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All Journal Jurnal Harpodon Borneo PASAI SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS International Journal of Economics Development Research (IJEDR) Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Journal of Social Research Sisfo: Jurnal Ilmiah Sistem Informasi International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Community Service (IJCS) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Serambi Engineering
Heriyana Heriyana
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Community Empowerment Through Non-Formal Education: An Analysis of Community Service Programs in Village A Solehuddin, Moh; Faliza, Nur; Fahrizal, Effan; Heriyana, Heriyana; Yani, Ahmad
International Journal of Community Service (IJCS) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i1.772

Abstract

This qualitative study examines the impact of non-formal education (NFE) in empowering rural communities by analyzing a community service program in Village A, Indonesia. Using in-depth interviews, participant observation, and documentation, the research explores how NFE initiatives-such as vocational training, literacy classes, and entrepreneurship workshops-contribute to community development. Findings indicate that NFE programs significantly enhance participants’ skills, economic independence, and social cohesion. Women and youth, in particular, benefit from increased opportunities for self-employment and active participation in community affairs. The study also identifies several challenges, including limited resources, insufficient facilitator capacity, and fluctuating motivation among participants, which hinder program sustainability. Despite these obstacles, the research highlights the importance of participatory approaches, local relevance, and strong collaboration between facilitators and community members in achieving empowerment outcomes. The integration of local wisdom and the potential use of digital tools are suggested as strategies to improve program adaptability and reach. Overall, this study concludes that non-formal education, when contextually tailored and well-facilitated, plays a vital role in fostering sustainable community empowerment in rural Indonesia. Recommendations include enhancing resource allocation, investing in facilitator training, and leveraging technology to support and expand NFE initiatives. This research contributes to the understanding of effective community empowerment strategies and provides practical insights for policymakers, educators, and development practitioners working in similar contexts.
THE INFLUENCE OF SERVICE QUALITY, PRODUCT INNOVATION, AND LOCATION ON CUSTOMER SATISFACTION AT KING FRIED CHICKEN IN LHOKSEUMAWE CITY Aina Shakila; Jullimursyida Jullimursyida; Heriyana Heriyana; Rahmaniar Rahmaniar
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 3 (2025): JUNI-JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

The globalization era has driven significant changes in people's lifestyles, including the growing interest in fast food. King Fried Chicken, as a local culinary business, faces the challenge of fulfilling customer satisfaction amid intense competition. This study aims to analyze the influence of service quality, product innovation, and location on customer satisfaction at King Fried Chicken in Lhokseumawe City. This research employs a quantitative approach using a survey method involving 126 respondents and is analyzed through multiple linear regression with the assistance of SPSS. The results indicate that all three independent variablesservice quality, product innovation, and locationhave a positive and significant effect on customer satisfaction. Fast and friendly service, attractive menu innovations, and a strategic location have proven to be important factors in shaping customers’ positive perceptions. The conclusion of this study suggests that management should continue improving service quality, updating products creatively, and maintaining easily accessible business locations to strengthen customer loyalty and enhance business competitiveness..
The Influence of Product Quality, Product Design and Price on Vario Motorcycle Purchasing Decisions among Consumers in Lhokseumawe City Aisa Putri Ariska; Rahmaniar Rahmaniar; Rusydi Abubakar; Heriyana Heriyana
Jurnal Intelek Insan Cendikia Vol. 2 No. 7 (2025): JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This research aims to determine the influence of product quality, product design and price on decisions about product quality, product design and purchase price for Vario motorbikes among consumers in Lhokseumawe City. The research method used is a quantitative method with multiple linear regression analysis techniques. The research results show that it significantly influences the decision to purchase a Vario motorbike. These findings show the importance of companies maintaining product quality, developing unique designs and setting appropriate prices in order to increase consumer buying interest, especially among the people of Lhokseumawe.
PENGARUH DIGITAL MARKETING DAN KUALITAS LAYANAN QRIS DALAM MENINGKATKAN KEPUASAN NASABAH PENGGUNA BYOND Sarah Akila; Mariyudi Mariyudi; Heriyana Heriyana; Chalirafi Chalirafi
Jurnal Intelek Insan Cendikia Vol. 2 No. 7 (2025): JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan kualitas layanan QRIS terhadap kepuasan nasabah pengguna BYOND. Metode pengambilan sampel menggunakan Non-Probability Sampling dengan Teknik pengambilan sampel Purposive Sampling. Penelitian ini menggunakan data primer yang diperoleh dengan menyebarkan kuesioner atau angket secara langsung, wawancara serta dokumentasi dan data sekunder terkait dengan penelitian diperoleh dari instansi terkait yaitu Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Sampel pada penelitian ini adalah 105 Responden. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linear berganda menggunakan software SPSS (Statistikal Package for the Social Sciences) versi 26.0 untuk melihat pengaruh variabel independen terhadap variabel dependen. Hasil penelitian secara parsial menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap kepuasan nasabah secara statistik t hitung > t tabel (3,589 >1,98350) dengan tingkat signifikansi 0,001<0,05 dan kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan nasabah secara statistik t hitung > t tabel (4,364>1,98350) dengan tingkat sigifikan 0,000<0,05. Digital marketing dan kualitas layanan QRIS sama-sama berpengaruh positif dan signifikan terhadap kepuasan nasabah pengguna BYOND dikalangan mahasiswa/i Fakultas Ekonomi dan Bisnis Universitas Malikussaleh.
THE EFFECT OF TRUST, SATISFACTION AND VALUE PERCEPTION ON CONSUMER LOYALTY IN PURCHASING ALFAMART PRODUCTS IN LHOKSEUMAWE CITY Ariana Hasibuan; Heriyana Heriyana; Jullimursyida Jullimursyida; Khairina AR
Jurnal Intelek Insan Cendikia Vol. 2 No. 9 (2025): September 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Abstract this research aims to determine the extent to which consumers in Lhokseumawe City influence consumer loyalty when choosing to purchase Alfamart products. The population in this study consists of consumers who have purchased products at Alfamart. The sample consists of 105 respondents. The primary data consists of questionnaire results distributed to the research respondents. This study uses a quantitative approach with multiple linear regression analysis and is processed using the SPSS (Statistical Package for the Social Sciences) software. The hypothesis was determined using SPSS version 25.0. The results of this study indicate that, partially, the Trust variable has a positive and significant effect on Customer Loyalty, statistically 0.000 < 0.04, and has a t-value > t-table, 2.912 > 1.660. The Satisfaction variable has a significant positive effect on Customer Loyalty, statistically 0.002 < 0.05, with a t-value > t-table, 2.985 > 1.660. Then, the Perceived Values variable has a positive and significant effect on Customer Loyalty, statistically 0.001 < 0.05, and has a t-value > t-table, namely 3.333 > 1.660. The adjusted R-square value for the independent variables—Trust, Satisfaction, and Perceived Value—indicates that 37.7% is explained by these variables, while the remaining 62.3% is explained by other variables not included in this study.
THE INFLUENCE BRAND IMAGE, PROMOTION, AND PRODUCT QUALITY INFLUENCE ON CUSTOMER SATISFACTION ON J.CO DONUTS IN THE CITY OF LHOKSEUMAWE Mulyanur Mulyanur; Heriyana Heriyana; Hamdiah Hamdiah; Rahmaniar Rahmaniar
Jurnal Intelek Insan Cendikia Vol. 2 No. 9 (2025): September 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study aims to determine the effect of brand image, promotion, and product quality on customer satisfaction of J.CO donuts in Lhokseumawe City. The data used in this study is primary data. The population in this study consists of all consumers or customers of J.CO in Lhokseumawe, with a sample of 105 respondents selected using non-probability sampling. The method used is a quantitative approach by collecting data through questionnaires distributed to J.CO customers in Lhokseumawe. The data analysis technique used is linear regression. The results indicate that partially and simultaneously, all three independent variables have a positive and significant effect on customer satisfaction. These findings suggest that in the food and beverage industry, marketing strategies that integrate attractive brand image, effective promotions, and good product quality are key factors in increasing customer satisfaction and loyalty.
HOUSEWIFE EMPOWERMENT STRATEGY TOWARDS HIGHLY COMPETITIVE INDEPENDENT BUSINESSES IN REULEUT TIMUR VILLAGE MUARA BATU NORTH ACEH REGENCY Putri Mellita Sari, Cut; Heriyana, Heriyana; Rasyimah, Rasyimah; Yusniar, Yusniar; Nurainun, Nurainun
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 2 No. 2 (2022): July-October 2022
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.416 KB) | DOI: 10.54443/irpitage.v2i2.251

Abstract

The problem faced by partners is the lack of ideas in business development, moreover, many medium-scale industrial-scale food factories have sprung up while home-scale food production houses have been displaced because they are not able to compete with the quality of products produced by medium-scale industrial factories. The Housewife Empowerment Strategy is intended to foster ideas in business development so as to increase the economy of home-scale food production houses and will be able to become highly competitive businesses. This activity is here to inspire and raise awareness of potential, as well as to develop knowledge, insight, and ideas in the development of the types of food produced. The method used in this activity is a guided training method, namely the method of discussion and training. This service activity focuses on training to make “Bread Sobek” which is one of the promising business ideas. In carrying out this activity requires several stages, namely explaining the ingredients needed in making bread and the function of each of these ingredients through small discussions as well as bread making training so that participants are not only able to make bread but also know the function of the ingredients for making bread. the.The results of the training activities show that new ideas for food variations that can be produced by highly competitive home-scale production houses have emerged, housewives have also been able to apply these new ideas as variations of the torn bread itself. with various variants that can make an independent business highly competitive.
THROUGH DESIMINATION OF PROCESSED CHICKEN SHIPMENT PRODUCTS INCREASE THE EMPOWERMENT OF MOTHERS IN GUNUNG BALOHEN VILLAGE, KEBAYAK AN DISTRICT CENTRAL ACEH DISTRICT Heriyana, Heriyana; Putri Mellita Sari, Cut; Nurainun, Nurainun
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 2 No. 3 (2022): November 2022 - February 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.555 KB) | DOI: 10.54443/irpitage.v2i3.470

Abstract

Gunung Balohen Village is part of the Kebayakan sub-district, Central Aceh Regency. Most of the population make a living as coffee farmers. The livelihood of the wives of farmers is very dependent on the income of their husbands. In their food consumption, they often consume chicken meat than fish. They are only able to process chicken meat into a side dish for their daily food which of course the activities in processing this food are carried out by mothers. These women from Gunung Balohen Village have the potential to be able to live without depending on their husband's income and also have the potential to process food made from chicken meat so that the women are able to live independently without depending on their husband's income and increase family income. Given this kind of condition, there needs to be an effort to improve the economy and partners to improve skills with a touch of science and technology. For this reason, it is necessary to empower mothers, in an effort to increase knowledge and independence in life. The Community Partnership Program (PKM) in Gunung Balohen Village, Kebayakan District, Central Aceh Regency in collaboration with women is expected to help partner problems. The purpose of this Community Partnership Program is to empower the community by using science and technology to improve the skills and economic income of partners through processing chicken-based food, namely shredded chicken and being able to become a creative economic product. The method of carrying out the activities is carried out by (1) introducing processed food products made from nutritious modern chicken meat (2) training and mentoring in the manufacture of shredded chicken products (3) Product packaging training. The result of this activity is the increased knowledge and skills of partners in processing modern food made from chicken meat.
Socialization of Increasing Creativity In The Use of Digital Technology In Improving MSMES In Rural Areas: Pengabdian Masrifah, Ifah; Heriyana, Heriyana; Erlina, Neti; Alamsyah, Rully; Andrian, Risa
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3501

Abstract

The outreach activities conducted by the author in this article were conducted in several specific villages, including Cipatik Village, West Bandung, and Danau Cala Village, Musi Banyuasin. The outreach activities were conducted over fifteen days. Hopefully with this socialization, the author's goals can be achieved in stages perfectly, starting from MSME stakeholders being able to think openly by accepting technological advances and of course their creativity will also increase, then MSME stakeholders can use digital technology well, then in the end MSME sales will increase, their income will also increase, and rural MSMEs can continue to be ongoing and even continue to develop over time.
Indonesia's Accession to the OECD: Strategic Motivation and Foreign Policy Challenges in the Era of Prabowo Subianto Heriyana, Heriyana; Agustina, Istiq
Journal of Social Research Vol. 4 No. 12 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i12.2910

Abstract

This study analyzes the strategic motivations and challenges of Indonesia's foreign policy in its membership process in the Organisation for Economic Co-operation and Development (OECD) during the administration of President Prabowo Subianto. Indonesia views OECD membership as a crucial step to accelerate the transformation of the national economy towards developed country status by 2045 through the implementation of transparent, inclusive, and sustainable global economic governance standards. Using a qualitative approach based on an integrative literature review, this study applies theories of foreign policy analysis and rational decision-making to understand the political, economic, and strategic considerations that shape Indonesia's decision. The findings indicate that the "Prabowonomics" economic model—which emphasizes economic independence, equitable distribution of wealth, strengthening industry, and sustainable development—demonstrates strong alignment with OECD norms and objectives. Consequently, OECD membership is expected to be a key lever for increasing foreign direct investment, facilitating technology transfer, supporting structural reform efforts, and enhancing Indonesia's global competitiveness. Despite these potential benefits, the OECD membership process presents significant challenges, including the need to comply with stringent OECD regulatory standards, the potential loss of preferential trade facilities such as the United States' Generalized System of Preferences (GSP), and complex diplomatic maneuvering as Indonesia navigates its simultaneous involvement in both the BRICS and OECD frameworks. This study emphasizes the importance of domestic policy adjustments, institutional readiness, and strengthened stakeholder coordination for Indonesia to fully maximize the benefits of OECD membership. These efforts are essential to support the broader national agenda and realize the long-term vision of Golden Indonesia 2045.
Co-Authors Abdillah , Fatimah Agustina, Istiq ahmad yani Aina Shakila Aisa Putri Ariska Andrian, Risa Ariana Hasibuan Chalirafi, Chalirafi Erlina, Neti Fahrizal, Effan Fatimah Abdillah Gazali Salim Hamdiah Hamdiah Hartati, Bella Ilyas Ilyas Jalil, Ivon Jullimursyida Khairina AR Lizan, Saiful Malahayati Malahayati Manalu, Kristofer Mariyudi Mariyudi Masrifah, Ifah Muhammad Firdaus Mulyanur Mulyanur Neti Erlina Nugrahaningsih , Hartanti Nur Faliza Nurainun Nurainun Putri Mellita Sari, Cut Rahmaniar Rahmaniar Rasyimah Rasyimah Rita Nengsih Rully Alamsyah, Rully rumbiati rumbiati Rusydi Abubakar Rusydi Rusydi Sarah Akila solehuddin, Moh T. Edyansyah, T. Edyansyah Yana, Syaifuddin Yusniar*, Yusniar Yusniar, Yusniar