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Journal : Jurnal Mantik

Business strategy for halal food-based businesses regional (Minangkabau) in Padangsidimpuan City Nasution, Jafar; Hayati, Rahma; Hardana, Ali
Jurnal Mantik Vol. 8 No. 3 (2024): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i3.5745

Abstract

Mix marketing is the main marketing design consisting of product, price, place, and promotion. The sale of regionally-based halal food is still lacking promotion both through print media and through social media. Although Minang restaurants have many enthusiasts, in reality they have not utilized online ordering. This study aims to analyze how the concept of marketing strategy includes product, price, location, place, target, sales position and market segment for Minang culinary businesses in Padangsidimpuan City. This research uses qualitative anthropological methods with expioratory and inductive methods.  Segmentation strategy, this segment is more directed to all communities. Regarding the positioning strategy, this strategy focuses on improving service quality. Regarding the product strategy, they business actors have produced halal food and drinks, as for the price strategy, the price offered by the producer is a competitive price related to promotion, they promote their goods by word of mouth
Co-Authors A.A. Ketut Agung Cahyawan W Akbar, Muhammad Reza Ali Djamhuri Ali Hardana Amrullah, M Fikri Ananta, Radite Rangga Ananta, Radite Ranggi  Ananto Aji, Ananto Andi Irwan Benardi, Andi Irwan Anwari, M. Ridha Apik Budi Santoso Aprillia Findayani Ariyani Indrayati Ariyanto Darmawan, Ariyanto Ashabul Kahfi, Ashabul Astuti - Azizah, Devrina Nur Azzahra, Muzakia Cahyo Budi Utomo Daviria, Eqmi Avi Dewi Liesnoor Setyowati Dharma, Anggi Surya Erni Suharini Eva Banowati Fadhila Dian Maulida, Fadhila Fahrudin Hanafi, Fahrudin Fatlulloh, Muhammad Nur Fitri, Diani Galuh Sitoresmi, Galuh HARIYANTO HARIYANTO Henri Sitorus Heri Tjahjono I Gusti Agung Komang Diafari Djuni Hartawan Ida Lestari Idat Muqodas Irfan Maulana, Irfan Istiqamah Jafar Nasution Jamal, Jamal Isnan Jamhur, Jamhur Juhadi Juhadi Jumadil, Jumadil Kamil, Fadillah Khairul Umam Lalu Hasnan Habib Al Banjari M. Yogi Riyantama Isjoni Martiyani, Risma Melati, Beuty Rosa Miftahurridlo, Muhammad Muhamad Isro Fachrurrizal, Muhamad Isro Muhammad Niamur Rohman, Muhammad Niamur Nigrum, Prisma Tia Nugraha, Adit Pratama Setya Nurpratiwi, Hani Prana Dwija Iswara, Prana Dwija Prasetyo, Dwi Nova Hadi Rahardiyan, Moh Rayya Ilham Rahman, Atta-Ur Rangkuti, Henra Abadi Rangkuti, Henra Abadi Raudya Setya Wismoko Putri Rega, Rega Syahrul Nuardiansyah Rehardiyan, Moh Rayya Ilham Rizki Yulianto, Rizki Robingatun Robingatun, Robingatun Saptono Putro Sartika Tobing, Nisa Septiani, Endah Siahaan, Yansen Siti Masitoh Sriyanto Supitriyani, Supitriyani Tarigan, Parman Tuti Supriyanti Asofi Utomo, Dian Purbo Vina Nurul Husna Yanuar Eka Sollahudin, Yanuar Eka Yuliani, Adit Zahra Ashifa, India Salsabila Zulfa, Alfiatus