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All Journal Scriptura Jurnal e-Komunikasi Scriptura: Jurnal Ilmiah Komunikasi Journal of Content and Engagement Jurnal Spektrum Komunikasi
Daniel Budiana
Ilmu Komunikasi Universitas Kristen Petra
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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The Effectiveness of Ji Chang Wook as Traveloka's Brand Ambassador Among Millennials in Indonesia Isyela Netanya Putri Lantu; Daniel Budiana; Astri Yogatama
Journal of Content and Engagement Vol 3 Issue 2 (2025): August 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.2.165-188

Abstract

This study aims to measure the effectiveness of Ji Chang Wook as Traveloka's brand ambassador among Millennials in Indonesia. The research uses a descriptive method with a quantitative approach. Data were collected through an online survey using a questionnaire as the data collection tool. The respondents were 100 Millennials who met the following criteria: they were familiar with Traveloka and Ji Chang Wook as the brand ambassador, and had used Traveloka's services. The effectiveness of the brand ambassador was measured using the VisCAP indicators, which include visibility, credibility, attraction, and power. The results showed an effectiveness score of 4.33, with the attraction indicator recording the highest score of 4.44. In this indicator, respondents believed that Ji Chang Wook is a visually appealing brand ambassador with engaging message delivery characteristics. As a result, most female respondents were drawn to Ji Chang Wook's visual appeal, while male respondents were more attracted to his engaging personality. These findings indicate that Ji Chang Wook has successfully built a strong appeal among Millennials as Traveloka's consumers, while also strengthening the positive perception of the brand. This study highlights the importance of selecting a relevant brand ambassador with strong appeal to enhance emotional connections and consumer engagement with the brand.
#Men's Grooming Content in the Denim Discord Community "Darahku Biru" Renada Ardio Praba Swara; Jandy Edipson Luik; Daniel Budiana
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.54-68

Abstract

Men's Grooming is men's grooming, which is a behavior of grooming and grooming carried out by men. The aim of this research is to find out how many men's grooming actions occur through discussions that occur in the media discord of Darahku Biru denim community. By taking data from 5 discord channels in Darahku Biru denim community discord as a place to collect data, namely the Jeans-and-Denim channel, Apparel channel, Leather-footwear channel, Localbrand channel, and Men's-grooming channel which is limited from April 1 2024 to April 30 2024 with a total of 96 samples. This research uses a quantitative content analysis method. The results of this research show that of the total chats on 5 channels, namely 876, there are 348 chats that discuss men's grooming content. The main indicator of body unity, the trousers indicator, is the one most often discussed. Then the second highest indicator also includes the body unit, namely shoes. Meanwhile, the hair indicator is the third highest discussed. Apart from that, the discussion that is rarely discussed is about the face and body. Shows that members of the Blue Blood denim community are quite sensitive to the act of grooming, but by carrying out the act of grooming a sense of self-confidence increases, but they still show an expression of masculinity through what they wear, such as denim pants and boots.
Generation Z's Experience Using Character.ai Application to Reduce Loneliness: A Case Study of Interpersonal Communication Based on Human-Machine Communication (HMC) Mamarimbing, Gabriella Valentina; Tjahyana, Lady Joanne; Budiana, Daniel
Journal of Content and Engagement Vol 4 Issue 1 (2026): April 2026
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.4.1.30-46

Abstract

Generation Z is considered one of the loneliest generations. However, with the advancement of technology, it has become easier for Gen Z to communicate with others. In addition to social media, AI-based chatbots have become a popular option for overcoming loneliness through a form of interpersonal communication known as Human-Machine Communication (HMC). HMC-based interpersonal communication represents a significant breakthrough in the field of communication. With this, AI chatbots are now seen as more capable of engaging in communicative roles. These chatbots are increasingly accessible, with one example being the c.ai application. This study employs a qualitative approach, utilizing a case study method, to explore Generation Z's experiences in coping with loneliness through the use of Character.ai (c.ai). The app is found to help reduce feelings of loneliness, particularly during initial use. However, despite offering satisfying emotional responses, c.ai is still not considered a substitute for human interaction. If anything, c.ai was seen as a temporary solution or instant relief to reduce loneliness. Users may return to use the application, but they may also not, resulting in them searching for alternative ways to cope with their loneliness.
Managing Uncertainty in Relationship Development Among Dating App Couples: A Phenomenological Study Joy Christy Rawung; Inri Inggrit Indrayani; Daniel Budiana
Jurnal Spektrum Komunikasi Vol 14 No 1 (2026): Jurnal Spektrum Komunikasi : March 2026 [On Progress]
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v14i1.1138

Abstract

Relationships initiated via dating applications often encounter higher uncertainty than those formed face-to-face. This is due to limited initial information, potential discrepancies between online and real-life personas, and the absence of clear social references. This study examines how couples who met through dating apps manage relationship uncertainty in the lead-up to marriage decisions. Employing a transcendental phenomenology approach, the research explores participants' subjective experiences. Uncertainty Reduction Theory (URT) serves as the primary conceptual framework, complemented by Self-Disclosure within Social Penetration Theory (SPT) as a key communication strategy for uncertainty management. Data was gathered via in-depth interviews with married couples who met through dating applications. Findings indicate that couples employ various uncertainty reduction strategies: passive (observing online behavior), active (seeking third-party information), and interactive (direct communication and gradual self-disclosure). Self-disclosure is crucial for building trust and accelerating the decision to marry, particularly in terms of openness about life values, marital expectations, and past experiences. The results suggest that deeper self-disclosure leads to stronger relationships. This study contributes to the understanding of interpersonal communication in digital contexts, enhancing our understanding of communication dynamics from online interactions to committed relationships. Practical implications offer valuable insights for dating app users to foster healthier and more meaningful relationships.
Strategi Impression Management Wakil Presiden RI 2024-2029 Gibran Rakabuming Raka Melalui Akun Instagram @gibran_rakabuming dalam 100 Hari Pertama Pemerintahan Valerie Audrey Laurencia; Daniel Budiana; Astri Yogatama
Scriptura Vol. 15 No. 1 (2025): JULY 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.15.1.64-83

Abstract

Impression Management merupakan upaya individu untuk mengelola kesan yang ingin ditampilkan kepada publik. Dalam ranah politik, citra positif menjadi penting bagi aktor politik seperti Gibran Rakabuming Raka, Wakil Presiden RI 2024-2029. Penelitian ini bertujuan untuk mengidentifikasi strategi impression management yang digunakan Gibran melalui akun Instagram (@gibran_rakabuming) selama 100 hari pertama masa jabatannya, yakni periode 20 Oktober 2024 hingga 28 Januari 2025. 100 hari pertama dianggap sebagai periode krusial bagi aktor politik dalam membangun kesan yang baik dimata publik. Penelitian ini menggunakan metode analisis isi kuantitatif deskriptif milik Krippendorff terhadap 15 program yang terdapat dalam 141 unggahan Gibran, berdasarkan lima strategi dari Jones & Pittman (1982): ingratiation, intimidation, self promotion, exemplification, dan supplication. Hasil penelitian menunjukkan Gibran dominan menggunakan kombinasi strategi ingratiation dan self promotion, dengan fokus pada pendekatan emosional dan bukti kinerja. Strategi ingratiation muncul pada unggahan delapan program prioritas, sedangkan self promotion muncul pada unggahan tujuh program. Meskipun ingratiation menjadi strategi paling banyak ditemukan, sub indikator dengan frekuensi tertinggi adalah laporan hasil kerja dari self promotion (18,36%). Sementara itu, strategi supplication tidak ditemukan, menunjukkan bahwa Gibran tidak membentuk citra melalui penonjolan kelemahan. Temuan ini mendukung kesan bahwa Gibran ingin tampil sebagai pemimpin muda yang simpatik, kompeten, dan percaya diri.
Co-Authors Agusly Irawan Aritonang Agusly Irawan Aritonang Agusly Irawan Aritonang Agusly Irawan Aritorang Ancilla Evelyn Angelique Diamannov Widodo Angga Rakadiwak Tusan Anggi Panjaitan Antonius Adika Kusuma Antonius Antonius Astri Yogatama Astri Yogatama Astri Yogatama Astri Yogatama Audrey Laksmono Chory Angela Wijayanti Chory Angela Wijayanti Cynthia Andriana Tjitra Desi Yoanita Desi Yoanita Dhea Dithya Senduk Fanny Lesmana Fennuel Victoryan Christianto Filbert Bagus Setiawan Florentina Fahriza Kusuma Frado Theo Fransisca Prayogo Gatut Priyowidodo Grazindy Clarisa Armand Hartono, Lukas I Nyoman Adhisthaya Sawitra Ido Prijana Hadi Ido Prijana Hadi Inge Averina Inri Inggrit Indrayani Inri Inggrit Indrayani Isyela Netanya Putri Lantu Ivana Wardana Jandy Edipson Luik Jandy Edipson Luik Jandy Luik Jeffrey Hendrawan Joy Christy Rawung Juan Arthur Samosir Julia Ayu Gracia Kayla Vanessa Immanuel Kevin Vielden Minanlarat Lady Joanne Tjahyana Lady Joanne Tjahyana Lady Joanne Tjahyana Lady Joanne Tjahyana Lukas Hartono Malvin Sebastian Surianto Mamarimbing, Gabriella Valentina Masniari Dewi Cheryl Siregar Maudy Christina Johanna Wuwung Megawati Wahjudianata Megawati Wahjudianata Meiliana Sukwanto Michielle Erica Wilson Minanlarat, Kevin Vielden Nadya Febiola Nathasya Amelia Irawan Nevan Gonza Paramuswari, Lentera Poppy Wahyuni Prayogo, Fransisca Purmiasa, Shella Eunice Rachel Ade Suryaning Kalla Regina Sydney Rosalind Renada Ardio Praba Swara Renaldy Renaldy Setiawan, Filbert Bagus Steyer Noya Thessalonica Dwi Setya Angestuti Triantoro Tipta Santa Tampubolon Tjia Maissy Carreta Valerie Audrey Laurencia Wahjudianata, Megawati Wahyuni, Poppy Winny Pangestu Yuta Kogawa