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All Journal e-Journal BUDIDAYA PERAIRAN Jurnal Sains dan Teknologi JURNAL ILMU HEWANI TROPIKA (JOURNAL OF TROPICAL ANIMAL SCIENCE) AGRICOLA Sebatik Agro Bali: Agricultural Journal Best Journal (Biology Education, Sains and Technology) ZIRAA'AH MAJALAH ILMIAH PERTANIAN Jurnal Abdimas Kartika Wijayakusuma Indonesian Community Journal Journal Liaison Academia and Society Jurnal Multidisiplin West Science Jurnal Pengabdian West Science Abdi Wina : Jurnal Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba Jurnal Agro Nusantara Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) West Science Interdisciplinary Studies West Science Interdisciplinary Studies Riwayat: Educational Journal of History and Humanities
Leni Handayani
Universitas Darwan Ali
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Journal : West Science Interdisciplinary Studies

 1 
Hybrid Corn Agribusiness Development Strategy in Deli Serdang Regency Handayani, Leni; Sitompul, Ralando; Adetrya, Dirga; Maratawan, Guru; Dedi, Ahmad; Iyusnizar, Iyusnizar; Ghania, Miftahul; Wahyudi, Denny; Sari, Masita; Ridwan, Muhammad; Adellini, Marcellina; Jun, Samuel; Tampubolon, Lukman; Sudarmaji, Sudarmaji; Kurniawan, Diki
West Science Interdisciplinary Studies Vol. 3 No. 08 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i08.2143

Abstract

This study finds the implications of the hybrid corn agribusiness development strategy and provides recommendations for strategies and policies for developing hybrid corn agribusiness in Deli Serdang Regency. This research is crucial for the future development of hybrid corn agribusiness. It employed a quantitative descriptive method. Qualitative research generally employs three design models: descriptive, verification, and grounded research. The research subjects were 60 hybrid corn farmers. The research focused on strategies for developing hybrid corn agribusiness and provided recommendations for strategies and policies for developing hybrid corn agribusiness. This research was conducted in Deli Serdang Regency, specifically in the districts of Tanjung Morawa, Lubuk Pakam, Beringin, and Namorambe. The results suggest that utilizing government support and farmer groups (gapoktan) to obtain quality seeds and utilizing average input prices and input availability can increase hybrid corn production. The hybrid corn agribusiness development strategy shows a value of x> 0, namely 1.67 and a value of y> 0, namely 1.41. This means that the position of the hybrid corn agribusiness development strategy is located in quadrant I. Quadrant I is a quadrant that is bounded by the x-axis and y-axis, both of which are positive and the recommended alternative strategy is an aggressive strategy, namely the SO strategy (Strategy - Opportunity), where this quadrant has the most profitable position because the strengths and opportunities in the position matrix are good so that with the strengths that farmers have in their farming, it is possible to take advantage of existing farming opportunities and develop them.
Analysis of Consumer Perception of Interest in Organic Vegetables in North Sumatra (Case Study: Semangat Village, Karo Regency) Habibie, Dian; Arumugam, Nalini; Mohd Suhaimi, Nurul Aisyah Binti; Handayani, Leni; Wahyuni, Sri
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2252

Abstract

This article analyzes consumer perceptions and interest in organic vegetables in Semangat Village, Karo Regency, North Sumatra. Given the growing popularity of organic vegetables grown without synthetic pesticides and chemical fertilizers, this study aims to identify factors influencing consumer purchasing interest. Data were collected through surveys and statistical analysis. Results indicate that while awareness of the benefits of organic vegetables is increasing, consumer purchasing interest remains low, driven by higher prices and a lack of knowledge about their benefits. This study provides insights for producers and marketers to develop effective marketing strategies and encourages increased farmer education on good organic farming practices. Emphasis is also placed on the need for transparency and education to increase consumer trust.
Strategy of Creative Economy Development on Small Micro Enterprises and Medium (SMEs) in Medan City Handayani, Leni; Masitah, Tina Herianty; Rukmini, Rukmini; Murniyanti, Sri; Azahra, Nova
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1147

Abstract

This study shows how the implications of the strengthening strategy and recommendations for the SMEs development policy strategy in Medan City. This study is very important in the context of developing SMEs as creative economic activists in the future. This study uses a quantitative descriptive method. In general, qualitative research is not patterned with a design format consisting of three models, namely descriptive format, verification format, and grounded research format. The subjects of the study were 120 respondents of SMEs actors registered with the Medan City Cooperative and SMEs Service, which became the object of the study, namely about SMEs empowerment through strengthening the creative economy to accelerate poverty alleviation in Medan City. The sampling technique used was purposive sample with data collection using questionnaires. The results of the study stated that the development of creative economic handicrafts in Medan City was carried out by optimizing human resources through skills development and training. The right approach and strategy in developing handicraft innovation is with 5P (enabling, strengthening, protection, support, and maintenance). Because this strategy can cover all lines of the creative economy in handicrafts in order to increase local economic potential. The strategy for developing handicraft businesses in Medan City uses the SO strategy, where this strategy is used to utilize existing strengths and opportunities to minimize weaknesses and threats by relying on product advantages and expanding market networks outside the Medan City area. The novelty in this study is that this study is more comprehensive (comprehensive) in examining the acceleration of poverty alleviation in Medan City with the right strategy in increasing the selling value of SMEs products.
Co-Authors Abdul Hafizan Ilmani Adellini, Marcellina Adetrya, Dirga Adrial Falahi Aina, N. Akmal Ridwan Ambarwati, Kiki Andriyati, Yuli Angga Pradana Ardany, Merry Arumugam, Nalini Azahra, Nova Bambang Hermanto Darweni, S. Dedi, Ahmad Depi Rusda Dibisono, M. Yusuf Diki Kurniawan Endro Yuwono Erang, Bahalap Ricardo Fadhilah, Dita Deviana Fitrya, Annisa Ghania, Miftahul Gracia, sarah Gusliany, Gusliany Habibie, Dian Halomoan, Sutan HASANAH, SITI NURUL Hayati*, Sari Hidayat, Farhan Husin Iftisar Rozikin Irawan, Doni Iyusnizar, Iyusnizar Julyanto, Leo Jun, Samuel Lastari, Linda Luvita Anggraini M. Gazali Rahman Maratawan, Guru Masdewani Masitah, Tina Herianty Mazlina, Mazlina Mohd Suhaimi, Nurul Aisyah Binti Muhammad Ardiansyah Muhammad Ridwan Ning Iriyanti Nomi Noviani Nurhasanah Nasution, Nurhasanah Ova Novi Irama Pakpahan, Sartika Purwaningsih, Anggun Putra, D.A.W. Reni Reni Rika Fitri Ilvira, Rika Fitri Rinaldi, Kelvin Rio, A. Riyanti Riyanti Rukmini Rukmini Rustiana Widaryati Sari Hayati Sari, Dwi Novita Sari, Masita Sartika, Anny Sarumpaet, Irvan Septiani, G. Shita Tiara Sigit Mulyanto Siregar, Rahma Sari Siswanto Siswanto Sitompul, Ralando Sri Murniyanti Sri Wahyuni SUDARMAJI SUDARMAJI Sugiar, Sugiar Suhendra Suhendra Tampubolon, Lukman Wahyudi, Denny wahyuni wahyuni Widodo, Sri Insaf Winarti, Lili Yani, Farida Yuli Andriyati