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All Journal FORUM Politika: Jurnal Ilmu Politik Jurnal Sosial Ekonomi Pertanian Interaksi Online Jurnal Ilmu Komunikasi Jurnal The Messenger ETTISAL Journal of Communication Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Hasanuddin Law Review Jurnal Komunikasi Jurnal ASPIKOM Jurnal Pemikiran Sosiologi PRoMEDIA Jurnal Penelitian Pers dan Komunikasi Pembangunan Jurnal Ilmu Dakwah Kajian Jurnalisme Bricolage : Jurnal Magister Ilmu Komunikasi Communicare : Journal of Communication Studies Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Audiens
Nurul Hasfi
Department Of Communication Science, Faculty Of Social And Political Science, Universitas Diponegoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : PRoMEDIA

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Tantangan Mengkomunikasikan Informasi Beasiswa: Studi Kasus di Negara Berkembang Suriname Kartoredjo, Ruiz Levay Jonothan; Hasfi, Nurul
PRoMEDIA Vol 9, No 1 (2023): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v9i1.6789

Abstract

AbstractCommunication is not just about the process of transmitting information, but also requires a well-crafted strategy. Communication strategies are built on a foundation of clear objectives, thoughtful planning, and an understanding of how different communication channels can be used to achieve specific goals. Not having any communication strategy could lead to many issues. This research is done in Suriname because of its education challenges, specifically in communicating scholarship information to the public. A qualitative case study is conducted using in-depth interviews, qualitative data analysis approach and 11 purposive informants to investigate how scholarship information is communicated at the Bureau Education Information and Study Facilities (BOS) in Suriname. This study applied the theory of the Montreal School Approach to Communicative Constitution of Organizations that will explain how organizations are formed and represented through ongoing interactions based on five phases of translations. The study found that BOS is responsible for disseminating information about international scholarships and is reliable in the process but lacks extensive communication policies. However, students in Suriname face challenges due to poor communication of scholarship information. Based on the findings, this study includes suggestions such as the need for creating engaging content to communicate scholarship information and utilizing other communication channels to reach a wider audience.Keywords: Scholarship, Information, Communication process, Communication strategy, Montreal School ApproachAbstraksi Komunikasi bukan hanya berbicara tentang proses penyampaian informasi, tetapi juga bagaimana strategi komunikasi tersusun dengan baik. Strategi komunikasi idealnya dibangun di atas fondasi tujuan yang jelas, perencanaan yang matang, dan pemahaman tentang saluran komunikasi tepat sehingga bisa mencapai tujuan tertentu. Tidak adanya strategi komunikasi dapat menimbulkan banyak masalah. Penelitian ini menggunakan konteks negara berkembang Suriname yang saat ini memiliki tantangan dalam dunia pendidikan, khususnya dalam mengkomunikasikan informasi beasiswa kepada publiknya. Wawancara mendalam terhadap 11 informan yang dipilih secara purposif dilakukan untuk mengidentifikasi bagaimana informasi tentang beasiswa dikomunikasikan Biro Informasi Pendidikan dan Fasilitas Belajar (BOS) di Suriname. Teori Montreal School Approach to Communicative Constitution of Organizations diterapkan untuk menjelaskan bagaimana komunikasi dilakukan oleh organisasi dalam lima langkah strategi. Studi ini menemukan bahwa BOS bertanggung jawab untuk menyebarkan informasi mengenai beasiswa internasional dan dapat diandalkan dalam prosesnya. Namun demikian, proses ini belum bisa terlaksana dengan maksimal. Mahasiswa Suriname menghadapi tantangan berupa buruknya komunikasi informasi beasiswa karena tidak semua fase strategi komunikasi terlaksana dengan baik. Berdasarkan data, studi ini juga menyarankan perlunya ada konten yang komprehensif dengan memanfaatkan saluran komunikasi yang mudah diakses dan mampu menjangkau audiens yang lebih luas.Kata Kunci: Beasiswa, Informasi, Proses Komunikasi, Strategi Komunikasi, Pendekatan Sekolah Montreal
Co-Authors Abdulhakim Arrofi Adi Nugroho Adi Nugroho Adi Utama, Pradipta Aditya Ihatra, Dzikri Agus Iswanto Agus Naryoso S.Sos, M.Si, Agus Naryoso Ahmad Maryudi Ahmed, Jamshaid Ahsan Yunus Ahsani Taqwim Aminuddin Aji Nurkafi, Fabi Alda Retania, Vira Amida Yusriana Amida Yusriana Amida Yusriana Annisa Hidayati Arif Hidayat Armaulida, Annisa Asri Bryllianissa, Fadhilla Aulia Triwardhana Noor Fathan Ramadhan, Avian Savitri, Lulu Bramantyo Utomo, Abdiel Chrisintya Mauli Sitorus Daeng Lanta Mutiara Rato R Daniel Panogari Dinaharilala Olivia, Randrianarison Elfa Dhiotami, Adeillia Emban Ibnurusyd Mas’ud Erica Pinasthika, Emilia Faizal Maghriza, Mukhammad Fatwa Faturachmat Fendardi Yudha Pratama Fillmore Galih Wibisana, Kuirinus Firdaus, Muhammad Rifki Gonçalves, Miguel Gono, Joyo Hanny Nurmalita Anggadewi Hapsari Dwiningtyas Sulistyani Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pujo Santoso Himmatul Ulya I. Nabila, Dethisa Inny Aisyah Irsyadiah, Uli Zahro Islahuddin, Islahuddin Joyo NS Gono Kartoredjo, Ruiz Levay Jonothan Kevina Ukraina, Vadhillah Khairunnisa, Almira Larassati Setiawan, Zahwa Lintang Ratri Rahmiaji Louisa Yunita Pia Duna Luthfi Maulana Adhari Luz Rimban Maharani, Mandu Micah R. Fisher Moch Lukluil Maknun, Moch Lukluil Mochammad Imron Awalludin Muchamad Yulianto Muhammad Adnan Muhammad Alif K. Sahide Muhammad Bariqi Najman Muhammad Fazer Mileneo Muhammad Nur Rohman Rachman Nadya Nadya Nayla Zahra Luthfia Noven Harjadi, Christian Noviananda, Dhandy Nur Hidayati, Ayuk Nurist Surayya Ulfa Nurul Syifa, Salsa Pamungkas, Yoma Bagus PRAJWALITA PRAJWALITA Pravidya Salsabiila Primada Qurrota Ayun Rafika Thalia Utami Rahadianto, Anugrah Rahma Aulia, Zulfa Rahma Az Zahra Laksmitha Raihan Triaffandra Raina Arundati Putri Ranti Dinda Cintya Razania Sani, Inatsan Retno Palupi Rifat Farihi, Haikal Roch Aris Hidayat, Roch Aris S. Rouli Manalu Sandy Allifiansyah Siti Halimah Larekeng Siwi Gayatri SUNARTO Sunarto Sunarto Sunarto Sunarto Sunarto Sunarto Sunyoto Usman Sunyoto Usmand Tandiyo Pradekso Tandiyo Pradekso Theresa Christya A Tia Nanda Dwi Hernawati Triswanti, Ririn Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Turnomo Rahardjo U Simanullang, Friska Ulfa Mawaddah Afriliani Vira Amalia Riansyah Widya Hapsari, Arinta Wijayanto Wijayanto Wike Widyaswarawati Wiwid Noor Rakhmad Yanuar Luqman Yasirul Amri Muhammad Yofiendi Indah Indainanto Yudhistira Dwiputra Handoko Yuwanto Yuwanto Zahra Adiba Salsabila Zulfalia Az Zahra, Annisa