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All Journal Jurnal Celtic Agridevina : Berkala Ilmiah Agribisnis CEMARA JISIP: Jurnal Ilmu Sosial dan Pendidikan JUPE : Jurnal Pendidikan Mandala Journal of Economics, Business, and Government Challenges Abdi Masyarakat JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Jurnal Scientia International Journal of Social Learning (IJSL) Buguh: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Patikala KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Research and Development in Education (RaDEn) INCOME: Indonesian Journal of Community Service and Engagement Bhinneka Tunggal Ika: Jurnal Pengabdian Kepada Masyarakat Journal of Community Empowerment Dharma: Jurnal Pengabdian Masyarakat Journey: Journal of English Language and Pedagogy
Laksmi Diana
Department Of English For Business And Professional Communication, Faculty Of Social And Politics Sciences, Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : Journal of Community Empowerment

 1 
PENDAMPINGAN REVITALISASI MEDIA SOSIAL DENGAN KONTEN BERBAHASA INGGRIS DI SANGGAR BHAGASKARA BEJIJONG, JAWA TIMUR Sumiarsa, Fitri Fadhilah; Adnyana, Made Bambang; Diana, Laksmi
Journal of Community Empowerment Vol 4, No 2 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i2.34149

Abstract

ABSTRAK                                                                            Sanggar Bhagaskara, yang terletak di Desa Wisata Kampung Majapahit, Bejijong, Kecamatan Trowulan, Kabupaten Mojokerto, memiliki potensi besar dalam mempromosikan seni dan budaya Jawa Timur, khususnya kepada wisatawan mancanegara. Namun, pemanfaatan media sosial sebagai sarana promosi masih menghadapi kendala, seperti keterbatasan keterampilan digital, penggunaan bahasa yang hanya berfokus pada bahasa Indonesia, serta ketidakkonsistenan dalam jadwal publikasi konten. Tujuan kegiatan ini adalah meningkatkan kemampuan pengelolaan media sosial, keterampilan promosi digital, dan penggunaan Bahasa Inggris peserta sebagai sarana promosi pariwisata desa. Kegiatan dilaksanakan pada Juli 2024 secara luring di Sanggar Bhagaskara dengan melibatkan 17 peserta, yang terdiri dari pelaku wisata, pengelola homestay, UMKM, ibu PKK, dan pemuda desa. Metode pelaksanaan mencakup ceramah interaktif, praktik pembuatan konten (teks, foto, video) berbahasa Inggris, diskusi kelompok, serta evaluasi melalui kuisioner pre-test dan post-test. Selain itu, dilakukan pendampingan langsung dalam pembuatan jadwal unggahan dan strategi promosi digital yang konsisten. Hasil kegiatan menunjukkan peningkatan signifikan kemampuan peserta dalam membuat konten promosi berbahasa Inggris seperti membuat caption dan narasi sederhana, serta meningkatnya kesadaran akan pentingnya konsistensi dan strategi promosi di media sosial. Sebagian peserta langsung mempraktikkan hasil pelatihan dengan mengunggah konten baru yang lebih menarik dan ramah wisatawan mancanegara. Program ini diharapkan dapat memperluas jangkauan promosi pariwisata Desa Bejijong, meningkatkan kunjungan wisatawan domestik maupun mancanegara, serta menjadi model pendampingan serupa di bidang strategis lainnya. Kata kunci: Sanggar Bhagaskara; Desa Wisata Bejijong; pelatihan media sosial; promosi pariwisata; bahasa InggrisABSTRACTBhagaskara Studio, located in the Majapahit Tourism Village, Bejijong, Trowulan District, Mojokerto Regency, has great potential to promote East Javanese art and culture, particularly to international tourists. However, the use of social media as a promotional tool still faces challenges, such as limited digital skills, the exclusive use of the Indonesian language, and inconsistency in content posting schedules. The aim of this program is to enhance participants’ social media management skills, digital promotion capabilities, and use of English as a tool for promoting village tourism. The program was carried out in July 2024 offline at Bhagaskara Studio and involved 17 participants, including tourism actors, homestay managers, MSME owners, PKK women’s group members, and village youth. The implementation methods included interactive lectures, hands-on practice in creating English-language content (text, photos, videos), group discussions, and evaluation through pre- and post-test questionnaires. In addition, direct assistance was provided to help create posting schedules and consistent digital promotion strategies. The results showed a significant improvement in participants’ ability to produce English-language promotional content, such as captions and simple narratives, as well as increased awareness of the importance of consistency and promotional strategies on social media. Several participants immediately applied what they had learned by uploading new, more engaging, and tourist-friendly content. This program is expected to expand the promotional reach of Bejijong Tourism Village, increase visits from both domestic and international tourists, and serve as a model for similar assistance programs in other strategic areas.  Keywords: Sanggar Bhagaskara; Bejijong Tourism Village; social media training; tourism promotion; English language
Co-Authors A.P, Caesariano Achmad Chusen Adam Fahrezi Adinda Deviana Adnyana, Made Bambang Ahadian Amar Ma’ruf Aini Maulidifa, Nur Akbhari, Izzatira Akhmad Nabil Darmawan Alfaricco Sabilillah Ramadhani Alfira Damayanti Septianingsih Alia Replica Ma’arif Alief Ramadhani Novita Cahyono Putri Aliefianti Widargo, Sherlina Almas Agung Firdaus Andhu Ismail Aziza Andini Cevia Masita Anggi Radzma Fidhayanti Anggraini Ananda Widodo anggreini, riski ayu Angoluan, Krisha Camille Anthony Surya Ardianti Amalia Arini, Iftitah Arista Pratama Arista Pratama Artanto, Aphief Tri Arum, Dewi Puspa Aryana, I Putu Artha Atha Fawwaz Permana Aulia, Dinda Ayu Permatasari, Sephia Azizi, Hibatul Azzahra Yurenaudia Bagus Prasetyo Suwandi Bayu Wibisono, Aryo Bella Safitri Abas Chairunnisa, Adhila Devi Amalia, Talcha Dewa Eka Wirasaputra Dian Sasmitha i Dwi Maharani Diani Anggita Febrianti Dimas Dicky Dinda Amaria Purba Dlonni Dahlan, Ahsan Dwi Wahyuningtyas Dzurrotun Nasichah Elang Duta Wiesnatama Eni Nurhayati Erika Triana Dewi Erindra Reynaldi Fadhilah, Ariqotul Fahmy Ulum Farhan Arisky, Muhammad Fatchur Rozci Feni, Jesica Hannanda Yosani Feni Ferdiana Nur Puspakaritas Feriza Lucia Islammiyah Fikhri Ahmad Arbi Fitri Fadhilah Sumiarsa Gatut Susanto Hania Putri Amalia Harin Atraba Herson Adam Harianto Hidayaturracman, Hammada Hil Dina Mulya Dewi Honest Lazuardi Ida Syamsu Roidah Imelliya Nurzanah, Rindy Janah, Yeni Khoirotul Jhaka Sena Putra Jala Laila Annisa Levina Pridynafiah Mahadevi Pramudyawardhani Maharani Ikaningtyas S.E., M.AB Mochamad Bayu Pangestu Aji Monica Dewi, Akwila Muhammad Ajmal Shabichun Nur Muhammad Alfin Yusra Muhammad Azam Hafidhuddin Muhammad Farhan Muhammad Ihza Rizky Ramadhan Muhammad Rifqi Abroor Muhammad Rizki Erlangga Putra Muklis Prawiro Darmo, Abdul Chofit Mumpini, Retno Mutiara Ayu Shabrina Nabila Fitri Indah Kurniawati Nanang Haryono Natalia Desy Anggraeni Naufal Nadhief Navisatul Izzah Ni Putu Devina Putri Maharani Noer Alam Noni Rahmadhini Noor Rizkiyah Novi Khusni Purwa Daini Nur Azizah Azzahra Nur Rahmawati Oggi defa Adetya Pramudyawardhani, Mahadevi Prasmita Dian Prasmita Dian Wijayati Putri Amini, Novira Putri T, Ananda Harum Putri, Rentaulina Qurrota Ayun Racha Syahputra, Abid Raffi M Naufal Rafi Pratama Redita Putri Oktavia Revandra, Muhammad Revina Dwi Masayu Rifki Agung Rachmadi Rina Wahyu Setyaningrum Rindy Nur Fadhilah Riza Ahmadina Qawiyyu Rizza Iqbal Zaen Rudi J Silitonga Salsabilla Cantika Salsabillah Alif Rizkyah Septia Annisa Isnaini Septya Nurul Tantular Setyo Parsudi Sevina Ade Tiara Shinta Agustina Silvani Putri Siti Fadhilah NurrahMawati Sri Tjondro Winarno, Sri Tjondro Talitakum Tito Widiandaru Tyus Krisyuanto Vindi Sinta Maysella Wahida Miladia Mumtazah Wahyu Satrio Pamungkas Wayuni Asurah Wiwik Sri Harijani Yeni Khoirotul Janah Yudiana Indriastuti Yustin Dwi Rahmawati Zhela Maritsya