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All Journal International Journal of Electrical and Computer Engineering Jurnal Manajemen Teknologi Jurnal Teknik ITS Jurnal Sains dan Seni ITS Jurnas Nasional Teknologi dan Sistem Informasi Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Sistem dan Manajemen Industri Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Business and Finance Journal MABIS: Manajemen dan Bisnis Accounting and Management Journal Journal of Information Systems and Informatics ILKOMNIKA: Journal of Computer Science and Applied Informatics Jurnal Ilmiah Manajemen Kesatuan Reswara: Jurnal Pengabdian Kepada Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Relevance: Journal of Management and Business Jurnal Abdimas Musi Charitas Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Research Horizon Indonesian Journal of Innovation Multidisipliner Research Indonesian Journal of Innovation Multidisipliner Research
Reny Nadlifatin
Institut Teknologi Sepuluh Nopember
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Journal : Syntax Literate: Jurnal Ilmiah Indonesia

 1 
Perancangan Strategi Pemasaran Jasa Desain Kapal Pada Pt Terafulk Megantara Design Dengan Metode Swot Dan Qspm Sebagai Upaya Peningkatan Daya Saing Bimata, Weldayana Atyanta; Nadlifatin, Reny
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61378

Abstract

Marketing strategy is very necessary for a company so that it is attempted to determine the direction by identifying in terms of the market, competitors, and customers. PT Terafulk Megantara Design is a company engaged in the field of ship design services. Contract value revenue has experienced a fluctuating trend, but in 2023 there was a very significant decline compared to the previous year. While the number of contracts also experienced a fluctuating trend and tended to decline, in 2023 the number of contracts experienced a significant increase but was not balanced by the contract value where the contract value in 2023 experienced a significant decline. This shows that a strategy is needed to achieve optimal and balanced revenue targets with the number of contracts worked on. The Quantitative Strategic Planning Matrix (QSPM) method will be used in this study to assist companies in identifying and evaluating various alternative marketing strategies. The analysis process will be carried out through a series of structured methodological stages. It is expected to provide a quantitative approach in choosing the marketing strategy that best suits the company's conditions. Data will be collected through in-depth interviews and participatory observations, and supported by literature related to marketing in the service and shipping industries. The results of this study position PT Terafulk is located in Quadrant I, known as the "Grow & Build" zone. Based on the IFE score of 3.25 and EFE of 3.32, it can be concluded that PT Terafulk has balanced internal strengths and external opportunities. In this situation, the company has a strong foundation to support an aggressive growth strategy. Strategies that can be implemented include new product development, market expansion, and increased innovation to increase competitiveness.
Analisa Tata Kelola Teknologi Informasi Dan Manajemen Data Terhadap Implementasi Ai Menggunakan Cobit 2019 (Studi Kasus Pt Xyz) Visoka, Adib Muhammad; Nadlifatin, Reny
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61398

Abstract

PT XYZ is a company engaged in providing internet services and telecommunication networks. In managing its network services and infrastructure, PT XYZ operates an Integrated Operation Center that monitors all production tools continuously on a 24/7 basis. As part of its development, PT XYZ is leveraging Artificial Intelligence (AI) to accelerate business processes and to ensure more efficient information management. To achieve these goals, effective governance of data and information management is essential. This study uses COBIT 2019, a proven and widely recognized governance framework, to identify and analyze the necessary governance requirements at PT XYZ. COBIT 2019 includes a capability level assessment mechanism based on the Capability Maturity Model Integration (CMMI), which enables the evaluation of existing management practices. Using the design factors method, seven objectives from COBIT 2019 were selected such as EDM03 (Ensured Risk Optimization), APO12 (Managed Risk), APO13 (Managed Security), BAI10 (Managed Configuration), DSS04 (Managed Continuity), DSS05 (Managed Security Services), and MEA03 (Managed Compliance with External Requirements). The results of this study include improvement steps and governance recommendations for each selected objective to reach the target state expected by stakeholders. The current assessment shows that all selected objectives are at capability level 2 (Managed), while the desired target is level 5 (Optimizing). Therefore, improvement measures based on the proposed recommendations and best practices are required. In line with COBIT 2019 framework recommendations, in order to successfully implement AI within existing business processes, PT XYZ must prioritize risk management, data and IT infrastructure security, as well as compliance with rules/regulations, so that the AI adoption is aligned with the plan, safe, effective, and efficient
Co-Authors Abdurrohim Nur Achmad Holil Noor Ali Adji Candra Kurniawan (Universitas Pertamina) Afandi, Farid Ailin Muvidah Alkharis, Ahmad Fajar Ambikka, Ambikka Anak Agung Ngurah Perwira Redi Anak Agung Ngurah Perwira Redi Apol Pribadi Ardiansyahmiraja, Bobby Arman Hakim Nasution Bahari, Annisa Indira Larashati Baihaqi, Imam Berlian, Bruce Dame Dhea Bhawika, Gita Widi Bimata, Weldayana Atyanta Christanti Angelia Elizabeth Durman, Theodosia Yunita Eling Anindita, Raden Farid Afandi Feby Artwodini Muqtadiroh Gogor Handiwibowo Hakim Nasution, Arman Handiwibowo, Gogor Arif Handiwibowo, Gogor Arif Hanif, Hidjra Hutama, Rizal Risnanda Karisawati, Jian Krisnayanti Aditasari Krisprimandoyo, D. Agung Kurniawan, Adji Candra Lumbantobing, Dominicus Doli Senjaya Mahfud, Choirul Mohamad Yusak Anshori MOHAMMAD RAZIF* and AHMAD ADIB Muhammad Ifantara Putra Nikita Ashardika Putri, Nikita Ashardika Noer, Lissa Rosdiana Noer, Lissa Rosdiana Persada, Satria Fadil Prasetyo, Yogi Tri Rahmanqa, Alifio Rahmatsyam Lakoro Retnosari, Marda Retnosari, Marda Cahyanti Ridha, Rizkillah Riesthandie Rizal Risnanda Hutama Rosdiana Noer, Lissa Rusman, Arif Satria Fadil Persada Sholiq Simbolon, Tigor Rizkiadi Syarifa Hanoum Tony Dwi Susanto Visoka, Adib Muhammad Vita Ratnasari Widyantari Febiyanti Yogi Tri Prasetyo