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All Journal Scriptura Jurnal e-Komunikasi Jurnal ASPIKOM Jurnal Visi Komunikasi Scriptura: Jurnal Ilmiah Komunikasi MIMBAR : Jurnal Sosial dan Pembangunan Jurnal Spektrum Komunikasi
Ido Prijana Hadi
Program Studi Ilmu Komunikasi Universitas Kristen Petra
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Citra Food Vlogger Mgdalenaf Sepanjang Pandemi Covid-19 Tjan Jessica Geraldine Tjandra; Ido Prijana Hadi; Fanny Lesmana
Jurnal e-Komunikasi Vol 10, No 2 (2022): VOL 10, NO 2 SEPTEMBER 2022
Publisher : Jurnal e-Komunikasi

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Abstract

Mgdalenaf merupakan food vlogger asal Indonesia yang aktif di berbagai media sosial. Mgdalenaf memanfaatkan channel YouTube dengan nama MGDALENAF dan akun instagram @mgdalenaf untuk membangun citranya sebagai seorang food vlogger. Hal ini cukup efektif dilakukan, terutama pada saat terjadinya pandemi Covid-19. Melalui YouTube dan Instagramnya, Mgdalenaf menunjukkan inisiatif kepeduliannya terhadap UMKM khususnya di bidang kuliner untuk mendapat citra yang positif dengan membuat program UMKM Pilihan Mgdalenaf Bersama Teh Pucuk Harum. Penelitian ini menggunakan teori citra. Dalam teori ini Baskin dan Aronoff menunjukkan terdapat lima elemen citra yang dapat digunakan, yakni, primarry impression, familiarity, preference, perceptions, dan positions. Metode yang digunakan dalam penelitian ini adalah analisis isi dengan pendekatan kualitatif deskriptif. Subjek dalam penelitian ini adalah channel YouTube MGDALENAF dan akun instagram @mgdalenaf. Hasil dalam penelitian ini menunjukkan bahwa Mgdalenaf memanfaatkan media sosialnya untuk pembentukan citranya dan citra yang ditampilkan oleh Mgdalenaf sebagai seorang food vlogger di Indonesia sepanjang pandemi Covid-19 berdasarkan lima elemen citra yaitu sosok yang inspiratif dan bertanggung jawab terhadap pelaku UMKM, humanis dan filantropi, reviewnya dapat dipercaya, Bar Bar, dan sosok food vlogger yang berkualitas.
Traditional Communication and Language Power In The Deliberative Culture Of “Lonto Leok” Yermia Djefri Manafe; Ido Prijana Hadi; Karolus Budiman Jama
MIMBAR : Jurnal Sosial dan Pembangunan Volume 39, No. 1, (Juni 2023) [Accredited Sinta 2] No 10/E/KPT/2019]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (817.174 KB) | DOI: 10.29313/mimbar.v39i1.2277

Abstract

Communication of traditional elite power relations and language power over silent groups in the "Lonto Leok" deliberation culture greatly influences the results of deliberations which essentially ignore the opinions of the lower community, so that the democracy that occurs seems to represent all community opinions. Therefore, it is necessary to know the power relations of traditional elites with the community (silent groups) in order to gain an understanding of this democratic context. This research was conducted among the Manggarai ethnic group in Manggarai Regency, East Nusa Tenggara Province using qualitative methods. Data collection was conducted by in-depth interviews with local elites and people who practice the "lonto leok" culture. To get the appropriate views, focused discussions were conducted to match the results of the interviews. The results of this study concluded that the lonto leok culture is a form of deliberation in the context of the Manggarai indigenous community, where the customary elite (traditional elite) has a very strong role in decision-making which is implicitly supported by the power of language to silence the lower layers of society (non-elite) to prevent dissent.
Traditional Communication and Language Power In The Deliberative Culture Of “Lonto Leok” Manafe, Yermia Djefri; Hadi, Ido Prijana; Jama, Karolus Budiman
MIMBAR : Jurnal Sosial dan Pembangunan Volume 39, No. 1, (June 2023) [Accredited Sinta 2, No 10/E/KPT/2019]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v39i1.2277

Abstract

Communication of traditional elite power relations and language power over silent groups in the "Lonto Leok" deliberation culture greatly influences the results of deliberations which essentially ignore the opinions of the lower community, so that the democracy that occurs seems to represent all community opinions. Therefore, it is necessary to know the power relations of traditional elites with the community (silent groups) in order to gain an understanding of this democratic context. This research was conducted among the Manggarai ethnic group in Manggarai Regency, East Nusa Tenggara Province using qualitative methods. Data collection was conducted by in-depth interviews with local elites and people who practice the "lonto leok" culture. To get the appropriate views, focused discussions were conducted to match the results of the interviews. The results of this study concluded that the lonto leok culture is a form of deliberation in the context of the Manggarai indigenous community, where the customary elite (traditional elite) has a very strong role in decision-making which is implicitly supported by the power of language to silence the lower layers of society (non-elite) to prevent dissent.
Search Engine Optimization (SEO) for Journalistic Content in Building Brand Image for Innovation Products Goenawan, Felicia; Hadi, Ido Prijana; Sidik, Amelia
Scriptura Vol. 13 No. 1 (2023): JULY 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.13.1.38-57

Abstract

The product innovations produced by Meal for 60+ focused on healthy food for the elderly. The purpose of Meal for 60+ is as a medium that can help everyone, be it mothers, fathers, teenagers, and children, in serving healthy food for the elderly at home. It is not easy for people to accept an innovative product. Companies must be able to build a Brand Image for their innovative products in the eyes of potential consumers. Therefore, the purpose of this research is to find out what factors are in the diffusion of innovative products and can be used to create messages on websites and Instagram. The paradigm in this research is positivistic with a quantitative approach and the research method used is a survey. The distribution of the questionnaire focused on respondents in Solo and Tulungagung. The results of this study indicate that Meal for 60+ should be more aggressive in conveying information related to their products. This is because respondents need acceptance from the surrounding community first before accepting innovative products. The keyword "healthy diet menu" is the main reference for respondents in searching for news. “HEREDITY.ID” will be one of the portal websites that can be accessed by the public, accommodates and becomes a source of detailed information on patent products in Indonesia.
Bahasa Inggris Persis, Jennifer; Hadi, Ido Prijana; Yogatama , Astri
Jurnal Spektrum Komunikasi Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025
Publisher : LPPM Stikosa - AWS

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Abstract

The role of a brand ambassador is considered strategic, as it helps build an emotional connection between a brand and its consumers. The use of Korean celebrities as brand ambassadors has become common among Indonesian products due to the global popularity of Korean culture, known as the “Korean Wave.” This study aims to measure the effectiveness of NCT Dream as the brand ambassador of the TosTos snack product among non-Gen Z audiences using the VisCAP model, which includes four components: Visibility, Credibility, Attraction, and Power. This model is considered effective in evaluating how well a brand ambassador conveys a brand message. The research used a descriptive quantitative method, with data collected through an online questionnaire. The sampling technique was non-probability quota sampling, involving 400 respondents from the general public aged 28 years and older who are familiar with NCT Dream as TosTos’s brand ambassador. The findings indicate that NCT Dream is effective as a brand ambassador for TosTos, even among millennial and older age groups, with the “Visibility” component receiving the highest score among the four indicators.
NAVIGATING TRUTH IN THE NEWS ENVIRONMENT ON DIGITAL PLATFORMS Hadi, Ido Prijana; Lesmana, Fanny; Wijayanti, Chory Angela
Jurnal Visi Komunikasi Vol 24, No 02 (2025): November 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i02.31102

Abstract

Online media platforms, mainly social media and Google, are often referenced in the crowded digital information environment. However, this has led to increased violations such as ignoring ethical codes, lack of verification, unbalanced reporting, sexual provocation, and slanderous news. The urgency of this research is to find out the subject's experience when the quantity of information is abundant and whether they have balanced it with literacy in navigating to get the truth when consuming news on digital platforms. This study aims to discover and reveal how sceptical audiences experience navigating the truth in the news environment on digital platforms. Using a descriptive phenomenology approach, the qualitative research design was conducted through in-depth interviews with 14 participants from various work professions. The results found that actors who navigate the truth use social media applications such as YouTube, Instagram, Twitter, and Facebook by checking the credibility of news sources, considering context, and verifying from other sources. Users chose to wait for the original truth of the event through follow-up posts from multiple sources on WA, Line, and Snapchat. Moreover, search engines are used to confirm news on social media, such as the 2024 elections in Indonesia. 
Co-Authors Adelia Edyna Adrian Iskandar Albertus Andika Sanjaya Amelia Sidik Amorita, Dea Ermini Angella, Natha Bella Angga Rakadiwak Tusan Aritonang, Agusly Irawan Astri Yogatama Astri Yogatamaa Benita Christie Carolina Rebeka Sondak Charles Endriko Chory Angela Wijayanti Chory Angela Wijayanti, Chory Angela Cliff Reinhart Marthin Cornelius Felix Cristianingtias, Nova Dandy Andresta Daniel Budiana Desi Yoanita Desi Yoanita Desi Yoanita Desy Apriyanti Manu Dima Diana Prasetya Dima, Desy Apriyanti Manu Dodo Septian Harrimas Fanny Lesmana Fanny Lesmana Fanny Lesmana Fanny Lesmana Fanny Lesmana Felecia Chrissindra Santoso Felicia Goenawan Felicia Goenawan Felicia Goenawan Felicia Goenawanf Felicia Kosasih Fidelia Wiguna Florentina Fahriza Kusuma Frado Theo Fransiskus Pedro Budi Saputra Gabrielle Julietta Pradika Gatut Priyowidodo Genieverre Sasja Julianto Grace Agatha Hartanto Hariadi, Josselin Natasha Hosyana Claudia Rampalimbo Inge Averina Jama, Karolus Budiman Jandy Luik Jonathan Allen Cahyanugraha Josselin Natasha Hariadi Jovita Rebecca Poluan Karin Saraswati Lady Joanne Tjahyana Lady Joanne Tjahyana Lofina Junita Megawati Wahjudianata Meiliana Betago Melissa Melissa Minanlarat, Kevin Vielden Monica, Cindy Ayu Monica, Vita Nanang Krisdinanto Olivia Charis A. S. Persis, Jennifer Pradika, Gabrielle Julietta Rahabav, Victor Reni Reni Rhein Valdaw Kalangi Setiawan, Filbert Bagus Sherin Fongana Sidartha Keanu Liem Sondak, Carolina Rebeka Theresia Vianny Johan Titi Nur Vidyarini Tjan Jessica Geraldine Tjandra Victor Rahabav Vita Monica Wahjudianata, Megawati Wibowo, Andreas Setya Woen, Monica Grizella Yermia Djefri Manafe Yogatama , Astri Yosua Rononuwu Yunchita Limanto Zherlinda Kurniawan