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All Journal Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Theologia Al-Ulum Jurnal Teknologi Pangan JSW (Jurnal Sosiologi Walisongo) Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Al-Albab NUSANTARA : Jurnal Ilmu Pengetahuan Sosial SANGKEP: Jurnal Kajian Sosial Keagamaan Living Islam: Journal of Islamic Discourses Harmoni Ulumuddin : Jurnal Ilmu-ilmu Keislaman RESIPROKAL: Jurnal Riset Sosiologi Progresif Aktual Tsaqofah: Jurnal Agama dan Budaya GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Rengganis Jurnal Pengabdian Masyarakat Jurnal Pepadu Jurnal Ilmiah Pengabdian dan Inovasi JRP (Jurnal Review Politik) Jurnal Kebijakan Pembangunan ISJOUST Jurnal Kawistara
Saipul Hamdi
Mataram University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Pelatihan Pengembangan Konten Berbasis Artificial Intelligence dalam Mendukung Pariwisata Lombok Hamdi, Saipul; Chaniago, Dwi Setiawan; Rani, Anisa Puspa; Haromain, Nurul
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 4 No. 1 (2025): Jurnal Ilmiah Pengabdian dan Inovasi (September)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v4i1.683

Abstract

The digitalization era has brought significant changes to tourism marketing in Indonesia, yet many tourist villages have not fully optimized the use of digital technology to create attractive promotional content. This community service program was designed to strengthen the digital capacity of Lebah Sempage Tourism Village in West Lombok Regency, which has great tourism potential but faces challenges in content creation and dissemination. The main objective was to introduce the community to AI-based tools that are free, practical, and accessible through smartphones, enabling them to produce engaging promotional materials. The program applied a Community-Based Learning approach combined with Transfer of Knowledge methodology. A one-day seminar was conducted with 28 participants, consisting of BUMDesa managers, members of the Tourism Awareness Group, local entrepreneurs, and youth organizations. The training provided step-by-step modules on how to utilize AI applications for generating promotional images, writing social media captions, and developing tourism content. The results showed positive impacts, including increased awareness of digital technology, the formation of informal peer discussion groups, and the rise of local digital champions. These outcomes highlight that digital transformation at the grassroots level does not necessarily require sophisticated infrastructure but rather effective strategies for transferring practical knowledge. In conclusion, this program contributed to sustainable community empowerment by enhancing digital marketing skills to support tourism development.
Co-Authors -, Palahuddin Abdul Ali Mutammima Amar Alhaq Ahmad Muzayyin Ahmad Zamroni Anugran, Lalu Gagarin Ari Gunawan Arif Nasrullah Arif Nasrullah Awalia, Haifazah Baiq Yuliana Chaniago, Dwi Setiawan Dewi Satria Elmiana Doni Anamal Ega Erlina Fadli Mulyadi Fadli Mulyadi Fanny Henry Tondo FATIMATUZZAHRO Firdaus Abdul Malik Firdaus Abdul  Malik Hafizah Awalia Hafizah Awalia Hafizah Awalia, Hafizah Haifazah Awalia Haliza R., Lale Audina Haromain, Nurul Husmiati Husmiati Ihfan Rahmawadi Ihfan Rahmawadi Ihfan Rahmawadi Ihwani, Nia Ikmal Maulana Ikmal Maulana Ikmal Maulana Indah Firgina Sari Indrasari, Oryaza Pneumatica Indri Wahyuni Karina Ayu Septiana Karyadi, Lalu Wiresapta Komala Asri, Baiq Isma Kusuma Wijaya, Ade Setian Lalu Wiresapta Karyadi Lina Febriani Linda Sari Zuarnum M. Irman Zuhdi Malik, Firdaus Abdul  Mia Nurkhofifah Mirza Ainul Islam Moh Adiyat Hidayatullah Muhammad Hilmi Mulyadi, Fadli Nasrullah, Arif Nasrullah, Arif Nia Ihwani Ninda Luqya Nakadira Nurul Haromain Nurul Haromain Nurul Haromain Nurul Hilmi Muliana Oryaza Pneumatica Indrasari Oryza Peneumatica Inderasari Oryza Pneumatica Inderasari Oryza Pneumatica Indrasari Oryza Pneumatica Indrasari Parama, I Dewa Made Satya Putuhena, Dwitri Pebrian Rahmawadi, Ihfan Ramdani, Muh. Rani, Anisa Puspa Riduan, Imam Malik Riska Aini Riska Aini Rizal, Fachrul Rizkia, Dita Rosiady Husaenie Sayuti Rostihanji Rostihanji Salsabila, Sally Savita P., Ayudia Davina Sayuti, Rosiady Siti Nurjannah Siti Nurjannah Sukarman Sukarman Sukarman - Suwarto Suwarto Suwarto Suwarto Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Tanthori Juliandri Taufiq Ramdani Wardani, Ika Auliya Yek Zen Mubarok Yogi Septian Hadi Zaenuddin Hudi Prasojo Zuarnum, Linda Sari