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All Journal Jurnal Informatika DIKSI Jurnal Sosio Ekonomika Bisnis LANTERN (Journal on English Language, Culture and Literature) Indonesian Journal of Applied Linguistics (IJAL) Jurnal Bahasa Mandarin Jurnal JSIKA International Journal of Education BAHASA DAN SASTRA Media Wisata KUKILA Jurnal Riset Kimia Jurnal Penelitian Pendidikan Proceeding SENDI_U Journal on English as a Foreign Language (JEFL) JEES (Journal of English Educators Society) Jurnal ORTOPEDAGOGIA Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) JURNAL KAJIAN TEKNIK SIPIL Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Paramasastra: Jurnal Ilmiah Bahasa Sastra dan Pembelajarannya Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Kuriositas: Media Komunikasi Sosial dan Keagamaan Jurnal Fokus Manajemen Bisnis MOVE: Journal of Community Service and Engagement Jurnal Sistem Informasi Universitas Dinamika Indonesian Journal of EFL and Linguistics Jurnal Ilmu Sosial dan Humaniora Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) Tamaddun International Journal of Community Service (IJCS) Seminar Nasional Ilmu Terapan Proceeding of International Conference on Special Education in South East Asia Region Gastronomy and Culinary Art (Gastronary) Prosiding Seminar Hukum Aktual Fakultas Hukum Universitas Islam Indonesia Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Budi Hermawan
Department Of English Education, Indonesia University Of Education, Indonesia
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Journal : MOVE: Journal of Community Service and Engagement

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Strengthening MSME Marketing through Digital Marketing and Financial Management Training: International Community Service in Cianjur, West Jawa Umiyati, Hesti; Tribuana, Dhimas; Hermawan, Budi; Suherman, Eman; Triyanto, Dedi; Dewi, Puri Swastika Gusti Krisna; Whardani, Kristina Whardani
MOVE: Journal of Community Service and Engagement Vol. 4 No. 5 (2025): May 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i5.450

Abstract

This international community service, organized by the Doctoral Students of the Management Science Doctoral Program, Class of 2023, at UNIKOM, aimed to enhance the marketing and managerial capabilities of Micro, Small, and Medium Enterprises (MSMEs) affiliated with the Bumi Cianjur Cooperative in West Java. Conducted on February 16–17, 2025, the event was attended by 10 MSMEs operating in various sectors, including services, consumer goods, marketing, production, and savings and loans. The activities included an MSME product exhibition, digital marketing training, financial management workshops, and business consultations. Distinguished speakers from both Indonesia and abroad contributed to the program. The results showed improvements in the participants’ understanding of digital marketing strategies and financial planning, contributing to increased business sustainability and competitiveness. This initiative demonstrates the value of academic-community collaboration and the role of higher education in empowering local enterprises through international engagement.
Co-Authors - Darmanto . Edison . Triono A.A. Ketut Agung Cahyawan W Aceng Ruhendi Syaifullah Achmad Hufad Ade Septemuryanto, Syaiful AGUS PRAYITNO Ahmad Bukhori Muslim Ahmad Faiz Zavier ahmad yani Ahmadi F, Yusep Ali Hasan Amruddin Andi Shufiyah Qulub Arfian Suryasuciramdhan Ariani, Angela Bahrudin Bahrudin Carolina, Yescylind D Darmanto Darmanto ., Darmanto Darmanto Darmanto Darmanto Darmanto Dedi Koswara Dedi Triyanto Dedy Istanto Dhimas Tribuana Dhini Aulia Didi Sukyadi Eman Suherman Endang Rochyadi, Endang Eri Kurniawan Ernie D. Ayu Imperiani Fakbua, Nidanuch Farel Kyla Riswanda Farida Hidayati Farida Isroani Fatimatuzahra, Ana Fatimatuzzahra, Ana Galihkusumah, A.H. Gandana, Isti Gruzynski, Chelsea Gunawan, Meliza Anggreyani Gustine, Gin Gin Hanafi, Hanik Mutmainah Haryanto Tanuwijaya Hidayat, Raden Aulia Utami Inas Affazul Muna Kusumaningrum, Ayu Lenny Endang Lusiani Giarto Mahardika Zifana Maria Apriana Maulya Arfi Mohammad Arif Taboer Muhammad Fadhil Muniroh, R. Dian Muslima, Alfia Tawaffani Noerkhasanah Lia Novesar Jamarun Novia Trisanti Nugroho, Setyo Prasiyono Ong Peter Leonardo Ong Peter Leonardo Pradinata, Zuleika Masyita Puri Swastika Gusti Krisna Dewi Rael Astillero, Marlon Rahma Wahdiniwaty Rahmawati, Tessa Yulia Hilda Rahyono, F.X Rakhmawati, Susi S Ratnawati, Andayani Richard A Noske Richard A Noske Riesky Rizky Arian Maulana Sabila, Nourma Fitria Setya Jayanti, Anggun Si Yusuf Al Hafiz Sri Setyarini Sukardi Sukardi Sunardi Sunardi Susi S. Rakhmawati Syafei, M. Yani Syukri Arief Tri Wahyu Kuningsih, Tri Wahyu Ujang Nurjaman, Ujang Umiyati, Hesti Virginia, Emily Wawan Gunawan Whardani, Kristina Whardani Winoto, Shirley Widjaya Witara, I Made Yanty Wirza Yulius Hari Yuliyanto, Gunawan Yusma Damayanti Zulhanderi Zulhanderi