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All Journal Jurnal Harpodon Borneo PASAI SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Journal of Fundamental and Applied Pharmaceutical Science COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Journal of Social Research Sisfo: Jurnal Ilmiah Sistem Informasi Studi Akuntansi, Keuangan, dan Manajemen Negotium: Jurnal Ilmu Administrasi Bisnis International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Community Service (IJCS) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal Serambi Engineering (JSE)
Heriyana Heriyana
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The Influence of Digital Marketing on the Understanding, Skills, Implementation and Performance of MSMEs Moderated by Constraints Gentari, Katri; Agustina, Sri; Rakhmalina, Ika; Heriyana, Heriyana; Calista, Avisa; Emelda, Emelda
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 3 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i3.5521

Abstract

Purpose: This study aims to analyze in depth the effect of digital marketing training on improving understanding, skills, and the performance of MSMEs, with constraints as a moderating variable. The background of this research is based on the condition of MSMEs in Musi Banyuasin Regency, which face significant challenges in digital adaptation, such as limited digital literacy, insufficient promotional capital, and uneven internet access across regions. Methodology/Approach: This study employs a quantitative approach using a Likert-scale questionnaire distributed to 121 MSME participants of digital marketing training, along with secondary data obtained from the Office of Cooperatives and MSMEs of Musi Banyuasin Regency. Data analysis was conducted through reliability testing and regression analysis to examine both direct and moderating effects. Results/Findings:  The results indicate that digital marketing training does not have a significant effect on understanding (Y1) and skills (Y2), but has a significant effect on MSME performance (Y3). The constraint factor was found to act as a moderating variable that weakens the relationship between digital marketing training and the dependent variables. Conclusions:  Digital marketing training can enhance MSME performance even though it does not directly improve understanding and skills. These findings highlight the importance of tiered digital marketing training programs and continuous mentoring to ensure sustainable learning outcomes. Limitations:  This study is limited to a quantitative approach and the geographic area of Musi Banyuasin Regency, thus the findings cannot yet be generalized broadly. Contribution: This research enriches the literature on the influence of digital marketing training on MSME performance and provides practical implications for local governments in strengthening digital capacity and competitiveness of MSMEs in the digital economy era.
Determination of Hydroquinone in Whitening Cream Cosmetics in the Industrial Area of East Serang using UV-VIS Spectrophotometry Method Rusdiana, Nita; Zenith Putri Dewiyanti; Heriyana Heriyana
Journal of Fundamental and Applied Pharmaceutical Science Vol. 6 No. 2 (2026): February
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jfaps.v6i2.24350

Abstract

Hydroquinone is an active compound used to reduce reversible skin hyperpigmentation. This is why hydroquinone is often used as a bleach in creams. In this study, qualitative and quantitative analyses of hydroquinone in whitening cream cosmetic products circulating in the East Serang Industrial Estate, Serang Regency, which do not have an Indonesian Food and Drug Authority (BPOM) registration number, were performed. The sample in this study consisted of eight purposively selected samples, coded A, B, C, D, E, F, G, and H. The qualitative test was performed by determining the reagent's color with a FeCl3 solution. A quantitative test was carried out by determining the levels of hydroquinone compounds using a UV-Vis spectrophotometric method. The color reagent test results showed that all eight cream samples were positive for hydroquinone. The results of the quantitative test revealed that the eight positive cream samples contained hydroquinone with a sample A content of 2.10%, B by 1.70%, C by 4.34%, D by 5.61%, E by 6.11%, F by 1.77%, G by 5.40%, and H by 8.33%. Overall levels of hydroquinone in the samples used in this study exceeded the limit set by the Indonesian Food and Drug Authority (BPOM), which should not exceed 0.00%.
The Role of Social Media Analytics in Optimizing Consumer Engagement and Digital Advertising Campaigns Heriyana, Heriyana; Setiadi, Hendri; Sulandjari, Rekno; Andita, Andita; Syihab, Faizah
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5156

Abstract

The rapid growth of digital technology has transformed social media into a strategic platform for consumer interaction and digital advertising. Organizations are increasingly required to utilize data-driven approaches to improve marketing effectiveness. This study aims to analyze the role of social media analytics in enhancing consumer engagement and optimizing digital advertising campaign performance in the Indonesian context. A qualitative research design using a systematic literature review was employed. Data were collected from reputable academic databases, including Scopus, Web of Science, Google Scholar, and ScienceDirect. The selected studies were analyzed using content analysis and thematic synthesis to identify key patterns and relationships among variables. The findings indicate that social media analytics significantly improves consumer engagement through content optimization, sentiment analysis, personalization, and influencer evaluation. In addition, analytics enhances advertising effectiveness by enabling precise targeting, real-time performance monitoring, and cross-channel attribution. These mechanisms contribute to higher click-through rates, conversion rates, and return on advertising spend. The study confirms that social media analytics supports evidence-based marketing decisions and strengthens competitive advantage in the digital marketplace. The results provide both theoretical and practical implications for organizations seeking to improve their digital marketing strategies through data-driven approaches.
PENDAMPINGAN LEGALITAS SEBAGAI STRATEGI PENINGKATAN DAYA SAING UMKM: BUKTI EMPIRIS DARI PROGRAM NIB DAN SERTIFIKASI HALAL Gentari, Katri; Heriyana, Heriyana; Erlina, Neti; Agustina, Sri; Emelda, Emelda
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v6i2.10137

Abstract

ABSTRACT The low level of business legality ownership remains a major challenge faced by many Micro, Small, and Medium Enterprises (MSMEs), particularly regarding the Business Identification Number (NIB) and halal certification. Limited regulatory literacy and administrative capacity often prevent business actors from independently managing the legalization process. This study aims to analyze the effectiveness of a business legality assistance program in improving the literacy, readiness, and formalization of MSMEs. This research employed a quantitative approach using a one-group pretest–posttest design involving 25 MSME participants who took part in an assistance program for obtaining NIB and halal certification. Data were collected through Likert-scale questionnaires measuring regulatory understanding, administrative readiness, and perceptions of business legality. Data analysis was conducted using descriptive statistics and a paired sample t-test to examine differences before and after the intervention. The results show a significant improvement across all measured indicators. The average scores of understanding and readiness increased from 1.96–2.20 in the pretest to 4.68–4.84 in the posttest, with a significance value of p < 0.05. In addition, 23 MSMEs successfully obtained NIB, while all participants submitted applications for halal certification. These findings indicate that practical and participatory assistance effectively enhances literacy and readiness while accelerating MSME formalization. Structured assistance programs therefore have the potential to serve as an effective empowerment model to improve legal compliance and strengthen business competitiveness. ABSTRAK Rendahnya tingkat kepemilikan legalitas usaha masih menjadi kendala yang dihadapi oleh banyak pelaku Usaha Mikro, Kecil, dan Menengah (UMKM), khususnya terkait Nomor Induk Berusaha (NIB) dan sertifikasi halal. Keterbatasan literasi regulasi dan kemampuan administratif menyebabkan pelaku usaha belum sepenuhnya mampu mengurus legalitas secara mandiri. Penelitian ini bertujuan untuk menganalisis efektivitas program pendampingan legalitas usaha dalam meningkatkan literasi, kesiapan, dan realisasi formalitas UMKM. Penelitian menggunakan pendekatan kuantitatif dengan desain one group pretest–posttest terhadap 25 pelaku UMKM yang mengikuti program pendampingan pengurusan NIB dan sertifikasi halal. Data dikumpulkan melalui kuesioner skala Likert yang mengukur pemahaman regulasi, kesiapan administratif, dan persepsi terhadap legalitas usaha. Analisis data dilakukan menggunakan statistik deskriptif dan uji paired sample t-test untuk melihat perbedaan sebelum dan sesudah intervensi. Hasil penelitian menunjukkan adanya peningkatan signifikan pada seluruh indikator yang diukur. Nilai rata-rata pemahaman dan kesiapan meningkat dari kisaran 1,96–2,20 pada pretest menjadi 4,68–4,84 pada posttest dengan nilai signifikansi p < 0,05. Selain itu, 23 UMKM berhasil memperoleh NIB dan seluruh peserta telah mengajukan sertifikasi halal. Temuan ini menunjukkan bahwa pendampingan yang bersifat praktis dan partisipatif efektif meningkatkan literasi, kesiapan, serta mendorong percepatan formalisasi UMKM. Program pendampingan terstruktur berpotensi menjadi model pemberdayaan untuk meningkatkan kepatuhan legalitas dan daya saing usaha.
ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DAN PERUBAHAN ORGANSASI AKIBAT PANDEMI COVID-19 Maisyura, Maisyura; Heriyana, Heriyana
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4 No 2 (2021): Juli-Desember
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v4i2.6652

Abstract

Human resources are an absolute strength for the success of an organization, various challenges are faced by the company in achieving its goals, both internally and externally. One of the biggest challenges for companies at this time is the Covid -19 pandemic which has occurred for almost three years, not only in Indonesia. but also in almost all parts of the world. Organizational Citizenship Behavior (OCB) is highly expected in conditions like this, where employees voluntarily show their extra roles outside of the mandatory duties assigned to them, such as helping co -workers without being asked, replacing sick co- workers, giving encouragement, and so on. This paper reviews the dimensions of OCB which consist of altruism, conscientiousness, sportsmanship, courtesy, and civic virtue as well as their role in the company's change management to survive and continue to grow amid the Covid -19 pandemic. Written using a descriptive approach through literacy studies from previous studies, journals and related articles and writings compiled with the author's view, then presented systematically so as to provide an overview of the OCB of company employees in the midst of organizational change due to the Covid-19 pandemic.
Co-Authors Abdillah , Fatimah Agustina, Istiq ahmad yani Aina Shakila Aisa Putri Ariska Andita, Andita Andrian, Risa Ariana Hasibuan Calista, Avisa Chalirafi, Chalirafi emelda, emelda Erlina, Neti Fahrizal, Effan Fatimah Abdillah Gazali Salim Gentari, Katri Hamdiah Hamdiah Hartati, Bella Ilyas Ilyas Jalil, Ivon Jullimursyida Khairina AR Lizan, Saiful Maisyura, Maisyura Malahayati Malahayati Manalu, Kristofer Mariyudi Mariyudi Masrifah, Ifah Muhammad Firdaus Mulyanur Mulyanur Neti Erlina Nita Rusdiana S.Farm., M.Sc, Apt Nugrahaningsih , Hartanti Nur Faliza Nurainun Nurainun Putri Mellita Sari, Cut Rahmaniar Rahmaniar Rakhmalina, Ika Rasyimah Rasyimah Rekno Sulandjari Rita Nengsih Rully Alamsyah, Rully rumbiati rumbiati Rusydi Abubakar Rusydi Rusydi Sarah Akila Setiadi, Hendri solehuddin, Moh Sri Agustina, Sri Syihab, Faizah T. Edyansyah, T. Edyansyah Yana, Syaifuddin Yusniar*, Yusniar Yusniar, Yusniar Zenith Putri Dewiyanti