isma Wulansari, Isma Wulansari Yesaya Abdi Nugroho