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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora The International Journal of Accounting and Business Society Jurnal Ilmiah Manajemen dan Bisnis (JIMB) JBMR: Journal of Business and Management Review Interdisciplinary Social Studies Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Agung Yuniarinto
Faculty Of Economics And Business Universitas Brawijaya, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Citra Merek, Harga Dan Layanan Purna Jual Terhadap Keputusan Pembelian Konsumen Dianati, Fahima Ilma; Yuniarinto, Agung
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.4.03

Abstract

The use of smartphones, particularly the Apple brand, has dominated the market in Indonesia and Malang City due to the need for information access and the strong branding appeal. Technological advancements, internet availability, and a high number of students are also key factors contributing to the increased smartphone usage in the city. This study aims to determine the influence of brand image, price, and after-sales service on the purchase decision of iPhone users. The research employed a quantitative method with an explanatory approach. Data for this study were collected through a survey distributed to 240 respondents using Google Forms and offline questionnarie. The criteria for respondents in this study were a minimum age of 17, residing in Malang City, and being iPhone users. The data obtained from the questionnaire survey were analyzed using Multiple Linear Regression analysis with IBM SPSS 26 software. The results of the research indicate that brand image and after-sales service have a positive and significant impact on the purchase decisions of smartphones with the iPhone brand. However, price does not affect the purchase decisions of iPhone brand smartphones. The conclusion drawn from this research is that an increase in brand image and after-sales service will enhance the purchase decisions of iPhone users in Malang City.   Abstrak Penggunaan smartphone, terutama merek Apple, mengalami dominasi di Indonesia dan Kota Malang berkat kebutuhan akan akses informasi dan daya tarik branding yang kuat. Perkembangan teknologi, ketersediaan internet, dan jumlah mahasiswa yang tinggi juga menjadi faktor utama dalam peningkatan penggunaan smartphone di kota tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, harga, dan layanan purna jual terhadap keputusan pembelian pengguna iPhone. Penelitian ini menggunakan metode kuantitatif dengan pendekatan eksplanatori. Data dari penelitian ini dikumpulkan dari survei dengan menyebarkan kuesioner dalam jaringan menggunakan Google Form dan kuisioner offline ke 240 responden. Kriteria responden yang dibutuhkan dalam penelitian ini adalah berumur minimal 17 tahun, berdomisili di Kota Malang, dan pengguna iPhone. Data yang diperoleh dari penyebaran kuesioner dianalisis menggunakan analisis Regresi Liner Berganda dengan perangkat lunak SPSS IBM 26. Hasil penelitian menunjukkan bahwa citra merek dan layanan purna jual memiliki pengaruh positif dan signifikan terhadap keputusan pembelian smartphone dengan merek iPhone. Disamping itu, harga tidak berpengaruh terhadap keputusan pembelian smartphone merek iPhone. Kesimpulan dari penelitian ini adalah apabila citra merek dan layanan purna jual meningkat, maka akan meningkatkan keputusan pembelian pengguna iPhone di Kota Malang.
THE INTENTION TO USE E-COMMERCE TO PURCHASE GREEN COSMETICS WITH A MODIFIED UTAUT2 APPROACH Kartikasari, Yuliana; Sunaryo, Sunaryo; Yuniarinto, Agung
Jurnal Aplikasi Manajemen Vol. 19 No. 3 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.03.13

Abstract

The quantitative research examines factors affecting the intention to use e-commerce by employing a modified UTAUT2 model. The sample is 263 e-commerce users in Surabaya, Malang, and Kediri who have e-commerce account and know about Sensatia Botanicals. The Data was analyzed using PLS (Partial Least Square) in SmartPLS 3.0. The results of the analysis indicate that performance expectancy, facilitating conditions, social influence, habit, perceived playfulness and price value have a significant positive influence on the behavior intention to use e-commerce, and that effort expectancy and hedonic motivation do not have any significant positive influence. Gender difference in this study can increase the intention of individuals to use e-commerce on the price value factors, while age and income difference in this study neither increase nor decrease the intention of individuals to use e-commerce to purchase the products of Sensatia Botanicals.
THE EFFECT OF WORKLOADS ON TURNOVER INTENTION WITH WORK STRESS AS MEDIATION AND SOCIAL SUPPORT AS MODERATED VARIABLES Wibowo, Akbar; Setiawan, Margono; Yuniarinto, Agung
Jurnal Aplikasi Manajemen Vol. 19 No. 2 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.02.16

Abstract

The purpose of this study was to examine and analyze the relationship of workload, work stress, and social support for employee turnover intentions of PT. Bentoel Prima Malang. This study uses a population of all Primary Manufacturing Department (PMD) permanent employees of 83 employees. All members of the population are used as research samples (total sampling). Analysis tool to test the relationship between variables using the help of smartPLS 3.0. The results showed that workload did not significantly influence turnover intention. Job stress plays a mediating role between workload and work stress. Social support does not moderate work stress on turnover intention. The theoretical implications of this research provide opportunities for further research on workloads, not a major factor in employee decisions leaving the organization. Practical implications in this study provide new insights to companies and employees about the negative impact of increasing workload.
ANALYZING THE IMPACT OF WORD OF MOUTH AND EXPERIENCE QUALITY ON SCHOOL CHOICE DECISION THROUGH PERCEIVED VALUE AND BRAND IMAGE Hanum, Maulia Shofiyah; Rofiaty, Rofiaty; Yuniarinto, Agung
Jurnal Aplikasi Manajemen Vol. 18 No. 2 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.02.13

Abstract

The objective of this research is to analyze the effect of word of mouth and experience quality on the decision of choosing a school with the mediation of perceived value and brand image. The population of this study is 102 parents who had sent their children to Surya Buana Kindergarten and Playgroup and sent their children to Surya Buana Islamic Elementary School following their graduation, all of which were selected as the sample. This study uses a quantitative approach which is based on research problems and research objective and is categorized as explanatory research. The samples were selected using nonprobability sampling, which means that information retrieval carried out in the population does not have any inherent probability of being chosen as the sample subject. Sampling is limited to certain types of people who can provide the desired information or commonly referred to as Purposive Sampling. The instrument used in this study is questionnaires that were analyzed in SmartPLS 3.0. This study finds that word of mouth and experience quality is insignificant for decision making. However, they are significant for decision making if mediated by perceived value and brand image. Next researches can incorporate variables that influence decision making such as satisfaction, price, demographic variable and other variables to be able to improve strategies in improving decision making in school selection.
THE INFLUENCE OF TRANSACTIONAL LEADERSHIP STYLE AND WORK CULTURE ON WORK PERFORMANCE MEDIATED BY WORK MOTIVATION Adriansyah, Muhammad Arif; Setiawan, Margono; Yuniarinto, Agung
Jurnal Aplikasi Manajemen Vol. 18 No. 3 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.03.17

Abstract

This study examines the influence of transactional leadership style and organizational culture toward organizational performance through work motivation. The object research is Police Resort Office in Malang. The research problem is to analyze the significance of the transactional leadership style and organizational culture on organizational performance and work motivation. By using a simple random sampling technique, the sample is 91 people based on the Taro Yamane formula. This study uses the Path Analysis. There are two independent variables which are transactional leadership style and Organizational Culture. The dependent variable is organizational performance and work motivation as well as a mediating variable. The results show that there is a significant influence of transactional leadership style and organizational culture employment performance and on work motivation directly, and transactional leadership style and organizational culture on employee performance by using a work motivation as median variable as well. For the further advantage of both performance and motivation, it is suggested to Polresta Malang to enhance the transactional leadership style and cultural organization.
THE INFLUENCE OF ORGANIZATIONAL CULTURE ON THE EMPLOYEE PERFORMANCE MEDIATED BY JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT Wua, Injilia Wulan Gratia; Noermijati, Noermijati; Yuniarinto, Agung
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.07

Abstract

The digital era is now making competition between companies increasingly competitive. Companies need to pay attention to and improve the performance of existing human resources to be able to compete. This research aims to test and analyze the direct and indirect influence between organizational culture and employee performance with the mediator variable, job satisfaction, and organizational commitment. The quantitative analysis was used in this research, and there were 112 employees of Bank SulutGo of Manado Main Branch Office as the samples were collected through questionnaires. Furthermore, the analytical instrument to analyze these data was Smart PLS 3.0. The results showed that organizational culture has a direct and significant influence on employee performance. Organizational culture has a direct and significant influence on job satisfaction. Organizational culture has a direct and significant influence on organizational commitment. Organizational commitment has a direct and significant influence on employees' performance. Job satisfaction has a direct and significant influence on employees' performance. Job satisfaction influences organizational commitment. However, organizational commitment is the one that has the biggest influence on improving employee performance. Moreover, job satisfaction and organizational commitment can mediate the relationship between organizational culture and employee performance with partial mediation. The results of this study will help companies to improve employee performance, so that companies can compete in digital era.
Pengaruh Bauran Pemasaran (Marketing Mix) terhadap Keputusan Menggunakan Jasa Rawat Jalan di Rumah Sakit Bina Sehat Jember Ulfah, Maria; Rachmi, Asih Tri; Yuniarinto, Agung
Jurnal Aplikasi Manajemen Vol. 11 No. 3 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aims to figure out the general description of marketing mix including: product, price, place, promotion, people, process and physical evidence, that is related to the decision to utilize outpatient services at Bina Sehat Hospital Jember; besides, this research also aims to figure out  both simultaneous and partial influences of  marketing mix on  the decision to utilize outpatient service of Bina Sehat hospital Jember. The study conducts analytical survey (non experimental) with a cross-sectional approach on 80 patients of polyclinic Bina Sehat hospital  Jember. The sample is taken using purposive sampling technique. The Independent variables are product, price, place, promotion, people, process and physical evidence; whereas, the dependent variable is decision to utilize outpatient service at Bina Sehat hospital Jember. The variables are measured by questionnaires instrument. The study is conducted  at outpatient polyclinic Bina Sehat hospital Jember. Formerly, before the questionnaire is used, the researcher tests its validity and reliability. The instrument's validity utilizes product moment correlation; while the reliability test uses Cronbach alpha method. The data are analyzed by utilizing multiple linear regression analysis.The study reveals that marketing mix simultaneously and significantly affects the decision of taking outpatient services at Bina Sehat hospital Jember. The Ris 0.809; it implies that the ability of  the independent variables consisting of Products (X1), Price (X2), Place (X3), Promotion (X4), People (X5), Process (X6) and Physical Evidence (X7), is able to explains the variability of dependent variable, which is the decision to utilize outpatient service (Y), as much as 80.9%. The rest, or 19.1%, is explained by other independent variables which are not observed in this study. Product,place, promotion, people and physical evidence affect the decision to utilize services of Bina Sehat hospital; meanwhile, price and process variables do not significantly affect the decision to utilize outpatient services. The dominant dependent variable which affects the decision to utilize outpatient services (Y) is  product (X1) as it counts for 29.94%; in addition, the other influence comes from physical evidence (X7) which counts for 18.77%, place (X3) which counts for 14.76 %, promotions (X4) which counts for 12.10%, People (X5) which counts for 9.72%, Process (X6) which counts for 3.94% ,and Price (X2) which counts for 0.55%
The Effect of Brand Experience on Brand Loyalty with The Mediation of Brand Love and Brand Trust Khairullah; Puspaningrum , Astrid; Yuniarinto, Agung
The International Journal of Accounting and Business Society Vol. 33 No. 1 (2025): IJABS
Publisher : Accounting Department,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ijabs.2025.33.1.857

Abstract

Purpose - to be able to recognize the importance of brand loyalty in recent decades as markets have become more globally competitive and to secure brand position in an industry. Design/methodology/approach - This research uses quantitative methods. The data in this study were obtained through distributing online questionnaires to 120 respondents who became the sample because during the study there was a covid-19 pandemic which limited meetings with respondents directly. Data analysis using structural equation modeling partial least square (SEM-PLS) with the Smart-PLS 3.0 application. Findings - The results showed that brand experience, and brand trust have a significant effect on brand loyalty. However, brand love has no significant effect on brand loyalty. This study also shows that brand love and brand trust mediate the effect of brand experience on brand loyalty. Practical implications - The results of the study can be used for evaluation of related parties, namely the Tehbotol Sosro company in facing increasingly sharp competition in the RTD tea industry, gaining consumer loyalty and of course increasing company revenue. Originality/value - This research contributes to consumer responses in the Malang area with the object of Tehbotol Sosro. The results of this study can also be used as a reference for studies related to RTD Tea brand loyalty to brand experience through brand love and brand trust. The research results also provide input to the managerial of Tehbotol Sosro.
ANALISIS PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR SUZUKI SATRIA FU 150CC DI KOTA MALANG Anggipura, Ershandi Alllan; Yuniarinto, Agung
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan dunia usaha yang dinamis dan penuh persaingan menuntut perusahaan untuk melakukan perubahan orientasi terhadap cara mereka melayani konsumennya, menangani pesaing, dan mengeluarkan produk. Tidak terkecuali untuk perusahaan otomotif seperti Suzuki juga harus mampu melihat keinginan konsumennya atas produk motor khususnya Suzuki Satria FU 150cc. Penelitian ini membahas tentang atribut produk dari Suzuki Satria FU 150cc yang bisa mempengaruhi keputusan pembelian konsumen. Dimana atribut yang digunakan adalah harga (X1), merek (X2), kualitas (X3) dan ciri/keistimewaan (X4), atribut-atribut produk yang digunakan sudah dipilih oleh peneliti dan disesuaikan dengan produk yang diteliti yaitu motor Suzuki Satria FU 150cc. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian explanatory. Penelitian explanatory ini menguji hipotesis antara variabel dengan variabel lain yang saling berpengaruh antara satu dengan yang lain. Peneliti menggunakan jenis penelitian explanatory dengan alasan untuk pengujian hipotesis yang akan dilakukan, dimana antara variabel satu dengan variabel yang lain dapat diuji pengaruhnya satu sama lain. Untuk jumlah sample peneliti menggunakan rumus Malhotra sehingga didapatkan 90 responden yang menjadi sumber data primer. Hasil dari penelitian, keempat variabel independent memiliki pengaruh simultan terhadap variabel dependent, di dalam tabel distribusi F didapatkan niai Ftabel dengan degrees of freedom (df) n1 = 4 dan n2 = 85 adalah sebesar 2,48. Sehingga dapat disimpulkan Fhitung > Ftabel (10,368 > 2,48). Selain itu juga didapatkan nilai signifikan sebesar 0,000. Sedangkan untuk pengaruh parsial hanya variabel kualitas (X3) yang memiliki pengaruh signifikan tehadap variabel dependent, variabel kualitas memiliki koefisien regresi sebesar 0,501, didapatkan statistik uji t sebesar 4,595 dengan signifikan sebesar 0,000. Nilai statistik uji |thitung| tersebut lebih besar dari ttabel (4,595 > 1,986) dan juga signifikan lebih kecil daripada α = 0,05. Dari hasil uji dominanan didapatkan koefisien regresi (β) terbesar ada pada variabel kualitas (X3) 0,501.   Kata Kunci     : Harga, Merek, Kualitas, Ciri/Keistimewaan
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN HONDA VARIO TECHNO 125 PGM FI DI KOTA MALANG Rinaldi, Geri; Yuniarinto, Agung
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Kebutuhan berkendara yang lebih praktis membuat tren permintaan kendaraan roda dua beralih kejenis motor tanpa persneling alias matic. Pangsa pasar sepeda motor jenis metic menjadi salah satu yang diandalkan oleh dealer-dealer motor pada tahun 2012 ini, kian besarnya animo masyarakat terhadap motor matic, membuat persaingan pasar kian semarak dengan varian-varian baru yang dimunculkan. Di kota Malang, penjualan sepeda motor segmen skuter otometik Honda pada tahun 2011 mencapai 2.381.926 unit. Honda Vario Techno 125 PGM FI berhasil mendominasi dengan pangsa pasar lebih dari 80%. Tujuan penelitian ini adalah untuk mengetahui pengaruh secara simultan, parsial dan dominan atribut produk yang meliputi kualitas produk, fitur produk dan desain produk terhadap keputusan pembelian Honda Vario Techno 125 PGM FI  di Kota Malang. Pada penelitian ini, yang menjadi populasi adalah seluruh konsumen sepeda motor skuter otomatik Honda Vario Techno 125 PGM FI yang tersebar di 5 dealer di Kota Malang. Karena jumlah populasi tidak dapat diketahui secara pasti, maka besarnya sampel ditentukan dengan mengkalikan 25 dengan variabel independen. Berdasarkan ketentuan tersebut maka besarnya sampel yang digunakan adalah 3 X 25 = 75 responden. Teknik sampling yang digunakan adalah teknik purposive sampling, dalam teknik ini, responden yang dijadikan sampel adalah para konsumen yang ditemui pada saat melakukan service sepeda motor honda Vario Techno, Pemilik sepeda motor Honda Vario Techno 125 PGM FI dan sepeda motor Honda Vario Techno 125 PGM FI dibeli antara bulan Januari sampai Juli 2012 dan Batasan usia adalah ≥17 tahun. Metode analisis yang digunakan dalam penelitian ini adalah regresi berganda. Berdasarkan hasil uji analisis regresi berganda yang telah dilakukan, dihasilkan koefisien regresi pada variabel kualitas produk, fitur produk dan desain produk memiliki hubungan yang searah, yang artinya semakin baik kualitas produk, fitur produk dan desain produk Honda Vario Techno 125 PGM FI maka semakin besar pula pengaruhnya terhadap keputusan pembelian. Hasil penelitian menunjukan bahwa variabel kualitas produk, fitur produk dan desain produk memiliki pengaruh secara simultan maupun parsial terhadap keputusan pembelian sepeda motor honda vario techno. Berdasarkan hasil uji secara dominan, ditemukan bahwa kualitas produk merupakan variabel yang memiliki pengaruh dominan terhadap keputusan pembelian Honda Vario Techno 125 PGM FI di Kota Malang Beberapa saran yang dapat diberikan oleh peneliti adalah PT Astra Honda Motor perlu memberi perhatian seksama terhadap kualitas produk Honda Vario Techno 125 PGM FI. Untuk itu, kualitas produk yang ada perlu dipertahankan atau bahkan ditingkatkan, misalnya meningkatkan kualitas mesin agar lebih irit bahan bakar dan meningkatkan kualitas suku cadang Honda Vario Techno 125 PGM FI, merancang inovasi-inovasi baru berkaitan dengan fitur dan desain produk Honda Vario Techno 125 PGM FI dengan mempertimbangkan pasar anak muda. Bagi penelitian selanjutnya, perlu ditambahkan lagi faktor-faktor yang mempengaruhi keputusan pembelian seperti harga dan promosi dan perlu mengkaji loyalitas konsumen pada sepeda motor Honda Vario Techno 125 PGM FI.     Kata kunci : kualitas produk, fitur produk, desain produk dan keputusan pembelian
Co-Authors Adriansyah, Muhammad Arif Agus Suman Akbar Wibowo, Akbar Ananda Sabil Hussein Angga Pandu Wijaya, Angga Pandu Anggia, Adhitya Asih Tri Rachmi Asih Tri Rachmi Astrid Puspaningrum Darwin, Nabila Syukrani Dianati, Fahima Ilma Djumilah Zain Ershandi Alllan Anggipura Faatikah, Thufailah Cintantya Geri Rinaldi Hanum, Maulia Shofiyah Ida Yulianti Indah Yuliani Injilia Wulan Gratia Wua, Injilia Wulan Gratia Judianto, Steven Viekaputra Jumadi Jumadi Karo Karo, Gilberte KARTIKASARI, YULIANA Khairullah Margono Setiawan Maria Ulfah Maria Ulfah Mochamad Soelton Noermijati, Noermijati Noky Wiranda Nurmahatma, M Nicho Oktharia Andriyati Puspaningrum , Astrid Putra cahya wijaya Putri Sintyaningsih Rofiaty, Rofiaty Sunaryo Sunaryo Sutrisno - Djaja Syahfara, Awang Diaz Tine Yuliantini Vica Indras Novironica, Vica Indras Widiar, Greta