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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar ANDHARUPA JADECS (Journal of Art, Design, Art Education and Culture Studies) Jurnal Desain Jurnal Karinov Indonesian Journal for Social Responsibility Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas Prakasa Dakara Jurnal Citrakara Journal of Language, Literature, and Arts (JoLLA) Jurnal Pendidikan dan Pengabdian Masyarakat VCode Jeskovsia (Jurnal Desain Komunikasi Visual Asia)
Hermanto, Yon Ade Lose
Universitas Negeri Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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PERANCANGAN MEDIA KOMUNIKASI VISUAL PRODUK ‘CASEUPHORIA’ UNTUK PROMOSI Felicia Siawandi; Yon Ade Lose Hermanto
Tanra: Jurnal Desain Komunikasi Visual Fakultas Seni Dan Desain Universitas Negeri Makassar Vol 11, No 1 (2024): Januari - April
Publisher : Universitas Negeri makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/tanra.v11i1.47412

Abstract

Penelitian ini berjudul “Perancangan Media Komunikasi Visual Produk ‘Caseuphorua’ Untuk Promosi”. ‘Caseuphoria’ merupakan sebuah brand start-up yang menjual iPhone and Android Case, Macbook Case, iPad / Android Tab Case, Laptop Carriers, Wireless Accessories, Leather Accessories, Journal Book, dan Magnetic Wireless Charger. Permasalahan yang sedang dihadapi oleh ‘Caseuphoria’ adalah banyak orang yang belum mengenal brand ‘Caseuphoria’ karena promosi dan publikasinya yang kurang optimal. Adapun permasalahan yang dikaji adalah: Bagaimana merancang media komunikasi visual produk ‘Caseuphoria’ untuk promosi. Perancangan ini bertujuan untuk menghasilkan media komunikasi visual produk ‘Caseuphoria’ untuk promosi. Perancangan ini menggunakan metode Design Thinking oleh David Kelley dan Tim Brown yang terdiri dari Emphatize, Define, Ideate, Prototype, dan Test, dengan mengumpulkan data dan informasi yang berfungsi untuk memecahkan permasalahan yang dihadapi oleh ‘Caseuphoria’. Peneliti juga mengumpulkan data dan informasi melalui observasi, wawancara, kuesioner, dokumentasi, dan pustaka untuk memperkuat data dan informasi yang akan digunakan. Media perancangan ini berupa feeds dan story Instagram, serta media pendukung yang terdiri dari katalog, x-banner, name card, gantungan kunci, kalender meja, stiker, tote bag, mug, tumbler, mouse pad, pouch, pin, dan mini mirror. Hasil rancangan media promosi membantu dan memudahkan audiens untuk mengenal dan mengetahui produk-produlk dari brand ‘Caseuphoria’.
Pengolahan Ikan Asap Berdasarkan Konsep Cara Pengolahan Pangan yang Baik (CPPB) untuk Meningkatkan Branding Kuliner Unggulan Pantai Prigi Trenggalek Rifqie Mariana, Rina; Wahyu Hidayat, Nur; Andoko, Andoko; Ade Lose Hermanto, Yon; Syah Pahlevi, Andreas; Muntholib , Muntholib
Indonesian Journal for Social Responsibility Vol. 5 No. 01 (2023): June 2023
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v5i01.180

Abstract

Currently smoked fish is known as the superior cuisine of Prigi Beach, Trenggalek Regency. The local government in Trenggalek Regency was quite successful in empowering the community around Prigi Beach through training in producing smoked fish while at the same time utilizing abundant fish resources. However, their production and marketing processes were still conventional that which negatively impacted the profit since the products were deteriorated before they were all sold due to the limited targeted consumers that were Prigi Beach tourists. This community service offered solutions and methods such as counseling and practices regarding healthy, preserved, and safe storage for smoked fish process based on the Good Manufacturing Practices (GMP), and digital marketing training continued with gifting packing and freezer tools to one group of artisans. This activity was joined by 20 artisans in Tasikmadu Village, Prigi Bay, Watulimo District, Trenggalek Regency. After one month of monitoring and guidance by the community service team, artisans could improve their products into healthy, preserved, and safe products. Also, their market is widened not only limited to the beach, but also through Instagram and other social media. Thus, their profit gradually increased since August.
PENGEMBANGAN CREATIVEPRENEURSHIP BRAND EXCOFF MELALUI PERANCANGAN VISUAL IDENTITY Sumbodo, Dwi Suryo; Sayekti, Pranti; Hermanto, Yon Ade Lose
VCoDe : Visual Communication Design Journal Volume 3, Nomor 1, Desember 2023
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/vcode.v3i1.3852

Abstract

PT Excoff Kreatif Indonesia adalah bisnis baru yang memproduksi jam tangan dari limbah ampas kopi dengan sentuhan budaya pamor keris pada strapnya. Meskipun berpotensi untuk dikembangkan, Excoff masih kurang dikenal dan ingin membedakan diri dari produk sejenis. Untuk itu, dilakukan perancangan visual identity Excoff dengan mengikuti model perancangan prosedural Alina Wheeler, melalui tahapan 1) Conducting Research, 2) Clarifying Strategy, 3) Designing Identity, 4) Creating Touchpoints, dan 5) Managing Asset. Proses dimulai dengan pengumpulan dokumen, angket, dan observasi untuk analisis lanjutan dengan 5W+1H dan consumer daily activities. Selanjutnya, dilakukan penentuan konsep desain logo, pemilihan typografi, warna, dan supergrafis. Keberlanjutan kebutuhan internal dan eksternal perusahaan ditentukan berdasarkan touchpoint untuk meningkatkan pengalaman visual konsumen. Terakhir, Visual identity guidelines disusun dengan instruksi mengenai penggunaan logo, grafik pendukung, serta penerapan dan implementasinya dalam berbagai media komunikasi visual
Pengembangan Usaha Produk Ma-min Fungsional Hasil Kolaborasi Siswa dengan Guru untuk Nilai Tambah Ekonomi Unit Bisnis Sekolah Luar Biasa Negeri Batu Efendi, Mohammad; Mariana, Rina Rifqie; Hermanto, Yon Ade Lose; Fadila, Eurima Zahra Rahma; Putriningtyas, Ayu; Syafi’i, Imam
Jurnal Abdimas Prakasa Dakara Vol. 3 No. 2 (2023): Pengembangan Pendidikan dan Keterampilan Masyarakat
Publisher : LPPM STKIP Kusuma Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37640/japd.v3i2.1823

Abstract

Tujuan kegiatan pengabdian masyarakat ini untuk meningkatkan pemberdayaan siswa penyandang disabilitas dan guru pendidikan khusus di SLB Negeri Kota Batu, dalam rangka pengembangan produk makan dan minuman (ma-min) fungsional. Metode pelaksanaan kegiatan ini menggunakan kombinasi antara penyampaian informasi, diskusi, pendampingan, ujicoba produk, serta strategi promosi produk. Hasil penilaian kegiatan dari sisi proses, pada saat kegiatan terjadi dialog interaktif seputar pengembangan produk yang dihasilkan, baik dari sisi kuantitas, kualitas, maupun analisis kandungan nutrisinya. Dari sisi produk, hasil ujicoba produk ma-min fungsional secara kuantitas dan kualitas berpotensi menjadi modal awal untuk menghasilkan produk ma-min yang bernilai ekonomi tinggi. Saran pengembangannya, pemasaran dapat dilakukan secara konvensional face to face dan memanfaatkan media digital.
Pevesindo Visual Identity Design Aziz, Farikh Abdul; Sayekti, Pranti; Hermanto, Yon Ade Lose
Jurnal Desain Vol 11, No 2 (2024): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v11i2.17018

Abstract

PT Alastri Teguh International (PT ATI) is the leading distributor of the Natapon and Genius brands that manage building materials from polyvinyl chloride (PVC). Using a complete trading system to market PVC ceiling products in the south Sulawesi region makes product price stability unstable. Therefore, PT ATI created a new brand called Pevesindo, aimed at managing new businesses in the Java area and being a differentiator from the previous brands (Natapon and Genius). Pevesindo requires a visual identity with consistent and precise application. In order to support the company's image to make it easier for people to remember and recognize Pevesindo. This design uses a qualitative approach by adapting the Double Diamond design model from the Design Council. It has four stages that help the design process: Discover and Define (a research process that refers to problems), Discover and Deliver (the process of execution to the final result). The data obtained will be analyzed using a SWOT analysis. The resulting design is visual identity in the form of logos, typography, color variations, supergraphics, brand guidelines, and examples of the application of visual identity to the media to be used.
DESAIN KAMPANYE VISUAL PENCEGAHAN KECELAKAAN SEPEDA MOTOR Hermanto, Yon Ade Lose
JADECS (Journal of Art, Design, Art Education & Cultural Studies) Vol 8, No 1 (2023)
Publisher : Jurusan Seni dan Desain, Fakultas Sastra, Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um037v8i12023p97-114

Abstract

Tujuan dari penciptaan ini adalah: Membantu pihak-pihak terkait, terutama Kepolisian dan Dinas Perhubungan Republik Indonesia untuk mengurangi angka kecelakaan di jalan raya, terutama kendaraan bermotor roda dua, mengingatkan masyarakat terutama pengguna jalan raya akan pentingnya keselamatan berkendara, Membantu pemerintah mengkampanyekan program keselamatan berkendara bagi pengguna sepeda motor dengan cara yang unik dan dengan pemecahan strategi kreatif, Menanamkan kesadaran hukum di jalan raya sejak dini, terutama pada target audiens yang spesifik. Dalam perancangan kampanye Pencegahan Kecelakaan Sepeda Motor, penulis menggunakan tahapan perancangan sebagai berikut: Tahap observasi, Tahap consumers journey dan penentuan point of contact, Tahap pengumpulan dan analisa data, Tahap brainstorming untuk menentukan gagasan/ide, Tahap eksplorasi visual kedalam bentuk seketsa kasar, Tahap perwujudan desain. Hasil akhir dari perancangan desain berdasar consumers journey, diperoleh point of contact, antara lain: Keset kaki,komunikasi visual pada toilet, desain campaign pada tempat parkir dan Traffic light, Gantungan kunci, Mug, Internet,desain iklan Majalah, desain pad speedometer sepeda motor.
Atomic Design System for Typography Layout in Student Poster Design Hermanto, Yon Ade Lose; Ibrahim, Nabisah Binti; Sudarmanto, Joni Agung; Arizal, Fariza Wahyu; Firmansyah, Novian Wahyu
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 9 No. 03 (2023): September 2023
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v9i03.7634

Abstract

AbstrakPenelitian ini bertujuan untuk menerapkan atomic design system pada proses perancangan desain poster komunikasi visual. Banyak cara menciptakan produk desain untuk kebutuhan tertentu. Urgensi penelitian ini adalah karena selama ini banyak desainer terutama mahasiswa, yang bingung dengan proses desain poster. Banyak metode desain yang tidak semuanya sesuai dengan penciptaan desain poster. Maka, atomic design ayatem merupakan alternatif metode yang dapat digunakan untuk membuat desain poster. Desain poster tersebut memiliki dua tujuan yang penting, yaitu menyampaikan pesan atau informasi dengan baik dan benar pada masyarakat, dan menampilkan informasi tersebut dengan artistik dan estetik. Atomic Design System dapat membantu desainer dalam membuat desain dengan tujuan-tujuan tersebut. Disamping langkah yang sistematis, system ini juga membuat elemen desain dan elemen informasi yang akan disajikan teridentifikasi dengan lengkap. Metode atomic memiliki langkah-langkah sebagai berikut: atomic element, molekul element, organisme desain, menyiapkan halaman, serta merancang template desain . proses dari atomic design system ini menghasilkan elemen desain yang tertata, alur baca yang baik, serta template design yang dapat diterapkan pada desain lain. Studi kasus perancangan poster PIMNAS merupakan studi yang tepat karena poster PIMNAS menampilkan banyak informasi dan data serta harus disajikan dengan runtut dan jelas. Hasil dari penerapan Atomic Design System adalah final design poster PIMNAS dengan legibility dan readability yang baik. Kata Kunci: atomic design, desain poster, sistem tata letak, tipografi AbstractThis study aims to apply the atomic design system to the poster design process of visual communication design. There are many ways to create and design products for specific needs. This research is urgent because many designers, especially students, are confused about the poster design process. Many design methods are not all appropriate for creating poster designs. So, the atomic design system is an alternative method that can be used to make poster designs. These poster designs have two important goals: conveying messages or information properly and correctly to the public and presenting the information artistically and aesthetically. Atomic Design System can assist designers in making designs with these goals. In addition to systematic steps, this system also makes design elements and information elements be presented wholly identified. The atomic method has the following steps: Atomic elements, Molecular elements, design organisms, prepare pages, and design templates. This atomic design system produces well-organized design elements, good reading flow, and design templates that can be applied to other designs. The PIMNAS poster design case study is the proper study because the PIMNAS poster displays a lot of information and data and must be presented coherently and clearly. The result of implementing the Atomic Design System is the final PIMNAS poster design with good legibility and readability. Keywords: atomic design, layout system, poster design, typography
Perancangan Visual Identity Pada Butik E Collection Balikpapan Sebagai Media Informasi: Visual Identity Design at E Collection Boutique Athaya Salsabila; Pranti Sayekti; Yon Ade Lose Hermanto
Jurnal Desain Komunikasi Visual Asia Vol 7 No 02 (2023): Jeskovsia 7.2
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v7i02.952

Abstract

E Collection Boutique is one of the fashion brands in the city of Balikpapan. E Collection is a boutique business that has been running for more than 7 years in the fashion industry. A brand that has been around since 2015 in the E Walk mall, Balikpapan city. The E Collection boutique does not have a visual identity because the logo used is inconsistent. Therefore, it is necessary to design a visual identity for the E Collection Balikpapan boutique so that it can be well received by the public and gives a professional impression, in accordance with the image that the boutique wants to display, namely elegant and graceful. This design uses the Alina Wheeler method with five stages of conducting research, clarifying strategy, design identity, creating touchpoints, managing assets. Data collection techniques were carried out using a qualitative descriptive design method, namely searching and collecting data through reference sources in 4 ways, namely: In-depth Interviews, Indirect Observations, Questionnaires, Libraries. In this design using data analysis with the S.W.O.T method. This design produces the Boutique E Collection Logo and its application to related media such as taglines, super graphics and its application to other media. Keywords: Visual Identity, Boutique, Balikpapan.
Pelatihan Digital Marketing sebagai Optimasi Media Sosial Instagram Artenspace Cendekia, Dhara Alim; Hermanto, Yon Ade Lose; Pahlevi, Andreas Syah; Firmansyah, Novian Wahyu
Indonesian Journal for Social Responsibility Vol. 7 No. 02 (2025): December 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i02.338

Abstract

Artenspace is a community-based co-working space that features a gallery, meeting room, and programs aimed at helping artists showcase their work to the general public. Despite Artenspace's programs being supported by adequate facilities, the advantages of Artenspace's programs are not well-publicized through its social media accounts. Therefore, community service activities are needed to provide digital marketing training to Artenspace crew. The digital marketing training is designed to last for one month, encompassing research, training, and evaluation phases. This training is intended for Artenspace's social media account manager as the main participant. As a strategic step in training implementation, initial research was conducted by the service team in the first week. Subsequently, training was conducted through offline and online methods. Offline training was delivered through lectures, workshops, and face-to-face discussions in one day, covering content creation training and photography-videography workshops. Online training was conducted for 3 weeks post-offline, covering content production mentoring, copywriting training, and digital marketing research. Meanwhile, evaluation and monitoring were held weekly during online training. The results of digital marketing training for Artenspace crew produced 12 Instagram social media content pieces with a 69% increase in reach. It is hoped that with the improvement in both quality and quantity of Artenspace's social media content, Artenspace programs can better reach a wider target audience and be more effectively communicated to the targeted consumers.
Co-Authors Achmad Fakhrurrozi Achmad Hamdan Andika Agung Sutrisno Andoko Andoko, Andoko Andreas Syah Pahlevi Andrian Rachmat Athaya Salsabila Athaya Salsabila Aziz, Farikh Abdul Devina Ayu Cahyani Dhara Alim Cendekia Ellvina Pramitadewi Wahyunigtyas Fadila, Eurima Zahra Rahma Fariza Wahyu Arizal Felicia Siawandi Gabrielle Princessa Wulaningratri Gunawan Susilo Habiburrahman Hakim Ibrahim, Nabisah Binti Ima Kusumawati Hidayat Joni Agung Sudarmanto Kartika Candra Kirana Krisma Anuarin Hidayat Mitra Istiar Wardhana, Mitra Istiar Moch. Abdul Rohman Mohammad Efendi Muntholib Novian Wahyu Firmansyah Nur Hidayat, Wahyu Pahlevi, Andreas Shay Pranti Sayekti Putriningtyas, Ayu R Muhammad Hanafi Imanuddin Rina Rifqie Mariana Rini, Denik Ristya Samodra, Joko Sarjono Sumbodo, Dwi Suryo Syafi’i, Imam WAHYU HIDAYAT, NUR