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All Journal Scriptura Jurnal e-Komunikasi Scriptura: Jurnal Ilmiah Komunikasi Journal of Content and Engagement Jurnal Spektrum Komunikasi
Daniel Budiana
Ilmu Komunikasi Universitas Kristen Petra
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Representasi Disfungsi Keluarga dalam Film Disney “Encanto” Michielle Erica Wilson; Daniel Budiana; Megawati Wahjudianata
Jurnal e-Komunikasi Vol 10, No 2 (2022): VOL 10, NO 2 SEPTEMBER 2022
Publisher : Jurnal e-Komunikasi

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Abstract

Penelitian ini dilakukan untuk mengetahui bagaimana disfungsi keluarga direpresentasikan melalui film Disney “Encanto”. Pendekatan yang dilakukan adalah kualitatif dengan jenis penelitian deskriptif. Metode yang digunakan adalah metode semiotika televisi John Fiske melalui tiga level yaitu level realitas, representasi dan ideologi. Peneliti menggunakan karakteristik disfungsi keluarga milik Donna F. LaMar dan Michele Meleen untuk menemukan penggambaran disfungsi keluarga, yaitu nonexistent or poor support for individuals, conditions for care, ineffective communication, excessive criticism, excessive expectations, dan the use of blame. Keluarga Madrigal digambarkan sebagai keluarga magis yang dapat diandalkan namun tertekan oleh tuntutan Kepala Keluarga. Hal ini dapat dilihat dari bagaimana kepala keluarga yang konservatif sebagai feminisme dengan pola asuh otoriter, dan dampak pada anggota keluarganya.
Analisis Resepsi Khalayak Mengenai Konten ‘Thirst Trap’ pada Akun TikTok @eunicetjoaa Florentina Fahriza Kusuma; Ido Prijana Hadi; Daniel Budiana
Jurnal e-Komunikasi Vol 10, No 2 (2022): VOL 10, NO 2 SEPTEMBER 2022
Publisher : Jurnal e-Komunikasi

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Abstract

Berbagai jenis konten diciptakan dan disebarluaskan di media sosial TikTok, salah satunya adalah konten thirst trap. Konten tersebut sengaja dibuat oleh creator-nya untuk menarik perhatian audiens secara seksual. Ada pun seorang creator TikTok yang terkenal akan konten thirst trap-nya bernama Eunice Tjoaa dengan akun @eunicetjoaa. Penerimaan khalayak tentunya akan berbeda- beda. Penelitian ini menggali lebih dalam penerimaan khalayak mengenai konten thirt trap akun TikTok @eunicetjoaa menggunakan metode analisis resepsi. Hasil yang didapat dibedakan menjadi tiga penerimaan yaitu dominant, negotiated, dan oppositional. Penerimaan dominannya adalah khalayak menerima status Eunice Tjoaa sebagai sosok artis TikTok. Kemudian penerimaan negotiated adalah khalayak cenderung menelaah lagi konten thirst trap tersebut yang memberikan respon penerimaan yang campur aduk antara positif dan negative. Dan yang terakhir penerimaan oppositional ditunjukkan oleh ketidaksetujuan khalayak terhadap konten thirts trap sebagai bentuk eskpresi diri.
Penggambaran Bangsawan Kulit Hitam dalam Serial Netflix “Bridgerton” Audrey Laksmono; Jandy Edipson Luik; Daniel Budiana
Jurnal e-Komunikasi Vol 10, No 2 (2022): VOL 10, NO 2 SEPTEMBER 2022
Publisher : Jurnal e-Komunikasi

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Abstract

Ras kulit hitam seringkali dipandang sebelah mata sehingga banyak bermunculan stereotip dikalangan masyarakat yang menyatakan bahwa ras kulit hitam menduduki strata yang paling rendah dari segala bidang (ekonomi, sosial, budaya) jika dibandingkan dengan kulit putih. Tayangan media biasanya digambarkan sesuai realita yang terjadi dalam sosial. Kebanyakan kulit hitam digambarkan sebagai perilaku kriminal, masyarakat budak yang selalu disalahkan. Fenomena ini dikemas ke dalam dunia sinemas. Penelitian ini dilakukan untuk mengetahui bagaimana penggambaran bangsawan kulit hitam dalam serial “Bridgerton”. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Metode yang digunakan adalah semiotika televisi milik John Fiske dengan tiga level, yaitu level realitas, level representasi, dan level ideologi. Berdasarkan kode-kode tersebut, peneliti menggunakan konsep blackness dalam media milik Ed Guerrero yang melihat kulit hitam memiliki strata lebih rendah daripada kulit putih dari sisi behavior, intelligence, dan emotion. Hasil penelitian ini menunjukkan bangsawan kulit hitam di abad ke-18 tidak digambarkan sepenuhnya sesuai dengan konsep Guerrero. Mereka digambarkan sebagai kaum kapitalis yang memiliki intelegensi tinggi, sangat ekspresif, dan tidak dapat berpikir panjang. Namun hal tersebut tidak terlalu berpengaruh dalam kehidupan sosialnya apabila kulit hitam menduduki strata tertentu, memiliki peran penting dalam masyarakat. Ideologi yang ditemukan dalam penelitian ini adalah kapitalisme.
Representasi Feminisme Dalam Film Penyalin Cahaya Nevan Gonza; Fanny Lesmana; Daniel Budiana
Jurnal e-Komunikasi Vol 10, No 2 (2022): VOL 10, NO 2 SEPTEMBER 2022
Publisher : Jurnal e-Komunikasi

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Abstract

Film Penyalin Cahaya yang disutradarai oleh Wregas Bhanuteja menyorot perempuan sebagai tokoh utama yang memiliki sisi tangguh. Rumusan masalah yang ingin dijawab adalah bagaimana representasi feminisme dalam film Penyalin Cahaya. Penelitian ini menggunakan metode semiotika, khususnya kode-kode televisi John Fiske. Jenis penelitian ini menggunakan pendekatan kualitatif. Subjek dari penelitian ini adalah film Penyalin Cahaya, sedangkan objek dari penelitian ini representasi feminisme. melalui film Penyalin Cahaya menunjukkan gambaran feminisme, sebagaimana upaya yang dilakukan Sur saat mengumpulkan bukti-bukti untuk mendapatkan keadilan, serta ketegasan dan keberanian Anggun dalam memimpin teater Mata Hari, yang telah membuktikan bahwa perempuan dapat kebebasan untuk berkembang dan mencapai kesetaraan hak perempuan. Selain itu, dalam film ini juga terdapat ideologi liberalisme.
REPRESENTASI PATRIARKI DALAM FILM “YUNI” Nadya Febiola; Agusly Irawan Aritorang; Daniel Budiana
Scriptura Vol. 12 No. 2 (2022): DECEMBER 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.12.2.100-112

Abstract

Patriarchy in Indonesia is still strong, as can be seen from high cases violence against women. Patriarchy occurs from the presence of gender differences. This research is made to discover how patriarchy is represented in the movie ‘Yuni’. ‘Yuni’ is a movie with the setting taken in Serang, West Java, produced by FourColor Films. The movie ‘Yuni’ reveals the practice of patriarchy in everyday life in Indonesia. The type of research used is descriptive qualitative, using a semiotic analysis method by Roland Barthes with scenes from ‘Yuni’ film as the subject of research and analyzed representation of patriarchy in the film ‘Yuni’ as the object of research. The research results in showing that patriarchy is implemented through religion and culture, and that the cause of patriarchy is materialism. Furthermore, 5 aspects such as patriarchy controls women's sexuality, patriarchy limits women's education, patriarchy limits women's job in the domestic sphere, patriarchy encourages early marriage and patriarchy limits women's movement and rights.
Online Public Relations Communication Strategy by Akar Tuli Malang in Campaigning the Use of Indonesian Sign Languange (BISINDO) Jeffrey Hendrawan; Daniel Budiana; Astri Yogatama
Journal of Content and Engagement Vol 1 Issue 1 (2023): April 2023
Publisher : Communication Science Department - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.1.1.50-64

Abstract

This study aims to determine the online public relations strategy for Akar Tuli Malang Community in campaigning the use of Indonesian sign language (BISINDO). BISINDO is a sign system used by Deaf in Indonesia to communicate. Akar Tuli Malang is the first Deaf community in East Java which is a place for Deaf and hearing friends to socialize. In carrying out its goals, Akar Tuli Malang has a public relations division that carries out the task of establishing cooperation with various parties, both internal and external. The method used in this research is a case study with a qualitative approach and is a type of descriptive research. The results of the study show that the design of a strategy that refers to the concept of a public relations strategy according to Pinkleton has six stages of strategy and the Malang Deaf Root has carried out five of them. Consists of conceptualization, monitoring, planning, organization and coordination, administration and evaluation. In carrying out the strategy online, PR utilizes social media Instagram as a medium for conveying campaign messages.
Fashion as Communication: Costume Dasiyah at Film Series Gadis Kretek Thessalonica Dwi Setya Angestuti Triantoro; Daniel Budiana; Agusly Irawan Aritonang
Journal of Content and Engagement Vol 2 Issue 1 (2024): April 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.1.41-53

Abstract

Film as an audio-visual medium can convey messages verbally and non-verbally. In the filmseries 'Gadis Kretek', the message is communicated through dialogue and visual displays,namely fashion. Dasiyah, as one of the main characters, has iconic fashion compared to othercharacters. Dasiyah Fashion consists of the entire fashion, hair, make-up, and accessories usedby the actress as a costume used as a medium for character communication. Therefore, theauthor is interested in researching the meaning of denotation, connotation, and myths relatedto fashion from each Dasiyah fashion unit using Roland Barthes' semiotic analysis. So thisresearch can find out the full meaning of how fashion can communicate your character. It wasfound that fashion can express Dasiyah's life journey and her ideals regarding kretek amidstthe patriarchy are still strong in Javanese culture. Apart from that, through her fashion, Dasiyahcan position herself in society with her socio-economic status as an elite Javanese woman withher trading activities. The fashion worn by Dasiyah is not always stagnant, there is aprogressiveness of character that causes fashion alterations not by Javanese standards.
Communication Strategy of Peduly Gotong Royong Foundation in Building Volunteer Re-participation in Surabaya Ivana Wardana; Jandy Edipson Luik; Daniel Budiana
Journal of Content and Engagement Vol 2 Issue 1 (2024): April 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.1.15-40

Abstract

Peduly Surabaya is how people called Peduly Gotong Royong Foundation which islocated in Surabaya. Peduly Surabaya started volunteer activities involving external parties inJune 2023. In a month, there are around 3-5 volunteers who return more than twice in thesame month. This statement shows that the level of re-participation in Peduly Surabaya isrelatively high. With a case study method, the case that can be studied from Peduly Surabayais the strategy in attracting volunteers to return to Peduly Surabaya's new volunteer activities.Based on the result, there are six strategies. These six strategies include internal and externalstrategies that are communicated directly or through online media. First, choose amanagement team that is communicative and has high initiative in accordance with Peduly'svalue. Second, consistently communicating various activities online Third, convey the resultsof evaluations and learning from previous activities. Fourth, communication through manymedia. Fifth, familiarize volunteers in creating content about Peduly Surabaya. Sixth,transparency regarding the function of donation contribution
The Effectiveness of Tzuyu as a Brand Ambassador in launching Pond’s Bright Miracle Products on @pondsindonesia Followers Rachel Ade Suryaning Kalla; Inri Inggrit Indrayani; Daniel Budiana
Journal of Content and Engagement Vol 2 Issue 3 (2024): December 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.3.201-218

Abstract

This study aims to measure the effectiveness of Tzuyu as a brand ambassador in launching Pond's bright miracle products on the @pondsindonesia Instagram account. A brand ambassador is someone who is the representative or face of a brand used by companies to communicate and connect with the public. The use of popular celebrities as brand ambassadors in product launches will attract greater attention. Tzuyu is a member of one of the famous girl groups in South Korea, Twice. Pond's appointed Tzuyu as a brand ambassador in the launch of Pond's bright miracle product by using Instagram social media as a tool to convey messages to the audience. This study measures the effectiveness of a brand ambassador using the theory of source credibility by Ohanian (1990). This research uses a descriptive quantitative approach with data collection techniques using an online questionnaire via google form. The purposive sampling technique is in accordance with the criteria determined in selecting respondents who fill out the questionnaire. The results showed that Tzuyu as Pond's brand ambassador in the launch of Pond's bright miracle was declared effective, with attractiveness being the most effective indicator.
Instagram Users Reception of User-Generated Aesthetics on Ankayama’s Instagram Account Kayla Vanessa Immanuel; Lady Joanne Tjahyana; Daniel Budiana
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.1-15

Abstract

"User-Generated Aesthetic" refers to a vernacular form of "User-Generated Content." Ankayama, a content creator, embodies the User-Generated Aesthetic pattern. By doing so, Ankayama upholds the value of eco-beauty and presents content with a high aesthetic appeal. The emergence of this new term in content creation signifies a shift in acceptance, making it an intriguing area of study. This research employs Stuart Hall's reception analysis method and is descriptive. The findings indicate that Instagram users hold a dominant and negotiating position in response to Ankayama's User-Generated Aesthetic and a dominant position in Ankayama's aesthetics and content education. This influence results from personal factors such as personality, culture, motivation, and experience of the informant, Ankayama's brand involvement in content, content style, and the originality of the creator.
Co-Authors Agusly Irawan Aritonang Agusly Irawan Aritonang Agusly Irawan Aritonang Agusly Irawan Aritorang Ancilla Evelyn Angelique Diamannov Widodo Angga Rakadiwak Tusan Anggi Panjaitan Antonius Adika Kusuma Antonius Antonius Astri Yogatama Astri Yogatama Astri Yogatama Astri Yogatama Audrey Laksmono Chory Angela Wijayanti Chory Angela Wijayanti Cynthia Andriana Tjitra Desi Yoanita Desi Yoanita Dhea Dithya Senduk Fanny Lesmana Fennuel Victoryan Christianto Filbert Bagus Setiawan Florentina Fahriza Kusuma Frado Theo Fransisca Prayogo Gatut Priyowidodo Grazindy Clarisa Armand Hartono, Lukas I Nyoman Adhisthaya Sawitra Ido Prijana Hadi Ido Prijana Hadi Inge Averina Inri Inggrit Indrayani Inri Inggrit Indrayani Isyela Netanya Putri Lantu Ivana Wardana Jandy Edipson Luik Jandy Edipson Luik Jandy Luik Jeffrey Hendrawan Joy Christy Rawung Juan Arthur Samosir Julia Ayu Gracia Kayla Vanessa Immanuel Kevin Vielden Minanlarat Lady Joanne Tjahyana Lady Joanne Tjahyana Lady Joanne Tjahyana Lady Joanne Tjahyana Lukas Hartono Malvin Sebastian Surianto Mamarimbing, Gabriella Valentina Masniari Dewi Cheryl Siregar Maudy Christina Johanna Wuwung Megawati Wahjudianata Megawati Wahjudianata Meiliana Sukwanto Michielle Erica Wilson Minanlarat, Kevin Vielden Nadya Febiola Nathasya Amelia Irawan Nevan Gonza Paramuswari, Lentera Poppy Wahyuni Prayogo, Fransisca Purmiasa, Shella Eunice Rachel Ade Suryaning Kalla Regina Sydney Rosalind Renada Ardio Praba Swara Renaldy Renaldy Setiawan, Filbert Bagus Steyer Noya Thessalonica Dwi Setya Angestuti Triantoro Tipta Santa Tampubolon Tjia Maissy Carreta Valerie Audrey Laurencia Wahjudianata, Megawati Wahyuni, Poppy Winny Pangestu Yuta Kogawa